Backlinked alternative: Serpier and Backlinked compared
Serpier makes this page. Every fact about Backlinked comes from Backlinked's own website, and the facts on this page were last checked on . Sources are listed at the end.
Serpier and Backlinked both sell placements on other companies' websites through a marketplace. Backlinked adds fixed-price link packages and a managed link building service. Serpier adds AI visibility tracking, so you can order placements and track how AI assistants mention your brand in one account.
Pick Serpier if you want to buy placements and track AI visibility in one account. Stay with Backlinked if you want a link package with a fixed price per link, a guarantee you can extend past a year, or a managed team to run link building for you.
As of 28 October 2026, Backlinked sells one-off link packages, and Backlinked Kickstart: From EUR 190 per link (Domain Rating 20+, 600+ words). 2 links EUR 380.00; 3 links 555.75; 4 links 722.00; 5 links 878.75; 6 links 1,026.00. Serpier charges per placement on any plan, including the free Serpier Light plan. Serpier Starter, an optional plan that adds AI visibility tracking, costs €199 a month billed monthly.
Where Serpier is better
Buying a link is one step. Serpier also suggests which step to take next, and does it once you approve.
- Navi, Serpier's AI agent, reads your website, SEO performance, AI visibility and link monitoring, and suggests what to do next, each with why it is there: for example ordering a placement from a shortlist of publishers to work on a keyword sitting just off page one, or fixing robots.txt, llms.txt, the sitemap or meta tags.
- You click Hand over to Navi or I'll do it myself.
- Navi does the work, and you approve before anything is bought or changed. As your rankings, AI visibility and links change, new suggestions keep coming.
Backlinked does not state whether it has a task board with an AI agent that can take tasks.
- Serpier tracks AI visibility and sells placements in one account. Serpier Starter, Serpier Growth and Serpier Enterprise track how AI assistants mention your brand. On AI visibility, Backlinked states: Partly: a free AI Visibility Check on request and a prompt analysis as the first step of Brand Mentions. No self-serve AI visibility tracker is described. Both companies sell placements aimed at AI answers: Serpier sells AI Publication, and Backlinked sells Brand Mentions.
- Serpier has an MCP server that can search the marketplace and place an order, and Claude connects to it on any plan. Serpier's AI agent Navi can search the marketplace and order after you approve. Backlinked does not state whether you can order from an AI assistant through MCP. Backlinked does not state whether you can order by API.
- Serpier also runs scheduled automations, such as a weekly summary. Backlinked does not state whether it runs scheduled automations.
Where Backlinked is better
- Backlinked sells fixed-price link packages with the price shown on its website. Backlinked Superboost: From EUR 320 per link (Domain Rating 35+, 700+ words, 1,000+ monthly organic visits). 2 links EUR 640.00; 3 links 936.00; 4 links 1,216.00; 5 links 1,480.00; 6 links 1,728.00. Each Backlinked package includes the article. Serpier shows marketplace prices after you open a free account, and Serpier's example prices are UK media from €13, and half cost under €400.
- Backlinked states its link guarantee as: 12-month standard guarantee: the link is put back online or replaced if it goes offline in the first year. Optional extension to 24 or 36 months. Serpier states that homepage placements last 12 months, and Serpier does not state a guarantee period for article placements.
- Backlinked states a publishing time: Normally within a few days of booking; publication dates can be scheduled. Serpier does not state a time to publish.
- Backlinked sells managed link building and Brand Mentions. Backlinked recommends a minimum budget of EUR 1,500 a month for the agency service, and states no minimum contract term. Serpier quotes its link plans through sales.
- Backlinked states how it monitors links: Yes: an automatic indexing monitor checks after each booking that links are online and indexed by Google. A check that the page stays unchanged is not stated.
What else you get with Serpier
Serpier is one platform for AI visibility, SEO and link building. Besides what this page compares with Backlinked, it includes:
AI visibility tracking
See how often AI assistants such as ChatGPT, Gemini and Perplexity mention your brand, with share of voice, rank, sentiment and the sources they cite, next to the competitors you name.[16][12][26]
SEO performance
Track where your site ranks in search, find keywords close to page one, and see referring domains and page speed. With Search Console connected, Serpier also flags keywords losing clicks and pages competing for the same query.[19]
Suggestions and tasks with Navi
Navi, Serpier's AI agent, suggests next steps for your site, links, rankings and AI visibility. Hand a task to Navi and it quotes the order, drafts the change to your site or drafts an email to the publisher, and waits for your approval.[21][22]
Automations
Have Navi run a prompt on a schedule, such as a weekly summary of your SEO performance and AI visibility.[23]
Link monitoring
The Publication Tracker checks that every link you bought or added stays live, indexed and as ordered, and spots edits to the article before they cost you the link.[27]
Publishing to your own site
Connect WordPress, Shopify, Magento or Umbraco, and Navi publishes fixes and new pages after you approve them.[28]
Connections and MCP
Connect Search Console, Analytics, Shopify and other tools, and use Serpier from your own AI tools through MCP.[29][30]
Placements on real media
Order articles and links on other companies' websites in the Serpier Marketplace, including AI Publications: articles for brand mentions that AI assistants pick up.[31][15]
See Serpier with your own brand
Backlinked pricing and Serpier pricing
Backlinked sells link packages as one-off orders. Backlinked Kickstart: From EUR 190 per link (Domain Rating 20+, 600+ words). 2 links EUR 380.00; 3 links 555.75; 4 links 722.00; 5 links 878.75; 6 links 1,026.00. Backlinked Skyrocket: From EUR 480 per link (Domain Rating 45+, 800+ words, 2,000+ monthly organic visits). 2 links EUR 960.00; 3 links 1,404.00; 4 links 1,824.00; 5 links 2,220.00; 6 links 2,592.00. Backlinked gives general guidance of EUR 99 to EUR 900 per backlink, as general guidance rather than a Backlinked price list for marketplace backlinks. Backlinked Brand Mentions: Budget scenarios per month: about EUR 500 to 800 for niche markets, EUR 800 to 2,500 for established markets, from EUR 2,500 for competitive industries. As of 28 October 2026, Serpier charges per placement on any plan, including the free Serpier Light plan. The optional Serpier Starter plan, which adds AI visibility tracking, costs €199 a month billed monthly or €169 a month billed yearly.
Serpier
€0 a month
Order placements on the free Serpier Light plan. You pay for each placement you order, and no subscription is needed.[12]
Monthly plans are optional and add tracking on top: Serpier Starter (€199 a month) adds SEO and AI visibility monitoring and watches up to 500 publications, and Serpier Growth (€599 a month) covers more projects, prompts and publications.[12][12] See all plans
Backlinked
| Plan | A month, billed monthly | A month, billed yearly | Currency | Includes |
|---|---|---|---|---|
| Brand Mentions[10] | Not public | Not public | EUR | Managed monthly campaign for brand mentions. No price per mention is published. Budget scenarios start at about EUR 500 to 800 a month for niche markets. No minimum contract term. |
| Link building agency[7] | Not public | Not public | EUR | Managed link building with strategy, content and consulting. No separate agency fee. Backlinked recommends a minimum budget of EUR 1,500 a month. No minimum contract term. |
| Plan | Price | Currency | Includes |
|---|---|---|---|
| Kickstart[9] | No fixed price | EUR | One-time payment per order, not a subscription. 2 to 6 links: EUR 380.00 for 2 links (190.00 per link) down to EUR 1,026.00 for 6 (171.00 per link). Each link is on a site with Domain Rating 20+ with a 600+ word article. Content and link research included. |
| Superboost[9] | No fixed price | EUR | One-time payment per order, not a subscription. 2 to 6 links: EUR 640.00 for 2 links (320.00 per link) down to EUR 1,728.00 for 6 (288.00 per link). Sites with Domain Rating 35+ and 1,000+ monthly organic visits, 700+ word article. Content and link research included. |
| Skyrocket[9] | No fixed price | EUR | One-time payment per order, not a subscription. 2 to 6 links: EUR 960.00 for 2 links (480.00 per link) down to EUR 2,592.00 for 6 (432.00 per link). Sites with Domain Rating 45+ and 2,000+ monthly organic visits, 800+ word article. Content and link research included. |
| Marketplace backlinks[5] | Not public | EUR | Single guest posts picked from the marketplace, which needs a free account. Per-publisher prices are inside the marketplace. Backlinked gives general guidance of EUR 99 to EUR 900 per backlink. Article written by Backlinked editors or your own text. |
Every fact, row by row
Every feature, limit and term we compared, with the source for each value. Serpier on the left, Backlinked on the right.
| What we compare | Serpier | Backlinked |
|---|---|---|
| What it does | Serpier is an AI-powered SEO and AI visibility platform. It combines SEO intelligence, prompt strategy, performance monitoring, and automated execution in one system, so you can rank on Google and get cited by AI.[1] | An SEO marketplace and agency in Germany that sells backlinks, brand mentions and managed link building to businesses, agencies and freelancers.[2] |
| Link building | ||
| How you buy | Mix: a self-serve marketplace and link plans quoted by sales[3]Navi, the AI agent, can also search the marketplace and order. Third-party publishers publish the placements. | Mix of a self-serve marketplace, fixed-price link packages and a managed agency service[2] |
| Publishers | 200,000 media agreements[4]Across every category and country, with filters for country, content language and category. | Over 100,000 websites, filterable by metrics, industry and language[5]Backlinked calls itself the largest German-speaking link building agency, so the main market is Germany, Austria and Switzerland. The packages page says over 90,000 sites. |
| Prices visible without an account | No, a free account shows every price[6]Prices are shown per project, because some sites charge more for certain industries. | No. Prices are shown inside the marketplace, which needs a free account[7]Backlinked says you can "sign up for free and get instant access to our marketplace". No per-publisher price list is on the public pages. |
| How the vendor charges | Price per placement, plus monthly plans[8]Serpier pays each publisher a separately agreed price and does not publish its markup. Ordering is also possible on the free Light plan. | Margin on the links it sells; no separate fee for strategy, content or consulting; fixed price per link in the link packages[7] |
| Published prices | UK media from €13, and half cost under €400[6]Prices differ by market and by your project's industry. |
|
| Minimum order | Not stated[11] |
|
| Article writing | Included in publications[12]In the cart you choose whether Serpier writes the article or you supply it. Each writing product shows its fee, or Free, before you order. |
|
| Time to publish | Not stated[13] | Normally within a few days of booking; publication dates can be scheduled[5] |
| Link guarantee | Homepage placements last 12 months[8]For article placements, Serpier does not state a guarantee period or a replacement if a link disappears. | 12-month standard guarantee: the link is put back online or replaced if it goes offline in the first year. Optional extension to 24 or 36 months[5]Separately, Backlinked gives an indexing guarantee: a link that is not indexed is replaced or refunded. |
| Checks after publishing | Yes[14]The Publication Tracker checks that each link stays live, indexed and as ordered, and that the article is unchanged. Live pages every 30 days, offline pages every 7 days. Up to 10 publications on Light, 500 on Starter, 2,000 on Growth and a custom number on Enterprise. | Yes: an automatic indexing monitor checks after each booking that links are online and indexed by Google. A check that the page stays unchanged is not stated[5] |
| Publisher metrics shown | Price, Domain Rating (DR), organic traffic, referring domains, relevance score, country, content language and category[15] | Domain Rating, Domain Authority and monthly organic traffic, with filters for topic, industry and language[5] |
| Measures AI visibility | Yes, on Starter, Growth and Enterprise[16]Light has no AI visibility tracking. | Partly: a free AI Visibility Check on request and a prompt analysis as the first step of Brand Mentions. No self-serve AI visibility tracker is described[10] |
| Placements sold for AI visibility | AI Publication: an article with no links or only nofollow links, for brand mentions that AI assistants pick up[15]Writing options for it include Brand mention, PR Post and Co-citation. | Brand Mentions[10]Sold through the marketplace or as a monthly managed campaign. Backlinked says AI models often adopt new data only with the next major model update or through live web search. No guarantee of appearing in AI answers is stated. |
| Order by API | Partly[17]On Enterprise you can search the Marketplace through the API. The API reference lists no endpoint for placing orders. | Not stated[2] |
| Order from an AI assistant (MCP) | Yes[18]The MCP server can search the Marketplace, change the cart, place an order and read the Publication Tracker. Claude connects on any plan. ChatGPT cannot place orders, and other clients need Enterprise. | Not stated[2] |
| Refunds | No refunds unless agreed. If a publisher fails to deliver, Serpier may give an account credit.[3]A placement that a publisher declines is refunded, with suggested replacement sites. Subscription payments are non-refundable. | Refund or replacement only under the indexing guarantee. The terms say payments are generally not refunded[9]The terms (status March 2024) say refunds are generally not possible and topped-up credit cannot be paid out except in specific cases, so the product-page promise applies to the indexing guarantee. |
| Other features | ||
| SEO performance tracking | Yes[19]Included on Starter, Growth and Enterprise. SEO Performance tracks rankings in Google, Yahoo or Baidu, on desktop and mobile, daily, weekly or monthly. With Search Console connected it also flags keywords losing clicks, low click-through rates and pages competing for the same query. | Partly[20]Described as part of its project analysis and monitoring service; not shown as a self-serve rank tracker in the tool. |
| Suggested next steps | Yes[21]Examples: order a placement for a keyword just off page one, fix robots.txt, llms.txt, the sitemap or meta tags, repair a dropped link, or write a page where competitors outrank you. | Yes[20]Free AI tool suggesting backlinks; covers links only. |
| Task board and AI agent | Yes[22]Navi can quote an order, draft a change to your site, draft an email to a publisher about a link fix, or research. Nothing is bought or changed on your site until you approve. | Not stated[20] |
| Scheduled automations | Yes[23]Schedules: every hour, day, week or month, or a custom cron. | Not stated[20] |
| Company | ||
| Headquarters | Denmark[24]Headquarters in Aarhus. The company is Serpier ApS. | Germany[25]Office in Bonn. Operated by Pixelrein GmbH & Co. KG. |
| Founded | 2024[24] | 2015[2]Backlinked gives "since 2015" and no formal founding date. |
How to switch from Backlinked to Serpier
- List the links you bought from Backlinked and the date each was published. Check the guarantee period of each link, which Backlinked sets at 12 months with an option of 24 or 36.
- Start on the free Serpier Light plan to see marketplace prices for your project. To track AI visibility as well, start Serpier Starter, which has a 7-day free trial, card required.
- Pick the project you are buying for, find sites that fit and add placements to your cart. Choose SEO Publication for a dofollow link, or AI Publication for an article aimed at AI assistants.
- Keep Backlinked running for links already in progress. Backlinked sells one-off packages, so there is no Backlinked subscription to cancel for those.
Questions and answers
Is there a minimum order at Backlinked?
Backlinked Kickstart needs 2 links per order (EUR 380.00). For its agency service, Backlinked states a recommended minimum budget of eur 1,500 a month, which is a recommendation and not a hard minimum. Serpier does not state a minimum order. Serpier Light is a free plan that lets you order placements.
Does Backlinked guarantee that a link stays live?
Backlinked states: 12-month standard guarantee: the link is put back online or replaced if it goes offline in the first year. Optional extension to 24 or 36 months. On refunds, Backlinked states: Refund or replacement only under the indexing guarantee. The terms say payments are generally not refunded. Serpier states that homepage placements last 12 months. Serpier's terms say: No refunds unless agreed. If a publisher fails to deliver, Serpier may give an account credit.
How big is the Backlinked catalog?
Backlinked lists over 100,000 websites, filterable by metrics, industry and language. Serpier lists 200,000 media agreements. Backlinked counts websites and Serpier counts media agreements, so search for the sites you need in both.
Where do the facts on this page come from?
Every fact about Backlinked comes from Backlinked's own website. Every fact about Serpier comes from Serpier's own website. Review sites and articles about either company are not used. The facts on this page were last checked on 28 October 2026, and each one links to its source at the end of the page.
What else does Serpier do?
Serpier is one platform for AI visibility, SEO and link building. Besides what this page compares, it includes AI visibility tracking, SEO performance, suggestions and tasks with Navi, automations, link monitoring, publishing to your own site, connections and MCP and placements on real media. See how often AI assistants such as ChatGPT, Gemini and Perplexity mention your brand, with share of voice, rank, sentiment and the sources they cite, next to the competitors you name. Track where your site ranks in search, find keywords close to page one, and see referring domains and page speed. With Search Console connected, Serpier also flags keywords losing clicks and pages competing for the same query. Navi, Serpier's AI agent, suggests next steps for your site, links, rankings and AI visibility. Hand a task to Navi and it quotes the order, drafts the change to your site or drafts an email to the publisher, and waits for your approval. Have Navi run a prompt on a schedule, such as a weekly summary of your SEO performance and AI visibility. The Publication Tracker checks that every link you bought or added stays live, indexed and as ordered, and spots edits to the article before they cost you the link. Connect WordPress, Shopify, Magento or Umbraco, and Navi publishes fixes and new pages after you approve them. Connect Search Console, Analytics, Shopify and other tools, and use Serpier from your own AI tools through MCP. Order articles and links on other companies' websites in the Serpier Marketplace, including AI Publications: articles for brand mentions that AI assistants pick up.
Sources and method
Sources (31)
- 1.
- 2.
Backlinked: backlinked.com/en
Shows: what it does; how you buy; founded.
Does not state: order by API; order from an AI assistant (MCP).
Checked on 27 October 2026. Archived copy
- 3.
Serpier: serpier.com/terms-conditions
Shows: how you buy; refunds.
Checked on 27 October 2026. Archived copy
- 4.
- 5.
Backlinked: backlinked.com/en/backlinks
Shows: publishers; published prices (Marketplace backlinks); article writing (Marketplace backlinks); time to publish; link guarantee; checks after publishing; publisher metrics shown.
Does not publish: the price of Marketplace backlinks.
Checked on 27 October 2026. Archived copy
- 6.
Serpier: serpier.com/lp/link-building
Shows: prices visible without an account; published prices; placement prices; prices shown.
Checked on 27 October 2026. Archived copy
- 7.
Backlinked: backlinked.com/en/link-building-agency
Shows: prices visible without an account; how the vendor charges; minimum order (Link building agency).
Does not publish: the price of Link building agency.
Checked on 27 October 2026. Archived copy
- 8.
Serpier: docs.serpier.com/publisher-deals
Shows: how the vendor charges; link guarantee.
Checked on 27 October 2026. Archived copy
- 9.
Backlinked: backlinked.com/en/link-building-packages
Shows: published prices (Kickstart, Superboost and Skyrocket); minimum order (Kickstart, Superboost and Skyrocket); article writing (Kickstart, Superboost and Skyrocket); refunds; the prices of Kickstart, Superboost and Skyrocket.
Checked on 27 October 2026. Archived copy
- 10.
Backlinked: backlinked.com/en/brand-mentions
Shows: published prices (Brand Mentions); article writing (Brand Mentions); measures AI visibility; placements sold for AI visibility.
Does not publish: the price of Brand Mentions.
Checked on 27 October 2026. Archived copy
- 11.
Serpier: docs.serpier.com/cart
Does not state: minimum order.
Checked on 27 October 2026. Archived copy
- 12.
Serpier: serpier.com/pricing
Shows: article writing; the prices of Light, Starter and Growth; AI assistants tracked (Light, Starter, Growth and Enterprise).
Does not publish: the price of Enterprise.
Checked on 27 October 2026. Archived copy
- 13.
Serpier: docs.serpier.com/orders
Does not state: time to publish.
Checked on 27 October 2026. Archived copy
- 14.
Serpier: docs.serpier.com/publication-tracker
Shows: checks after publishing.
Checked on 27 October 2026. Archived copy
- 15.
Serpier: docs.serpier.com/marketplace
Shows: publisher metrics shown; placements sold for AI visibility.
Checked on 27 October 2026. Archived copy
- 16.
Serpier: docs.serpier.com/ai-visibility
Shows: measures AI visibility; what it measures.
Checked on 27 October 2026. Archived copy
- 17.
- 18.
Serpier: docs.serpier.com/mcp
Shows: order from an AI assistant (MCP).
Checked on 27 October 2026. Archived copy
- 19.
Serpier: docs.serpier.com/seo-performance
Shows: SEO performance tracking.
Checked on 28 October 2026. Archived copy
- 20.
Backlinked: backlinked.com/en
Shows: SEO performance tracking; suggested next steps.
Does not state: task board and AI agent; scheduled automations.
Checked on 28 October 2026. Archived copy
- 21.
- 22.
- 23.
- 24.
Serpier: serpier.com/ai-instructions
Shows: headquarters; founded.
Checked on 27 October 2026. Archived copy
- 25.
- 26.
Serpier: serpier.com/ai-visibility
Shows: competitor benchmarks.
Checked on 27 October 2026. Archived copy
- 27.
Serpier: docs.serpier.com/publication-tracker
Shows: checks links after they go live.
Checked on 28 October 2026. Archived copy
- 28.
Serpier: docs.serpier.com/suggestions
Shows: publishes to your own website.
Checked on 27 October 2026.
- 29.
- 30.
- 31.
Serpier: docs.serpier.com/marketplace
Shows: order placements on other websites.
Checked on 28 October 2026. Archived copy
Method and what each row means
We read each company's own website: its pricing page, docs, help center, terms and announcements. Review sites, directories and articles about a company are never a source. Every value links to its source, with the date we checked it. Serpier's facts follow the same rule and come from Serpier's own website.
Plans sold by the month show a price a month. A price for something bought by the item or once shows its unit, for example per article or one-off, and is never turned into a monthly price. Prices exclude VAT, in the currency the company publishes. A price in another currency is also shown in EUR, at the ECB reference rate of 26 October 2026. Some companies show other prices or currencies depending on where the visitor is, so the page says which visitor the prices were shown to.
Each value in the table is one of these, or the number or words the company uses:
- Yes:
- the company's own pages say the product has it.
- No:
- the company's own pages say it is not offered, or a complete plan table leaves it out.
- Partly:
- offered with a limit, written next to the value.
- Not stated:
- we could not find it on the company's own pages. It does not mean No.
- Not public:
- the company does not publish it, for example a price behind Contact sales.
What each row means
- What it does:
- What the product does in one sentence, based on the company's own website.
- How you buy:
- Whether it is a self-serve marketplace, a managed service, a digital PR agency or a mix.
- Publishers:
- How many publishers or sites the vendor says it offers, with its main markets and languages.
- Prices visible without an account:
- Whether you can see what each publisher costs before you sign up.
- How the vendor charges:
- How the vendor says it earns money: a markup or commission on the publisher's price, a subscription or a fixed price per link.
- Published prices:
- Prices the vendor publishes, for example a price per link at a given domain rating, with the plan or tier.
- Minimum order:
- The smallest deposit or order the vendor accepts.
- Article writing:
- Whether writing the article is included, costs extra and how much, or is left to you.
- Time to publish:
- How long the vendor says it takes to publish.
- Link guarantee:
- How long a link is guaranteed and what happens if it disappears, such as a replacement or a refund.
- Checks after publishing:
- Whether the vendor checks after publishing that a link stays live, indexed and unchanged.
- Publisher metrics shown:
- Which publisher metrics you see before you buy, such as Domain Rating, Domain Authority or traffic.
- Measures AI visibility:
- Whether the product measures how often AI answers mention your brand.
- Placements sold for AI visibility:
- A product the vendor sells for visibility in AI answers, named the way the vendor names it.
- Order by API:
- Whether you can order through an API.
- Order from an AI assistant (MCP):
- Whether you can order from an AI assistant such as Claude or ChatGPT through an MCP server.
- Refunds:
- The vendor's refund policy in one line.
- SEO performance tracking:
- Whether the product tracks your own website in search: rankings, clicks, or keywords close to page one.
- Suggested next steps:
- Whether the product suggests what to do next for your site, rankings, links or AI visibility.
- Task board and AI agent:
- Whether you can track the work in the product and hand tasks to an AI agent that does them, with your approval.
- Scheduled automations:
- Whether the product can run a task or report on a schedule you set, such as a weekly summary.
- Headquarters:
- The country of the company's headquarters, as its own website states it.
- Founded:
- The year the company was founded, as its own website states it.
Report an error
If a fact is wrong or out of date, write to hello@serpier.com with the page and the source. We check every report against the company's own website.
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