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Serpier

Bazoom alternative: Serpier and Bazoom compared

Serpier makes this page. Every fact about Bazoom comes from Bazoom's own website, and the facts on this page were last checked on . Sources are listed at the end.

Serpier and Bazoom both let you order link and brand mention placements on other companies' websites from one platform. Serpier also tracks how AI assistants mention your brand, so you can order placements and track AI visibility in one account.

Pick Serpier if you want to track AI visibility and buy placements together. Stay with Bazoom if you want an API for ordering, a stated publishing time, or a link guarantee with a replacement or credit note.

As of 28 October 2026, Bazoom lists its fees as: Pay per link bought. Subscription fee $0 and platform fee $0. Serpier charges per placement on any plan, including the free Serpier Light plan. Serpier Starter, an optional plan that adds AI visibility tracking, costs €199 a month billed monthly.

Get startedBook a demo

Where Serpier is better

Buying a link is one step. Serpier also suggests which step to take next, and does it once you approve.

  1. Navi, Serpier's AI agent, reads your website, SEO performance, AI visibility and link monitoring, and suggests what to do next, each with why it is there: for example ordering a placement from a shortlist of publishers to work on a keyword sitting just off page one, or fixing robots.txt, llms.txt, the sitemap or meta tags.
  2. You click Hand over to Navi or I'll do it myself.
  3. Navi does the work, and you approve before anything is bought or changed. As your rankings, AI visibility and links change, new suggestions keep coming.

Bazoom does not state whether it has a task board with an AI agent that can take tasks.

  • Serpier tracks AI visibility and sells placements in one account. Serpier Starter, Serpier Growth and Serpier Enterprise track how AI assistants mention your brand and which sites they cite. Bazoom does not state whether it measures AI visibility. Both companies sell placements aimed at brand mentions: Serpier sells AI Publication, and Bazoom sells Brand mention and PR article placements.
  • Serpier publishes example marketplace prices: UK media from €13, and half cost under €400. A free Serpier account shows every price in the marketplace.
  • In the Serpier cart you choose whether Serpier writes the article or you supply it, and each writing product shows its fee, or Free, before you order. Bazoom's writing: Optional: Bazoom writes the article in one of four content tiers (Standard, Business, Enterprise, Premium), or you supply it. The price of each tier is not shown.
  • Serpier also tracks your site's SEO performance and runs scheduled automations, such as a weekly summary. Bazoom does not state whether it tracks SEO performance or whether it runs scheduled automations.

Where Bazoom is better

  • Bazoom states a publishing time: About 3 to 4 days on average. A set publication date must be at least 7 weekdays ahead unless you buy the Express option.. Serpier does not state a time to publish.
  • Bazoom states: No minimum spend. Bazoom recommends $100 or more per order.. Serpier does not state a minimum order.
  • Bazoom states its link guarantee as: The link stays published for at least 12 months from confirmed publication. If a publisher removes it earlier, Bazoom gives a replacement of equivalent value or a credit note.. Serpier states that homepage placements last 12 months, and Serpier does not state a guarantee period for article placements.
  • Bazoom has a Client API for ordering. Serpier's API is enterprise only, and its documented endpoints cover Marketplace search and publisher deals.
  • Bazoom lists link metrics from three SEO tools: Ahrefs (Domain Rating, organic traffic, referring domains), Moz (Domain Authority, spam score) and Semrush (Authority Score). Also domain age, delivery score, link lifetime, country, language and categories.

What else you get with Serpier

Serpier is one platform for AI visibility, SEO and link building. Besides what this page compares with Bazoom, it includes:

  • AI visibility tracking

    See how often AI assistants such as ChatGPT, Gemini and Perplexity mention your brand, with share of voice, rank, sentiment and the sources they cite, next to the competitors you name.[19][11][32]

  • SEO performance

    Track where your site ranks in search, find keywords close to page one, and see referring domains and page speed. With Search Console connected, Serpier also flags keywords losing clicks and pages competing for the same query.[26]

  • Suggestions and tasks with Navi

    Navi, Serpier's AI agent, suggests next steps for your site, links, rankings and AI visibility. Hand a task to Navi and it quotes the order, drafts the change to your site or drafts an email to the publisher, and waits for your approval.[33][28]

  • Automations

    Have Navi run a prompt on a schedule, such as a weekly summary of your SEO performance and AI visibility.[29]

  • Link monitoring

    The Publication Tracker checks that every link you bought or added stays live, indexed and as ordered, and spots edits to the article before they cost you the link.[34]

  • Publishing to your own site

    Connect WordPress, Shopify, Magento or Umbraco, and Navi publishes fixes and new pages after you approve them.[35]

  • Connections and MCP

    Connect Search Console, Analytics, Shopify and other tools, and use Serpier from your own AI tools through MCP.[36][37]

  • Placements on real media

    Order articles and links on other companies' websites in the Serpier Marketplace, including AI Publications: articles for brand mentions that AI assistants pick up.[38][17]

See Serpier with your own brand

Serpier Light is free, and you can order placements on it. You pay per placement.

Get startedBook a demo

Bazoom pricing and Serpier pricing

Bazoom lists its fees as: Pay per link bought. Subscription fee $0 and platform fee $0. Bazoom does not state prices visible without an account. As of 28 October 2026, Serpier charges per placement on any plan, including the free Serpier Light plan. The optional Serpier Starter plan, which adds AI visibility tracking, costs €199 a month billed monthly or €169 a month billed yearly.

Serpier

€0 a month

Order placements on the free Serpier Light plan. You pay for each placement you order, and no subscription is needed.[11]

Pay per link

Each site has its own price, shown before you order in a free account. UK media start at €13, and half cost under €400.[7][7]

Monthly plans are optional and add tracking on top: Serpier Starter (€199 a month) adds SEO and AI visibility monitoring and watches up to 500 publications, and Serpier Growth (€599 a month) covers more projects, prompts and publications.[11][11] See all plans

Bazoom

We found no published prices on Bazoom's own website.

Independent price study

Matti Kris Ljungberg compared list prices per link, in Danish kroner, from five Danish link providers, Bazoom and Serpier among them, on the domains each pair both sells. List prices only: discounts agreed with a provider are not included. It is the one source on this page that is not the companies' own websites, so its figures are kept apart from the fact table.

  • On the 3,381 Danish domains both sell, Serpier's list price is lower on 62 % and Bazoom's on 38 %. Buying all of them at Serpier costs 15 % less than at Bazoom.
  • Bazoom is cheaper on the strongest domains: it has the lower price on 67 % of the shared domains rated DR 70 or more, and on 88 % of those rated DR 45 to 50.
  • On the 683 domains all five providers sell, the median list price is 2,695 kr at Bazoom and 2,155 kr at Serpier.

Source: Matti Kris Ljungberg, linkbuildingpriser.dk, updated 17 September 2026, checked 29 October 2026. Archived copy

Every fact, row by row

Every feature, limit and term we compared, with the source for each value. Serpier on the left, Bazoom on the right.

Serpier compared with Bazoom
What we compareSerpierBazoom
What it doesSerpier is an AI-powered SEO and AI visibility platform. It combines SEO intelligence, prompt strategy, performance monitoring, and automated execution in one system, so you can rank on Google and get cited by AI.[1]Connects brands and agencies with publishers for link building and digital PR through an ordering platform with content writing, client managers, a Client API and an MCP connector for Claude.[2]
Link building
How you buyMix: a self-serve marketplace and link plans quoted by sales[3]Navi, the AI agent, can also search the marketplace and order. Third-party publishers publish the placements.Marketplace and agency service in one[4]Buyers order placements on publisher sites in the app or by API, and get a client manager. The quote comes from Bazoom's content ordering page.
Publishers200,000 media agreements[5]Across every category and country, with filters for country, content language and category.80,000+ media outlets[6]Bazoom's media network page says 100,000+. Main markets and languages are not listed.
Prices visible without an accountNo, a free account shows every price[7]Prices are shown per project, because some sites charge more for certain industries.Not stated[6]Bazoom does not say whether publisher prices can be seen without an account.
How the vendor chargesPrice per placement, plus monthly plans[8]Serpier pays each publisher a separately agreed price and does not publish its markup. Ordering is also possible on the free Light plan.Pay per link bought. Subscription fee $0 and platform fee $0.[6]Bazoom's front page says there are no subscription or entry fees and that you only pay for the links you buy. Any markup on the publisher price is not stated. Prices exclude VAT.
Published pricesUK media from €13, and half cost under €400[7]Prices differ by market and by your project's industry.Not stated[9]Bazoom publishes an article with average price bands by Domain Rating, but this could not be checked against the page.
Minimum orderNot stated[10]No minimum spend. Bazoom recommends $100 or more per order.[6]
Article writingIncluded in publications[11]In the cart you choose whether Serpier writes the article or you supply it. Each writing product shows its fee, or Free, before you order.Optional: Bazoom writes the article in one of four content tiers (Standard, Business, Enterprise, Premium), or you supply it. The price of each tier is not shown.[12]
Time to publishNot stated[13]About 3 to 4 days on average. A set publication date must be at least 7 weekdays ahead unless you buy the Express option.[14]Bazoom's front page says 4 days on average. Its pricing page FAQ has said 8 days.
Link guaranteeHomepage placements last 12 months[8]For article placements, Serpier does not state a guarantee period or a replacement if a link disappears.The link stays published for at least 12 months from confirmed publication. If a publisher removes it earlier, Bazoom gives a replacement of equivalent value or a credit note.[15]After 12 months Bazoom makes no promise about the link staying available or indexed.
Checks after publishingYes[16]The Publication Tracker checks that each link stays live, indexed and as ordered, and that the article is unchanged. Live pages every 30 days, offline pages every 7 days. Up to 10 publications on Light, 500 on Starter, 2,000 on Growth and a custom number on Enterprise.Not stated[14]Bazoom says its platform shows order progress in real time, which is not a check after publishing.
Publisher metrics shownPrice, Domain Rating (DR), organic traffic, referring domains, relevance score, country, content language and category[17]Ahrefs (Domain Rating, organic traffic, referring domains), Moz (Domain Authority, spam score) and Semrush (Authority Score). Also domain age, delivery score, link lifetime, country, language and categories.[18]
Measures AI visibilityYes, on Starter, Growth and Enterprise[19]Light has no AI visibility tracking.Not stated[20]Bazoom does not say its product measures how often AI answers mention your brand.
Placements sold for AI visibilityAI Publication: an article with no links or only nofollow links, for brand mentions that AI assistants pick up[17]Writing options for it include Brand mention, PR Post and Co-citation.Brand mention and PR article placements[21]Bazoom's blog of 2026-05-07 says these placements support the chance of being cited by AI.
Order by APIPartly[22]On Enterprise you can search the Marketplace through the API. The API reference lists no endpoint for placing orders.Yes[23]Access is granted on request through your client manager.
Order from an AI assistant (MCP)Yes[24]The MCP server can search the Marketplace, change the cart, place an order and read the Publication Tracker. Claude connects on any plan. ChatGPT cannot place orders, and other clients need Enterprise.Yes, a connector for Claude[25]Bazoom's MCP page still says coming soon, so access may be by request.
RefundsNo refunds unless agreed. If a publisher fails to deliver, Serpier may give an account credit.[3]A placement that a publisher declines is refunded, with suggested replacement sites. Subscription payments are non-refundable.Credit note, not cash. If a service cannot be delivered, you get a credit note. If a link is removed within 12 months, a replacement or credit note.[15]The terms do not mention cash refunds.
Other features
SEO performance trackingYes[26]Included on Starter, Growth and Enterprise. SEO Performance tracks rankings in Google, Yahoo or Baidu, on desktop and mobile, daily, weekly or monthly. With Search Console connected it also flags keywords losing clicks, low click-through rates and pages competing for the same query.Not stated[27]
Task board and AI agentYes[28]Navi can quote an order, draft a change to your site, draft an email to a publisher about a link fix, or research. Nothing is bought or changed on your site until you approve.Not stated[27]
Scheduled automationsYes[29]Schedules: every hour, day, week or month, or a custom cron.Not stated[27]
Company
HeadquartersDenmark[30]Headquarters in Aarhus. The company is Serpier ApS.Denmark[15]Aarhus.
Founded2024[30]2018[31]

How to switch from Bazoom to Serpier

  1. List the links you bought from Bazoom and the date each was published. Bazoom's guarantee runs for at least 12 months from confirmed publication, so note the end dates.
  2. Start on the free Serpier Light plan to see marketplace prices for your project. To track AI visibility as well, start Serpier Starter, which has a 7-day free trial, card required.
  3. Pick the project you are buying for, find sites that fit and add placements to your cart. Choose SEO Publication for a dofollow link, or AI Publication for an article aimed at AI assistants.
  4. Check any credit note from Bazoom before you stop ordering. Bazoom states: Credit note, not cash. If a service cannot be delivered, you get a credit note. If a link is removed within 12 months, a replacement or credit note.

Questions and answers

Is there a minimum order at Bazoom?

Bazoom states: No minimum spend. Bazoom recommends $100 or more per order.. Serpier does not state a minimum order.

Does Bazoom guarantee that a link stays live?

Bazoom states: The link stays published for at least 12 months from confirmed publication. If a publisher removes it earlier, Bazoom gives a replacement of equivalent value or a credit note.. On refunds, Bazoom states: Credit note, not cash. If a service cannot be delivered, you get a credit note. If a link is removed within 12 months, a replacement or credit note.. Serpier states that homepage placements last 12 months. Serpier's terms say: No refunds unless agreed. If a publisher fails to deliver, Serpier may give an account credit.

How big is the Bazoom catalog?

Bazoom lists 80,000+ media outlets. Serpier lists 200,000 media agreements. Bazoom counts media outlets and Serpier counts media agreements, so search for the sites you need in both.

Can I order from Bazoom or Serpier through an API or an AI assistant?

Bazoom has an API, with access granted on request through a client manager, and a connector for Claude that its MCP page still marks as coming soon. Serpier's MCP server: Yes, on every plan. Serpier's API: Enterprise only.

Where do the facts on this page come from?

Every fact about Bazoom comes from Bazoom's own website. Every fact about Serpier comes from Serpier's own website. Review sites and articles about either company are not used. The facts on this page were last checked on 28 October 2026, and each one links to its source at the end of the page.

What else does Serpier do?

Serpier is one platform for AI visibility, SEO and link building. Besides what this page compares, it includes AI visibility tracking, SEO performance, suggestions and tasks with Navi, automations, link monitoring, publishing to your own site, connections and MCP and placements on real media. See how often AI assistants such as ChatGPT, Gemini and Perplexity mention your brand, with share of voice, rank, sentiment and the sources they cite, next to the competitors you name. Track where your site ranks in search, find keywords close to page one, and see referring domains and page speed. With Search Console connected, Serpier also flags keywords losing clicks and pages competing for the same query. Navi, Serpier's AI agent, suggests next steps for your site, links, rankings and AI visibility. Hand a task to Navi and it quotes the order, drafts the change to your site or drafts an email to the publisher, and waits for your approval. Have Navi run a prompt on a schedule, such as a weekly summary of your SEO performance and AI visibility. The Publication Tracker checks that every link you bought or added stays live, indexed and as ordered, and spots edits to the article before they cost you the link. Connect WordPress, Shopify, Magento or Umbraco, and Navi publishes fixes and new pages after you approve them. Connect Search Console, Analytics, Shopify and other tools, and use Serpier from your own AI tools through MCP. Order articles and links on other companies' websites in the Serpier Marketplace, including AI Publications: articles for brand mentions that AI assistants pick up.

Sources and method

Sources (38)
  1. 1.

    Serpier: serpier.com/faqs

    Shows: what it does.

    Checked on 27 October 2026. Archived copy

  2. 2.

    Bazoom: content-by.bazoom.com/seo-article-writing-service

    Shows: what it does.

    Checked on 27 October 2026. Archived copy

  3. 3.

    Serpier: serpier.com/terms-conditions

    Shows: how you buy; refunds.

    Checked on 27 October 2026. Archived copy

  4. 4.

    Bazoom: content-by.bazoom.com/about

    Shows: how you buy.

    Checked on 27 October 2026. Archived copy

  5. 5.

    Serpier: serpier.com/media-network

    Shows: publishers.

    Checked on 27 October 2026. Archived copy

  6. 6.

    Bazoom: bazoom.com/pricing

    Shows: publishers; how the vendor charges; minimum order.

    Does not state: prices visible without an account.

    Checked on 27 October 2026. Archived copy

  7. 7.

    Serpier: serpier.com/lp/link-building

    Shows: prices visible without an account; published prices; placement prices; prices shown.

    Checked on 27 October 2026. Archived copy

  8. 8.

    Serpier: docs.serpier.com/publisher-deals

    Shows: how the vendor charges; link guarantee.

    Checked on 27 October 2026. Archived copy

  9. 9.

    Bazoom: bazoom.com/link-building-pricing-real-market-data

    Does not state: published prices.

    Checked on 27 October 2026. Archived copy

  10. 10.

    Serpier: docs.serpier.com/cart

    Does not state: minimum order.

    Checked on 27 October 2026. Archived copy

  11. 11.

    Serpier: serpier.com/pricing

    Shows: article writing; the prices of Light, Starter and Growth; AI assistants tracked (Light, Starter, Growth and Enterprise).

    Does not publish: the price of Enterprise.

    Checked on 27 October 2026. Archived copy

  12. 12.

    Bazoom: docs.bazoom.com/orders

    Shows: article writing.

    Checked on 27 October 2026. Archived copy

  13. 13.

    Serpier: docs.serpier.com/orders

    Does not state: time to publish.

    Checked on 27 October 2026. Archived copy

  14. 14.

    Bazoom: bazoom.com/contact

    Shows: time to publish.

    Does not state: checks after publishing.

    Checked on 27 October 2026. Archived copy

  15. 15.

    Bazoom: bazoom.com/terms-and-conditions

    Shows: link guarantee; refunds; headquarters.

    Checked on 27 October 2026.

  16. 16.

    Serpier: docs.serpier.com/publication-tracker

    Shows: checks after publishing.

    Checked on 27 October 2026. Archived copy

  17. 17.

    Serpier: docs.serpier.com/marketplace

    Shows: publisher metrics shown; placements sold for AI visibility.

    Checked on 27 October 2026. Archived copy

  18. 18.

    Bazoom: docs.bazoom.com/marketplace

    Shows: publisher metrics shown.

    Checked on 27 October 2026. Archived copy

  19. 19.

    Serpier: docs.serpier.com/ai-visibility

    Shows: measures AI visibility; what it measures.

    Checked on 27 October 2026. Archived copy

  20. 20.

    Bazoom: bazoom.com/ai-link-building

    Does not state: measures AI visibility.

    Checked on 27 October 2026.

  21. 21.

    Bazoom: bazoom.com/backlink-types-2026

    Shows: placements sold for AI visibility.

    Checked on 27 October 2026. Archived copy

  22. 22.

    Serpier: docs.serpier.com/rest-api

    Shows: order by API.

    Checked on 27 October 2026. Archived copy

  23. 23.

    Bazoom: docs.bazoom.com

    Shows: order by API.

    Checked on 27 October 2026. Archived copy

  24. 24.

    Serpier: docs.serpier.com/mcp

    Shows: order from an AI assistant (MCP).

    Checked on 27 October 2026. Archived copy

  25. 25.

    Bazoom: bazoom.com/connect-bazoom-to-the-tools-you-already-use

    Shows: order from an AI assistant (MCP).

    Checked on 27 October 2026. Archived copy

  26. 26.

    Serpier: docs.serpier.com/seo-performance

    Shows: SEO performance tracking.

    Checked on 28 October 2026. Archived copy

  27. 27.

    Bazoom: bazoom.com

    Does not state: SEO performance tracking; task board and AI agent; scheduled automations.

    Checked on 28 October 2026.

  28. 28.

    Serpier: docs.serpier.com/tasks

    Shows: task board and AI agent.

    Checked on 28 October 2026.

  29. 29.

    Serpier: docs.serpier.com/automations

    Shows: scheduled automations.

    Checked on 28 October 2026.

  30. 30.

    Serpier: serpier.com/ai-instructions

    Shows: headquarters; founded.

    Checked on 27 October 2026. Archived copy

  31. 31.

    Bazoom: bazoom.com/our-story

    Shows: founded.

    Checked on 27 October 2026. Archived copy

  32. 32.

    Serpier: serpier.com/ai-visibility

    Shows: competitor benchmarks.

    Checked on 27 October 2026. Archived copy

  33. 33.

    Serpier: docs.serpier.com/suggestions

    Shows: suggested next steps.

    Checked on 28 October 2026.

  34. 34.

    Serpier: docs.serpier.com/publication-tracker

    Shows: checks links after they go live.

    Checked on 28 October 2026. Archived copy

  35. 35.

    Serpier: docs.serpier.com/suggestions

    Shows: publishes to your own website.

    Checked on 27 October 2026.

  36. 36.

    Serpier: docs.serpier.com/connectors

    Shows: integrations.

    Checked on 27 October 2026. Archived copy

  37. 37.

    Serpier: serpier.com/mcp

    Shows: MCP server.

    Checked on 27 October 2026. Archived copy

  38. 38.

    Serpier: docs.serpier.com/marketplace

    Shows: order placements on other websites.

    Checked on 28 October 2026. Archived copy

Method and what each row means

We read each company's own website: its pricing page, docs, help center, terms and announcements. Review sites, directories and articles about a company are never a source. Every value links to its source, with the date we checked it. Serpier's facts follow the same rule and come from Serpier's own website. The one exception is the independent price study by Matti Kris Ljungberg, shown in its own section and never in the fact table.

Prices are per month and exclude VAT, in the currency the company publishes. A price in another currency is also shown in EUR, at the ECB reference rate of 26 October 2026. Some companies show other prices or currencies depending on where the visitor is, so the page says which visitor the prices were shown to.

Each value in the table is one of these, or the number or words the company uses:

Yes:
the company's own pages say the product has it.
No:
the company's own pages say it is not offered, or a complete plan table leaves it out.
Partly:
offered with a limit, written next to the value.
Not stated:
we could not find it on the company's own pages. It does not mean No.
Not public:
the company does not publish it, for example a price behind Contact sales.

What each row means

What it does:
What the product does in one sentence, based on the company's own website.
How you buy:
Whether it is a self-serve marketplace, a managed service, a digital PR agency or a mix.
Publishers:
How many publishers or sites the vendor says it offers, with its main markets and languages.
Prices visible without an account:
Whether you can see what each publisher costs before you sign up.
How the vendor charges:
How the vendor says it earns money: a markup or commission on the publisher's price, a subscription or a fixed price per link.
Published prices:
Prices the vendor publishes, for example a price per link at a given domain rating, with the plan or tier.
Minimum order:
The smallest deposit or order the vendor accepts.
Article writing:
Whether writing the article is included, costs extra and how much, or is left to you.
Time to publish:
How long the vendor says it takes to publish.
Link guarantee:
How long a link is guaranteed and what happens if it disappears, such as a replacement or a refund.
Checks after publishing:
Whether the vendor checks after publishing that a link stays live, indexed and unchanged.
Publisher metrics shown:
Which publisher metrics you see before you buy, such as Domain Rating, Domain Authority or traffic.
Measures AI visibility:
Whether the product measures how often AI answers mention your brand.
Placements sold for AI visibility:
A product the vendor sells for visibility in AI answers, named the way the vendor names it.
Order by API:
Whether you can order through an API.
Order from an AI assistant (MCP):
Whether you can order from an AI assistant such as Claude or ChatGPT through an MCP server.
Refunds:
The vendor's refund policy in one line.
SEO performance tracking:
Whether the product tracks your own website in search: rankings, clicks, or keywords close to page one.
Task board and AI agent:
Whether you can track the work in the product and hand tasks to an AI agent that does them, with your approval.
Scheduled automations:
Whether the product can run a task or report on a schedule you set, such as a weekly summary.
Headquarters:
The country of the company's headquarters, as its own website states it.
Founded:
The year the company was founded, as its own website states it.

Report an error

If a fact is wrong or out of date, write to hello@serpier.com with the page and the source. We check every report against the company's own website.

Bazoom and the Bazoom logo are trademarks of their owner, used on this page only to identify the company. Serpier has no affiliation with Bazoom.

Try Serpier yourself

Serpier Light is free, and you can order placements on it. You pay per placement.

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