Rankscale alternative: Serpier and Rankscale compared
Serpier makes this page. Every fact about Rankscale comes from Rankscale's own website, and the facts on this page were last checked on . Sources are listed at the end.
Serpier and Rankscale both track how AI assistants mention a brand and benchmark it against competitors. Serpier also sells placements on other companies' websites, so tracking and media orders sit in one account.
Pick Serpier if you want to track AI visibility and order placements in one account, or you want data hosted in the EU. Stay with Rankscale if you want to track more AI engines and set how often prompts run.
As of 28 October 2026, Serpier Starter costs €199 a month billed monthly. Rankscale Pro costs $99 a month billed monthly.
Where Serpier is better
Tracking shows where you stand. Serpier also suggests what to do next, and does it once you approve.
- Navi, Serpier's AI agent, reads your website, SEO performance, AI visibility and link monitoring, and suggests what to do next, each with why it is there: for example ordering a placement from a shortlist of publishers to work on a keyword sitting just off page one, or fixing robots.txt, llms.txt, the sitemap or meta tags.
- You click Hand over to Navi or I'll do it myself.
- Navi does the work, and you approve before anything is bought or changed. As your rankings, AI visibility and links change, new suggestions keep coming.
Rankscale does not state whether it has a task board with an AI agent that can take tasks.
- Serpier tracks AI visibility and sells placements on other companies' websites in one account. Serpier's Marketplace offers 200,000 media agreements, and Serpier states that it monitors placements after they go live. AI visibility tracking starts at Serpier Starter, and ordering is open on every plan, including the free Serpier Light plan.
- Serpier says its data is hosted in the eu, and Serpier's prices are in EUR and exclude VAT. Rankscale does not state data hosting and DPA.
- Serpier states its metrics: visibility score, share of voice, rank, sentiment and cited sources. Rankscale does not state what it measures.
- Serpier also checks that the links you placed stay live, indexed and unchanged and runs scheduled automations, such as a weekly summary. Rankscale does not state whether it checks links after they go live or whether it runs scheduled automations.
Where Rankscale is better
- Rankscale tracks 17+ AI engines on every plan on every plan. Rankscale Pro names OpenAI ChatGPT, Perplexity AI, Google AI Mode, AI Overviews, Gemini, DeepSeek AI, Mistral AI, Anthropic Claude, Microsoft Copilot; 17+ engines on all plans. Serpier Starter tracks ChatGPT plus 2 of your choice, and Serpier Growth tracks Up to 6 at once: ChatGPT, Claude, Gemini, Perplexity, Grok, AI Overviews and more.
- Rankscale offers hourly to monthly scheduling on all plans. Serpier Starter runs prompts weekly, and Serpier Growth lets you set a custom frequency.
- Rankscale counts what you track in answers: Rankscale Pro tracks up to 4,800 answers from AI engines. Rankscale Pro+ tracks up to 12,000 answers from AI engines, and Rankscale Growth up to 22,000 answers from AI engines.
- Rankscale Pro includes brand dashboards: 10. Serpier Starter covers 2 projects. Rankscale also states team workspaces with unlimited seats included (pro, pro+, growth, enterprise). Serpier also has unlimited seats on every plan.
What else you get with Serpier
Serpier is one platform for AI visibility, SEO and link building. Besides what this page compares with Rankscale, it includes:
SEO performance
Track where your site ranks in search, find keywords close to page one, and see referring domains and page speed. With Search Console connected, Serpier also flags keywords losing clicks and pages competing for the same query.[13]
Link monitoring
The Publication Tracker checks that every link you bought or added stays live, indexed and as ordered, and spots edits to the article before they cost you the link.[15]
Placements on real media
Order articles and links on other companies' websites in the Serpier Marketplace, including AI Publications: articles for brand mentions that AI assistants pick up.[23][7]
Suggestions and tasks with Navi
Navi, Serpier's AI agent, suggests next steps for your site, links, rankings and AI visibility. Hand a task to Navi and it quotes the order, drafts the change to your site or drafts an email to the publisher, and waits for your approval.[24][16]
Automations
Have Navi run a prompt on a schedule, such as a weekly summary of your SEO performance and AI visibility.[17]
Publishing to your own site
Connect WordPress, Shopify, Magento or Umbraco, and Navi publishes fixes and new pages after you approve them.[8]
Connections and MCP
Connect Search Console, Analytics, Shopify and other tools, and use Serpier from your own AI tools through MCP.[9][11]
AI visibility tracking
See how often AI assistants such as ChatGPT, Gemini and Perplexity mention your brand, with share of voice, rank, sentiment and the sources they cite, next to the competitors you name.[5][3][6]
See Serpier with your own brand
Rankscale pricing and Serpier pricing
Rankscale Pro costs $99 a month (€88.49) billed monthly, or $84 a month (€75.08) billed yearly. Rankscale Pro+ costs $229 a month, Rankscale Growth $385 and Rankscale Enterprise $780, all billed monthly. As of 28 October 2026, Serpier Starter costs €199 a month billed monthly and €169 a month billed yearly.
Serpier
- Chat with Navi
- Order media publications
- Tool integrations + MCP
- Monitor up to 10 publications
- Chat with Navi
- Everything from Light
- SEO + AI monitoring across 2 projects
- Track up to 100 prompts
- Monitor weekly
- Monitor up to 500 publications
- Chat with Navi
- Everything from Starter
- SEO + AI monitoring across 5 projects
- Track up to 500 prompts
- Monitor in a custom interval
- Monitor up to 2000 publications
- Chat with Navi
- Custom limits
- Unlimited tracked prompts
- API access
- Tailored onboarding and support
Rankscale
| Plan | A month, billed monthly | A month, billed yearly | Currency | Includes |
|---|---|---|---|---|
| Pro[4] | $99€88.49 | $84€75.08 | USD | 1,200 credits per month, up to 4,800 answers, 10 brand dashboards, 50 page audits, unlimited search terms, all regions |
| Pro+[4] | $229€204.68 | $195€174.29 | USD | 3,000 credits per month, up to 12,000 answers, 25 brand dashboards, 100 page audits, REST API access, 5 prompt researches per month |
| Growth[4] | $385€344.12 | $327€292.28 | USD | 5,500 credits per month, up to 22,000 answers, 50 brand dashboards, 200 page audits, white-label options, agency program benefits |
| Enterprise[4] | $780€697.18 | $663€592.60 | USD | 12,000 credits per month, up to 48,000 answers, 100 brand dashboards, 200 page audits, priority support, dedicated onboarding session |
| Custom Plan[4] | Not public | Not public | USD | Individual credits, SSO, custom API, dedicated success manager, SLA guarantees (listed) |
Price per prompt and per 1,000 AI answers
Plans count prompts, AI assistants and runs in different ways. These two units put the entry paid plans on the same scale, in euros.
Serpier
Starter, billed monthly
- Per tracked prompt a month
- €1.99
- Per 1,000 AI answers a month
- €153.19
Rankscale
Not enough public data
Rankscale does not give a number of prompts for Pro.
Every fact, row by row
Every feature, limit and term we compared, with the source for each value. Serpier on the left, Rankscale on the right.
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|---|---|---|
| What it does | Serpier is an AI-powered SEO and AI visibility platform. It combines SEO intelligence, prompt strategy, performance monitoring, and automated execution in one system, so you can rank on Google and get cited by AI.[1] | Rankscale is a web application that helps website and brand owners analyze, track and optimize their visibility in AI-powered search engines.[2] |
| AI visibility | ||
| Prompts tracked | ||
| AI assistants tracked | ||
| How often prompts run | Hourly to monthly scheduling on all plans[4] | |
| Brands or projects | ||
| Users | Unlimited[3]On every plan. |
|
| What it measures | Visibility score, share of voice, rank, sentiment and cited sources[5]A higher place in an answer raises the visibility score. Sentiment is grouped by theme, and cited sources show how often AI cites your own domain. On Starter, Growth and Enterprise. | Not stated[2] |
| Competitor benchmarks | Yes[6]Compare your trend with the brands you add, and pin one to the charts. On Starter, Growth and Enterprise. | Yes, competitor benchmarking included on all plans[4] |
| What it does beyond measuring | Navi, an AI agent, suggests what to fix, drafts pages and articles, runs scheduled automations, orders placements and drafts emails to publishers[6]Navi acts only after you approve. Serpier's team sends the emails to publishers. Navi's work uses credits. | Actionable recommendations (beta): prioritized next steps[2] |
| Order publications in the product | Yes[7]Choose sites in the Marketplace, add them to the cart and pay by card or invoice. Types: SEO Publication (dofollow link), AI Publication (no links or nofollow links) and Homepage. On every plan, including the free Light plan. | Not stated[4] |
| Publishes to your own website | Yes, to a connected WordPress, Shopify, Magento or Umbraco site[8]Navi publishes fixes and pages after you approve them. | Not stated[4] |
| Integrations | Google Search Console, Google Analytics, Shopify, WordPress, WooCommerce, Magento, Umbraco, DynamicWeb, HubSpot, Piwik PRO, Mixpanel, Slack, Google Ads and LinkedIn Ads, plus more than 1,500 other apps[9] | GA4 and Search Console (beta)[2] |
| API | Enterprise only[10]The documented endpoints cover Marketplace search and publisher deals. |
|
| MCP server | Yes, on every plan[11]Claude and ChatGPT connect on any plan. Other clients, such as Cursor, VS Code and Claude Code, need an access token, which requires Enterprise. | MCP included on all plans[4] |
| Free plan or trial | A 'Try Pro for Free' trial is offered on the Pro plan; length and card requirement are not stated. No free plan found.[4] | |
| Other features | ||
| SEO performance tracking | Yes[13]Included on Starter, Growth and Enterprise. SEO Performance tracks rankings in Google, Yahoo or Baidu, on desktop and mobile, daily, weekly or monthly. With Search Console connected it also flags keywords losing clicks, low click-through rates and pages competing for the same query. | Partly[14]Search Console connection is in beta; the product is focused on AI visibility, no classic rank tracking of the buyer's site stated. |
| Checks links after they go live | Yes[15]The Publication Tracker also covers links you placed elsewhere. Up to 10 publications on Light, 500 on Starter, 2,000 on Growth and a custom number on Enterprise. | Not stated[14] |
| Task board and AI agent | Yes[16]Navi can quote an order, draft a change to your site, draft an email to a publisher about a link fix, or research. Nothing is bought or changed on your site until you approve. | Not stated[14] |
| Scheduled automations | Yes[17]Schedules: every hour, day, week or month, or a custom cron. | Not stated[14] |
| Data, contracts and switching | ||
| How answers are collected | Not stated[5] | Both: 'GUI engines' (AI Overview GUI, Copilot GUI) and 'API engines' (model APIs such as Perplexity Sonar, GPT, Gemini, Claude, Mistral)[4] |
| Countries and languages | Unlimited countries, all languages[3]Countries are not included on Light. Location and language are set per project. | Regions: all (country/region choice); language choice not stated[4] |
| Export formats | CSV[18]Only the Publication Tracker table, on Growth and Enterprise. |
|
| Data hosting and DPA | Hosted in the EU[19]Serpier says all data is processed and stored on European infrastructure. It does not state whether customers can sign a data processing agreement. | Not stated[20] |
| EU invoicing and VAT | EUR, prices exclude VAT[21]Your account currency can be DKK, EUR, USD or GBP. | Prices net of VAT, VAT added as required by law; invoice currency not stated (pricing page shows USD; structured data also lists EUR offers)[20] |
| Company | ||
| Headquarters | Denmark[22]Headquarters in Aarhus. The company is Serpier ApS. | Austria (Vienna)[20] |
| Founded | 2024[22] | 2025 (registered 22 July 2025)[2] |
How to switch from Rankscale to Serpier
- Export your history from Rankscale first. Rankscale Pro exports as CSV, Sheets.
- Start Serpier with the trial. Serpier Starter has a 7-day free trial, card required. Add the same prompts to a Serpier project and pick the AI assistants you want to keep tracking.
- Run both for a few weeks before you cancel Rankscale. Serpier Starter tracks ChatGPT plus 2 of your choice weekly, so check that the assistants you need are covered, or choose Serpier Growth.
- Read the cancellation terms of your Rankscale plan first. This page does not cover them.
Questions and answers
Does Rankscale have a free plan or a free trial?
Rankscale offers a free trial of Rankscale Pro, and states no free plan: A 'Try Pro for Free' trial is offered on the Pro plan; length and card requirement are not stated. No free plan found. Serpier Light is a free plan without AI visibility tracking, and Serpier Starter has a 7-day free trial, card required.
Which AI engines does Rankscale track, and how?
Rankscale tracks 17+ AI engines on every plan. Rankscale collects answers in two ways: Both: 'GUI engines' (AI Overview GUI, Copilot GUI) and 'API engines' (model APIs such as Perplexity Sonar, GPT, Gemini, Claude, Mistral). Serpier does not state how answers are collected.
Can I export my data from Rankscale?
Rankscale Pro exports as CSV, Sheets. Serpier Growth and Serpier Enterprise can download the Publication Tracker as CSV. This page does not cover Rankscale's cancellation terms, so check your plan.
Where do the facts on this page come from?
Every fact about Rankscale comes from Rankscale's own website, and every fact about Serpier comes from Serpier's own website. Review sites and articles are not used. The facts were last checked on 28 October 2026, and each one links to its source at the end of the page.
What else does Serpier do?
Serpier is one platform for AI visibility, SEO and link building. Besides what this page compares, it includes SEO performance, link monitoring, placements on real media, suggestions and tasks with Navi, automations, publishing to your own site, connections and MCP and AI visibility tracking. Track where your site ranks in search, find keywords close to page one, and see referring domains and page speed. With Search Console connected, Serpier also flags keywords losing clicks and pages competing for the same query. The Publication Tracker checks that every link you bought or added stays live, indexed and as ordered, and spots edits to the article before they cost you the link. Order articles and links on other companies' websites in the Serpier Marketplace, including AI Publications: articles for brand mentions that AI assistants pick up. Navi, Serpier's AI agent, suggests next steps for your site, links, rankings and AI visibility. Hand a task to Navi and it quotes the order, drafts the change to your site or drafts an email to the publisher, and waits for your approval. Have Navi run a prompt on a schedule, such as a weekly summary of your SEO performance and AI visibility. Connect WordPress, Shopify, Magento or Umbraco, and Navi publishes fixes and new pages after you approve them. Connect Search Console, Analytics, Shopify and other tools, and use Serpier from your own AI tools through MCP. See how often AI assistants such as ChatGPT, Gemini and Perplexity mention your brand, with share of voice, rank, sentiment and the sources they cite, next to the competitors you name.
Sources and method
Sources (24)
- 1.
- 2.
Rankscale: rankscale.ai
Shows: what it does; what it does beyond measuring; integrations; founded.
Does not state: what it measures.
Checked on 27 October 2026.
- 3.
Serpier: serpier.com/pricing
Shows: prompts tracked (Light, Starter, Growth and Enterprise); AI assistants tracked (Light, Starter, Growth and Enterprise); how often prompts run (Light, Starter, Growth and Enterprise); brands or projects (Light, Starter, Growth and Enterprise); users; free plan or trial (Light); countries and languages; the prices of Light, Starter and Growth.
Does not publish: the price of Enterprise.
Checked on 27 October 2026. Archived copy
- 4.
Rankscale: rankscale.ai/pricing
Shows: prompts tracked (Pro, Pro+, Growth and Enterprise); AI assistants tracked; how often prompts run; brands or projects (Pro, Pro+, Growth and Enterprise); users (Pro); competitor benchmarks; MCP server; free plan or trial; how answers are collected; countries and languages; export formats (Pro); the prices of Pro, Pro+, Growth and Enterprise.
Does not state: order publications in the product; publishes to your own website; API (Pro+).
Does not publish: the price of Custom Plan.
Checked on 27 October 2026.
- 5.
Serpier: docs.serpier.com/ai-visibility
Shows: what it measures.
Does not state: how answers are collected.
Checked on 27 October 2026. Archived copy
- 6.
Serpier: serpier.com/ai-visibility
Shows: competitor benchmarks; what it does beyond measuring.
Checked on 27 October 2026. Archived copy
- 7.
Serpier: docs.serpier.com/marketplace
Shows: order publications in the product; placements sold for AI visibility.
Checked on 27 October 2026. Archived copy
- 8.
Serpier: docs.serpier.com/suggestions
Shows: publishes to your own website.
Checked on 27 October 2026.
- 9.
- 10.
- 11.
- 12.
Serpier: serpier.com/lp/ai-visibility-check
Shows: free plan or trial (Starter).
Checked on 27 October 2026. Archived copy
- 13.
Serpier: docs.serpier.com/seo-performance
Shows: SEO performance tracking.
Checked on 28 October 2026. Archived copy
- 14.
Rankscale: rankscale.ai
Shows: SEO performance tracking.
Does not state: checks links after they go live; task board and AI agent; scheduled automations.
Checked on 28 October 2026.
- 15.
Serpier: docs.serpier.com/publication-tracker
Shows: checks links after they go live.
Checked on 28 October 2026. Archived copy
- 16.
- 17.
- 18.
Serpier: docs.serpier.com/publication-tracker
Shows: export formats.
Checked on 27 October 2026. Archived copy
- 19.
- 20.
Rankscale: rankscale.ai/terms
Shows: EU invoicing and VAT; headquarters.
Does not state: data hosting and DPA.
Checked on 27 October 2026.
- 21.
Serpier: serpier.com/terms-conditions
Shows: EU invoicing and VAT.
Checked on 27 October 2026. Archived copy
- 22.
Serpier: serpier.com/ai-instructions
Shows: headquarters; founded.
Checked on 27 October 2026. Archived copy
- 23.
Serpier: docs.serpier.com/marketplace
Shows: order placements on other websites.
Checked on 28 October 2026. Archived copy
- 24.
Method and what each row means
We read each company's own website: its pricing page, docs, help center, terms and announcements. Review sites, directories and articles about a company are never a source. Every value links to its source, with the date we checked it. Serpier's facts follow the same rule and come from Serpier's own website.
Prices are per month and exclude VAT, in the currency the company publishes. A price in another currency is also shown in EUR, at the ECB reference rate of 26 October 2026. Some companies show other prices or currencies depending on where the visitor is, so the page says which visitor the prices were shown to.
The shared units use one plan for each company: the entry plan we name for it, shown in its box above. If we name none, we use the cheapest plan with a published price above zero that tracks prompts. Only plans sold by the month count, at the monthly billing price when there is one. When the entry plan is an add-on, its price includes the plan it needs, because an add-on cannot be bought alone. Price per tracked prompt a month is the price ÷ prompts. Price per 1,000 AI answers a month is the price ÷ (prompts × assistants × runs a month) × 1,000, where a daily run counts as 30 runs a month and a weekly run as 4.33. When an input is not published, the page says Not enough public data instead of guessing.
Each value in the table is one of these, or the number or words the company uses:
- Yes:
- the company's own pages say the product has it.
- No:
- the company's own pages say it is not offered, or a complete plan table leaves it out.
- Partly:
- offered with a limit, written next to the value.
- Not stated:
- we could not find it on the company's own pages. It does not mean No.
- Not public:
- the company does not publish it, for example a price behind Contact sales.
What each row means
- What it does:
- What the product does in one sentence, based on the company's own website.
- Prompts tracked:
- How many prompts (the questions asked in AI assistants) a plan tracks, counted the way the vendor counts them.
- AI assistants tracked:
- Which AI assistants a plan asks, named one by one, such as ChatGPT, Google AI Overviews, Gemini or Perplexity, with the price of any assistant sold as an add-on.
- How often prompts run:
- How often a plan asks each prompt again: daily, weekly, monthly or on a schedule you set.
- Brands or projects:
- How many brands or projects a plan covers.
- Users:
- How many people can log in on a plan.
- What it measures:
- Which of these the product reports: mention rate, share of voice, position in the answer, sentiment and the sources AI cites.
- Competitor benchmarks:
- Whether you can compare your brand with competitors you name.
- What it does beyond measuring:
- What the product does after it measures, as the vendor describes it, such as recommendations, content, outreach or agents.
- Order publications in the product:
- Whether you can order an article, mention or link on another company's website from inside the product.
- Publishes to your own website:
- Whether the product can publish content it writes straight to your own website or CMS. This is not the same as a placement on another company's website.
- Integrations:
- The integrations the vendor names, such as Google Search Console, GA4, Looker Studio or Slack.
- API:
- Whether there is a public API, and on which plan.
- MCP server:
- Whether there is an MCP server, which lets AI assistants such as Claude or ChatGPT read from or act in the product, and on which plan.
- Free plan or trial:
- Whether there is a free plan or a trial, what it covers, how long it lasts and whether it needs a card.
- SEO performance tracking:
- Whether the product tracks your own website in search: rankings, clicks, or keywords close to page one.
- Checks links after they go live:
- Whether the product checks links or articles you placed on other websites after they go live: still online, indexed and unchanged.
- Task board and AI agent:
- Whether you can track the work in the product and hand tasks to an AI agent that does them, with your approval.
- Scheduled automations:
- Whether the product can run a task or report on a schedule you set, such as a weekly summary.
- How answers are collected:
- Whether answers come from the assistant's own app as a user sees it with live search, from the model's API, or from both.
- Countries and languages:
- Whether you can choose the country and the language a prompt is asked from, and how many you can choose.
- Export formats:
- The formats you can take your data out in, such as CSV, Excel or an API, for example when you switch tools.
- Data hosting and DPA:
- Where the data is hosted, such as the EU or the US, and whether a data processing agreement is offered.
- EU invoicing and VAT:
- How the company invoices a business in the EU: the currency, and whether VAT is charged or handled by reverse charge with a valid VAT number.
- Headquarters:
- The country of the company's headquarters, as its own website states it.
- Founded:
- The year the company was founded, as its own website states it.
Report an error
If a fact is wrong or out of date, write to hello@serpier.com with the page and the source. We check every report against the company's own website.
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