Knowatoa alternative: Serpier and Knowatoa compared
Serpier makes this page. Every fact about Knowatoa comes from Knowatoa's own website, and the facts on this page were last checked on . Sources are listed at the end.
Serpier and Knowatoa both track how AI assistants such as ChatGPT mention a brand and compare it with competitors. Knowatoa drafts articles for the questions you prioritise, and Serpier's agent Navi drafts pages and articles too. Serpier also sells placements on other companies' websites, so you can track AI visibility and order media publications in one account.
Choose Serpier if you want stated prompt counts and run frequency, or want to order placements in the same account. Stay with Knowatoa if you want a lower entry price, or one account for unlimited sites.
As of 28 October 2026, Knowatoa Starter costs $59 a month. Serpier Starter costs €199 a month on monthly billing.
Where Serpier is better
Tracking shows where you stand. Serpier also suggests what to do next, and does it once you approve.
- Navi, Serpier's AI agent, reads your website, SEO performance, AI visibility and link monitoring, and suggests what to do next, each with why it is there: for example ordering a placement from a shortlist of publishers to work on a keyword sitting just off page one, or fixing robots.txt, llms.txt, the sitemap or meta tags.
- You click Hand over to Navi or I'll do it myself.
- Navi does the work, and you approve before anything is bought or changed. As your rankings, AI visibility and links change, new suggestions keep coming.
Knowatoa also describes a task board with an AI agent on its own pages. Serpier's agent can also order placements on media, with your approval, and Serpier's Publication Tracker checks the links afterwards.
- Serpier states what each plan tracks. Serpier Starter tracks up to 100 prompts and runs them weekly. Knowatoa does not state how many prompts it tracks. Knowatoa does not state how often prompts run.
- Serpier lets you order placements next to your tracking. Serpier states: Navi, an AI agent, suggests what to fix, drafts pages and articles, runs scheduled automations, orders placements and drafts emails to publishers. Knowatoa does not state whether you can order publications in the product.
- Serpier states its user limit and its hosting. Serpier has unlimited users, and Serpier states: Hosted in the EU. Knowatoa does not state how many users it allows. Knowatoa does not state data hosting and DPA.
- Serpier also tracks your site's SEO performance and checks that the links you placed stay live, indexed and unchanged. Knowatoa does not state whether it tracks SEO performance or whether it checks links after they go live.
Where Knowatoa is better
- Knowatoa has a lower entry price. Knowatoa Starter costs $59 a month (€52.74), and Serpier Starter costs €199 a month. Knowatoa states prices in USD, and Serpier states prices in EUR.
- Knowatoa Growth tracks seven services: ChatGPT, AI Overviews, AI Mode, Claude, Gemini, Meta AI, Perplexity (7 services). Serpier Growth tracks Up to 6 at once: ChatGPT, Claude, Gemini, Perplexity, Grok, AI Overviews and more.
- Knowatoa covers many sites in one account: Unlimited sites on one account, sharing one question limit. Serpier Starter covers 2 projects and Serpier Growth covers 5 projects.
- Knowatoa states that you can cancel anytime; annual pricing available.
What else you get with Serpier
Serpier is one platform for AI visibility, SEO and link building. Besides what this page compares with Knowatoa, it includes:
SEO performance
Track where your site ranks in search, find keywords close to page one, and see referring domains and page speed. With Search Console connected, Serpier also flags keywords losing clicks and pages competing for the same query.[15]
Link monitoring
The Publication Tracker checks that every link you bought or added stays live, indexed and as ordered, and spots edits to the article before they cost you the link.[17]
Placements on real media
Order articles and links on other companies' websites in the Serpier Marketplace, including AI Publications: articles for brand mentions that AI assistants pick up.[28][8]
Suggestions and tasks with Navi
Navi, Serpier's AI agent, suggests next steps for your site, links, rankings and AI visibility. Hand a task to Navi and it quotes the order, drafts the change to your site or drafts an email to the publisher, and waits for your approval.[29][18]
Automations
Have Navi run a prompt on a schedule, such as a weekly summary of your SEO performance and AI visibility.[20]
Publishing to your own site
Connect WordPress, Shopify, Magento or Umbraco, and Navi publishes fixes and new pages after you approve them.[9]
Connections and MCP
Connect Search Console, Analytics, Shopify and other tools, and use Serpier from your own AI tools through MCP.[11][13]
AI visibility tracking
See how often AI assistants such as ChatGPT, Gemini and Perplexity mention your brand, with share of voice, rank, sentiment and the sources they cite, next to the competitors you name.[6][3][7]
See Serpier with your own brand
Knowatoa pricing and Serpier pricing
As of 28 October 2026, Knowatoa Starter costs $59 a month and Knowatoa Growth costs $199 a month, in USD. Knowatoa Enterprise has no public price. Serpier Starter costs €199 a month and Serpier Growth costs €599 a month on monthly billing, excluding VAT. Knowatoa shows its prices in USD and does not state how VAT is handled.
Serpier
- Chat with Navi
- Order media publications
- Tool integrations + MCP
- Monitor up to 10 publications
- Chat with Navi
- Everything from Light
- SEO + AI monitoring across 2 projects
- Track up to 100 prompts
- Monitor weekly
- Monitor up to 500 publications
- Chat with Navi
- Everything from Starter
- SEO + AI monitoring across 5 projects
- Track up to 500 prompts
- Monitor in a custom interval
- Monitor up to 2000 publications
- Chat with Navi
- Custom limits
- Unlimited tracked prompts
- API access
- Tailored onboarding and support
Knowatoa
| Plan | A month, billed monthly | A month, billed yearly | Currency | Includes |
|---|---|---|---|---|
| Starter[2] | $59€52.74 | Not public | USD | ChatGPT, AI Overviews, AI Mode; competitor gaps, citations, sentiment alerts, languages and markets, weekly digest, Discord/email support, AI agents; no reporting stack (API, MCP, Looker Studio, NinjaCat), no dedicated rep |
| Growth[2] | $199€177.87 | Not public | USD | All 7 services, reporting stack (API, MCP, Looker Studio, NinjaCat), dedicated account rep, no volume limits on topics |
| Enterprise[2] | Not public | Not public | USD | Everything in Growth plus custom volume and scale, custom integrations, priority feature requests |
Price per prompt and per 1,000 AI answers
Plans count prompts, AI assistants and runs in different ways. These two units put the entry paid plans on the same scale, in euros.
Serpier
Starter, billed monthly
- Per tracked prompt a month
- €1.99
- Per 1,000 AI answers a month
- €153.19
Knowatoa
Not enough public data
Knowatoa does not give a number of prompts for Starter.
Every fact, row by row
Every feature, limit and term we compared, with the source for each value. Serpier on the left, Knowatoa on the right.
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|---|---|---|
| What it does | Serpier is an AI-powered SEO and AI visibility platform. It combines SEO intelligence, prompt strategy, performance monitoring, and automated execution in one system, so you can rank on Google and get cited by AI.[1] | AI search visibility monitoring and optimization[2] |
| AI visibility | ||
| Prompts tracked | Not stated[2] | |
| AI assistants tracked | ||
| How often prompts run | Not stated[2] | |
| Brands or projects | Unlimited sites on one account, sharing one question limit[2] | |
| Users | Unlimited[3]On every plan. | Not stated[5] |
| What it measures | Visibility score, share of voice, rank, sentiment and cited sources[6]A higher place in an answer raises the visibility score. Sentiment is grouped by theme, and cited sources show how often AI cites your own domain. On Starter, Growth and Enterprise. | Visibility metrics and share of voice analysis across all AI platforms[5] |
| Competitor benchmarks | Yes[7]Compare your trend with the brands you add, and pin one to the charts. On Starter, Growth and Enterprise. | Yes[2] |
| What it does beyond measuring | Navi, an AI agent, suggests what to fix, drafts pages and articles, runs scheduled automations, orders placements and drafts emails to publishers[7]Navi acts only after you approve. Serpier's team sends the emails to publishers. Navi's work uses credits. | Auto-draft articles for priority questions, with internal linking, SEO metadata and CMS publishing built in[5] |
| Order publications in the product | Yes[8]Choose sites in the Marketplace, add them to the cart and pay by card or invoice. Types: SEO Publication (dofollow link), AI Publication (no links or nofollow links) and Homepage. On every plan, including the free Light plan. | Not stated[5] |
| Publishes to your own website | Yes, to a connected WordPress, Shopify, Magento or Umbraco site[9]Navi publishes fixes and pages after you approve them. | Not stated[10] |
| Integrations | Google Search Console, Google Analytics, Shopify, WordPress, WooCommerce, Magento, Umbraco, DynamicWeb, HubSpot, Piwik PRO, Mixpanel, Slack, Google Ads and LinkedIn Ads, plus more than 1,500 other apps[11] | Looker Studio connector[5] |
| API | Enterprise only[12]The documented endpoints cover Marketplace search and publisher deals. |
|
| MCP server | Yes, on every plan[13]Claude and ChatGPT connect on any plan. Other clients, such as Cursor, VS Code and Claude Code, need an access token, which requires Enterprise. |
|
| Free plan or trial | Start free trial[2] | |
| Other features | ||
| SEO performance tracking | Yes[15]Included on Starter, Growth and Enterprise. SEO Performance tracks rankings in Google, Yahoo or Baidu, on desktop and mobile, daily, weekly or monthly. With Search Console connected it also flags keywords losing clicks, low click-through rates and pages competing for the same query. | Not stated[16] |
| Checks links after they go live | Yes[17]The Publication Tracker also covers links you placed elsewhere. Up to 10 publications on Light, 500 on Starter, 2,000 on Growth and a custom number on Enterprise. | Not stated[16] |
| Task board and AI agent | Yes[18]Navi can quote an order, draft a change to your site, draft an email to a publisher about a link fix, or research. Nothing is bought or changed on your site until you approve. | Yes[19]AI agents take briefs with buyer approval; a separate task board is not explicitly named. |
| Scheduled automations | Yes[20]Schedules: every hour, day, week or month, or a custom cron. | Yes[16]Scheduled CSV exports and scheduled access reports; the home page also says agents check on schedule. |
| Data, contracts and switching | ||
| How answers are collected | Not stated[6] | Not stated[2] |
| Countries and languages | Unlimited countries, all languages[3]Countries are not included on Light. Location and language are set per project. | Yes, tracking questions in multiple languages and geographic locations[2] |
| Data export | Partly[21]Growth and Enterprise can download the Publication Tracker (link monitoring) table as CSV. Serpier does not describe an export of AI visibility or SEO data. | Yes, CSV export[5] |
| Export formats | CSV[21]Only the Publication Tracker table, on Growth and Enterprise. | CSV[5] |
| Data hosting and DPA | Hosted in the EU[22]Serpier says all data is processed and stored on European infrastructure. It does not state whether customers can sign a data processing agreement. | Not stated[23] |
| EU invoicing and VAT | EUR, prices exclude VAT[24]Your account currency can be DKK, EUR, USD or GBP. | Prices in USD; VAT handling not stated[2] |
| Company | ||
| Headquarters | Denmark[25]Headquarters in Aarhus. The company is Serpier ApS. | Not stated[26] |
| Founded | 2024[25] | Not stated[27] |
How to switch from Knowatoa to Serpier
- Export your Knowatoa data first. Knowatoa offers CSV export, so you keep your history.
- Start the Serpier Starter trial and add your brand as a project. Serpier Starter has a 7-day free trial, card required.
- Add your questions as prompts and pick the AI assistants to track. Serpier Starter tracks ChatGPT plus two of your choice.
- Run both for a few weeks on the same questions, then cancel Knowatoa. Knowatoa states you can cancel anytime.
Questions and answers
Does Knowatoa have a free trial?
Knowatoa shows a call to action that reads "Start free trial". Serpier Starter has a 7-day free trial, card required, and Serpier Light is a free plan without AI visibility tracking.
What does Knowatoa track?
Knowatoa reports visibility metrics and share of voice analysis across all ai platforms. Knowatoa also compares your brand with competitors. Serpier reports visibility score, share of voice, rank, sentiment and cited sources.
Can I export my data from Knowatoa?
Knowatoa states: Yes, CSV export. Serpier Growth and Serpier Enterprise can download the Publication Tracker as CSV, and Serpier does not describe an export of AI visibility or SEO data.
Where do the facts on this page come from?
Every fact about Knowatoa comes from Knowatoa's own website. Every fact about Serpier comes from Serpier's own website. Review sites and articles about either company are not used. The facts on this page were last checked on 28 October 2026, and each one links to its source at the end of the page.
What else does Serpier do?
Serpier is one platform for AI visibility, SEO and link building. Besides what this page compares, it includes SEO performance, link monitoring, placements on real media, suggestions and tasks with Navi, automations, publishing to your own site, connections and MCP and AI visibility tracking. Track where your site ranks in search, find keywords close to page one, and see referring domains and page speed. With Search Console connected, Serpier also flags keywords losing clicks and pages competing for the same query. The Publication Tracker checks that every link you bought or added stays live, indexed and as ordered, and spots edits to the article before they cost you the link. Order articles and links on other companies' websites in the Serpier Marketplace, including AI Publications: articles for brand mentions that AI assistants pick up. Navi, Serpier's AI agent, suggests next steps for your site, links, rankings and AI visibility. Hand a task to Navi and it quotes the order, drafts the change to your site or drafts an email to the publisher, and waits for your approval. Have Navi run a prompt on a schedule, such as a weekly summary of your SEO performance and AI visibility. Connect WordPress, Shopify, Magento or Umbraco, and Navi publishes fixes and new pages after you approve them. Connect Search Console, Analytics, Shopify and other tools, and use Serpier from your own AI tools through MCP. See how often AI assistants such as ChatGPT, Gemini and Perplexity mention your brand, with share of voice, rank, sentiment and the sources they cite, next to the competitors you name.
Sources and method
Sources (29)
- 1.
- 2.
Knowatoa: knowatoa.com/pricing
Shows: what it does; brands or projects; competitor benchmarks; API (Growth); MCP server (Growth); free plan or trial; countries and languages; EU invoicing and VAT; the prices of Starter and Growth.
Does not state: prompts tracked; how often prompts run; how answers are collected.
Does not publish: the price of Enterprise.
Checked on 27 October 2026. Archived copy
- 3.
Serpier: serpier.com/pricing
Shows: prompts tracked (Light, Starter, Growth and Enterprise); AI assistants tracked (Light, Starter, Growth and Enterprise); how often prompts run (Light, Starter, Growth and Enterprise); brands or projects (Light, Starter, Growth and Enterprise); users; free plan or trial (Light); countries and languages; the prices of Light, Starter and Growth.
Does not publish: the price of Enterprise.
Checked on 27 October 2026. Archived copy
- 4.
Knowatoa: knowatoa.com
Shows: AI assistants tracked (Starter and Growth).
Checked on 27 October 2026. Archived copy
- 5.
Knowatoa: knowatoa.com/features
Shows: what it measures; what it does beyond measuring; integrations; data export; export formats.
Does not state: users; order publications in the product.
Checked on 27 October 2026. Archived copy
- 6.
Serpier: docs.serpier.com/ai-visibility
Shows: what it measures.
Does not state: how answers are collected.
Checked on 27 October 2026. Archived copy
- 7.
Serpier: serpier.com/ai-visibility
Shows: competitor benchmarks; what it does beyond measuring.
Checked on 27 October 2026. Archived copy
- 8.
Serpier: docs.serpier.com/marketplace
Shows: order publications in the product; placements sold for AI visibility.
Checked on 27 October 2026. Archived copy
- 9.
Serpier: docs.serpier.com/suggestions
Shows: publishes to your own website.
Checked on 27 October 2026.
- 10.
Knowatoa: knowatoa.com/docs
Does not state: publishes to your own website.
Checked on 27 October 2026.
- 11.
- 12.
- 13.
- 14.
Serpier: serpier.com/lp/ai-visibility-check
Shows: free plan or trial (Starter).
Checked on 27 October 2026. Archived copy
- 15.
Serpier: docs.serpier.com/seo-performance
Shows: SEO performance tracking.
Checked on 28 October 2026. Archived copy
- 16.
Knowatoa: knowatoa.com/features
Shows: scheduled automations.
Does not state: SEO performance tracking; checks links after they go live.
Checked on 28 October 2026. Archived copy
- 17.
Serpier: docs.serpier.com/publication-tracker
Shows: checks links after they go live.
Checked on 28 October 2026. Archived copy
- 18.
- 19.
- 20.
- 21.
Serpier: docs.serpier.com/publication-tracker
Shows: data export; export formats.
Checked on 27 October 2026. Archived copy
- 22.
- 23.
Knowatoa: knowatoa.com/privacy-policy
Does not state: data hosting and DPA.
Checked on 27 October 2026.
- 24.
Serpier: serpier.com/terms-conditions
Shows: EU invoicing and VAT.
Checked on 27 October 2026. Archived copy
- 25.
Serpier: serpier.com/ai-instructions
Shows: headquarters; founded.
Checked on 27 October 2026. Archived copy
- 26.
- 27.
- 28.
Serpier: docs.serpier.com/marketplace
Shows: order placements on other websites.
Checked on 28 October 2026. Archived copy
- 29.
Method and what each row means
We read each company's own website: its pricing page, docs, help center, terms and announcements. Review sites, directories and articles about a company are never a source. Every value links to its source, with the date we checked it. Serpier's facts follow the same rule and come from Serpier's own website.
Prices are per month and exclude VAT, in the currency the company publishes. A price in another currency is also shown in EUR, at the ECB reference rate of 26 October 2026. Some companies show other prices or currencies depending on where the visitor is, so the page says which visitor the prices were shown to.
The shared units use one plan for each company: the entry plan we name for it, shown in its box above. If we name none, we use the cheapest plan with a published price above zero that tracks prompts. Only plans sold by the month count, at the monthly billing price when there is one. When the entry plan is an add-on, its price includes the plan it needs, because an add-on cannot be bought alone. Price per tracked prompt a month is the price ÷ prompts. Price per 1,000 AI answers a month is the price ÷ (prompts × assistants × runs a month) × 1,000, where a daily run counts as 30 runs a month and a weekly run as 4.33. When an input is not published, the page says Not enough public data instead of guessing.
Each value in the table is one of these, or the number or words the company uses:
- Yes:
- the company's own pages say the product has it.
- No:
- the company's own pages say it is not offered, or a complete plan table leaves it out.
- Partly:
- offered with a limit, written next to the value.
- Not stated:
- we could not find it on the company's own pages. It does not mean No.
- Not public:
- the company does not publish it, for example a price behind Contact sales.
What each row means
- What it does:
- What the product does in one sentence, based on the company's own website.
- Prompts tracked:
- How many prompts (the questions asked in AI assistants) a plan tracks, counted the way the vendor counts them.
- AI assistants tracked:
- Which AI assistants a plan asks, named one by one, such as ChatGPT, Google AI Overviews, Gemini or Perplexity, with the price of any assistant sold as an add-on.
- How often prompts run:
- How often a plan asks each prompt again: daily, weekly, monthly or on a schedule you set.
- Brands or projects:
- How many brands or projects a plan covers.
- Users:
- How many people can log in on a plan.
- What it measures:
- Which of these the product reports: mention rate, share of voice, position in the answer, sentiment and the sources AI cites.
- Competitor benchmarks:
- Whether you can compare your brand with competitors you name.
- What it does beyond measuring:
- What the product does after it measures, as the vendor describes it, such as recommendations, content, outreach or agents.
- Order publications in the product:
- Whether you can order an article, mention or link on another company's website from inside the product.
- Publishes to your own website:
- Whether the product can publish content it writes straight to your own website or CMS. This is not the same as a placement on another company's website.
- Integrations:
- The integrations the vendor names, such as Google Search Console, GA4, Looker Studio or Slack.
- API:
- Whether there is a public API, and on which plan.
- MCP server:
- Whether there is an MCP server, which lets AI assistants such as Claude or ChatGPT read from or act in the product, and on which plan.
- Free plan or trial:
- Whether there is a free plan or a trial, what it covers, how long it lasts and whether it needs a card.
- SEO performance tracking:
- Whether the product tracks your own website in search: rankings, clicks, or keywords close to page one.
- Checks links after they go live:
- Whether the product checks links or articles you placed on other websites after they go live: still online, indexed and unchanged.
- Task board and AI agent:
- Whether you can track the work in the product and hand tasks to an AI agent that does them, with your approval.
- Scheduled automations:
- Whether the product can run a task or report on a schedule you set, such as a weekly summary.
- How answers are collected:
- Whether answers come from the assistant's own app as a user sees it with live search, from the model's API, or from both.
- Countries and languages:
- Whether you can choose the country and the language a prompt is asked from, and how many you can choose.
- Data export:
- Whether you can export your data, for example as a CSV file, and on which plan.
- Export formats:
- The formats you can take your data out in, such as CSV, Excel or an API, for example when you switch tools.
- Data hosting and DPA:
- Where the data is hosted, such as the EU or the US, and whether a data processing agreement is offered.
- EU invoicing and VAT:
- How the company invoices a business in the EU: the currency, and whether VAT is charged or handled by reverse charge with a valid VAT number.
- Headquarters:
- The country of the company's headquarters, as its own website states it.
- Founded:
- The year the company was founded, as its own website states it.
Report an error
If a fact is wrong or out of date, write to hello@serpier.com with the page and the source. We check every report against the company's own website.
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