Serpzilla alternative: Serpier and Serpzilla compared
Serpier makes this page. Every fact about Serpzilla comes from Serpzilla's own website, and the facts on this page were last checked on . Sources are listed at the end.
Serpier and Serpzilla both run a marketplace where you buy placements on other companies' websites. Serpzilla lists 150,000+ websites, and Serpier lists 200,000 media agreements. The two count differently, so search for the sites you need in each.
Pick Serpier if you want to track how AI assistants mention your brand and order placements in one account. Stay with Serpzilla if you only want a marketplace with payment after a confirmed placement and a refund when a protected link is removed.
As of 28 October 2026, Serpzilla shows a subscription price of $0 and charges for each confirmed placement. Serpzilla Enterprise shows no price. Serpier charges a price per placement, and Serpier Light is free and lets you order media publications.
Where Serpier is better
Buying a link is one step. Serpier also suggests which step to take next, and does it once you approve.
- Navi, Serpier's AI agent, reads your website, SEO performance, AI visibility and link monitoring, and suggests what to do next, each with why it is there: for example ordering a placement from a shortlist of publishers to work on a keyword sitting just off page one, or fixing robots.txt, llms.txt, the sitemap or meta tags.
- You click Hand over to Navi or I'll do it myself.
- Navi does the work, and you approve before anything is bought or changed. As your rankings, AI visibility and links change, new suggestions keep coming.
Serpzilla's own pages describe part of this; see Task board and AI agent in the table, with its source.
- Serpier tracks AI visibility and sells placements in one account. Serpier states whether it measures AI visibility as: Yes, on Starter, Growth and Enterprise. Serpzilla does not state whether it measures AI visibility.
- Serpier shows these details for each site: Price, Domain Rating (DR), organic traffic, referring domains, relevance score, country, content language and category. A free Serpier account shows every price. Serpzilla does not state publisher metrics shown. Serpzilla does not state prices visible without an account.
- Serpier states monitoring of publications as: Yes. Serpier states writing as: Included in publications. Serpzilla does not state checks after publishing. Serpzilla does not state article writing.
- Serpier also tracks your site's SEO performance and runs scheduled automations, such as a weekly summary. Serpzilla does not state whether it tracks SEO performance or whether it runs scheduled automations.
Where Serpzilla is better
- Serpzilla states its payment terms as: Payment only after placement confirmed; no charge for unfulfilled placements; refund if a protected link is removed. Serpier states: No refunds unless agreed. If a publisher fails to deliver, Serpier may give an account credit..
- Serpzilla states its fees as: No subscription and no platform fee or commission stated; buyer pays the publisher placement price. Serpier states: Price per placement, plus monthly plans.
- Serpzilla was founded in 2007 and Serpier in 2024. Serpzilla was founded earlier than Serpier.
What else you get with Serpier
Serpier is one platform for AI visibility, SEO and link building. Besides what this page compares with Serpzilla, it includes:
AI visibility tracking
See how often AI assistants such as ChatGPT, Gemini and Perplexity mention your brand, with share of voice, rank, sentiment and the sources they cite, next to the competitors you name.[13][9][26]
SEO performance
Track where your site ranks in search, find keywords close to page one, and see referring domains and page speed. With Search Console connected, Serpier also flags keywords losing clicks and pages competing for the same query.[18]
Suggestions and tasks with Navi
Navi, Serpier's AI agent, suggests next steps for your site, links, rankings and AI visibility. Hand a task to Navi and it quotes the order, drafts the change to your site or drafts an email to the publisher, and waits for your approval.[20][22]
Automations
Have Navi run a prompt on a schedule, such as a weekly summary of your SEO performance and AI visibility.[24]
Link monitoring
The Publication Tracker checks that every link you bought or added stays live, indexed and as ordered, and spots edits to the article before they cost you the link.[27]
Publishing to your own site
Connect WordPress, Shopify, Magento or Umbraco, and Navi publishes fixes and new pages after you approve them.[28]
Connections and MCP
Connect Search Console, Analytics, Shopify and other tools, and use Serpier from your own AI tools through MCP.[29][30]
Placements on real media
Order articles and links on other companies' websites in the Serpier Marketplace, including AI Publications: articles for brand mentions that AI assistants pick up.[31][12]
See Serpier with your own brand
Serpzilla pricing and Serpier pricing
Serpzilla shows a subscription price of $0. Serpzilla states its fees as: No subscription and no platform fee or commission stated; buyer pays the publisher placement price. Serpzilla Enterprise shows no price. Serpier charges a price per placement, and Serpier states its prices exclude VAT.
Serpier
€0 a month
Order placements on the free Serpier Light plan. You pay for each placement you order, and no subscription is needed.[9]
Monthly plans are optional and add tracking on top: Serpier Starter (€199 a month) adds SEO and AI visibility monitoring and watches up to 500 publications, and Serpier Growth (€599 a month) covers more projects, prompts and publications.[9][9] See all plans
Serpzilla
| Plan | A month, billed monthly | A month, billed yearly | Currency | Includes |
|---|---|---|---|---|
| Enterprise (package)[5] | Not public | Not stated | USD | DR 60-90 placements, strategist, API Access, 7% monthly cashback |
| Plan | Price | Currency | Includes |
|---|---|---|---|
| Pay-as-you-go marketplace (no subscription)[5] | $0 | USD | Free account, 150,000+ sites, pay only for confirmed placements |
Every fact, row by row
Every feature, limit and term we compared, with the source for each value. Serpier on the left, Serpzilla on the right.
| What we compare | Serpier'%3e%3cpath%20d='M117.754%2063C105.603%2063%2097.3548%2057.4694%2097%2047.7252H106.401C106.756%2052.2901%20110.925%2055.6259%20117.754%2055.6259C123.874%2055.6259%20127.599%2053.4313%20127.599%2049.5687C127.599%2045.4427%20123.519%2044.6526%20116.956%2043.8625C106.313%2042.7214%2097.8869%2040.6145%2097.8869%2031.0458C97.8869%2022.5306%20105.603%2017%20116.512%2017C127.687%2017%20135.581%2022.0917%20136.202%2031.0458H126.8C126.268%2027.1832%20122.632%2024.4619%20116.601%2024.4619C110.747%2024.4619%20107.288%2026.3931%20107.288%2030.0802C107.288%2034.2939%20111.368%2035.084%20117.931%2035.8741C128.574%2037.1031%20137%2039.1221%20137%2048.9542C137%2057.5573%20128.752%2063%20117.754%2063Z'%20fill='%231E1E1E'/%3e%3cpath%20d='M162.588%2062.9826C148.465%2062.9826%20139.605%2053.8597%20139.605%2040.0878C139.605%2026.2282%20148.465%2017.0176%20161.711%2017.0176C174.605%2017.0176%20183.465%2025.351%20183.465%2038.8597V42.1054H149.518V42.6317C149.518%2050.1755%20154.605%2055.2633%20162.062%2055.2633C167.939%2055.2633%20172.237%2052.3685%20173.553%2047.4562H183.026C181.448%2056.2282%20173.728%2062.9826%20162.588%2062.9826ZM149.781%2035.0878H173.816C173.026%2028.4212%20168.465%2024.6492%20161.798%2024.6492C155.833%2024.6492%20150.57%2028.5089%20149.781%2035.0878Z'%20fill='%231E1E1E'/%3e%3cpath%20d='M188.76%2062.4561V17.5439H197.094L198.058%2024.2982C200.339%2020.614%20203.848%2017.5439%20211.392%2017.5439H213.585V26.4035H209.462C200.953%2026.4035%20198.322%2032.9825%20198.322%2039.9123V62.4561H188.76Z'%20fill='%231E1E1E'/%3e%3cpath%20d='M217.139%2080.0001V17.544H225.472L226.437%2024.2983C229.419%2020.351%20234.069%2017.0176%20241.174%2017.0176C253.455%2017.0176%20262.49%2025.6141%20262.49%2040.0001C262.49%2053.8597%20253.455%2062.9826%20241.262%2062.9826C234.244%2062.9826%20229.419%2060.1755%20226.7%2056.0527V80.0001H217.139ZM239.595%2054.9124C247.49%2054.9124%20252.753%2048.9475%20252.753%2040.0001C252.753%2031.1405%20247.49%2025.0878%20239.595%2025.0878C231.788%2025.0878%20226.525%2031.1405%20226.525%2039.9124C226.525%2048.8597%20231.788%2054.9124%20239.595%2054.9124Z'%20fill='%231E1E1E'/%3e%3cpath%20d='M267.788%2062.4561V17.5439H277.349V62.4561H267.788ZM272.525%2010.9649C269.454%2010.9649%20266.998%208.59649%20266.998%205.43859C266.998%202.2807%20269.454%200%20272.525%200C275.683%200%20278.051%202.2807%20278.051%205.43859C278.051%208.59649%20275.683%2010.9649%20272.525%2010.9649Z'%20fill='%231E1E1E'/%3e%3cpath%20d='M305.571%2062.9826C291.448%2062.9826%20282.588%2053.8597%20282.588%2040.0878C282.588%2026.2282%20291.448%2017.0176%20304.694%2017.0176C317.588%2017.0176%20326.448%2025.351%20326.448%2038.8597V42.1054H292.501V42.6317C292.501%2050.1755%20297.588%2055.2633%20305.044%2055.2633C310.922%2055.2633%20315.22%2052.3685%20316.536%2047.4562H326.009C324.43%2056.2282%20316.711%2062.9826%20305.571%2062.9826ZM292.764%2035.0878H316.799C316.009%2028.4212%20311.448%2024.6492%20304.781%2024.6492C298.816%2024.6492%20293.553%2028.5089%20292.764%2035.0878Z'%20fill='%231E1E1E'/%3e%3cpath%20d='M331.742%2062.4561V17.5439H340.075L341.04%2024.2982C343.321%2020.614%20346.829%2017.5439%20354.373%2017.5439H356.566V26.4035H352.443C343.935%2026.4035%20341.303%2032.9825%20341.303%2039.9123V62.4561H331.742Z'%20fill='%231E1E1E'/%3e%3c/g%3e%3cpath%20d='M16.5758%2032.3333V47.6666H31.8584V62.9999H22.8377C10.2276%2062.9999%200%2052.7463%200%2040.0864V39.9134C0%2027.2615%2010.2198%2017.0078%2022.8377%2017.0078H31.8584V32.3411H16.5758V32.3333Z'%20fill='%231E1E1E'/%3e%3cpath%20d='M78.999%2039.9135V40.0865C78.999%2052.7385%2068.7793%2063%2056.1613%2063H47.1406V47.6667H62.4233V32.3333H47.1406V17H56.1613C68.7714%2017%2078.999%2027.2537%2078.999%2039.9056V39.9135Z'%20fill='%231E1E1E'/%3e%3cpath%20d='M47.14%2032.333H31.8574V47.6663H47.14V32.333Z'%20fill='%231E1E1E'/%3e%3cdefs%3e%3cclipPath%20id='clip0_326_1272'%3e%3crect%20width='260'%20height='80'%20fill='white'%20transform='translate(97)'/%3e%3c/clipPath%3e%3c/defs%3e%3c/svg%3e){kind=small} | Serpzilla |
|---|---|---|
| What it does | Serpier is an AI-powered SEO and AI visibility platform. It combines SEO intelligence, prompt strategy, performance monitoring, and automated execution in one system, so you can rank on Google and get cited by AI.[1] | Automated marketplace where SEO professionals buy backlinks (guest posts, niche edits, link insertions) on 150,000+ publisher sites.[2] |
| Link building | ||
| How you buy | Mix: a self-serve marketplace and link plans quoted by sales[3]Navi, the AI agent, can also search the marketplace and order. Third-party publishers publish the placements. | Not stated[2] |
| Publishers | 200,000 media agreements[4]Across every category and country, with filters for country, content language and category. | 150,000+ websites[5] |
| Prices visible without an account | No, a free account shows every price[6]Prices are shown per project, because some sites charge more for certain industries. | Not stated[5] |
| How the vendor charges | Price per placement, plus monthly plans[7]Serpier pays each publisher a separately agreed price and does not publish its markup. Ordering is also possible on the free Light plan. | No subscription and no platform fee or commission stated; buyer pays the publisher placement price[5] |
| Minimum order | Not stated[8] | Not stated[5] |
| Article writing | Included in publications[9]In the cart you choose whether Serpier writes the article or you supply it. Each writing product shows its fee, or Free, before you order. | Not stated[10] |
| Checks after publishing | Yes[11]The Publication Tracker checks that each link stays live, indexed and as ordered, and that the article is unchanged. Live pages every 30 days, offline pages every 7 days. Up to 10 publications on Light, 500 on Starter, 2,000 on Growth and a custom number on Enterprise. | Not stated[5] |
| Publisher metrics shown | Price, Domain Rating (DR), organic traffic, referring domains, relevance score, country, content language and category[12] | Not stated[5] |
| Measures AI visibility | Yes, on Starter, Growth and Enterprise[13]Light has no AI visibility tracking. | Not stated[5] |
| Order by API | Partly[14]On Enterprise you can search the Marketplace through the API. The API reference lists no endpoint for placing orders. | Not stated[15] |
| Order from an AI assistant (MCP) | Yes[16]The MCP server can search the Marketplace, change the cart, place an order and read the Publication Tracker. Claude connects on any plan. ChatGPT cannot place orders, and other clients need Enterprise. | Yes, Serpzilla MCP lets AI agents search, manage orders and buy placements[17] |
| Refunds | No refunds unless agreed. If a publisher fails to deliver, Serpier may give an account credit.[3]A placement that a publisher declines is refunded, with suggested replacement sites. Subscription payments are non-refundable. | Payment only after placement confirmed; no charge for unfulfilled placements; refund if a protected link is removed[5] |
| Other features | ||
| SEO performance tracking | Yes[18]Included on Starter, Growth and Enterprise. SEO Performance tracks rankings in Google, Yahoo or Baidu, on desktop and mobile, daily, weekly or monthly. With Search Console connected it also flags keywords losing clicks, low click-through rates and pages competing for the same query. | Not stated[19] |
| Suggested next steps | Yes[20]Examples: order a placement for a keyword just off page one, fix robots.txt, llms.txt, the sitemap or meta tags, repair a dropped link, or write a page where competitors outrank you. | Partly[21]Backlink Gap Analyzer: link-building plan and budget vs competitors only; not site, ranking or AI visibility recommendations. |
| Task board and AI agent | Yes[22]Navi can quote an order, draft a change to your site, draft an email to a publisher about a link fix, or research. Nothing is bought or changed on your site until you approve. | Partly[23]AI agent via MCP can act on link orders; no task board or task list is stated. |
| Scheduled automations | Yes[24]Schedules: every hour, day, week or month, or a custom cron. | Not stated[19] |
| Data, contracts and switching | ||
| EU invoicing and VAT | EUR, prices exclude VAT[3]Your account currency can be DKK, EUR, USD or GBP. | Not stated[5] |
| Company | ||
| Headquarters | Denmark[25]Headquarters in Aarhus. The company is Serpier ApS. | Cyprus (Nicosia)[2] |
| Founded | 2024[25] | 2007[2] |
How to switch from Serpzilla to Serpier
- List the placements you bought at Serpzilla and the pages each link points to, so you can match them to Serpier projects.
- Start on the free Serpier Light plan. A free Serpier account shows every marketplace price for your project. To track AI visibility as well, start Serpier Starter, which has a 7-day free trial, card required.
- Add placements to your cart. Choose SEO Publication for a dofollow link or AI Publication for an article with no links or nofollow links.
- Serpzilla has no subscription fee to cancel on its pay-as-you-go plan. Finish any open Serpzilla orders before you move your budget.
Questions and answers
Does Serpzilla have a free plan, and does Serpier?
Serpzilla has a free account with a subscription price of $0. Serpzilla does not state a minimum order. Serpier Light is a free plan that lets you order media publications. Serpier Starter has a 7-day free trial, card required.
How many sites does Serpzilla have?
Serpzilla lists 150,000+ websites. Serpier lists 200,000 media agreements. Serpzilla counts websites and Serpier counts media agreements, so search for the sites you need in both.
Can I order from an AI assistant at Serpzilla or Serpier?
Serpzilla states: Yes, Serpzilla MCP lets AI agents search, manage orders and buy placements. Serpier states: Yes. Serpzilla does not state whether you can order by API.
Where do the facts on this page come from?
Every fact about Serpzilla comes from Serpzilla's own website. Every fact about Serpier comes from Serpier's own website. Review sites and articles about either company are not used. The facts were last checked on 28 October 2026, and each one links to its source at the end of the page.
What else does Serpier do?
Serpier is one platform for AI visibility, SEO and link building. Besides what this page compares, it includes AI visibility tracking, SEO performance, suggestions and tasks with Navi, automations, link monitoring, publishing to your own site, connections and MCP and placements on real media. See how often AI assistants such as ChatGPT, Gemini and Perplexity mention your brand, with share of voice, rank, sentiment and the sources they cite, next to the competitors you name. Track where your site ranks in search, find keywords close to page one, and see referring domains and page speed. With Search Console connected, Serpier also flags keywords losing clicks and pages competing for the same query. Navi, Serpier's AI agent, suggests next steps for your site, links, rankings and AI visibility. Hand a task to Navi and it quotes the order, drafts the change to your site or drafts an email to the publisher, and waits for your approval. Have Navi run a prompt on a schedule, such as a weekly summary of your SEO performance and AI visibility. The Publication Tracker checks that every link you bought or added stays live, indexed and as ordered, and spots edits to the article before they cost you the link. Connect WordPress, Shopify, Magento or Umbraco, and Navi publishes fixes and new pages after you approve them. Connect Search Console, Analytics, Shopify and other tools, and use Serpier from your own AI tools through MCP. Order articles and links on other companies' websites in the Serpier Marketplace, including AI Publications: articles for brand mentions that AI assistants pick up.
Sources and method
Sources (31)
- 1.
- 2.
Serpzilla: serpzilla.com/about
Shows: what it does; headquarters; founded.
Does not state: how you buy.
Checked on 27 October 2026.
- 3.
Serpier: serpier.com/terms-conditions
Shows: how you buy; refunds; EU invoicing and VAT.
Checked on 27 October 2026. Archived copy
- 4.
- 5.
Serpzilla: serpzilla.com/pricing
Shows: publishers; how the vendor charges; refunds; the price of Pay-as-you-go marketplace (no subscription).
Does not state: prices visible without an account; minimum order; checks after publishing; publisher metrics shown; measures AI visibility; EU invoicing and VAT.
Does not publish: the price of Enterprise (package).
Checked on 27 October 2026. Archived copy
- 6.
Serpier: serpier.com/lp/link-building
Shows: prices visible without an account; placement prices; prices shown.
Checked on 27 October 2026. Archived copy
- 7.
Serpier: docs.serpier.com/publisher-deals
Shows: how the vendor charges.
Checked on 27 October 2026. Archived copy
- 8.
Serpier: docs.serpier.com/cart
Does not state: minimum order.
Checked on 27 October 2026. Archived copy
- 9.
Serpier: serpier.com/pricing
Shows: article writing; the prices of Light, Starter and Growth; AI assistants tracked (Light, Starter, Growth and Enterprise).
Does not publish: the price of Enterprise.
Checked on 27 October 2026. Archived copy
- 10.
- 11.
Serpier: docs.serpier.com/publication-tracker
Shows: checks after publishing.
Checked on 27 October 2026. Archived copy
- 12.
Serpier: docs.serpier.com/marketplace
Shows: publisher metrics shown; placements sold for AI visibility.
Checked on 27 October 2026. Archived copy
- 13.
Serpier: docs.serpier.com/ai-visibility
Shows: measures AI visibility; what it measures.
Checked on 27 October 2026. Archived copy
- 14.
- 15.
- 16.
Serpier: docs.serpier.com/mcp
Shows: order from an AI assistant (MCP).
Checked on 27 October 2026. Archived copy
- 17.
Serpzilla: serpzilla.com/api/mcp
Shows: order from an AI assistant (MCP).
Checked on 27 October 2026. Archived copy
- 18.
Serpier: docs.serpier.com/seo-performance
Shows: SEO performance tracking.
Checked on 28 October 2026. Archived copy
- 19.
Serpzilla: serpzilla.com
Does not state: SEO performance tracking; scheduled automations.
Checked on 28 October 2026.
- 20.
- 21.
Serpzilla: serpzilla.com/pricing
Shows: suggested next steps.
Checked on 28 October 2026. Archived copy
- 22.
- 23.
Serpzilla: serpzilla.com/api/mcp
Shows: task board and AI agent.
Checked on 28 October 2026. Archived copy
- 24.
- 25.
Serpier: serpier.com/ai-instructions
Shows: headquarters; founded.
Checked on 27 October 2026. Archived copy
- 26.
Serpier: serpier.com/ai-visibility
Shows: competitor benchmarks.
Checked on 27 October 2026. Archived copy
- 27.
Serpier: docs.serpier.com/publication-tracker
Shows: checks links after they go live.
Checked on 28 October 2026. Archived copy
- 28.
Serpier: docs.serpier.com/suggestions
Shows: publishes to your own website.
Checked on 27 October 2026.
- 29.
- 30.
- 31.
Serpier: docs.serpier.com/marketplace
Shows: order placements on other websites.
Checked on 28 October 2026. Archived copy
Method and what each row means
We read each company's own website: its pricing page, docs, help center, terms and announcements. Review sites, directories and articles about a company are never a source. Every value links to its source, with the date we checked it. Serpier's facts follow the same rule and come from Serpier's own website.
Plans sold by the month show a price a month. A price for something bought by the item or once shows its unit, for example per article or one-off, and is never turned into a monthly price. Prices exclude VAT, in the currency the company publishes. A price in another currency is also shown in EUR, at the ECB reference rate of 26 October 2026. Some companies show other prices or currencies depending on where the visitor is, so the page says which visitor the prices were shown to.
Each value in the table is one of these, or the number or words the company uses:
- Yes:
- the company's own pages say the product has it.
- No:
- the company's own pages say it is not offered, or a complete plan table leaves it out.
- Partly:
- offered with a limit, written next to the value.
- Not stated:
- we could not find it on the company's own pages. It does not mean No.
- Not public:
- the company does not publish it, for example a price behind Contact sales.
What each row means
- What it does:
- What the product does in one sentence, based on the company's own website.
- How you buy:
- Whether it is a self-serve marketplace, a managed service, a digital PR agency or a mix.
- Publishers:
- How many publishers or sites the vendor says it offers, with its main markets and languages.
- Prices visible without an account:
- Whether you can see what each publisher costs before you sign up.
- How the vendor charges:
- How the vendor says it earns money: a markup or commission on the publisher's price, a subscription or a fixed price per link.
- Minimum order:
- The smallest deposit or order the vendor accepts.
- Article writing:
- Whether writing the article is included, costs extra and how much, or is left to you.
- Checks after publishing:
- Whether the vendor checks after publishing that a link stays live, indexed and unchanged.
- Publisher metrics shown:
- Which publisher metrics you see before you buy, such as Domain Rating, Domain Authority or traffic.
- Measures AI visibility:
- Whether the product measures how often AI answers mention your brand.
- Order by API:
- Whether you can order through an API.
- Order from an AI assistant (MCP):
- Whether you can order from an AI assistant such as Claude or ChatGPT through an MCP server.
- Refunds:
- The vendor's refund policy in one line.
- SEO performance tracking:
- Whether the product tracks your own website in search: rankings, clicks, or keywords close to page one.
- Suggested next steps:
- Whether the product suggests what to do next for your site, rankings, links or AI visibility.
- Task board and AI agent:
- Whether you can track the work in the product and hand tasks to an AI agent that does them, with your approval.
- Scheduled automations:
- Whether the product can run a task or report on a schedule you set, such as a weekly summary.
- EU invoicing and VAT:
- How the company invoices a business in the EU: the currency, and whether VAT is charged or handled by reverse charge with a valid VAT number.
- Headquarters:
- The country of the company's headquarters, as its own website states it.
- Founded:
- The year the company was founded, as its own website states it.
Report an error
If a fact is wrong or out of date, write to hello@serpier.com with the page and the source. We check every report against the company's own website.
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