Growwer alternative: Serpier and Growwer compared
Serpier makes this page. Every fact about Growwer comes from Growwer's own website, and the facts on this page were last checked on . Sources are listed at the end.
Serpier and Growwer both let you pick outlets yourself in a self-serve marketplace and pay per placement. Growwer also sells a managed service, and Serpier also sells link plans quoted by sales.
Pick Serpier if you want to buy placements and track AI visibility in one account. Stay with Growwer if you want prices shown to guests, wallet refunds on request, or an API.
As of 28 October 2026, Growwer has no subscription for the marketplace. The Growwer managed service starts at €500 a month, spent on placements. Serpier charges per placement on any plan, including the free Serpier Light plan. Serpier Starter, an optional plan that adds AI visibility tracking, costs €199 a month billed monthly.
Where Serpier is better
Buying a link is one step. Serpier also suggests which step to take next, and does it once you approve.
- Navi, Serpier's AI agent, reads your website, SEO performance, AI visibility and link monitoring, and suggests what to do next, each with why it is there: for example ordering a placement from a shortlist of publishers to work on a keyword sitting just off page one, or fixing robots.txt, llms.txt, the sitemap or meta tags.
- You click Hand over to Navi or I'll do it myself.
- Navi does the work, and you approve before anything is bought or changed. As your rankings, AI visibility and links change, new suggestions keep coming.
Growwer does not state whether it has a task board with an AI agent that can take tasks.
- Serpier tracks AI visibility and sells placements in one account. Serpier Starter, Serpier Growth and Serpier Enterprise track how AI assistants mention your brand. Growwer states: Post effect not measured directly; attribution in generative environments is limited.
- Serpier's marketplace shows Price, Domain Rating (DR), organic traffic, referring domains, relevance score, country, content language and category. Growwer's marketplace shows DR, traffic per month, and price per outlet. Growwer does not state publishers, so this page cannot compare the size of the two catalogs.
- Serpier MCP access: Yes, on every plan. Growwer does not state whether you can order from an AI assistant through MCP.
- Serpier also tracks your site's SEO performance and runs scheduled automations, such as a weekly summary. Growwer does not state whether it tracks SEO performance or whether it runs scheduled automations.
Where Growwer is better
- Growwer shows prices before you sign up: Best-selling outlets shown with price per post, updated daily from the catalog. Serpier states that a free account shows every price, so a visitor to Serpier sees prices only after signing up.
- Growwer states that wallet funds can be refunded on request at any time. Serpier states: No refunds unless agreed. If a publisher fails to deliver, Serpier may give an account credit.
- Growwer has an API with 68 operations, authenticated with an API key you create yourself. Serpier lists API access for ordering as "partly", and Serpier states its API access is enterprise only.
- Growwer states a delivery time for the managed service: campaign delivery usually within 7 days. Serpier does not state a time to publish.
What else you get with Serpier
Serpier is one platform for AI visibility, SEO and link building. Besides what this page compares with Growwer, it includes:
AI visibility tracking
See how often AI assistants such as ChatGPT, Gemini and Perplexity mention your brand, with share of voice, rank, sentiment and the sources they cite, next to the competitors you name.[15][10][28]
SEO performance
Track where your site ranks in search, find keywords close to page one, and see referring domains and page speed. With Search Console connected, Serpier also flags keywords losing clicks and pages competing for the same query.[21]
Suggestions and tasks with Navi
Navi, Serpier's AI agent, suggests next steps for your site, links, rankings and AI visibility. Hand a task to Navi and it quotes the order, drafts the change to your site or drafts an email to the publisher, and waits for your approval.[23][24]
Automations
Have Navi run a prompt on a schedule, such as a weekly summary of your SEO performance and AI visibility.[25]
Link monitoring
The Publication Tracker checks that every link you bought or added stays live, indexed and as ordered, and spots edits to the article before they cost you the link.[29]
Publishing to your own site
Connect WordPress, Shopify, Magento or Umbraco, and Navi publishes fixes and new pages after you approve them.[30]
Connections and MCP
Connect Search Console, Analytics, Shopify and other tools, and use Serpier from your own AI tools through MCP.[31][32]
Placements on real media
Order articles and links on other companies' websites in the Serpier Marketplace, including AI Publications: articles for brand mentions that AI assistants pick up.[33][14]
See Serpier with your own brand
Growwer pricing and Serpier pricing
Growwer has no subscription for its marketplace. Growwer states: Median EUR 55 per post; typical range EUR 24-223; 90 outlets compared. The Growwer managed service starts at €500 a month, spent on placements. Serpier charges per placement on any plan, including the free Serpier Light plan. The optional Serpier Starter plan, which adds AI visibility tracking, costs €199 a month billed monthly and €169 a month billed yearly, as of 28 October 2026.
Serpier
€0 a month
Order placements on the free Serpier Light plan. You pay for each placement you order, and no subscription is needed.[10]
Monthly plans are optional and add tracking on top: Serpier Starter (€199 a month) adds SEO and AI visibility monitoring and watches up to 500 publications, and Serpier Growth (€599 a month) covers more projects, prompts and publications.[10][10] See all plans
Growwer
| Plan | A month, billed monthly | A month, billed yearly | Currency | Includes |
|---|---|---|---|---|
| Managed service[7] | €500 | Not offered | EUR | Dedicated project manager proposes outlets, you approve each, executes orders; no permanence |
Every fact, row by row
Every feature, limit and term we compared, with the source for each value. Serpier on the left, Growwer on the right.
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|---|---|---|
| What it does | Serpier is an AI-powered SEO and AI visibility platform. It combines SEO intelligence, prompt strategy, performance monitoring, and automated execution in one system, so you can rank on Google and get cited by AI.[1] | Online reputation and link building tool: a marketplace of media outlets where advertisers buy posts per outlet, plus a managed service and LLM SEO (brand mentions for AI answers).[2] |
| Link building | ||
| How you buy | Mix: a self-serve marketplace and link plans quoted by sales[3]Navi, the AI agent, can also search the marketplace and order. Third-party publishers publish the placements. | Self-serve marketplace: sign up free, pick outlets, approve each post, no subscription[4] |
| Publishers | 200,000 media agreements[5]Across every category and country, with filters for country, content language and category. | Not stated[2] |
| Prices visible without an account | No, a free account shows every price[6]Prices are shown per project, because some sites charge more for certain industries. | Best-selling outlets shown with price per post, updated daily from the catalog[7] |
| How the vendor charges | Price per placement, plus monthly plans[8]Serpier pays each publisher a separately agreed price and does not publish its markup. Ordering is also possible on the free Light plan. | Each outlet sets its price per post, which includes publishing the post[7] |
| Published prices | UK media from €13, and half cost under €400[6]Prices differ by market and by your project's industry. | Median EUR 55 per post; typical range EUR 24-223; 90 outlets compared[7] |
| Minimum order | Not stated[9] |
|
| Article writing | Included in publications[10]In the cart you choose whether Serpier writes the article or you supply it. Each writing product shows its fee, or Free, before you order. | Growwer writes the article content and manages it with the outlet[7] |
| Time to publish | Not stated[11] |
|
| Link guarantee | Homepage placements last 12 months[8]For article placements, Serpier does not state a guarantee period or a replacement if a link disappears. | The Advertiser (client) undertakes to keep the content published at least twelve months; if removed or altered earlier, the Owner may refund the order amount to the Client[12] |
| Checks after publishing | Yes[13]The Publication Tracker checks that each link stays live, indexed and as ordered, and that the article is unchanged. Live pages every 30 days, offline pages every 7 days. Up to 10 publications on Light, 500 on Starter, 2,000 on Growth and a custom number on Enterprise. | Not stated[12] |
| Publisher metrics shown | Price, Domain Rating (DR), organic traffic, referring domains, relevance score, country, content language and category[14] | DR, traffic per month, and price per outlet[7] |
| Measures AI visibility | Yes, on Starter, Growth and Enterprise[15]Light has no AI visibility tracking. | Post effect not measured directly; attribution in generative environments is limited[16] |
| Placements sold for AI visibility | AI Publication: an article with no links or only nofollow links, for brand mentions that AI assistants pick up[14]Writing options for it include Brand mention, PR Post and Co-citation. | Brand mentions, about 20% cheaper than DoFollow links[16] |
| Order by API | Partly[17]On Enterprise you can search the Marketplace through the API. The API reference lists no endpoint for placing orders. | API with 68 operations, authenticated with an API key you create yourself[18] |
| Order from an AI assistant (MCP) | Yes[19]The MCP server can search the Marketplace, change the cart, place an order and read the Publication Tracker. Claude connects on any plan. ChatGPT cannot place orders, and other clients need Enterprise. | Not stated[18] |
| Refunds | No refunds unless agreed. If a publisher fails to deliver, Serpier may give an account credit.[3]A placement that a publisher declines is refunded, with suggested replacement sites. Subscription payments are non-refundable. | Wallet funds can be refunded on request at any time[20] |
| Other features | ||
| SEO performance tracking | Yes[21]Included on Starter, Growth and Enterprise. SEO Performance tracks rankings in Google, Yahoo or Baidu, on desktop and mobile, daily, weekly or monthly. With Search Console connected it also flags keywords losing clicks, low click-through rates and pages competing for the same query. | Not stated[22] |
| Suggested next steps | Yes[23]Examples: order a placement for a keyword just off page one, fix robots.txt, llms.txt, the sitemap or meta tags, repair a dropped link, or write a page where competitors outrank you. | Partly[22]Recommends outlets to publish on; no list of site or ranking actions stated. |
| Task board and AI agent | Yes[24]Navi can quote an order, draft a change to your site, draft an email to a publisher about a link fix, or research. Nothing is bought or changed on your site until you approve. | Not stated[22] |
| Scheduled automations | Yes[25]Schedules: every hour, day, week or month, or a custom cron. | Not stated[22] |
| Data, contracts and switching | ||
| EU invoicing and VAT | EUR, prices exclude VAT[3]Your account currency can be DKK, EUR, USD or GBP. | Prices are shown in euros, broken down by taxable base and applicable taxes[20] |
| Company | ||
| Headquarters | Denmark[26]Headquarters in Aarhus. The company is Serpier ApS. | Spain (Barcelona area)[20] |
| Founded | 2024[26] | 2020[27] |
How to switch from Growwer to Serpier
- List the placements you bought at Growwer and the outlets that carried them.
- Start on the free Serpier Light plan to see every marketplace price for your project.
- Order a first placement at Serpier and compare it with your Growwer order. To add AI visibility tracking, start Serpier Starter, which has a 7-day free trial, card required.
- Ask Growwer for a refund of unused wallet funds before you stop ordering, because Growwer states that wallet funds can be refunded on request.
Questions and answers
Does Growwer have a free plan?
Growwer states: Self-serve marketplace: sign up free, pick outlets, approve each post, no subscription. Growwer's managed service has a minimum €500 per month. Serpier Light is a free plan that lets you order media publications, and Serpier Starter has a 7-day free trial, card required.
How do Growwer prices work?
On Growwer, each outlet sets its price per post, which includes publishing the post. Growwer writes the article content and manages it with the outlet. Serpier states: Price per placement, plus monthly plans, and writing is included in publications.
Can I get my money back from Growwer?
Growwer states that wallet funds can be refunded on request at any time. Growwer's terms also say: The Advertiser (client) undertakes to keep the content published at least twelve months; if removed or altered earlier, the Owner may refund the order amount to the Client. Serpier states: No refunds unless agreed. If a publisher fails to deliver, Serpier may give an account credit.
Where do the facts on this page come from?
Every fact about Growwer comes from Growwer's own website. Every fact about Serpier comes from Serpier's own website. Review sites and articles about either company are not used. The facts were last checked on 28 October 2026, and each one links to its source at the end of the page.
What else does Serpier do?
Serpier is one platform for AI visibility, SEO and link building. Besides what this page compares, it includes AI visibility tracking, SEO performance, suggestions and tasks with Navi, automations, link monitoring, publishing to your own site, connections and MCP and placements on real media. See how often AI assistants such as ChatGPT, Gemini and Perplexity mention your brand, with share of voice, rank, sentiment and the sources they cite, next to the competitors you name. Track where your site ranks in search, find keywords close to page one, and see referring domains and page speed. With Search Console connected, Serpier also flags keywords losing clicks and pages competing for the same query. Navi, Serpier's AI agent, suggests next steps for your site, links, rankings and AI visibility. Hand a task to Navi and it quotes the order, drafts the change to your site or drafts an email to the publisher, and waits for your approval. Have Navi run a prompt on a schedule, such as a weekly summary of your SEO performance and AI visibility. The Publication Tracker checks that every link you bought or added stays live, indexed and as ordered, and spots edits to the article before they cost you the link. Connect WordPress, Shopify, Magento or Umbraco, and Navi publishes fixes and new pages after you approve them. Connect Search Console, Analytics, Shopify and other tools, and use Serpier from your own AI tools through MCP. Order articles and links on other companies' websites in the Serpier Marketplace, including AI Publications: articles for brand mentions that AI assistants pick up.
Sources and method
Sources (33)
- 1.
- 2.
- 3.
Serpier: serpier.com/terms-conditions
Shows: how you buy; refunds; EU invoicing and VAT.
Checked on 27 October 2026. Archived copy
- 4.
Growwer: growwer.com/managed-service
Shows: how you buy; minimum order (Managed service); time to publish (Managed service).
Checked on 27 October 2026.
- 5.
- 6.
Serpier: serpier.com/lp/link-building
Shows: prices visible without an account; published prices; placement prices; prices shown.
Checked on 27 October 2026. Archived copy
- 7.
Growwer: growwer.com/pricing
Shows: prices visible without an account; how the vendor charges; published prices; article writing; publisher metrics shown; the price of Managed service.
Checked on 27 October 2026.
- 8.
Serpier: docs.serpier.com/publisher-deals
Shows: how the vendor charges; link guarantee.
Checked on 27 October 2026. Archived copy
- 9.
Serpier: docs.serpier.com/cart
Does not state: minimum order.
Checked on 27 October 2026. Archived copy
- 10.
Serpier: serpier.com/pricing
Shows: article writing; the prices of Light, Starter and Growth; AI assistants tracked (Light, Starter, Growth and Enterprise).
Does not publish: the price of Enterprise.
Checked on 27 October 2026. Archived copy
- 11.
Serpier: docs.serpier.com/orders
Does not state: time to publish.
Checked on 27 October 2026. Archived copy
- 12.
Growwer: growwer.com/legal/media-publishing-terms
Shows: link guarantee.
Does not state: checks after publishing.
Checked on 27 October 2026.
- 13.
Serpier: docs.serpier.com/publication-tracker
Shows: checks after publishing.
Checked on 27 October 2026. Archived copy
- 14.
Serpier: docs.serpier.com/marketplace
Shows: publisher metrics shown; placements sold for AI visibility.
Checked on 27 October 2026. Archived copy
- 15.
Serpier: docs.serpier.com/ai-visibility
Shows: measures AI visibility; what it measures.
Checked on 27 October 2026. Archived copy
- 16.
Growwer: growwer.com/llm-seo
Shows: measures AI visibility; placements sold for AI visibility.
Checked on 27 October 2026.
- 17.
- 18.
Growwer: growwer.com/api-docs
Shows: order by API.
Does not state: order from an AI assistant (MCP).
Checked on 27 October 2026.
- 19.
Serpier: docs.serpier.com/mcp
Shows: order from an AI assistant (MCP).
Checked on 27 October 2026. Archived copy
- 20.
Growwer: growwer.com/legal/terms-of-use
Shows: refunds; EU invoicing and VAT; headquarters.
Checked on 27 October 2026.
- 21.
Serpier: docs.serpier.com/seo-performance
Shows: SEO performance tracking.
Checked on 28 October 2026. Archived copy
- 22.
Growwer: growwer.com
Shows: suggested next steps.
Does not state: SEO performance tracking; task board and AI agent; scheduled automations.
Checked on 28 October 2026.
- 23.
- 24.
- 25.
- 26.
Serpier: serpier.com/ai-instructions
Shows: headquarters; founded.
Checked on 27 October 2026. Archived copy
- 27.
- 28.
Serpier: serpier.com/ai-visibility
Shows: competitor benchmarks.
Checked on 27 October 2026. Archived copy
- 29.
Serpier: docs.serpier.com/publication-tracker
Shows: checks links after they go live.
Checked on 28 October 2026. Archived copy
- 30.
Serpier: docs.serpier.com/suggestions
Shows: publishes to your own website.
Checked on 27 October 2026.
- 31.
- 32.
- 33.
Serpier: docs.serpier.com/marketplace
Shows: order placements on other websites.
Checked on 28 October 2026. Archived copy
Method and what each row means
We read each company's own website: its pricing page, docs, help center, terms and announcements. Review sites, directories and articles about a company are never a source. Every value links to its source, with the date we checked it. Serpier's facts follow the same rule and come from Serpier's own website.
Prices are per month and exclude VAT, in the currency the company publishes. A price in another currency is also shown in EUR, at the ECB reference rate of 26 October 2026. Some companies show other prices or currencies depending on where the visitor is, so the page says which visitor the prices were shown to.
Each value in the table is one of these, or the number or words the company uses:
- Yes:
- the company's own pages say the product has it.
- No:
- the company's own pages say it is not offered, or a complete plan table leaves it out.
- Partly:
- offered with a limit, written next to the value.
- Not stated:
- we could not find it on the company's own pages. It does not mean No.
- Not public:
- the company does not publish it, for example a price behind Contact sales.
What each row means
- What it does:
- What the product does in one sentence, based on the company's own website.
- How you buy:
- Whether it is a self-serve marketplace, a managed service, a digital PR agency or a mix.
- Publishers:
- How many publishers or sites the vendor says it offers, with its main markets and languages.
- Prices visible without an account:
- Whether you can see what each publisher costs before you sign up.
- How the vendor charges:
- How the vendor says it earns money: a markup or commission on the publisher's price, a subscription or a fixed price per link.
- Published prices:
- Prices the vendor publishes, for example a price per link at a given domain rating, with the plan or tier.
- Minimum order:
- The smallest deposit or order the vendor accepts.
- Article writing:
- Whether writing the article is included, costs extra and how much, or is left to you.
- Time to publish:
- How long the vendor says it takes to publish.
- Link guarantee:
- How long a link is guaranteed and what happens if it disappears, such as a replacement or a refund.
- Checks after publishing:
- Whether the vendor checks after publishing that a link stays live, indexed and unchanged.
- Publisher metrics shown:
- Which publisher metrics you see before you buy, such as Domain Rating, Domain Authority or traffic.
- Measures AI visibility:
- Whether the product measures how often AI answers mention your brand.
- Placements sold for AI visibility:
- A product the vendor sells for visibility in AI answers, named the way the vendor names it.
- Order by API:
- Whether you can order through an API.
- Order from an AI assistant (MCP):
- Whether you can order from an AI assistant such as Claude or ChatGPT through an MCP server.
- Refunds:
- The vendor's refund policy in one line.
- SEO performance tracking:
- Whether the product tracks your own website in search: rankings, clicks, or keywords close to page one.
- Suggested next steps:
- Whether the product suggests what to do next for your site, rankings, links or AI visibility.
- Task board and AI agent:
- Whether you can track the work in the product and hand tasks to an AI agent that does them, with your approval.
- Scheduled automations:
- Whether the product can run a task or report on a schedule you set, such as a weekly summary.
- EU invoicing and VAT:
- How the company invoices a business in the EU: the currency, and whether VAT is charged or handled by reverse charge with a valid VAT number.
- Headquarters:
- The country of the company's headquarters, as its own website states it.
- Founded:
- The year the company was founded, as its own website states it.
Report an error
If a fact is wrong or out of date, write to hello@serpier.com with the page and the source. We check every report against the company's own website.
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