Paper.club alternative: Serpier and Paper.club compared
Serpier makes this page. Every fact about Paper.club comes from Paper.club's own website, and the facts on this page were last checked on . Sources are listed at the end.
Serpier and Paper.club both let you order sponsored articles with backlinks on third-party media. Paper.club is a marketplace for that, with no subscription. Serpier is a marketplace too, and it adds AI visibility tracking in the same account.
Stay with Paper.club if you want a French company, a stated time to publish and stated cancellation terms for refused orders. Pick Serpier if you want to track AI visibility, check published links and order from an AI assistant in the same account as your placements.
As of 29 October 2026, Paper.club has no subscription and shows the price of each publication in euros, excluding VAT, before you buy. Serpier charges per placement on any plan, including the free Serpier Light plan. The optional Serpier Starter plan costs €199 a month billed monthly and adds AI visibility tracking.
Where Serpier is better
Buying a link is one step. Serpier also suggests which step to take next, and does it once you approve.
- Navi, Serpier's AI agent, reads your website, SEO performance, AI visibility and link monitoring, and suggests what to do next, each with why it is there: for example ordering a placement from a shortlist of publishers to work on a keyword sitting just off page one, or fixing robots.txt, llms.txt, the sitemap or meta tags.
- You click Hand over to Navi or I'll do it myself.
- Navi does the work, and you approve before anything is bought or changed. As your rankings, AI visibility and links change, new suggestions keep coming.
Paper.club does not state whether it suggests next steps or whether it has a task board with an AI agent that can take tasks.
- Serpier tracks AI visibility and sells placements in one account. Serpier Starter tracks up to 100 prompts in ChatGPT plus 2 of your choice. Paper.club sells GEO services: GEO: getting a brand cited by generative AIs (ChatGPT, Perplexity, Gemini) through media presence. Paper.club does not state whether it measures AI visibility.
- Serpier checks links after they are live. Serpier's Publication Tracker answers Yes to whether links are checked after publishing, and it checks that each link stays live and indexed. Paper.club does not state checks after publishing.
- Serpier works with AI assistants and other tools. Serpier's MCP server can search the Marketplace, change the cart and place an order, and Claude connects on any Serpier plan. Paper.club does not state whether you can order from an AI assistant through MCP. Paper.club does not state whether you can order by API. Serpier's API is part of Serpier Enterprise, and it covers Marketplace search.
- Serpier also tracks your site's SEO performance and runs scheduled automations, such as a weekly summary. Paper.club does not state whether it tracks SEO performance or whether it runs scheduled automations.
Where Paper.club is better
- Paper.club states a time to publish: After the client approves the article, the Publication goes live within a maximum of 5 business days. Serpier does not state a time to publish.
- Paper.club states what happens to a refused order: If the Publisher refuses the order or fails to respond within 5 business days, the order is cancelled and the amount re-credited. Serpier states: no refunds unless agreed. if a publisher fails to deliver, serpier may give an account credit..
- Paper.club is based in France (Paris), and it lists over 120,000 media outlets in france and internationally. Serpier is based in Denmark.
What else you get with Serpier
Serpier is one platform for AI visibility, SEO and link building. Besides what this page compares with Paper.club, it includes:
AI visibility tracking
See how often AI assistants such as ChatGPT, Gemini and Perplexity mention your brand, with share of voice, rank, sentiment and the sources they cite, next to the competitors you name.[15][11][25]
SEO performance
Track where your site ranks in search, find keywords close to page one, and see referring domains and page speed. With Search Console connected, Serpier also flags keywords losing clicks and pages competing for the same query.[19]
Suggestions and tasks with Navi
Navi, Serpier's AI agent, suggests next steps for your site, links, rankings and AI visibility. Hand a task to Navi and it quotes the order, drafts the change to your site or drafts an email to the publisher, and waits for your approval.[21][22]
Automations
Have Navi run a prompt on a schedule, such as a weekly summary of your SEO performance and AI visibility.[23]
Link monitoring
The Publication Tracker checks that every link you bought or added stays live, indexed and as ordered, and spots edits to the article before they cost you the link.[26]
Publishing to your own site
Connect WordPress, Shopify, Magento or Umbraco, and Navi publishes fixes and new pages after you approve them.[27]
Connections and MCP
Connect Search Console, Analytics, Shopify and other tools, and use Serpier from your own AI tools through MCP.[28][29]
Placements on real media
Order articles and links on other companies' websites in the Serpier Marketplace, including AI Publications: articles for brand mentions that AI assistants pick up.[30][14]
See Serpier with your own brand
Paper.club pricing and Serpier pricing
Paper.club states: Paper Club freely determines the price of each Publication, displayed in euros excluding VAT (1 Credit = €1 excluding VAT). Paper.club does not state published prices, and its prices are shown in the catalog. As of 29 October 2026, Serpier charges per placement on any plan, including the free Serpier Light plan. The optional Serpier Starter plan costs €199 a month billed monthly. Serpier Marketplace prices are per placement: UK media from €13, and half cost under €400.
Serpier
€0 a month
Order placements on the free Serpier Light plan. You pay for each placement you order, and no subscription is needed.[11]
Monthly plans are optional and add tracking on top: Serpier Starter (€199 a month) adds SEO and AI visibility monitoring and watches up to 500 publications, and Serpier Growth (€599 a month) covers more projects, prompts and publications.[11][11] See all plans
Paper.club
We found no published prices on Paper.club's own website.
Every fact, row by row
Every feature, limit and term we compared, with the source for each value. Serpier on the left, Paper.club on the right.
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|---|---|---|
| What it does | Serpier is an AI-powered SEO and AI visibility platform. It combines SEO intelligence, prompt strategy, performance monitoring, and automated execution in one system, so you can rank on Google and get cited by AI.[1] | A platform where agencies, freelancers and brands find 120,000+ media outlets and book sponsored articles with backlinks, plus digital PR, GEO and brand content services; no subscription.[2] |
| Link building | ||
| How you buy | Mix: a self-serve marketplace and link plans quoted by sales[3]Navi, the AI agent, can also search the marketplace and order. Third-party publishers publish the placements. | Marketplace where you pay a media to write a sponsored article containing a backlink[4] |
| Publishers | 200,000 media agreements[5]Across every category and country, with filters for country, content language and category. | Over 120,000 media outlets in France and internationally[4] |
| Prices visible without an account | No, a free account shows every price[6]Prices are shown per project, because some sites charge more for certain industries. | Yes: the full catalog can be browsed with a free account (no payment needed); a login is required, so not fully without an account[4] |
| How the vendor charges | Price per placement, plus monthly plans[7]Serpier pays each publisher a separately agreed price and does not publish its markup. Ordering is also possible on the free Light plan. | Paper Club freely determines the price of each Publication, displayed in euros excluding VAT (1 Credit = €1 excluding VAT)[8]The terms page no longer says there is no subscription. Paper Club's link building page (https://www.paper.club/en/linkbuilding) says it operates with no subscription and shows pricing before purchase. |
| Published prices | UK media from €13, and half cost under €400[6]Prices differ by market and by your project's industry. | Not public[4] |
| Minimum order | Not stated[9] | Not stated[10] |
| Article writing | Included in publications[11]In the cart you choose whether Serpier writes the article or you supply it. Each writing product shows its fee, or Free, before you order. | Articles may be written by the publisher or by Paper Club at the publisher's request; extra cost not stated (writing is one factor in the price)[10] |
| Time to publish | Not stated[12] | After the client approves the article, the Publication goes live within a maximum of 5 business days[10] |
| Link guarantee | Homepage placements last 12 months[7]For article placements, Serpier does not state a guarantee period or a replacement if a link disappears. | Neither the Publisher nor the Platform may be held liable provided the Publication has been accessible on the Site for at least 12 months[10] |
| Checks after publishing | Yes[13]The Publication Tracker checks that each link stays live, indexed and as ordered, and that the article is unchanged. Live pages every 30 days, offline pages every 7 days. Up to 10 publications on Light, 500 on Starter, 2,000 on Growth and a custom number on Enterprise. | Not stated[10] |
| Publisher metrics shown | Price, Domain Rating (DR), organic traffic, referring domains, relevance score, country, content language and category[14] | You can search by topic, language, country, traffic, price, or SEO data[4] |
| Measures AI visibility | Yes, on Starter, Growth and Enterprise[15]Light has no AI visibility tracking. | Not stated[16] |
| Placements sold for AI visibility | AI Publication: an article with no links or only nofollow links, for brand mentions that AI assistants pick up[14]Writing options for it include Brand mention, PR Post and Co-citation. | GEO: getting a brand cited by generative AIs (ChatGPT, Perplexity, Gemini) through media presence[16] |
| Order by API | Partly[17]On Enterprise you can search the Marketplace through the API. The API reference lists no endpoint for placing orders. | Not stated[4] |
| Order from an AI assistant (MCP) | Yes[18]The MCP server can search the Marketplace, change the cart, place an order and read the Publication Tracker. Claude connects on any plan. ChatGPT cannot place orders, and other clients need Enterprise. | Not stated[4] |
| Refunds | No refunds unless agreed. If a publisher fails to deliver, Serpier may give an account credit.[3]A placement that a publisher declines is refunded, with suggested replacement sites. Subscription payments are non-refundable. | If the Publisher refuses the order or fails to respond within 5 business days, the order is cancelled and the amount re-credited[10] |
| Other features | ||
| SEO performance tracking | Yes[19]Included on Starter, Growth and Enterprise. SEO Performance tracks rankings in Google, Yahoo or Baidu, on desktop and mobile, daily, weekly or monthly. With Search Console connected it also flags keywords losing clicks, low click-through rates and pages competing for the same query. | Not stated[20] |
| Suggested next steps | Yes[21]Examples: order a placement for a keyword just off page one, fix robots.txt, llms.txt, the sitemap or meta tags, repair a dropped link, or write a page where competitors outrank you. | Not stated[20] |
| Task board and AI agent | Yes[22]Navi can quote an order, draft a change to your site, draft an email to a publisher about a link fix, or research. Nothing is bought or changed on your site until you approve. | Not stated[20] |
| Scheduled automations | Yes[23]Schedules: every hour, day, week or month, or a custom cron. | Not stated[20] |
| Data, contracts and switching | ||
| EU invoicing and VAT | EUR, prices exclude VAT[3]Your account currency can be DKK, EUR, USD or GBP. | Invoice is issued when Credits are purchased; VAT regime is determined by client status and country of establishment on the purchase date[10] |
| Company | ||
| Headquarters | Denmark[24]Headquarters in Aarhus. The company is Serpier ApS. | France (Paris)[10] |
| Founded | 2024[24] | Not stated[2] |
How to switch from Paper.club to Serpier
- Use up your Paper.club credits first. Paper.club states: Invoice is issued when Credits are purchased; VAT regime is determined by client status and country of establishment on the purchase date. This page does not cover whether unused Paper.club credits can be refunded, so ask Paper.club.
- Open a free Serpier account and browse the Marketplace. Serpier Light costs nothing, and ordering is open on every Serpier plan.
- Add the articles you already bought to the Serpier Publication Tracker, so Serpier checks that they stay live.
- If you want AI visibility tracking, Serpier Starter has a 7-day free trial, card required.
Questions and answers
Can I see Paper.club prices without an account?
Paper.club states: Yes: the full catalog can be browsed with a free account (no payment needed); a login is required, so not fully without an account. Serpier states: no, a free account shows every price.
How does Paper.club handle article writing?
Paper.club states: Articles may be written by the publisher or by Paper Club at the publisher's request; extra cost not stated (writing is one factor in the price). Serpier states that content generation is included in publications, and in the cart you choose whether Serpier writes the article or you supply it.
What does Paper.club do when a publisher refuses an order?
Paper.club states: If the Publisher refuses the order or fails to respond within 5 business days, the order is cancelled and the amount re-credited. Serpier states: no refunds unless agreed. if a publisher fails to deliver, serpier may give an account credit..
Where do the facts on this page come from?
Every fact about Paper.club comes from Paper.club's own website and terms. Every fact about Serpier comes from Serpier's own website and documentation. Review sites and articles about either company are not used. The facts were last checked on 29 October 2026, and each one links to its source at the end of the page.
What else does Serpier do?
Serpier is one platform for AI visibility, SEO and link building. Besides what this page compares, it includes AI visibility tracking, SEO performance, suggestions and tasks with Navi, automations, link monitoring, publishing to your own site, connections and MCP and placements on real media. See how often AI assistants such as ChatGPT, Gemini and Perplexity mention your brand, with share of voice, rank, sentiment and the sources they cite, next to the competitors you name. Track where your site ranks in search, find keywords close to page one, and see referring domains and page speed. With Search Console connected, Serpier also flags keywords losing clicks and pages competing for the same query. Navi, Serpier's AI agent, suggests next steps for your site, links, rankings and AI visibility. Hand a task to Navi and it quotes the order, drafts the change to your site or drafts an email to the publisher, and waits for your approval. Have Navi run a prompt on a schedule, such as a weekly summary of your SEO performance and AI visibility. The Publication Tracker checks that every link you bought or added stays live, indexed and as ordered, and spots edits to the article before they cost you the link. Connect WordPress, Shopify, Magento or Umbraco, and Navi publishes fixes and new pages after you approve them. Connect Search Console, Analytics, Shopify and other tools, and use Serpier from your own AI tools through MCP. Order articles and links on other companies' websites in the Serpier Marketplace, including AI Publications: articles for brand mentions that AI assistants pick up.
Sources and method
Sources (30)
- 1.
- 2.
Paper.club: paper.club/en/about-us
Shows: what it does.
Does not state: founded.
Checked on 27 October 2026. Archived copy
- 3.
Serpier: serpier.com/terms-conditions
Shows: how you buy; refunds; EU invoicing and VAT.
Checked on 27 October 2026. Archived copy
- 4.
Paper.club: paper.club/en/linkbuilding
Shows: how you buy; publishers; prices visible without an account; publisher metrics shown.
Does not state: order by API; order from an AI assistant (MCP).
Does not publish: published prices.
Checked on 27 October 2026. Archived copy
- 5.
- 6.
Serpier: serpier.com/lp/link-building
Shows: prices visible without an account; published prices; placement prices; prices shown.
Checked on 27 October 2026. Archived copy
- 7.
Serpier: docs.serpier.com/publisher-deals
Shows: how the vendor charges; link guarantee.
Checked on 27 October 2026. Archived copy
- 8.
Paper.club: paper.club/en/terms-and-conditions
Shows: how the vendor charges.
Checked on 29 October 2026.
- 9.
Serpier: docs.serpier.com/cart
Does not state: minimum order.
Checked on 27 October 2026. Archived copy
- 10.
Paper.club: paper.club/en/terms-and-conditions
Shows: article writing; time to publish; link guarantee; refunds; EU invoicing and VAT; headquarters.
Does not state: minimum order; checks after publishing.
Checked on 27 October 2026. Archived copy
- 11.
Serpier: serpier.com/pricing
Shows: article writing; the prices of Light, Starter and Growth; AI assistants tracked (Light, Starter, Growth and Enterprise).
Does not publish: the price of Enterprise.
Checked on 27 October 2026. Archived copy
- 12.
Serpier: docs.serpier.com/orders
Does not state: time to publish.
Checked on 27 October 2026. Archived copy
- 13.
Serpier: docs.serpier.com/publication-tracker
Shows: checks after publishing.
Checked on 27 October 2026. Archived copy
- 14.
Serpier: docs.serpier.com/marketplace
Shows: publisher metrics shown; placements sold for AI visibility.
Checked on 27 October 2026. Archived copy
- 15.
Serpier: docs.serpier.com/ai-visibility
Shows: measures AI visibility; what it measures.
Checked on 27 October 2026. Archived copy
- 16.
Paper.club: paper.club/en/geo
Shows: placements sold for AI visibility.
Does not state: measures AI visibility.
Checked on 27 October 2026. Archived copy
- 17.
- 18.
Serpier: docs.serpier.com/mcp
Shows: order from an AI assistant (MCP).
Checked on 27 October 2026. Archived copy
- 19.
Serpier: docs.serpier.com/seo-performance
Shows: SEO performance tracking.
Checked on 28 October 2026. Archived copy
- 20.
Paper.club: paper.club
Does not state: SEO performance tracking; suggested next steps; task board and AI agent; scheduled automations.
Checked on 28 October 2026.
- 21.
- 22.
- 23.
- 24.
Serpier: serpier.com/ai-instructions
Shows: headquarters; founded.
Checked on 27 October 2026. Archived copy
- 25.
Serpier: serpier.com/ai-visibility
Shows: competitor benchmarks.
Checked on 27 October 2026. Archived copy
- 26.
Serpier: docs.serpier.com/publication-tracker
Shows: checks links after they go live.
Checked on 28 October 2026. Archived copy
- 27.
Serpier: docs.serpier.com/suggestions
Shows: publishes to your own website.
Checked on 27 October 2026.
- 28.
- 29.
- 30.
Serpier: docs.serpier.com/marketplace
Shows: order placements on other websites.
Checked on 28 October 2026. Archived copy
Method and what each row means
We read each company's own website: its pricing page, docs, help center, terms and announcements. Review sites, directories and articles about a company are never a source. Every value links to its source, with the date we checked it. Serpier's facts follow the same rule and come from Serpier's own website.
Prices are per month and exclude VAT, in the currency the company publishes. A price in another currency is also shown in EUR, at the ECB reference rate of 26 October 2026. Some companies show other prices or currencies depending on where the visitor is, so the page says which visitor the prices were shown to.
Each value in the table is one of these, or the number or words the company uses:
- Yes:
- the company's own pages say the product has it.
- No:
- the company's own pages say it is not offered, or a complete plan table leaves it out.
- Partly:
- offered with a limit, written next to the value.
- Not stated:
- we could not find it on the company's own pages. It does not mean No.
- Not public:
- the company does not publish it, for example a price behind Contact sales.
What each row means
- What it does:
- What the product does in one sentence, based on the company's own website.
- How you buy:
- Whether it is a self-serve marketplace, a managed service, a digital PR agency or a mix.
- Publishers:
- How many publishers or sites the vendor says it offers, with its main markets and languages.
- Prices visible without an account:
- Whether you can see what each publisher costs before you sign up.
- How the vendor charges:
- How the vendor says it earns money: a markup or commission on the publisher's price, a subscription or a fixed price per link.
- Published prices:
- Prices the vendor publishes, for example a price per link at a given domain rating, with the plan or tier.
- Minimum order:
- The smallest deposit or order the vendor accepts.
- Article writing:
- Whether writing the article is included, costs extra and how much, or is left to you.
- Time to publish:
- How long the vendor says it takes to publish.
- Link guarantee:
- How long a link is guaranteed and what happens if it disappears, such as a replacement or a refund.
- Checks after publishing:
- Whether the vendor checks after publishing that a link stays live, indexed and unchanged.
- Publisher metrics shown:
- Which publisher metrics you see before you buy, such as Domain Rating, Domain Authority or traffic.
- Measures AI visibility:
- Whether the product measures how often AI answers mention your brand.
- Placements sold for AI visibility:
- A product the vendor sells for visibility in AI answers, named the way the vendor names it.
- Order by API:
- Whether you can order through an API.
- Order from an AI assistant (MCP):
- Whether you can order from an AI assistant such as Claude or ChatGPT through an MCP server.
- Refunds:
- The vendor's refund policy in one line.
- SEO performance tracking:
- Whether the product tracks your own website in search: rankings, clicks, or keywords close to page one.
- Suggested next steps:
- Whether the product suggests what to do next for your site, rankings, links or AI visibility.
- Task board and AI agent:
- Whether you can track the work in the product and hand tasks to an AI agent that does them, with your approval.
- Scheduled automations:
- Whether the product can run a task or report on a schedule you set, such as a weekly summary.
- EU invoicing and VAT:
- How the company invoices a business in the EU: the currency, and whether VAT is charged or handled by reverse charge with a valid VAT number.
- Headquarters:
- The country of the company's headquarters, as its own website states it.
- Founded:
- The year the company was founded, as its own website states it.
Report an error
If a fact is wrong or out of date, write to hello@serpier.com with the page and the source. We check every report against the company's own website.
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