Promptwatch alternative: Serpier and Promptwatch compared
Serpier makes this page. Every fact about Promptwatch comes from Promptwatch's own website, and the facts on this page were last checked on . Sources are listed at the end.
Serpier and Promptwatch both track how AI assistants mention a brand, and both have AI agents. Serpier also sells placements on other companies' websites, so tracking and media publications sit in one account.
Stay with Promptwatch if you want prompts to run every day on a low-priced plan. Choose Serpier if AI visibility tracking and placements on third-party media belong in one account, or if you want prices in euros and data hosted in the EU.
As of 28 October 2026, Promptwatch Essential costs $95 a month (€84.91). Serpier Starter costs €199 a month billed monthly.
Where Serpier is better
Tracking shows where you stand. Serpier also suggests what to do next, and does it once you approve.
- Navi, Serpier's AI agent, reads your website, SEO performance, AI visibility and link monitoring, and suggests what to do next, each with why it is there: for example ordering a placement from a shortlist of publishers to work on a keyword sitting just off page one, or fixing robots.txt, llms.txt, the sitemap or meta tags.
- You click Hand over to Navi or I'll do it myself.
- Navi does the work, and you approve before anything is bought or changed. As your rankings, AI visibility and links change, new suggestions keep coming.
Promptwatch's own pages describe part of this; see Task board and AI agent in the table, with its source.
- Serpier tracks AI visibility and sells placements in one account. You pick sites in the Serpier Marketplace and pay by card or invoice, and ordering works on every Serpier plan, including the free Serpier Light plan. Serpier's Marketplace offers 200,000 media agreements. Promptwatch does not state whether you can order publications in the product.
- Serpier's agent Navi acts only after you approve: Navi suggests fixes, drafts pages and articles, and orders placements. Navi can also publish approved fixes to a connected WordPress, Shopify, Magento or Umbraco site.
- Serpier publishes prices in euros, excluding VAT, and says all data is stored on European infrastructure. Promptwatch publishes prices in US dollars, such as $245 a month for Promptwatch Professional. Promptwatch does not state data hosting and DPA.
- Serpier also checks that the links you placed stay live, indexed and unchanged. Promptwatch does not state whether it checks links after they go live.
Where Promptwatch is better
- Promptwatch's prompt frequency is daily, the default that every plan uses. Serpier Starter runs prompts weekly, and a custom frequency starts at Serpier Growth, which costs €599 a month.
- Promptwatch has a free plan: Free plan exists (Explore); tracks ChatGPT only. Serpier Light is free too, but it has no AI visibility tracking.
- Promptwatch Essential costs $95 a month and tracks 50 prompts. Serpier Starter costs €199 a month and tracks 100 prompts, so Promptwatch has the lower entry price if 50 prompts are enough.
- Promptwatch exports data as Excel and CSV (max 10,000 rows per export). Serpier does not describe an export of AI visibility data. Serpier Growth and Serpier Enterprise download the Publication Tracker as CSV.
- Promptwatch collects answers this way: Both: real consumer interfaces for live-search platforms, provider APIs for training-data models. Serpier does not state how answers are collected.
What else you get with Serpier
Serpier is one platform for AI visibility, SEO and link building. Besides what this page compares with Promptwatch, it includes:
SEO performance
Track where your site ranks in search, find keywords close to page one, and see referring domains and page speed. With Search Console connected, Serpier also flags keywords losing clicks and pages competing for the same query.[14]
Link monitoring
The Publication Tracker checks that every link you bought or added stays live, indexed and as ordered, and spots edits to the article before they cost you the link.[16]
Placements on real media
Order articles and links on other companies' websites in the Serpier Marketplace, including AI Publications: articles for brand mentions that AI assistants pick up.[30][8]
Suggestions and tasks with Navi
Navi, Serpier's AI agent, suggests next steps for your site, links, rankings and AI visibility. Hand a task to Navi and it quotes the order, drafts the change to your site or drafts an email to the publisher, and waits for your approval.[31][18]
Automations
Have Navi run a prompt on a schedule, such as a weekly summary of your SEO performance and AI visibility.[20]
Publishing to your own site
Connect WordPress, Shopify, Magento or Umbraco, and Navi publishes fixes and new pages after you approve them.[32]
Connections and MCP
Connect Search Console, Analytics, Shopify and other tools, and use Serpier from your own AI tools through MCP.[10][33]
AI visibility tracking
See how often AI assistants such as ChatGPT, Gemini and Perplexity mention your brand, with share of voice, rank, sentiment and the sources they cite, next to the competitors you name.[5][3][7]
See Serpier with your own brand
Promptwatch pricing and Serpier pricing
As of 28 October 2026, Promptwatch Essential costs $95 a month (€84.91), Promptwatch Professional $245 (€218.98) and Promptwatch Business $579 (€517.52). Promptwatch does not publish a price for Promptwatch Enterprise. Serpier Starter costs €199 a month billed monthly or €169 a month billed yearly. Serpier Growth costs €599 a month billed monthly.
Serpier
Promptwatch
| Plan | A month, billed monthly | A month, billed yearly | Currency | Includes |
|---|---|---|---|---|
| Explore[2] | $0 | $0 | USD | Free entry tier; tracks ChatGPT only (per docs). Not shown in the visible pricing cards; listed only in the page's structured data. |
| Essential[2] | $95€84.91 | Not stated | USD | 1 project, 50 prompts, 6,000 responses, daily tracking, country-level tracking, Agent Chat, MCP and API access; 7-day free trial |
| Professional[2] | $245€218.98 | Not stated | USD | 2 projects, 150 prompts, 18,000 responses, daily tracking, content writing and refresh, knowledge base, agent analytics, country-level tracking, MCP and API access; 7-day free trial |
| Business[2] | $579€517.52 | Not stated | USD | 5 projects, 350 prompts, 42,000 responses, daily tracking, state and city level tracking, shopping insights, Ads Radar, audit logs, MCP and API access; Book a Demo button |
| Enterprise[2] | Not public | Not public | USD | Custom prompt and crawler volume, SSO, audit logs, dedicated success manager, priority support, managed content workflows |
Price per prompt and per 1,000 AI answers
Plans count prompts, AI assistants and runs in different ways. These two units put the entry paid plans on the same scale, in euros.
Serpier
Starter, billed monthly
- Per tracked prompt a month
- €1.99
- Per 1,000 AI answers a month
- €153.19
Promptwatch
Not enough public data
Promptwatch does not give a number of AI assistants for Essential.
Every fact, row by row
Every feature, limit and term we compared, with the source for each value. Serpier on the left, Promptwatch on the right.
| What we compare | Serpier | Promptwatch |
|---|---|---|
| What it does | Serpier is an AI-powered SEO and AI visibility platform. It combines SEO intelligence, prompt strategy, performance monitoring, and automated execution in one system, so you can rank on Google and get cited by AI.[1] | Promptwatch helps marketers track and improve their brand visibility in AI responses to drive more high-intent traffic to their website.[2] |
| AI visibility | ||
| Prompts tracked | ||
| How often prompts run | Daily, the default that every plan uses[4] | |
| Brands or projects | ||
| Users | Unlimited[3]On every plan. | Not stated[2] |
| What it measures | Visibility score, share of voice, rank, sentiment and cited sources[5]A higher place in an answer raises the visibility score. Sentiment is grouped by theme, and cited sources show how often AI cites your own domain. On Starter, Growth and Enterprise. | Visibility Score: how prominently your brand appears when AI answers your tracked prompts, 0-100; Share of voice; Position in the answer; Sentiment score; Cited sources (citations: URLs the AI attached as a source)[6] |
| Competitor benchmarks | Yes[7]Compare your trend with the brands you add, and pin one to the charts. On Starter, Growth and Enterprise. | Yes, any competitor can be specified and compared[2] |
| What it does beyond measuring | Navi, an AI agent, suggests what to fix, drafts pages and articles, runs scheduled automations, orders placements and drafts emails to publishers[7]Navi acts only after you approve. Serpier's team sends the emails to publishers. Navi's work uses credits. | AI agents for actions, content creation and content refresh (Agent Chat, Content Agent, AEO articles, content gap analysis, technical optimization)[2] |
| Order publications in the product | Yes[8]Choose sites in the Marketplace, add them to the cart and pay by card or invoice. Types: SEO Publication (dofollow link), AI Publication (no links or nofollow links) and Homepage. On every plan, including the free Light plan. | Not stated[9] |
| Integrations | Google Search Console, Google Analytics, Shopify, WordPress, WooCommerce, Magento, Umbraco, DynamicWeb, HubSpot, Piwik PRO, Mixpanel, Slack, Google Ads and LinkedIn Ads, plus more than 1,500 other apps[10] | CMS publishing, Google Search Console, Bing Webmaster, log ingestion, visitor analytics, Looker Studio, MCP, Slack, API[11] |
| Free plan or trial |
| |
| Other features | ||
| SEO performance tracking | Yes[14]Included on Starter, Growth and Enterprise. SEO Performance tracks rankings in Google, Yahoo or Baidu, on desktop and mobile, daily, weekly or monthly. With Search Console connected it also flags keywords losing clicks, low click-through rates and pages competing for the same query. | Partly[15]Search Console data is synced in; no rank tracker is stated on the pages read. |
| Checks links after they go live | Yes[16]The Publication Tracker also covers links you placed elsewhere. Up to 10 publications on Light, 500 on Starter, 2,000 on Growth and a custom number on Enterprise. | Not stated[17] |
| Task board and AI agent | Yes[18]Navi can quote an order, draft a change to your site, draft an email to a publisher about a link fix, or research. Nothing is bought or changed on your site until you approve. | Partly[19]Action board plus a separate Content Agent that creates and publishes content; the pages read do not say the agent picks up board tasks. |
| Scheduled automations | Yes[20]Schedules: every hour, day, week or month, or a custom cron. | Yes[19]Also scheduled Agent Chats. |
| Data, contracts and switching | ||
| How answers are collected | Not stated[5] | Both: real consumer interfaces for live-search platforms, provider APIs for training-data models[21] |
| Export formats | CSV[22]Only the Publication Tracker table, on Growth and Enterprise. | Excel and CSV (max 10,000 rows per export)[23] |
| Data hosting and DPA | Hosted in the EU[24]Serpier says all data is processed and stored on European infrastructure. It does not state whether customers can sign a data processing agreement. | Not stated[25] |
| EU invoicing and VAT | EUR, prices exclude VAT[26]Your account currency can be DKK, EUR, USD or GBP. | Not stated[27] |
| Company | ||
| Headquarters | Denmark[28]Headquarters in Aarhus. The company is Serpier ApS. | Amsterdam, The Netherlands[2] |
| Founded | 2024[28] | Not stated[29] |
How to switch from Promptwatch to Serpier
- Export your Promptwatch data first. Promptwatch exports Excel and CSV (max 10,000 rows per export).
- Start Serpier with the free trial: Serpier Starter has a 7-day free trial, card required. Add the same prompts to a Serpier project and pick your countries and AI assistants.
- Run both for a few weeks before you cancel. Promptwatch runs prompts daily and Serpier Starter runs them weekly, so compare weekly figures. To cancel Promptwatch: Cancel the subscription renewal in account settings or by contacting the company.
Questions and answers
Does Promptwatch have a free plan?
Yes. Promptwatch lists a free plan: Free plan exists (Explore); tracks ChatGPT only. Serpier Light is a free plan without AI visibility tracking, and Serpier Starter has a 7-day free trial, card required.
How many prompts does Promptwatch track?
Promptwatch Essential tracks 50 prompts, Promptwatch Professional 150 and Promptwatch Business 350. Serpier Starter tracks up to 100 prompts and Serpier Growth up to 500.
Can I export my data from Promptwatch?
Yes. Promptwatch exports data as Excel and CSV (max 10,000 rows per export). Serpier does not describe an export of AI visibility data, and Serpier Growth and Serpier Enterprise download the Publication Tracker as CSV.
Where do the facts on this page come from?
Every fact about Promptwatch comes from Promptwatch's own website, and every fact about Serpier comes from Serpier's own website. Review sites are not used. The facts were last checked on 28 October 2026, and each one links to its source at the end of the page.
What else does Serpier do?
Serpier is one platform for AI visibility, SEO and link building. Besides what this page compares, it includes SEO performance, link monitoring, placements on real media, suggestions and tasks with Navi, automations, publishing to your own site, connections and MCP and AI visibility tracking. Track where your site ranks in search, find keywords close to page one, and see referring domains and page speed. With Search Console connected, Serpier also flags keywords losing clicks and pages competing for the same query. The Publication Tracker checks that every link you bought or added stays live, indexed and as ordered, and spots edits to the article before they cost you the link. Order articles and links on other companies' websites in the Serpier Marketplace, including AI Publications: articles for brand mentions that AI assistants pick up. Navi, Serpier's AI agent, suggests next steps for your site, links, rankings and AI visibility. Hand a task to Navi and it quotes the order, drafts the change to your site or drafts an email to the publisher, and waits for your approval. Have Navi run a prompt on a schedule, such as a weekly summary of your SEO performance and AI visibility. Connect WordPress, Shopify, Magento or Umbraco, and Navi publishes fixes and new pages after you approve them. Connect Search Console, Analytics, Shopify and other tools, and use Serpier from your own AI tools through MCP. See how often AI assistants such as ChatGPT, Gemini and Perplexity mention your brand, with share of voice, rank, sentiment and the sources they cite, next to the competitors you name.
Sources and method
Sources (33)
- 1.
- 2.
Promptwatch: promptwatch.com/pricing
Shows: what it does; prompts tracked (Essential, Professional and Business); brands or projects (Essential, Professional and Business); competitor benchmarks; what it does beyond measuring; headquarters; the prices of Explore, Essential, Professional and Business.
Does not state: users.
Does not publish: prompts tracked (Enterprise); the price of Enterprise.
Checked on 27 October 2026. Archived copy
- 3.
Serpier: serpier.com/pricing
Shows: prompts tracked (Light, Starter, Growth and Enterprise); how often prompts run (Light, Starter, Growth and Enterprise); brands or projects (Light, Starter, Growth and Enterprise); users; free plan or trial (Light); the prices of Light, Starter and Growth; AI assistants tracked (Starter, Light, Growth and Enterprise).
Does not publish: the price of Enterprise.
Checked on 27 October 2026. Archived copy
- 4.
Promptwatch: promptwatch.com/docs/academy/data-freshness
Shows: how often prompts run.
Checked on 27 October 2026.
- 5.
Serpier: docs.serpier.com/ai-visibility
Shows: what it measures.
Does not state: how answers are collected.
Checked on 27 October 2026. Archived copy
- 6.
Promptwatch: promptwatch.com/docs/academy/metrics-overview
Shows: what it measures.
Checked on 27 October 2026.
- 7.
Serpier: serpier.com/ai-visibility
Shows: competitor benchmarks; what it does beyond measuring.
Checked on 27 October 2026. Archived copy
- 8.
Serpier: docs.serpier.com/marketplace
Shows: order publications in the product; placements sold for AI visibility.
Checked on 27 October 2026. Archived copy
- 9.
Promptwatch: promptwatch.com/docs/academy/offsite-mentions
Does not state: order publications in the product.
Checked on 27 October 2026.
- 10.
- 11.
Promptwatch: promptwatch.com/docs/academy/integrations
Shows: integrations.
Checked on 27 October 2026.
- 12.
Serpier: serpier.com/lp/ai-visibility-check
Shows: free plan or trial (Starter).
Checked on 27 October 2026. Archived copy
- 13.
Promptwatch: promptwatch.com/docs/academy/choosing-your-models
Shows: free plan or trial (Explore).
Checked on 27 October 2026.
- 14.
Serpier: docs.serpier.com/seo-performance
Shows: SEO performance tracking.
Checked on 28 October 2026. Archived copy
- 15.
Promptwatch: promptwatch.com/docs/academy/integrations
Shows: SEO performance tracking.
Checked on 28 October 2026.
- 16.
Serpier: docs.serpier.com/publication-tracker
Shows: checks links after they go live.
Checked on 28 October 2026. Archived copy
- 17.
Promptwatch: promptwatch.com
Does not state: checks links after they go live.
Checked on 28 October 2026.
- 18.
- 19.
Promptwatch: promptwatch.com/docs/academy/product-map
Shows: task board and AI agent; scheduled automations.
Checked on 28 October 2026.
- 20.
- 21.
Promptwatch: promptwatch.com/docs/academy/how-promptwatch-collects-data
Shows: how answers are collected.
Checked on 27 October 2026.
- 22.
Serpier: docs.serpier.com/publication-tracker
Shows: export formats.
Checked on 27 October 2026. Archived copy
- 23.
Promptwatch: promptwatch.com/docs/academy/exporting-your-data
Shows: export formats.
Checked on 27 October 2026.
- 24.
- 25.
Promptwatch: promptwatch.com/privacy-policy
Does not state: data hosting and DPA.
Checked on 27 October 2026.
- 26.
Serpier: serpier.com/terms-conditions
Shows: EU invoicing and VAT.
Checked on 27 October 2026. Archived copy
- 27.
Promptwatch: promptwatch.com/terms-and-conditions
Does not state: EU invoicing and VAT.
Checked on 27 October 2026.
- 28.
Serpier: serpier.com/ai-instructions
Shows: headquarters; founded.
Checked on 27 October 2026. Archived copy
- 29.
- 30.
Serpier: docs.serpier.com/marketplace
Shows: order placements on other websites.
Checked on 28 October 2026. Archived copy
- 31.
- 32.
Serpier: docs.serpier.com/suggestions
Shows: publishes to your own website.
Checked on 27 October 2026.
- 33.
Method and what each row means
We read each company's own website: its pricing page, docs, help center, terms and announcements. Review sites, directories and articles about a company are never a source. Every value links to its source, with the date we checked it. Serpier's facts follow the same rule and come from Serpier's own website.
Prices are per month and exclude VAT, in the currency the company publishes. A price in another currency is also shown in EUR, at the ECB reference rate of 26 October 2026. Some companies show other prices or currencies depending on where the visitor is, so the page says which visitor the prices were shown to.
The shared units use one plan for each company: the entry plan we name for it, shown in its box above. If we name none, we use the cheapest plan with a published price above zero that tracks prompts. Only plans sold by the month count, at the monthly billing price when there is one. When the entry plan is an add-on, its price includes the plan it needs, because an add-on cannot be bought alone. Price per tracked prompt a month is the price ÷ prompts. Price per 1,000 AI answers a month is the price ÷ (prompts × assistants × runs a month) × 1,000, where a daily run counts as 30 runs a month and a weekly run as 4.33. When an input is not published, the page says Not enough public data instead of guessing.
Each value in the table is one of these, or the number or words the company uses:
- Yes:
- the company's own pages say the product has it.
- No:
- the company's own pages say it is not offered, or a complete plan table leaves it out.
- Partly:
- offered with a limit, written next to the value.
- Not stated:
- we could not find it on the company's own pages. It does not mean No.
- Not public:
- the company does not publish it, for example a price behind Contact sales.
What each row means
- What it does:
- What the product does in one sentence, based on the company's own website.
- Prompts tracked:
- How many prompts (the questions asked in AI assistants) a plan tracks, counted the way the vendor counts them.
- How often prompts run:
- How often a plan asks each prompt again: daily, weekly, monthly or on a schedule you set.
- Brands or projects:
- How many brands or projects a plan covers.
- Users:
- How many people can log in on a plan.
- What it measures:
- Which of these the product reports: mention rate, share of voice, position in the answer, sentiment and the sources AI cites.
- Competitor benchmarks:
- Whether you can compare your brand with competitors you name.
- What it does beyond measuring:
- What the product does after it measures, as the vendor describes it, such as recommendations, content, outreach or agents.
- Order publications in the product:
- Whether you can order an article, mention or link on another company's website from inside the product.
- Integrations:
- The integrations the vendor names, such as Google Search Console, GA4, Looker Studio or Slack.
- Free plan or trial:
- Whether there is a free plan or a trial, what it covers, how long it lasts and whether it needs a card.
- SEO performance tracking:
- Whether the product tracks your own website in search: rankings, clicks, or keywords close to page one.
- Checks links after they go live:
- Whether the product checks links or articles you placed on other websites after they go live: still online, indexed and unchanged.
- Task board and AI agent:
- Whether you can track the work in the product and hand tasks to an AI agent that does them, with your approval.
- Scheduled automations:
- Whether the product can run a task or report on a schedule you set, such as a weekly summary.
- How answers are collected:
- Whether answers come from the assistant's own app as a user sees it with live search, from the model's API, or from both.
- Export formats:
- The formats you can take your data out in, such as CSV, Excel or an API, for example when you switch tools.
- Data hosting and DPA:
- Where the data is hosted, such as the EU or the US, and whether a data processing agreement is offered.
- EU invoicing and VAT:
- How the company invoices a business in the EU: the currency, and whether VAT is charged or handled by reverse charge with a valid VAT number.
- Headquarters:
- The country of the company's headquarters, as its own website states it.
- Founded:
- The year the company was founded, as its own website states it.
Report an error
If a fact is wrong or out of date, write to hello@serpier.com with the page and the source. We check every report against the company's own website.
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