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Serpier

Surfer alternative: Serpier and Surfer compared

Serpier makes this page. Every fact about Surfer comes from Surfer's own website, and the facts on this page were last checked on . Sources are listed at the end.

Serpier and Surfer both track how AI assistants mention a brand. Surfer is a content and AI search platform with an AI Tracker. Serpier is an AI visibility and SEO platform with a marketplace for placements on other companies' websites.

Pick Serpier if you want AI visibility tracking and media placements in one account, or a free plan to start with. Stay with Surfer if you already write and optimize content in Surfer, or if you want daily runs on five named AI assistants from the entry plan.

As of 28 October 2026, Surfer AI Search Analytics costs €95 a month billed monthly or €82 a month billed yearly. Serpier Starter costs €199 a month billed monthly or €169 a month billed yearly.

Get startedBook a demo

Where Serpier is better

Tracking shows where you stand. Serpier also suggests what to do next, and does it once you approve.

  1. Navi, Serpier's AI agent, reads your website, SEO performance, AI visibility and link monitoring, and suggests what to do next, each with why it is there: for example ordering a placement from a shortlist of publishers to work on a keyword sitting just off page one, or fixing robots.txt, llms.txt, the sitemap or meta tags.
  2. You click Hand over to Navi or I'll do it myself.
  3. Navi does the work, and you approve before anything is bought or changed. As your rankings, AI visibility and links change, new suggestions keep coming.

Surfer's own pages describe part of this; see Task board and AI agent in the table, with its source.

  • Serpier has a free plan, without ai visibility tracking. Surfer's pricing page says: No free plan; 7-day trial with Pro limits.
  • Serpier's Marketplace offers 200,000 media agreements, and ordering is open on every Serpier plan, including Serpier Light. Surfer sells sponsored articles from partner marketplaces inside AI Tracker, and states backlinks as no.
  • Serpier states: Hosted in the EU. Surfer states: Hosted on Google Cloud Platform, processed in the EU and the United States; a data processing agreement is part of the customer terms.
  • Serpier also checks that the links you placed stay live, indexed and unchanged. Surfer does not state whether it checks links after they go live.

Where Surfer is better

  • Surfer AI Search Analytics runs 50 prompts daily on ChatGPT, Perplexity, Google AI Mode, Google AI Overviews and Gemini. Serpier Starter runs prompts weekly in ChatGPT plus 2 of your choice.
  • Surfer is built around content. Surfer's recommendations come with content writing and optimization tools, and Surfer Standard, Surfer Pro and Surfer Peace of Mind also include keyword tools. Surfer connects to Google Docs, Contentful and Jasper.
  • Surfer AI Search Analytics offers CSV export and a view-only share link. Serpier Growth includes CSV export of the Publication Tracker, and Serpier does not describe an export of AI visibility data.
  • Surfer Peace of Mind costs €359 a month billed monthly and has a public API that covers the content tools. Serpier's API comes with Serpier Enterprise only.

What else you get with Serpier

Serpier is one platform for AI visibility, SEO and link building. Besides what this page compares with Surfer, it includes:

  • SEO performance

    Track where your site ranks in search, find keywords close to page one, and see referring domains and page speed. With Search Console connected, Serpier also flags keywords losing clicks and pages competing for the same query.[37]

  • Link monitoring

    The Publication Tracker checks that every link you bought or added stays live, indexed and as ordered, and spots edits to the article before they cost you the link.[25]

  • Placements on real media

    Order articles and links on other companies' websites in the Serpier Marketplace, including AI Publications: articles for brand mentions that AI assistants pick up.[38][9]

  • Suggestions and tasks with Navi

    Navi, Serpier's AI agent, suggests next steps for your site, links, rankings and AI visibility. Hand a task to Navi and it quotes the order, drafts the change to your site or drafts an email to the publisher, and waits for your approval.[39][27]

  • Automations

    Have Navi run a prompt on a schedule, such as a weekly summary of your SEO performance and AI visibility.[29]

  • Publishing to your own site

    Connect WordPress, Shopify, Magento or Umbraco, and Navi publishes fixes and new pages after you approve them.[40]

  • Connections and MCP

    Connect Search Console, Analytics, Shopify and other tools, and use Serpier from your own AI tools through MCP.[11][16]

  • AI visibility tracking

    See how often AI assistants such as ChatGPT, Gemini and Perplexity mention your brand, with share of voice, rank, sentiment and the sources they cite, next to the competitors you name.[7][3][8]

See Serpier with your own brand

Serpier Light is free. AI visibility tracking starts on Serpier Starter.

Get startedBook a demo

Surfer pricing and Serpier pricing

Surfer AI Search Analytics costs €95 a month billed monthly (€95) or €82 a month billed yearly. Surfer Pro costs €219 a month billed monthly or €182 a month billed yearly. Surfer Enterprise has no public price. As of 28 October 2026, Serpier Starter costs €199 a month billed monthly or €169 a month billed yearly. Serpier Growth costs €599 a month billed monthly.

Serpier

Light

€0/ month
Start for free
  • Chat with Navi
  • Order media publications
  • Tool integrations + MCP
  • Monitor up to 10 publications
25 credits per month

Starter

€199/ month

Billed monthly

Choose Starter
  • Chat with Navi
  • Everything from Light
  • SEO + AI monitoring across 2 projects
  • Track up to 100 prompts
  • Monitor weekly
  • Monitor up to 500 publications
500 credits per month

Growth

Most popular
€599/ month

Billed monthly

Choose Growth
  • Chat with Navi
  • Everything from Starter
  • SEO + AI monitoring across 5 projects
  • Track up to 500 prompts
  • Monitor in a custom interval
  • Monitor up to 2000 publications
2500 credits per month

Enterprise

Custom pricing
Talk to Sales
  • Chat with Navi
  • Custom limits
  • Unlimited tracked prompts
  • API access
  • Tailored onboarding and support
Custom credit limit

Serpier prices as shown to a visitor in Denmark on 27 October 2026.[3]

For AI visibility tracking, the plans to compare are Serpier Starter and Surfer AI Search Analytics, the entry paid plans. Price per prompt, below, puts them on the same scale.

Surfer

Surfer plans and prices
PlanA month, billed monthlyA month, billed yearlyCurrencyIncludes
AI Search Analytics[5]€95€82EURAI visibility tracking without the content tools: 50 prompts on ChatGPT, Perplexity, Google AI Mode, Google AI Overviews and Gemini, refreshed daily. Mention Gap and brand sentiment, 5 brand workspaces, 5 seats, MCP, CSV export and a view-only share link. 100 prompts cost EUR 185 monthly or EUR 158 a month billed yearly, 200 prompts EUR 365 or EUR 308, and unlimited prompts are priced on request. 7-day trial with Pro limits.
Discovery[5]€59€49EURContent tools only: 120 documents, tracks 10 pages, Content Audit, 1 brand workspace and 1 seat. No AI Tracker (0 prompts), so no AI visibility tracking.
Standard[5]€119€99EURAI Tracker with 25 prompts on ChatGPT only, refreshed weekly, without Mention Gap or sentiment. 360 documents, keyword research, 1 brand workspace and 3 seats. No data export, MCP or API.
Pro[5]€219€182EUR50 prompts refreshed daily on all five assistants, more through paid prompt packs. Mention Gap and sentiment, 5 brand workspaces, 5 seats, data export and MCP, plus the content tools.
Peace of Mind[5]€359€299EUR100 prompts refreshed daily on all five assistants, more through paid prompt packs. Unlimited brand workspaces under a fair usage limit, 10 seats, API access, Zapier and a Looker Studio connector, plus the content tools.
Enterprise[5]Not publicNot publicEUREverything in Peace of Mind with custom limits, SSO, white-label and priority support. The prompt count is custom. Surfer states no monthly billing for Enterprise.

Surfer prices as shown to a visitor in Denmark on 27 October 2026.

Price per prompt and per 1,000 AI answers

Plans count prompts, AI assistants and runs in different ways. These two units put the entry paid plans on the same scale, in euros.

Serpier

Starter, billed monthly

Per tracked prompt a month
€1.99
Serpier Starter: €199 ÷ 100 prompts = €1.99 per tracked prompt a month.
Per 1,000 AI answers a month
€153.19
Serpier Starter: €199 ÷ (100 prompts × 3 assistants × 4.33 runs a month) × 1,000 = €153.19 per 1,000 AI answers a month.

Source 3

Surfer

AI Search Analytics, billed monthly

Per tracked prompt a month
€1.90
Surfer AI Search Analytics: €95 ÷ 50 prompts = €1.90 per tracked prompt a month.
Per 1,000 AI answers a month
€12.67
Surfer AI Search Analytics: €95 ÷ (50 prompts × 5 assistants × 30 runs a month) × 1,000 = €12.67 per 1,000 AI answers a month.

Sources 4, 5 and 6

Every fact, row by row

Every feature, limit and term we compared, with the source for each value. Serpier on the left, Surfer on the right.

Serpier compared with Surfer
What we compareSerpierSurfer
What it doesSerpier is an AI-powered SEO and AI visibility platform. It combines SEO intelligence, prompt strategy, performance monitoring, and automated execution in one system, so you can rank on Google and get cited by AI.[1]Content and AI search platform that helps a brand show up on Google, in AI-generated answers and across the web, with an AI Tracker for brand visibility in AI assistants.[2]
AI visibility
Prompts tracked
  • Light: Not included[3]Light has no AI visibility tracking.
  • Starter: 100[3]
  • Growth: 500[3]
  • Enterprise: Unlimited[3]
  • AI Search Analytics: 50[4]Also 100 prompts (EUR 185 monthly, EUR 158 a month billed yearly), 200 prompts (EUR 365, EUR 308) or unlimited on request.
  • Discovery: 0[5]No AI Tracker on this plan.
  • Standard: 25[5]ChatGPT only.
  • Pro: 50[5]More through paid packs: 100 prompts for EUR 90 more a month, 250 for EUR 360, 500 for EUR 810, with no yearly discount.
  • Peace of Mind: 100[5]More through paid packs: 250 prompts for EUR 270 more a month, 500 for EUR 720, with no yearly discount.
  • Enterprise: Not public[6]The number is custom.
AI assistants tracked
  • Light: Not included[3]
  • Starter: ChatGPT plus 2 of your choice[3]
  • Growth: Up to 6 at once: ChatGPT, Claude, Gemini, Perplexity, Grok, AI Overviews and more[3]
  • Enterprise: Unlimited[3]ChatGPT, Claude, Gemini, Perplexity, Grok, AI Overviews and more.
  • AI Search Analytics: ChatGPT, Perplexity, Google AI Mode, Google AI Overviews and Gemini[6]Every prompt runs on all five. Surfer says Claude is not a tracked assistant, only a supported MCP client. Surfer lists no add-on assistants.
  • Discovery: None[5]No AI Tracker on this plan.
  • Standard: ChatGPT only[6]
  • Pro: ChatGPT, Perplexity, Google AI Mode, Google AI Overviews and Gemini[6]
  • Peace of Mind: ChatGPT, Perplexity, Google AI Mode, Google AI Overviews and Gemini[6]
  • Enterprise: ChatGPT, Perplexity, Google AI Mode, Google AI Overviews and Gemini[6]
How often prompts run
  • Light: Not included[3]
  • Starter: Weekly[3]
  • Growth: Custom frequency[3]Daily, weekly, every two weeks, monthly or on the weekdays you pick.
  • Enterprise: Custom frequency[3]Daily, weekly, every two weeks, monthly or on the weekdays you pick.
  • AI Search Analytics: Daily[6]
  • Discovery: No AI tracking[5]
  • Standard: Weekly[6]
  • Pro: Daily[6]
  • Peace of Mind: Daily[6]
  • Enterprise: Daily[6]
Brands or projects
  • Light: Not included[3]
  • Starter: 2 projects[3]
  • Growth: 5 projects[3]
  • Enterprise: Custom[3]
  • AI Search Analytics: 5 brand workspaces[4]Each workspace holds one AI Tracker project.
  • Discovery: 1 brand workspace[5]No AI Tracker on this plan.
  • Standard: 1 brand workspace[5]
  • Pro: 5 brand workspaces[5]
  • Peace of Mind: Unlimited brand workspaces[5]Fair usage limit of 100 brands and domains in total.
  • Enterprise: Not stated[5]
UsersUnlimited[3]On every plan.
  • AI Search Analytics: 5[5]
  • Discovery: 1[5]
  • Standard: 3[5]
  • Pro: 5[5]
  • Peace of Mind: 10[5]
  • Enterprise: Not stated[5]
What it measuresVisibility score, share of voice, rank, sentiment and cited sources[7]A higher place in an answer raises the visibility score. Sentiment is grouped by theme, and cited sources show how often AI cites your own domain. On Starter, Growth and Enterprise.Mention rate, share of voice, position in the answer, sentiment and cited sources[6]Sentiment is not on Standard. Share of voice compares you with the competitors the answers name. Sources show every cited domain and URL.
Competitor benchmarksYes[8]Compare your trend with the brands you add, and pin one to the charts. On Starter, Growth and Enterprise.Yes[6]Mention Gap against named competitors is not on Standard.
What it does beyond measuringNavi, an AI agent, suggests what to fix, drafts pages and articles, runs scheduled automations, orders placements and drafts emails to publishers[8]Navi acts only after you approve. Serpier's team sends the emails to publishers. Navi's work uses credits.Ranked recommendations for mentions to earn or buy, sentiment to fix and topics to cover, plus content writing and optimization tools[6]Recommendations update every Monday. Surfer's home page says a Surfy Agent is coming soon.
Order publications in the productYes[9]Choose sites in the Marketplace, add them to the cart and pay by card or invoice. Types: SEO Publication (dofollow link), AI Publication (no links or nofollow links) and Homepage. On every plan, including the free Light plan.Yes[10]Sponsored articles from partner marketplaces, shown with a price inside AI Tracker. Surfer added the partners 4media and PRNEWS in October 2026. Surfer does not say which plans can buy.
IntegrationsGoogle Search Console, Google Analytics, Shopify, WordPress, WooCommerce, Magento, Umbraco, DynamicWeb, HubSpot, Piwik PRO, Mixpanel, Slack, Google Ads and LinkedIn Ads, plus more than 1,500 other apps[11]WordPress, Google Docs, Contentful, Zapier, Google Search Console, Looker Studio, the Keyword Surfer Chrome extension, ChatGPT and Jasper[12]Surfer MCP works with Claude, Claude Code, ChatGPT, Cursor, VS Code and Codex. The Looker Studio connector is only on Peace of Mind and Enterprise. Which plans get Contentful and Zapier differs between two Surfer pages. Google Analytics 4 and Slack are not listed.
APIEnterprise only[13]The documented endpoints cover Marketplace search and publisher deals.
  • AI Search Analytics: No[14]An API add-on exists; Surfer states no price.
  • Discovery: No[14]
  • Standard: No[14]
  • Pro: No[14]
  • Peace of Mind: Partly[15]The public API covers the content tools. AI Tracker data leaves through the Looker Studio connector, which needs an API key.
  • Enterprise: Partly[15]The public API covers the content tools. AI Tracker data leaves through the Looker Studio connector, which needs an API key. Surfer's pages disagree on whether an AI Tracker API exists for Enterprise.
MCP serverYes, on every plan[16]Claude and ChatGPT connect on any plan. Other clients, such as Cursor, VS Code and Claude Code, need an access token, which requires Enterprise.
  • AI Search Analytics: Yes[17]Out of beta since 2026-10-05. AI Tracker tools are read-only.
  • Discovery: No[17]
  • Standard: No[17]
  • Pro: Yes[17]
  • Peace of Mind: Yes[17]
  • Enterprise: Yes[17]
Free plan or trial
  • Light: Free plan, without AI visibility tracking[3]Includes chat with Navi, ordering media publications, tool integrations and MCP, monitoring of up to 10 publications and 25 Navi credits a month.
  • Starter: 7-day free trial, card required[18]After the trial, the price is from €199 a month.
No free plan; 7-day trial with Pro limits[19]You enter billing details at checkout. AI Search Analytics has its own 7-day trial with Pro limits. Surfer also offers a free one-off AI visibility report.
SEO tools
AI visibility moduleAI Visibility, included in Starter, Growth and Enterprise[7]Not sold as an add-on and not on Light. Runs use Navi credits, and scheduled runs pause when credits run out.AI Tracker, included in Standard, Pro, Peace of Mind and Enterprise. Also sold alone as AI Search Analytics from EUR 95 a month, or EUR 82 a month billed yearly, for 50 prompts.[20]Not in Discovery. One Surfer developer page says Enterprise adds AI Tracker as an add-on.
Keyword researchYes, on Starter, Growth and Enterprise[21]Part of SEO Performance: topic ideas, close variants, autocomplete suggestions and questions. Each plan caps the keywords you track, and Serpier does not publish the caps.
  • AI Search Analytics: No[22]
  • Discovery: No[22]
  • Standard: Yes[22]Surfer also offers a free Keyword Surfer Chrome extension.
  • Pro: Yes[22]
  • Peace of Mind: Yes[22]
  • Enterprise: Yes[22]
Backlink indexPartly[21]SEO Performance shows the referring domains of your own projects, new against lost. Serpier does not describe a backlink index of its own.No[23]Surfer has a marketplace for buying placements inside AI Tracker, but no index of backlinks. Its older Terms still list a backlink overview.
Site auditPartly[21]Audits the pages you add, on Starter, Growth and Enterprise. Serpier does not describe a full-site crawl.No[23]Surfer has a Content Audit that checks pages with Google Search Console data, from Discovery up, but it does not crawl a whole site for technical issues.
Rank trackingYes, on Starter, Growth and Enterprise[21]Google, Yahoo or Baidu, on desktop and mobile, checked daily, weekly or monthly. Shows SERP features and AI Overviews. Checks use Navi credits.Add-on only, starting at $17 for 200 keywords[24]Daily Google rankings at country level, on desktop or mobile. Keyword slots stack, for example 200 plus 200 keywords for $34. Standard and up also get ranking-drop alerts.
Other features
Checks links after they go liveYes[25]The Publication Tracker also covers links you placed elsewhere. Up to 10 publications on Light, 500 on Starter, 2,000 on Growth and a custom number on Enterprise.Not stated[26]
Task board and AI agentYes[27]Navi can quote an order, draft a change to your site, draft an email to a publisher about a link fix, or research. Nothing is bought or changed on your site until you approve.Partly[28]Recommendations work as a to-do list; an agent can pick up the top action points through Surfer MCP, but no task board with an agent taking tasks is described.
Scheduled automationsYes[29]Schedules: every hour, day, week or month, or a custom cron.Yes[30]Scheduled reports are described for the Surfer MCP agent setup.
Data, contracts and switching
How answers are collectedNot stated[7]From the AI apps themselves, not from model APIs[6]Each prompt runs more than once and Surfer checks the answers for consistency.
Countries and languagesUnlimited countries, all languages[3]Countries are not included on Light. Location and language are set per project.One language and region per project[31]Surfer does not list which countries and languages AI Tracker offers.
Data exportPartly[32]Growth and Enterprise can download the Publication Tracker (link monitoring) table as CSV. Serpier does not describe an export of AI visibility or SEO data.
  • AI Search Analytics: CSV export and a view-only share link[6]CSV of the Prompts, Competitors and Sources tabs, plus a view-only link you can share without a login.
  • Discovery: No[6]Data export is not included on this plan.
  • Standard: No[6]Data export is not included on this plan.
  • Pro: CSV export and a view-only share link[6]CSV of the Prompts, Competitors and Sources tabs.
  • Peace of Mind: CSV export and a view-only share link[6]CSV of the Prompts, Competitors and Sources tabs.
  • Enterprise: CSV export and a view-only share link[6]CSV of the Prompts, Competitors and Sources tabs.
Data hosting and DPAHosted in the EU[33]Serpier says all data is processed and stored on European infrastructure. It does not state whether customers can sign a data processing agreement.Hosted on Google Cloud Platform, processed in the EU and the United States; a data processing agreement is part of the customer terms[34]Surfer does not state EU-only hosting. The agreement is accepted at sign-up and lists sub-processors, with a right to object to changes.
Company
HeadquartersDenmark[35]Headquarters in Aarhus. The company is Serpier ApS.Poland[36]The address is in Wrocław.
Founded2024[35]2017[2]Another Surfer page says it has operated since 2018.

How to switch from Surfer to Serpier

  1. Export what you need from Surfer before you end your plan. Surfer AI Search Analytics, Surfer Pro and Surfer Peace of Mind export CSV, and Surfer Standard has no export. Surfer states that a prepaid annual plan is not refundable if you cancel.
  2. Start Serpier with the free trial. Serpier Starter has a 7-day free trial, card required. Add the same prompts to a Serpier project and pick the same countries.
  3. Run both for a few weeks and compare the numbers before you cancel Surfer. Surfer AI Search Analytics runs prompts daily and Serpier Starter runs them weekly, so compare weekly figures.
  4. Keep Surfer for content writing if your team relies on it.

Questions and answers

Does Surfer have a free plan or a free trial?

Surfer's pricing page says: No free plan; 7-day trial with Pro limits. Serpier Light is a free plan without AI visibility tracking. Serpier Starter has a 7-day free trial, card required.

Which AI assistants does Surfer track?

Surfer AI Search Analytics, Surfer Pro and Surfer Peace of Mind track ChatGPT, Perplexity, Google AI Mode, Google AI Overviews and Gemini. Surfer Standard tracks chatgpt only. Serpier Starter tracks ChatGPT plus 2 of your choice. Serpier Growth asks AI assistants up to 6 at once: ChatGPT, Claude, Gemini, Perplexity, Grok, AI Overviews and more.

Can I export my data from Surfer?

Surfer Pro offers CSV export and a view-only share link, and Surfer Standard has no export. Serpier Growth includes CSV export of the Publication Tracker. Surfer states that a prepaid annual plan is not refundable if you cancel.

How does Surfer collect answers?

Surfer collects answers from the ai apps themselves, not from model apis. Serpier does not state how answers are collected.

Where do the facts on this page come from?

Every fact about Surfer comes from Surfer's own website and help center. Every fact about Serpier comes from Serpier's own website. Review sites and articles about either company are not used. The facts on this page were last checked on 28 October 2026, and each one links to its source at the end of the page.

What else does Serpier do?

Serpier is one platform for AI visibility, SEO and link building. Besides what this page compares, it includes SEO performance, link monitoring, placements on real media, suggestions and tasks with Navi, automations, publishing to your own site, connections and MCP and AI visibility tracking. Track where your site ranks in search, find keywords close to page one, and see referring domains and page speed. With Search Console connected, Serpier also flags keywords losing clicks and pages competing for the same query. The Publication Tracker checks that every link you bought or added stays live, indexed and as ordered, and spots edits to the article before they cost you the link. Order articles and links on other companies' websites in the Serpier Marketplace, including AI Publications: articles for brand mentions that AI assistants pick up. Navi, Serpier's AI agent, suggests next steps for your site, links, rankings and AI visibility. Hand a task to Navi and it quotes the order, drafts the change to your site or drafts an email to the publisher, and waits for your approval. Have Navi run a prompt on a schedule, such as a weekly summary of your SEO performance and AI visibility. Connect WordPress, Shopify, Magento or Umbraco, and Navi publishes fixes and new pages after you approve them. Connect Search Console, Analytics, Shopify and other tools, and use Serpier from your own AI tools through MCP. See how often AI assistants such as ChatGPT, Gemini and Perplexity mention your brand, with share of voice, rank, sentiment and the sources they cite, next to the competitors you name.

Sources and method

Sources (40)
  1. 1.

    Serpier: serpier.com/faqs

    Shows: what it does.

    Checked on 27 October 2026. Archived copy

  2. 2.

    Surfer: docs.surferseo.com/en/articles/7859434-what-is-surfer

    Shows: what it does; founded.

    Checked on 27 October 2026. Archived copy

  3. 3.

    Serpier: serpier.com/pricing

    Shows: prompts tracked (Light, Starter, Growth and Enterprise); AI assistants tracked (Light, Starter, Growth and Enterprise); how often prompts run (Light, Starter, Growth and Enterprise); brands or projects (Light, Starter, Growth and Enterprise); users; free plan or trial (Light); countries and languages; the prices of Light, Starter and Growth.

    Does not publish: the price of Enterprise.

    Checked on 27 October 2026. Archived copy

  4. 4.

    Surfer: docs.surferseo.com/en/articles/12944184-ai-search-analytics

    Shows: prompts tracked (AI Search Analytics); brands or projects (AI Search Analytics).

    Checked on 27 October 2026. Archived copy

  5. 5.

    Surfer: surfer.ai/pricing

    Shows: prompts tracked (Discovery, Standard, Pro and Peace of Mind); AI assistants tracked (Discovery); how often prompts run (Discovery); brands or projects (Discovery, Standard, Pro and Peace of Mind); users (AI Search Analytics, Discovery, Standard, Pro and Peace of Mind); the prices of AI Search Analytics, Discovery, Standard, Pro and Peace of Mind.

    Does not state: brands or projects (Enterprise); users (Enterprise).

    Does not publish: the price of Enterprise.

    Checked on 27 October 2026. Archived copy

  6. 6.

    Surfer: surfer.ai/ai-tracker

    Shows: AI assistants tracked (AI Search Analytics, Standard, Pro, Peace of Mind and Enterprise); how often prompts run (AI Search Analytics, Standard, Pro, Peace of Mind and Enterprise); what it measures; competitor benchmarks; what it does beyond measuring; how answers are collected; data export (AI Search Analytics, Discovery, Standard, Pro, Peace of Mind and Enterprise).

    Does not publish: prompts tracked (Enterprise).

    Checked on 27 October 2026. Archived copy

  7. 7.

    Serpier: docs.serpier.com/ai-visibility

    Shows: what it measures; AI visibility module.

    Does not state: how answers are collected.

    Checked on 27 October 2026. Archived copy

  8. 8.

    Serpier: serpier.com/ai-visibility

    Shows: competitor benchmarks; what it does beyond measuring.

    Checked on 27 October 2026. Archived copy

  9. 9.

    Serpier: docs.serpier.com/marketplace

    Shows: order publications in the product; placements sold for AI visibility.

    Checked on 27 October 2026. Archived copy

  10. 10.

    Surfer: surfer.ai/updates/ai-visibility-recommendations-october2026

    Shows: order publications in the product.

    Checked on 27 October 2026. Archived copy

  11. 11.

    Serpier: docs.serpier.com/connectors

    Shows: integrations.

    Checked on 27 October 2026. Archived copy

  12. 12.

    Surfer: devs.surferseo.com/mcp/tools/index

    Shows: integrations.

    Checked on 27 October 2026. Archived copy

  13. 13.

    Serpier: docs.serpier.com/rest-api

    Shows: API.

    Checked on 27 October 2026. Archived copy

  14. 14.

    Surfer: devs.surferseo.com/api/authentication

    Shows: API (AI Search Analytics, Discovery, Standard and Pro).

    Checked on 27 October 2026. Archived copy

  15. 15.

    Surfer: devs.surferseo.com/api/overview

    Shows: API (Peace of Mind and Enterprise).

    Checked on 27 October 2026. Archived copy

  16. 16.

    Serpier: serpier.com/mcp

    Shows: MCP server.

    Checked on 27 October 2026. Archived copy

  17. 17.

    Surfer: surfer.ai/mcp

    Shows: MCP server (AI Search Analytics, Discovery, Standard, Pro, Peace of Mind and Enterprise).

    Checked on 27 October 2026. Archived copy

  18. 18.

    Serpier: serpier.com/lp/ai-visibility-check

    Shows: free plan or trial (Starter).

    Checked on 27 October 2026. Archived copy

  19. 19.

    Surfer: docs.surferseo.com/en/articles/12944181-how-does-the-surfer-trial-work

    Shows: free plan or trial.

    Checked on 27 October 2026. Archived copy

  20. 20.

    Surfer: docs.surferseo.com/en/articles/11667466-ai-tracker

    Shows: AI visibility module.

    Checked on 27 October 2026. Archived copy

  21. 21.

    Serpier: docs.serpier.com/seo-performance

    Shows: keyword research; backlink index; site audit; rank tracking.

    Checked on 27 October 2026. Archived copy

  22. 22.

    Surfer: surfer.ai/compare/surfer-vs-profound

    Shows: keyword research (AI Search Analytics, Discovery, Standard, Pro, Peace of Mind and Enterprise).

    Checked on 27 October 2026. Archived copy

  23. 23.

    Surfer: surfer.ai/ai-instructions

    Shows: backlink index; site audit.

    Checked on 27 October 2026. Archived copy

  24. 24.

    Surfer: docs.surferseo.com/en/articles/11404644-step-2-how-to-monitor-daily-keyword-positions

    Shows: rank tracking.

    Checked on 27 October 2026. Archived copy

  25. 25.

    Serpier: docs.serpier.com/publication-tracker

    Shows: checks links after they go live.

    Checked on 28 October 2026. Archived copy

  26. 26.

    Surfer: surfer.ai

    Does not state: checks links after they go live.

    Checked on 28 October 2026.

  27. 27.

    Serpier: docs.serpier.com/tasks

    Shows: task board and AI agent.

    Checked on 28 October 2026.

  28. 28.

    Surfer: docs.surferseo.com/en/articles/11667466-ai-tracker

    Shows: task board and AI agent.

    Checked on 28 October 2026. Archived copy

  29. 29.

    Serpier: docs.serpier.com/automations

    Shows: scheduled automations.

    Checked on 28 October 2026.

  30. 30.

    Surfer: surfer.ai/blog/whats-new-at-surfer-october-2026-product-roundup

    Shows: scheduled automations.

    Checked on 28 October 2026. Archived copy

  31. 31.

    Surfer: devs.surferseo.com/integrations/looker-studio/setup

    Shows: countries and languages.

    Checked on 27 October 2026. Archived copy

  32. 32.

    Serpier: docs.serpier.com/publication-tracker

    Shows: data export.

    Checked on 27 October 2026. Archived copy

  33. 33.

    Serpier: serpier.com

    Shows: data hosting and DPA.

    Checked on 27 October 2026. Archived copy

  34. 34.

    Surfer: surfer.ai/legal/privacy-policy-customers

    Shows: data hosting and DPA.

    Checked on 27 October 2026. Archived copy

  35. 35.

    Serpier: serpier.com/ai-instructions

    Shows: headquarters; founded.

    Checked on 27 October 2026. Archived copy

  36. 36.

    Surfer: surfer.ai/contact

    Shows: headquarters.

    Checked on 27 October 2026. Archived copy

  37. 37.

    Serpier: docs.serpier.com/seo-performance

    Shows: SEO performance tracking.

    Checked on 28 October 2026. Archived copy

  38. 38.

    Serpier: docs.serpier.com/marketplace

    Shows: order placements on other websites.

    Checked on 28 October 2026. Archived copy

  39. 39.

    Serpier: docs.serpier.com/suggestions

    Shows: suggested next steps.

    Checked on 28 October 2026.

  40. 40.

    Serpier: docs.serpier.com/suggestions

    Shows: publishes to your own website.

    Checked on 27 October 2026.

Method and what each row means

We read each company's own website: its pricing page, docs, help center, terms and announcements. Review sites, directories and articles about a company are never a source. Every value links to its source, with the date we checked it. Serpier's facts follow the same rule and come from Serpier's own website.

Prices are per month and exclude VAT, in the currency the company publishes. A price in another currency is also shown in EUR, at the ECB reference rate of 26 October 2026. Some companies show other prices or currencies depending on where the visitor is, so the page says which visitor the prices were shown to.

The shared units use one plan for each company: the entry plan we name for it, shown in its box above. If we name none, we use the cheapest plan with a published price above zero that tracks prompts. Only plans sold by the month count, at the monthly billing price when there is one. When the entry plan is an add-on, its price includes the plan it needs, because an add-on cannot be bought alone. Price per tracked prompt a month is the price ÷ prompts. Price per 1,000 AI answers a month is the price ÷ (prompts × assistants × runs a month) × 1,000, where a daily run counts as 30 runs a month and a weekly run as 4.33. When an input is not published, the page says Not enough public data instead of guessing.

Each value in the table is one of these, or the number or words the company uses:

Yes:
the company's own pages say the product has it.
No:
the company's own pages say it is not offered, or a complete plan table leaves it out.
Partly:
offered with a limit, written next to the value.
Not stated:
we could not find it on the company's own pages. It does not mean No.
Not public:
the company does not publish it, for example a price behind Contact sales.

What each row means

What it does:
What the product does in one sentence, based on the company's own website.
Prompts tracked:
How many prompts (the questions asked in AI assistants) a plan tracks, counted the way the vendor counts them.
AI assistants tracked:
Which AI assistants a plan asks, named one by one, such as ChatGPT, Google AI Overviews, Gemini or Perplexity, with the price of any assistant sold as an add-on.
How often prompts run:
How often a plan asks each prompt again: daily, weekly, monthly or on a schedule you set.
Brands or projects:
How many brands or projects a plan covers.
Users:
How many people can log in on a plan.
What it measures:
Which of these the product reports: mention rate, share of voice, position in the answer, sentiment and the sources AI cites.
Competitor benchmarks:
Whether you can compare your brand with competitors you name.
What it does beyond measuring:
What the product does after it measures, as the vendor describes it, such as recommendations, content, outreach or agents.
Order publications in the product:
Whether you can order an article, mention or link on another company's website from inside the product.
Integrations:
The integrations the vendor names, such as Google Search Console, GA4, Looker Studio or Slack.
API:
Whether there is a public API, and on which plan.
MCP server:
Whether there is an MCP server, which lets AI assistants such as Claude or ChatGPT read from or act in the product, and on which plan.
Free plan or trial:
Whether there is a free plan or a trial, what it covers, how long it lasts and whether it needs a card.
AI visibility module:
The name of the AI visibility module, whether plans include it or it is sold as an add-on, and its price.
Keyword research:
Whether the product has keyword research, and on which plan.
Backlink index:
Whether the product has its own index of backlinks, and on which plan.
Site audit:
Whether the product crawls your site for technical SEO issues, and on which plan.
Rank tracking:
Whether the product tracks your rankings in Google, and on which plan.
Checks links after they go live:
Whether the product checks links or articles you placed on other websites after they go live: still online, indexed and unchanged.
Task board and AI agent:
Whether you can track the work in the product and hand tasks to an AI agent that does them, with your approval.
Scheduled automations:
Whether the product can run a task or report on a schedule you set, such as a weekly summary.
How answers are collected:
Whether answers come from the assistant's own app as a user sees it with live search, from the model's API, or from both.
Countries and languages:
Whether you can choose the country and the language a prompt is asked from, and how many you can choose.
Data export:
Whether you can export your data, for example as a CSV file, and on which plan.
Data hosting and DPA:
Where the data is hosted, such as the EU or the US, and whether a data processing agreement is offered.
Headquarters:
The country of the company's headquarters, as its own website states it.
Founded:
The year the company was founded, as its own website states it.

Report an error

If a fact is wrong or out of date, write to hello@serpier.com with the page and the source. We check every report against the company's own website.

Surfer and the Surfer logo are trademarks of their owner, used on this page only to identify the company. Serpier has no affiliation with Surfer.

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