The HOTH alternative: Serpier and The HOTH compared
Serpier makes this page. Every fact about The HOTH comes from The HOTH's own website, and the facts on this page were last checked on . Sources are listed at the end.
The HOTH sells link building and digital PR as fixed-price services. Serpier runs a marketplace where you pick the site yourself, and Serpier also tracks AI visibility.
Pick Serpier if you want to choose each site and see its metrics before you pay. Stay with The HOTH if you want a service that does the work for you at a listed price, or a satisfaction guarantee.
As of 28 October 2026, The HOTH HOTH Syndication (Content Syndication) costs $99 per distribution, and The HOTH Press Release costs $150 per release. The HOTH Earned Media costs $3,500 a month (€3,128.35). Serpier shows its prices after you open a free account.
Where Serpier is better
Buying a link is one step. Serpier also suggests which step to take next, and does it once you approve.
- Navi, Serpier's AI agent, reads your website, SEO performance, AI visibility and link monitoring, and suggests what to do next, each with why it is there: for example ordering a placement from a shortlist of publishers to work on a keyword sitting just off page one, or fixing robots.txt, llms.txt, the sitemap or meta tags.
- You click Hand over to Navi or I'll do it myself.
- Navi does the work, and you approve before anything is bought or changed. As your rankings, AI visibility and links change, new suggestions keep coming.
The HOTH does not state whether it suggests next steps or whether it has a task board with an AI agent that can take tasks.
- In Serpier's Marketplace you pick the site. Serpier's Marketplace offers 200,000 media agreements, and each site shows Price, Domain Rating (DR), organic traffic, referring domains, relevance score, country, content language and category. The HOTH Earned Media sells 4,000+ U.S. publishers (Earned Media network); main market U.S.. The two counts are not measured the same way.
- Serpier states that writing is included in publications, and homepage placements last 12 months.
- Serpier tracks AI visibility from Starter, which costs €199 a month billed monthly, and Serpier states: Yes, on Starter, Growth and Enterprise. Serpier also sells AI Publication placements: AI Publication: an article with no links or only nofollow links, for brand mentions that AI assistants pick up. The HOTH sells a managed AI-search service, AI Discover, from $1,500 a month.
- Serpier also runs scheduled automations, such as a weekly summary. The HOTH does not state whether it runs scheduled automations.
Where The HOTH is better
- The HOTH lists its prices on its website, from $99 per distribution. The HOTH Digital PR 5 Links Bundle costs $1,500 a month. Serpier's prices are shown after you open a free account.
- The HOTH states a turnaround for Earned Media: 9 to 10 business days from order to distribution. Serpier does not state a time to publish.
- The HOTH states: No refunds on paid services, all purchases final; 30 Day Satisfaction Guarantee via support ticket within 30 days of order report. Serpier states: No refunds unless agreed. If a publisher fails to deliver, Serpier may give an account credit.
- The HOTH was founded in 2010. Serpier was founded in 2024.
What else you get with Serpier
Serpier is one platform for AI visibility, SEO and link building. Besides what this page compares with The HOTH, it includes:
AI visibility tracking
See how often AI assistants such as ChatGPT, Gemini and Perplexity mention your brand, with share of voice, rank, sentiment and the sources they cite, next to the competitors you name.[25][21][26]
SEO performance
Track where your site ranks in search, find keywords close to page one, and see referring domains and page speed. With Search Console connected, Serpier also flags keywords losing clicks and pages competing for the same query.[13]
Suggestions and tasks with Navi
Navi, Serpier's AI agent, suggests next steps for your site, links, rankings and AI visibility. Hand a task to Navi and it quotes the order, drafts the change to your site or drafts an email to the publisher, and waits for your approval.[15][17]
Automations
Have Navi run a prompt on a schedule, such as a weekly summary of your SEO performance and AI visibility.[18]
Link monitoring
The Publication Tracker checks that every link you bought or added stays live, indexed and as ordered, and spots edits to the article before they cost you the link.[27]
Publishing to your own site
Connect WordPress, Shopify, Magento or Umbraco, and Navi publishes fixes and new pages after you approve them.[28]
Connections and MCP
Connect Search Console, Analytics, Shopify and other tools, and use Serpier from your own AI tools through MCP.[29][30]
Placements on real media
Order articles and links on other companies' websites in the Serpier Marketplace, including AI Publications: articles for brand mentions that AI assistants pick up.[31][32]
See Serpier with your own brand
The HOTH pricing and Serpier pricing
The HOTH sells services at fixed prices. The HOTH Press Release costs $150 per release (€134.07). The HOTH Syndication costs $99 per distribution. The HOTH Earned Media costs $3,500 a month, and The HOTH Digital PR bundles start at $1,500 a month. As of 28 October 2026, Serpier shows its prices after you open a free account.
Serpier
€0 a month
Order placements on the free Serpier Light plan. You pay for each placement you order, and no subscription is needed.[21]
Monthly plans are optional and add tracking on top: Serpier Starter (€199 a month) adds SEO and AI visibility monitoring and watches up to 500 publications, and Serpier Growth (€599 a month) covers more projects, prompts and publications.[21][21] See all plans
The HOTH
| Plan | A month, billed monthly | A month, billed yearly | Currency | Includes |
|---|---|---|---|---|
| Earned Media[2] | $3,500€3,128.35 | Not stated | USD | Syndication across 4,000+ U.S. publishers, 50+ placements per campaign |
| Digital PR 5 Links Bundle[22] | $1,500€1,340.72 | Not stated | USD | 5+ expert round-ups per month |
| Digital PR 10 Links Bundle[22] | $2,750€2,457.99 | Not stated | USD | 10+ expert round-ups per month |
| Digital PR 15 Links Bundle[22] | $3,995€3,570.79 | Not stated | USD | 15+ expert round-ups per month |
| AI Discover Accelerate[23] | $1,500€1,340.72 | Not stated | USD | Managed AI-search service (link building, PR, content, Atlas tracking); button says Let's Chat |
| AI Discover Advance[23] | $2,500€2,234.54 | Not stated | USD | Managed AI-search service |
| AI Discover Dominate[23] | $5,000€4,469.07 | Not stated | USD | Managed AI-search service |
| AI Discover Elevate[23] | $10,000€8,938.15 | Not stated | USD | Managed AI-search service |
| Plan | Price | Currency | Includes |
|---|---|---|---|
| Press Release[2] | $150€134.07 | USD | Distribution to media outlets, DR 30 to 60+ |
| HOTH Syndication (Content Syndication)[24] | $99€88.49 | USD | Republishes an existing blog post; product page says guaranteed on 150+ US sites (hub page says 300+ DA sites) |
Every fact, row by row
Every feature, limit and term we compared, with the source for each value. Serpier on the left, The HOTH on the right.
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|---|---|---|
| What it does | Serpier is an AI-powered SEO and AI visibility platform. It combines SEO intelligence, prompt strategy, performance monitoring, and automated execution in one system, so you can rank on Google and get cited by AI.[1] | Manual, white-hat link building services sold as fixed-price à la carte products (outreach, link insertions, press releases, syndication, premium editorial placements) plus monthly digital PR, earned media and AI-search services, and managed SEO.[2] |
| Link building | ||
| How you buy | Mix: a self-serve marketplace and link plans quoted by sales[3]Navi, the AI agent, can also search the marketplace and order. Third-party publishers publish the placements. | Not stated[2] |
| Publishers | 200,000 media agreements[4]Across every category and country, with filters for country, content language and category. |
|
| Prices visible without an account | No, a free account shows every price[6]Prices are shown per project, because some sites charge more for certain industries. | Not stated[2] |
| How the vendor charges | Price per placement, plus monthly plans[7]Serpier pays each publisher a separately agreed price and does not publish its markup. Ordering is also possible on the free Light plan. | Not stated[8] |
| Time to publish | Not stated[9] |
|
| Order by API | Partly[10]On Enterprise you can search the Marketplace through the API. The API reference lists no endpoint for placing orders. | Not stated[2] |
| Order from an AI assistant (MCP) | Yes[11]The MCP server can search the Marketplace, change the cart, place an order and read the Publication Tracker. Claude connects on any plan. ChatGPT cannot place orders, and other clients need Enterprise. | Not stated[2] |
| Refunds | No refunds unless agreed. If a publisher fails to deliver, Serpier may give an account credit.[3]A placement that a publisher declines is refunded, with suggested replacement sites. Subscription payments are non-refundable. | No refunds on paid services, all purchases final; 30 Day Satisfaction Guarantee via support ticket within 30 days of order report[12] |
| Other features | ||
| SEO performance tracking | Yes[13]Included on Starter, Growth and Enterprise. SEO Performance tracks rankings in Google, Yahoo or Baidu, on desktop and mobile, daily, weekly or monthly. With Search Console connected it also flags keywords losing clicks, low click-through rates and pages competing for the same query. | Partly[14]Listed as part of the reporting that comes with link-outreach orders; no stand-alone rank tracker or Search Console feature is described. |
| Suggested next steps | Yes[15]Examples: order a placement for a keyword just off page one, fix robots.txt, llms.txt, the sitemap or meta tags, repair a dropped link, or write a page where competitors outrank you. | Not stated[16] |
| Task board and AI agent | Yes[17]Navi can quote an order, draft a change to your site, draft an email to a publisher about a link fix, or research. Nothing is bought or changed on your site until you approve. | Not stated[16] |
| Scheduled automations | Yes[18]Schedules: every hour, day, week or month, or a custom cron. | Not stated[16] |
| Data, contracts and switching | ||
| EU invoicing and VAT | EUR, prices exclude VAT[3]Your account currency can be DKK, EUR, USD or GBP. | Not stated[12] |
| Company | ||
| Headquarters | Denmark[19]Headquarters in Aarhus. The company is Serpier ApS. | United States (Saint Petersburg, FL)[20] |
| Founded | 2024[19] | 2010[20] |
How to switch from The HOTH to Serpier
- Finish the orders you already paid for at The HOTH before you move. Ask The HOTH for the list of live links so you can monitor them.
- Start on the free Serpier Light plan to see every Marketplace price. Compare the sites and their metrics.
- Place a small first order with Serpier and compare it with a similar order at The HOTH. The HOTH states: No refunds on paid services, all purchases final; 30 Day Satisfaction Guarantee via support ticket within 30 days of order report.
Questions and answers
Does The HOTH have a free plan or a free trial?
The HOTH sells services you pay for per order, and its public price list shows no free plan. Serpier Light is a free plan with ordering of media publications. The HOTH does not state how you buy.
How do The HOTH's prices work?
The HOTH sells fixed-price products and monthly services. The HOTH does not state how it charges. Serpier's fees are: Price per placement, plus monthly plans.
Can I get a refund from The HOTH?
The HOTH states: No refunds on paid services, all purchases final; 30 Day Satisfaction Guarantee via support ticket within 30 days of order report. Serpier states: No refunds unless agreed. If a publisher fails to deliver, Serpier may give an account credit.
Where do the facts on this page come from?
Every fact about The HOTH comes from The HOTH's own website. Every fact about Serpier comes from Serpier's own website. Review sites and articles about either company are not used. The facts on this page were last checked on 28 October 2026, and each one links to its source at the end of the page.
What else does Serpier do?
Serpier is one platform for AI visibility, SEO and link building. Besides what this page compares, it includes AI visibility tracking, SEO performance, suggestions and tasks with Navi, automations, link monitoring, publishing to your own site, connections and MCP and placements on real media. See how often AI assistants such as ChatGPT, Gemini and Perplexity mention your brand, with share of voice, rank, sentiment and the sources they cite, next to the competitors you name. Track where your site ranks in search, find keywords close to page one, and see referring domains and page speed. With Search Console connected, Serpier also flags keywords losing clicks and pages competing for the same query. Navi, Serpier's AI agent, suggests next steps for your site, links, rankings and AI visibility. Hand a task to Navi and it quotes the order, drafts the change to your site or drafts an email to the publisher, and waits for your approval. Have Navi run a prompt on a schedule, such as a weekly summary of your SEO performance and AI visibility. The Publication Tracker checks that every link you bought or added stays live, indexed and as ordered, and spots edits to the article before they cost you the link. Connect WordPress, Shopify, Magento or Umbraco, and Navi publishes fixes and new pages after you approve them. Connect Search Console, Analytics, Shopify and other tools, and use Serpier from your own AI tools through MCP. Order articles and links on other companies' websites in the Serpier Marketplace, including AI Publications: articles for brand mentions that AI assistants pick up.
Sources and method
Sources (32)
- 1.
- 2.
The HOTH: thehoth.com/link-building-service
Shows: what it does; the prices of Earned Media and Press Release.
Does not state: how you buy; prices visible without an account; order by API; order from an AI assistant (MCP).
Checked on 27 October 2026. Archived copy
- 3.
Serpier: serpier.com/terms-conditions
Shows: how you buy; refunds; EU invoicing and VAT.
Checked on 27 October 2026. Archived copy
- 4.
- 5.
The HOTH: thehoth.com/earned-media
Shows: publishers (Earned Media); time to publish (Earned Media).
Checked on 27 October 2026. Archived copy
- 6.
Serpier: serpier.com/lp/link-building
Shows: prices visible without an account; placement prices; prices shown.
Checked on 27 October 2026. Archived copy
- 7.
Serpier: docs.serpier.com/publisher-deals
Shows: how the vendor charges.
Checked on 27 October 2026. Archived copy
- 8.
The HOTH: thehoth.com/platinum-links
Does not state: how the vendor charges.
Checked on 27 October 2026.
- 9.
Serpier: docs.serpier.com/orders
Does not state: time to publish.
Checked on 27 October 2026. Archived copy
- 10.
- 11.
Serpier: docs.serpier.com/mcp
Shows: order from an AI assistant (MCP).
Checked on 27 October 2026. Archived copy
- 12.
The HOTH: thehoth.com/terms-of-service
Shows: refunds.
Does not state: EU invoicing and VAT.
Checked on 27 October 2026. Archived copy
- 13.
Serpier: docs.serpier.com/seo-performance
Shows: SEO performance tracking.
Checked on 28 October 2026. Archived copy
- 14.
- 15.
- 16.
The HOTH: thehoth.com
Does not state: suggested next steps; task board and AI agent; scheduled automations.
Checked on 28 October 2026.
- 17.
- 18.
- 19.
Serpier: serpier.com/ai-instructions
Shows: headquarters; founded.
Checked on 27 October 2026. Archived copy
- 20.
- 21.
Serpier: serpier.com/pricing
Shows: the prices of Light, Starter and Growth; AI assistants tracked (Light, Starter, Growth and Enterprise).
Does not publish: the price of Enterprise.
Checked on 27 October 2026. Archived copy
- 22.
The HOTH: thehoth.com/digital-pr
Shows: the prices of Digital PR 5 Links Bundle, Digital PR 10 Links Bundle and Digital PR 15 Links Bundle.
Checked on 27 October 2026. Archived copy
- 23.
The HOTH: thehoth.com/ai-discover
Shows: the prices of AI Discover Accelerate, AI Discover Advance, AI Discover Dominate and AI Discover Elevate.
Checked on 27 October 2026. Archived copy
- 24.
The HOTH: thehoth.com/content-syndication
Shows: the price of HOTH Syndication (Content Syndication).
Checked on 27 October 2026. Archived copy
- 25.
Serpier: docs.serpier.com/ai-visibility
Shows: what it measures.
Checked on 27 October 2026. Archived copy
- 26.
Serpier: serpier.com/ai-visibility
Shows: competitor benchmarks.
Checked on 27 October 2026. Archived copy
- 27.
Serpier: docs.serpier.com/publication-tracker
Shows: checks links after they go live.
Checked on 28 October 2026. Archived copy
- 28.
Serpier: docs.serpier.com/suggestions
Shows: publishes to your own website.
Checked on 27 October 2026.
- 29.
- 30.
- 31.
Serpier: docs.serpier.com/marketplace
Shows: order placements on other websites.
Checked on 28 October 2026. Archived copy
- 32.
Serpier: docs.serpier.com/marketplace
Shows: placements sold for AI visibility.
Checked on 27 October 2026. Archived copy
Method and what each row means
We read each company's own website: its pricing page, docs, help center, terms and announcements. Review sites, directories and articles about a company are never a source. Every value links to its source, with the date we checked it. Serpier's facts follow the same rule and come from Serpier's own website.
Plans sold by the month show a price a month. A price for something bought by the item or once shows its unit, for example per article or one-off, and is never turned into a monthly price. A price with no unit is one where the company's own pages do not say what it is for. Prices exclude VAT, in the currency the company publishes. A price in another currency is also shown in EUR, at the ECB reference rate of 26 October 2026. Some companies show other prices or currencies depending on where the visitor is, so the page says which visitor the prices were shown to.
Each value in the table is one of these, or the number or words the company uses:
- Yes:
- the company's own pages say the product has it.
- No:
- the company's own pages say it is not offered, or a complete plan table leaves it out.
- Partly:
- offered with a limit, written next to the value.
- Not stated:
- we could not find it on the company's own pages. It does not mean No.
- Not public:
- the company does not publish it, for example a price behind Contact sales.
What each row means
- What it does:
- What the product does in one sentence, based on the company's own website.
- How you buy:
- Whether it is a self-serve marketplace, a managed service, a digital PR agency or a mix.
- Publishers:
- How many publishers or sites the vendor says it offers, with its main markets and languages.
- Prices visible without an account:
- Whether you can see what each publisher costs before you sign up.
- How the vendor charges:
- How the vendor says it earns money: a markup or commission on the publisher's price, a subscription or a fixed price per link.
- Time to publish:
- How long the vendor says it takes to publish.
- Order by API:
- Whether you can order through an API.
- Order from an AI assistant (MCP):
- Whether you can order from an AI assistant such as Claude or ChatGPT through an MCP server.
- Refunds:
- The vendor's refund policy in one line.
- SEO performance tracking:
- Whether the product tracks your own website in search: rankings, clicks, or keywords close to page one.
- Suggested next steps:
- Whether the product suggests what to do next for your site, rankings, links or AI visibility.
- Task board and AI agent:
- Whether you can track the work in the product and hand tasks to an AI agent that does them, with your approval.
- Scheduled automations:
- Whether the product can run a task or report on a schedule you set, such as a weekly summary.
- EU invoicing and VAT:
- How the company invoices a business in the EU: the currency, and whether VAT is charged or handled by reverse charge with a valid VAT number.
- Headquarters:
- The country of the company's headquarters, as its own website states it.
- Founded:
- The year the company was founded, as its own website states it.
Report an error
If a fact is wrong or out of date, write to hello@serpier.com with the page and the source. We check every report against the company's own website.
Try Serpier yourself
