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See who ChatGPT names instead of you

AI visibility is how often AI answers name your brand. Serpier tracks it across ChatGPT, Gemini, Perplexity and the other major models, shows who gets named instead, and tells you what to change first.

How is our brand visibility compared to our competitors?

The questions that matter. Asked where buyers ask.

Set questions from your marketing, pick models, markets and languages, then compare yourself to competitors.

Questions from the journeys you already run

We turn your products and campaigns into buyer questions, grouped by where they are in the journey.

Asked in the right place

Ask as if the buyer is in Copenhagen, Stockholm or Berlin, so the answers match that market.

Ask in their language

Run the questions in the language your audience uses.

The models that matter for your brand

Track ChatGPT, Gemini, Perplexity and all major models in one place.

Compare yourself to competitors

See how often you’re named, how you’re described, and where you rank next to them.

See the results behind your AI visibility.

Track share of voice, sentiment and rank over time across buyer journeys, compare to competitors, and split by answer engine.

Core metrics

Named, described and ranked over time. Share of voice, sentiment and rank.

Benchmark against your competitors

Add the brands you compete with and see your trend next to theirs.

Track on all major models

See results per answer engine. ChatGPT, Gemini, Perplexity and more.

Turn insights into action

Navi reads what buyers are told, finds what to fix, drafts the work, and only moves when you approve.

Navi reads the answers

Where you’re named, how you’re described, and what the answer leaned on.

Checks your site against that

Which pages and links would have earned a place in the answer.

Drafts the next moves

A page to strengthen, a detail that’s missing, a place worth publishing.

You approve. Navi executes it.

Review the draft. Nothing ships without your say-so.

Meet Navi

Tasks

Suggestions

20

Publish DIY article on media

Søstrene GreneSøstrene Grene DK
High

Oct 12

Navi
Execute

Strengthen product comparison pages

Søstrene GreneSøstrene Grene DE
Medium

Oct 12

Navi
Execute

Publish an expert buying guide

Søstrene GreneSøstrene Grene UK
Low

Oct 12

Navi
Execute

Ready for review

8

Add an llm.txt file

Søstrene GreneSøstrene Grene DE
High

Oct 12

Navi
Approve

Update category positioning

Søstrene GreneSøstrene Grene UK
Medium

Oct 12

Navi
Approve

Approve citation outreach

Søstrene GreneSøstrene Grene DE
Low

Oct 12

Navi
Approve

Done

12

Add an llm.txt file

Søstrene GreneSøstrene Grene DK
High

Oct 12

Navi
Completed

Refresh key landing pages

Søstrene GreneSøstrene Grene DE
Medium

Oct 12

Navi
Completed

AI visibility FAQ

How often AI answers name your brand, how they describe it, and where you rank next to your competitors. It also shows why you are not named and what to change first.

Compare Serpier with Profound, Peec AI and Semrush, see the best AI visibility tools, or see all comparisons.

Find your place in the answer.