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Serpier

Adsy alternative: Serpier and Adsy compared

Serpier makes this page. Every fact about Adsy comes from Adsy's own website, and the facts on this page were last checked on . Sources are listed at the end.

Serpier and Adsy both let you pick sites and buy placements on other companies' websites. Adsy adds digital PR packages and managed content marketing. Serpier adds link plans quoted by sales, and it tracks how AI assistants mention your brand.

Pick Serpier if you want to buy placements and track AI visibility in one account. Stay with Adsy if you want stated delivery and minimum order terms before you sign up, or a pay-as-you-go balance with no plan.

As of 28 October 2026, Adsy lists prices from 14 USD per dofollow backlink, and Adsy sells from prepaid credits with no subscription; prices set by publishers. Serpier lists UK media from €13, and half cost under €400, and a free Serpier account shows every price.

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Where Serpier is better

Buying a link is one step. Serpier also suggests which step to take next, and does it once you approve.

  1. Navi, Serpier's AI agent, reads your website, SEO performance, AI visibility and link monitoring, and suggests what to do next, each with why it is there: for example ordering a placement from a shortlist of publishers to work on a keyword sitting just off page one, or fixing robots.txt, llms.txt, the sitemap or meta tags.
  2. You click Hand over to Navi or I'll do it myself.
  3. Navi does the work, and you approve before anything is bought or changed. As your rankings, AI visibility and links change, new suggestions keep coming.

Adsy's own pages describe part of this; see Task board and AI agent in the table, with its source.

  • Serpier tracks AI visibility and sells placements in one account. Serpier Starter, Serpier Growth and Serpier Enterprise measure whether AI assistants mention your brand. Adsy does not state whether it measures AI visibility.
  • Serpier lists writing as included in publications, and in the cart you choose whether Serpier writes the article or you supply it. Adsy lists writing as optional, at a higher price per site.
  • Serpier lists an MCP server (Yes) that places orders from Claude on any plan, and Serpier's AI agent Navi searches the Marketplace and orders. Adsy does not state whether you can order from an AI assistant through MCP.
  • Serpier monitors placements: Yes. Adsy lists its monitoring as partly.
  • Serpier also tracks your site's SEO performance and runs scheduled automations, such as a weekly summary. Adsy does not state whether it tracks SEO performance or whether it runs scheduled automations.

Where Adsy is better

  • Adsy states how fast it delivers: on average within 7 days. Serpier does not state a time to publish.
  • Adsy states its minimum order as a 25 USD top-up, no contract. Serpier does not state a minimum order.
  • Adsy states a link guarantee of 30 days. Serpier states that homepage placements last 12 months. For article placements, Serpier does not state a guarantee period.
  • Adsy publishes part of its prices, with prices from 14 USD per dofollow backlink. Serpier shows prices after you open a free account. Adsy also shows Ahrefs DR, Moz DA, Semrush Authority Score, traffic and spam score for each site, and Serpier shows Price, Domain Rating (DR), organic traffic, referring domains, relevance score, country, content language and category.
  • Adsy sells digital PR package deals and managed content marketing services next to its marketplace, and Adsy lists its API as Yes (Beta). Serpier quotes its link plans through sales and lists its API as partly.

What else you get with Serpier

Serpier is one platform for AI visibility, SEO and link building. Besides what this page compares with Adsy, it includes:

  • AI visibility tracking

    See how often AI assistants such as ChatGPT, Gemini and Perplexity mention your brand, with share of voice, rank, sentiment and the sources they cite, next to the competitors you name.[19][14][33]

  • SEO performance

    Track where your site ranks in search, find keywords close to page one, and see referring domains and page speed. With Search Console connected, Serpier also flags keywords losing clicks and pages competing for the same query.[25]

  • Suggestions and tasks with Navi

    Navi, Serpier's AI agent, suggests next steps for your site, links, rankings and AI visibility. Hand a task to Navi and it quotes the order, drafts the change to your site or drafts an email to the publisher, and waits for your approval.[27][28]

  • Automations

    Have Navi run a prompt on a schedule, such as a weekly summary of your SEO performance and AI visibility.[29]

  • Link monitoring

    The Publication Tracker checks that every link you bought or added stays live, indexed and as ordered, and spots edits to the article before they cost you the link.[34]

  • Publishing to your own site

    Connect WordPress, Shopify, Magento or Umbraco, and Navi publishes fixes and new pages after you approve them.[35]

  • Connections and MCP

    Connect Search Console, Analytics, Shopify and other tools, and use Serpier from your own AI tools through MCP.[36][37]

  • Placements on real media

    Order articles and links on other companies' websites in the Serpier Marketplace, including AI Publications: articles for brand mentions that AI assistants pick up.[38][18]

See Serpier with your own brand

Serpier Light is free, and you can order placements on it. You pay per placement.

Get startedBook a demo

Adsy pricing and Serpier pricing

Serpier

€0 a month

Order placements on the free Serpier Light plan. You pay for each placement you order, and no subscription is needed.[14]

Pay per link

Each site has its own price, shown before you order in a free account. UK media start at €13, and half cost under €400.[7][7]

Monthly plans are optional and add tracking on top: Serpier Starter (€199 a month) adds SEO and AI visibility monitoring and watches up to 500 publications, and Serpier Growth (€599 a month) covers more projects, prompts and publications.[14][14] See all plans

Adsy

Adsy plans and prices
PlanA month, billed monthlyA month, billed yearlyCurrencyIncludes
API access[22]Not publicNot publicUSDSite search, order placement, task tracking, credit updates and reports through an API (labelled Beta)
Adsy prices for items, one-off work and plans with no unit stated
PlanPriceCurrencyIncludes
Pay-as-you-go marketplace[4]No fixed priceUSDNo subscription. Prepaid Adsy Credits (1 Credit = 1 USD, minimum top-up 25 USD); each placement is priced per publisher site
Digital PR package deals[31]Not publicUSDPress release and news placement on selected media, a PR plan drafted by Adsy specialists and a final report; packages by sector
Managed content marketing services[32]Not publicUSDContent marketing strategy, competitor analysis, content creation and distribution, content audit

Adsy prices as shown to a visitor in Denmark on 27 October 2026.

Every fact, row by row

Every feature, limit and term we compared, with the source for each value. Serpier on the left, Adsy on the right.

Serpier compared with Adsy
What we compareSerpierAdsy
What it doesSerpier is an AI-powered SEO and AI visibility platform. It combines SEO intelligence, prompt strategy, performance monitoring, and automated execution in one system, so you can rank on Google and get cited by AI.[1]A content marketing platform where you place articles and links on other companies' websites, with digital PR and managed services on top.[2]
Link building
How you buyMix: a self-serve marketplace and link plans quoted by sales[3]Navi, the AI agent, can also search the marketplace and order. Third-party publishers publish the placements.Mix, mostly a self-serve marketplace[4]You filter the publisher list and pick the site yourself. Adsy also sells managed options: Article posting Pro, where its team handles placement and writing, and Digital PR package deals, where its specialists draft a PR plan.
Publishers200,000 media agreements[5]Across every category and country, with filters for country, content language and category.150K+ sites[6]Adsy says at least half of its sites are American and English-speaking. Its own pages give different totals, from 45k to 150K+.
Prices visible without an accountNo, a free account shows every price[7]Prices are shown per project, because some sites charge more for certain industries.Partly[8]A few sample prices are shown on public pages. The full list needs a free account, and site URLs stay hidden for new accounts until the first top-up.
How the vendor chargesPrice per placement, plus monthly plans[9]Serpier pays each publisher a separately agreed price and does not publish its markup. Ordering is also possible on the free Light plan.No subscription; prices set by publishers[10]Buyers pay in prepaid credits at the price shown per site. Publishers pay Adsy 3.9% when they withdraw earnings via PayPal. Adsy does not state whether the buyer price includes a margin.
Published pricesUK media from €13, and half cost under €400[7]Prices differ by market and by your project's industry.From 14 USD per dofollow backlink[11]Adsy's February 2026 report of its own listings gives an average of 459 USD per guest post and 225 USD per link insertion, and 901 USD per link for sites in Denmark. Sample listings run from 15.50 USD to 5,944.77 USD.
Minimum orderNot stated[12]25 USD top-up, no contract[13]Credits are valid for 180 days. Unused credits after that may incur an inactivity fee, and the amount is not stated.
Article writingIncluded in publications[14]In the cart you choose whether Serpier writes the article or you supply it. Each writing product shows its fee, or Free, before you order.Optional, at a higher price per site[8]You can supply the article or order Writing & Placement, for example techbullion.com 23.50 USD against 27.50 USD. Longer articles and special topics cost extra. Adsy's terms ban AI-generated content.
Time to publishNot stated[15]On average within 7 days[4]A publisher can take up to 3 working days to accept a task. Adsy's Digital PR page promises publication within 1-4 days after submission, depending on the package.
Link guaranteeHomepage placements last 12 months[9]For article placements, Serpier does not state a guarantee period or a replacement if a link disappears.30 days[13]If a delivery no longer meets the agreed scope within that period, Adsy may re-perform the service or issue a refund. Adsy does not guarantee that third-party sites keep their pages or domains after publication.
Checks after publishingYes[16]The Publication Tracker checks that each link stays live, indexed and as ordered, and that the article is unchanged. Live pages every 30 days, offline pages every 7 days. Up to 10 publications on Light, 500 on Starter, 2,000 on Growth and a custom number on Enterprise.Partly[17]Adsy checks that the link is still present within 30 days of publication. It does not state checks for indexing or for changes after 30 days.
Publisher metrics shownPrice, Domain Rating (DR), organic traffic, referring domains, relevance score, country, content language and category[18]Ahrefs DR, Moz DA, Semrush Authority Score, traffic and spam score[4]Also shown: Ahrefs, Similarweb, Semrush and GA4 traffic, referral domains, link type, and Adsy's own completion rate and average link lifetime.
Measures AI visibilityYes, on Starter, Growth and Enterprise[19]Light has no AI visibility tracking.Not stated[6]
Placements sold for AI visibilityAI Publication: an article with no links or only nofollow links, for brand mentions that AI assistants pick up[18]Writing options for it include Brand mention, PR Post and Co-citation.Partly[20]Adsy names no product for AI visibility. Its own case study says its Digital PR press releases help a brand get mentioned in AI answers.
Order by APIPartly[21]On Enterprise you can search the Marketplace through the API. The API reference lists no endpoint for placing orders.Yes (Beta)[22]You can search sites, place orders, track tasks and pull reports. API pricing is not public: a monthly subscription with limited requests, or percentage-based charges for agencies.
Order from an AI assistant (MCP)Yes[23]The MCP server can search the Marketplace, change the cart, place an order and read the Publication Tracker. Claude connects on any plan. ChatGPT cannot place orders, and other clients need Enterprise.Not stated[6]
RefundsNo refunds unless agreed. If a publisher fails to deliver, Serpier may give an account credit.[3]A placement that a publisher declines is refunded, with suggested replacement sites. Subscription payments are non-refundable.Purchases are final, with limited exceptions[24]Adsy's terms allow a refund of a payment made in error within 30 days if no credits were used. Once services have started, any refund goes to the Adsy balance only. Some Adsy marketing pages promise money back, which the terms do not state.
Other features
SEO performance trackingYes[25]Included on Starter, Growth and Enterprise. SEO Performance tracks rankings in Google, Yahoo or Baidu, on desktop and mobile, daily, weekly or monthly. With Search Console connected it also flags keywords losing clicks, low click-through rates and pages competing for the same query.Not stated[26]
Suggested next stepsYes[27]Examples: order a placement for a keyword just off page one, fix robots.txt, llms.txt, the sitemap or meta tags, repair a dropped link, or write a page where competitors outrank you.Not stated[26]
Task board and AI agentYes[28]Navi can quote an order, draft a change to your site, draft an email to a publisher about a link fix, or research. Nothing is bought or changed on your site until you approve.Partly[26]Order tasks are tracked from publisher acceptance to completion; no AI agent taking tasks is stated.
Scheduled automationsYes[29]Schedules: every hour, day, week or month, or a custom cron.Not stated[26]
Data, contracts and switching
EU invoicing and VATEUR, prices exclude VAT[3]Your account currency can be DKK, EUR, USD or GBP.Not stated[13]
Company
HeadquartersDenmark[30]Headquarters in Aarhus. The company is Serpier ApS.United States[13]Delaware.
Founded2024[30]2018[2]

How to switch from Adsy to Serpier

  1. List what you bought at Adsy and where each link sits. Keep those pages in your own sheet, because this page does not cover how Adsy exports order history.
  2. Start on the free Serpier Light plan. A free Serpier account shows every marketplace price for your project. To track AI visibility as well, start Serpier Starter. Serpier Starter has a 7-day free trial, card required.
  3. Pick the project you are buying for, find sites that fit it and add placements to your cart.
  4. Check your Adsy credit balance before you stop ordering. Adsy states: purchases are final, with limited exceptions.

Questions and answers

How many sites does Adsy have?

Adsy lists 150K+ sites. Serpier lists 200,000 media agreements. Adsy counts sites and Serpier counts media agreements, so search for the sites you need in both.

How do Adsy prices work?

Adsy has no subscription; prices set by publishers. Adsy lists prices from 14 USD per dofollow backlink, and writing is optional, at a higher price per site. Adsy makes prices partly public. Serpier charges price per placement, plus monthly plans, and a free Serpier account shows every price.

Does Adsy have a minimum order?

Adsy states its minimum order as a 25 USD top-up, no contract. Serpier does not state a minimum order. Serpier Light is a free plan that lets you order media publications.

Does Adsy guarantee that a link stays live, and does it refund?

Adsy states a link guarantee of 30 days. On refunds, Adsy states: purchases are final, with limited exceptions. Serpier states that homepage placements last 12 months. For article placements, Serpier does not state a guarantee period. On refunds, Serpier states: No refunds unless agreed. If a publisher fails to deliver, Serpier may give an account credit.

How long does Adsy take to publish?

Adsy states on average within 7 days. Serpier does not state a time to publish.

Where do the facts on this page come from?

Every fact about Adsy comes from Adsy's own website. Every fact about Serpier comes from Serpier's own website. Review sites and articles about either company are not used. The facts on this page were last checked on 28 October 2026, and each one links to its source at the end of the page.

What else does Serpier do?

Serpier is one platform for AI visibility, SEO and link building. Besides what this page compares, it includes AI visibility tracking, SEO performance, suggestions and tasks with Navi, automations, link monitoring, publishing to your own site, connections and MCP and placements on real media. See how often AI assistants such as ChatGPT, Gemini and Perplexity mention your brand, with share of voice, rank, sentiment and the sources they cite, next to the competitors you name. Track where your site ranks in search, find keywords close to page one, and see referring domains and page speed. With Search Console connected, Serpier also flags keywords losing clicks and pages competing for the same query. Navi, Serpier's AI agent, suggests next steps for your site, links, rankings and AI visibility. Hand a task to Navi and it quotes the order, drafts the change to your site or drafts an email to the publisher, and waits for your approval. Have Navi run a prompt on a schedule, such as a weekly summary of your SEO performance and AI visibility. The Publication Tracker checks that every link you bought or added stays live, indexed and as ordered, and spots edits to the article before they cost you the link. Connect WordPress, Shopify, Magento or Umbraco, and Navi publishes fixes and new pages after you approve them. Connect Search Console, Analytics, Shopify and other tools, and use Serpier from your own AI tools through MCP. Order articles and links on other companies' websites in the Serpier Marketplace, including AI Publications: articles for brand mentions that AI assistants pick up.

Sources and method

Sources (38)
  1. 1.

    Serpier: serpier.com/faqs

    Shows: what it does.

    Checked on 27 October 2026. Archived copy

  2. 2.

    Adsy: adsy.com/contact

    Shows: what it does; founded.

    Checked on 27 October 2026. Archived copy

  3. 3.

    Serpier: serpier.com/terms-conditions

    Shows: how you buy; refunds; EU invoicing and VAT.

    Checked on 27 October 2026. Archived copy

  4. 4.

    Adsy: adsy.com/linkbuilding-agency

    Shows: how you buy; time to publish; publisher metrics shown; the price of Pay-as-you-go marketplace.

    Checked on 27 October 2026. Archived copy

  5. 5.

    Serpier: serpier.com/media-network

    Shows: publishers.

    Checked on 27 October 2026. Archived copy

  6. 6.

    Adsy: adsy.com

    Shows: publishers.

    Does not state: measures AI visibility; order from an AI assistant (MCP).

    Checked on 27 October 2026. Archived copy

  7. 7.

    Serpier: serpier.com/lp/link-building

    Shows: prices visible without an account; published prices; placement prices; prices shown.

    Checked on 27 October 2026. Archived copy

  8. 8.

    Adsy: adsy.com/blog/complete-tutorial-for-advertisers-media-partners

    Shows: prices visible without an account; article writing.

    Checked on 27 October 2026. Archived copy

  9. 9.

    Serpier: docs.serpier.com/publisher-deals

    Shows: how the vendor charges; link guarantee.

    Checked on 27 October 2026. Archived copy

  10. 10.

    Adsy: adsy.com/guest-blogging-article-links

    Shows: how the vendor charges.

    Checked on 27 October 2026. Archived copy

  11. 11.

    Adsy: adsy.com/buy-backlinks

    Shows: published prices.

    Checked on 27 October 2026. Archived copy

  12. 12.

    Serpier: docs.serpier.com/cart

    Does not state: minimum order.

    Checked on 27 October 2026. Archived copy

  13. 13.

    Adsy: adsy.com/terms-and-conditions

    Shows: minimum order; link guarantee; headquarters.

    Does not state: EU invoicing and VAT.

    Checked on 27 October 2026. Archived copy

  14. 14.

    Serpier: serpier.com/pricing

    Shows: article writing; the prices of Light, Starter and Growth; AI assistants tracked (Light, Starter, Growth and Enterprise).

    Does not publish: the price of Enterprise.

    Checked on 27 October 2026. Archived copy

  15. 15.

    Serpier: docs.serpier.com/orders

    Does not state: time to publish.

    Checked on 27 October 2026. Archived copy

  16. 16.

    Serpier: docs.serpier.com/publication-tracker

    Shows: checks after publishing.

    Checked on 27 October 2026. Archived copy

  17. 17.

    Adsy: adsy.com/link-building-and-content-placement

    Shows: checks after publishing.

    Checked on 27 October 2026. Archived copy

  18. 18.

    Serpier: docs.serpier.com/marketplace

    Shows: publisher metrics shown; placements sold for AI visibility.

    Checked on 27 October 2026. Archived copy

  19. 19.

    Serpier: docs.serpier.com/ai-visibility

    Shows: measures AI visibility; what it measures.

    Checked on 27 October 2026. Archived copy

  20. 20.

    Adsy: adsy.com/blog/how-fello-grew-dr-boosted-organic-impressions

    Shows: placements sold for AI visibility.

    Checked on 27 October 2026. Archived copy

  21. 21.

    Serpier: docs.serpier.com/rest-api

    Shows: order by API.

    Checked on 27 October 2026. Archived copy

  22. 22.

    Adsy: adsy.com/api-service

    Shows: order by API.

    Does not publish: the price of API access.

    Checked on 27 October 2026. Archived copy

  23. 23.

    Serpier: docs.serpier.com/mcp

    Shows: order from an AI assistant (MCP).

    Checked on 27 October 2026. Archived copy

  24. 24.

    Adsy: adsy.com/faq

    Shows: refunds.

    Checked on 27 October 2026. Archived copy

  25. 25.

    Serpier: docs.serpier.com/seo-performance

    Shows: SEO performance tracking.

    Checked on 28 October 2026. Archived copy

  26. 26.

    Adsy: adsy.com/backlinks

    Shows: task board and AI agent.

    Does not state: SEO performance tracking; suggested next steps; scheduled automations.

    Checked on 28 October 2026.

  27. 27.

    Serpier: docs.serpier.com/suggestions

    Shows: suggested next steps.

    Checked on 28 October 2026.

  28. 28.

    Serpier: docs.serpier.com/tasks

    Shows: task board and AI agent.

    Checked on 28 October 2026.

  29. 29.

    Serpier: docs.serpier.com/automations

    Shows: scheduled automations.

    Checked on 28 October 2026.

  30. 30.

    Serpier: serpier.com/ai-instructions

    Shows: headquarters; founded.

    Checked on 27 October 2026. Archived copy

  31. 31.

    Adsy: adsy.com/digital-pr

    Does not publish: the price of Digital PR package deals.

    Checked on 27 October 2026. Archived copy

  32. 32.

    Adsy: adsy.com/managed-services

    Does not publish: the price of Managed content marketing services.

    Checked on 27 October 2026. Archived copy

  33. 33.

    Serpier: serpier.com/ai-visibility

    Shows: competitor benchmarks.

    Checked on 27 October 2026. Archived copy

  34. 34.

    Serpier: docs.serpier.com/publication-tracker

    Shows: checks links after they go live.

    Checked on 28 October 2026. Archived copy

  35. 35.

    Serpier: docs.serpier.com/suggestions

    Shows: publishes to your own website.

    Checked on 27 October 2026.

  36. 36.

    Serpier: docs.serpier.com/connectors

    Shows: integrations.

    Checked on 27 October 2026. Archived copy

  37. 37.

    Serpier: serpier.com/mcp

    Shows: MCP server.

    Checked on 27 October 2026. Archived copy

  38. 38.

    Serpier: docs.serpier.com/marketplace

    Shows: order placements on other websites.

    Checked on 28 October 2026. Archived copy

Method and what each row means

We read each company's own website: its pricing page, docs, help center, terms and announcements. Review sites, directories and articles about a company are never a source. Every value links to its source, with the date we checked it. Serpier's facts follow the same rule and come from Serpier's own website.

Plans sold by the month show a price a month. A price for something bought by the item or once shows its unit, for example per article or one-off, and is never turned into a monthly price. Prices exclude VAT, in the currency the company publishes. A price in another currency is also shown in EUR, at the ECB reference rate of 26 October 2026. Some companies show other prices or currencies depending on where the visitor is, so the page says which visitor the prices were shown to.

Each value in the table is one of these, or the number or words the company uses:

Yes:
the company's own pages say the product has it.
No:
the company's own pages say it is not offered, or a complete plan table leaves it out.
Partly:
offered with a limit, written next to the value.
Not stated:
we could not find it on the company's own pages. It does not mean No.
Not public:
the company does not publish it, for example a price behind Contact sales.

What each row means

What it does:
What the product does in one sentence, based on the company's own website.
How you buy:
Whether it is a self-serve marketplace, a managed service, a digital PR agency or a mix.
Publishers:
How many publishers or sites the vendor says it offers, with its main markets and languages.
Prices visible without an account:
Whether you can see what each publisher costs before you sign up.
How the vendor charges:
How the vendor says it earns money: a markup or commission on the publisher's price, a subscription or a fixed price per link.
Published prices:
Prices the vendor publishes, for example a price per link at a given domain rating, with the plan or tier.
Minimum order:
The smallest deposit or order the vendor accepts.
Article writing:
Whether writing the article is included, costs extra and how much, or is left to you.
Time to publish:
How long the vendor says it takes to publish.
Link guarantee:
How long a link is guaranteed and what happens if it disappears, such as a replacement or a refund.
Checks after publishing:
Whether the vendor checks after publishing that a link stays live, indexed and unchanged.
Publisher metrics shown:
Which publisher metrics you see before you buy, such as Domain Rating, Domain Authority or traffic.
Measures AI visibility:
Whether the product measures how often AI answers mention your brand.
Placements sold for AI visibility:
A product the vendor sells for visibility in AI answers, named the way the vendor names it.
Order by API:
Whether you can order through an API.
Order from an AI assistant (MCP):
Whether you can order from an AI assistant such as Claude or ChatGPT through an MCP server.
Refunds:
The vendor's refund policy in one line.
SEO performance tracking:
Whether the product tracks your own website in search: rankings, clicks, or keywords close to page one.
Suggested next steps:
Whether the product suggests what to do next for your site, rankings, links or AI visibility.
Task board and AI agent:
Whether you can track the work in the product and hand tasks to an AI agent that does them, with your approval.
Scheduled automations:
Whether the product can run a task or report on a schedule you set, such as a weekly summary.
EU invoicing and VAT:
How the company invoices a business in the EU: the currency, and whether VAT is charged or handled by reverse charge with a valid VAT number.
Headquarters:
The country of the company's headquarters, as its own website states it.
Founded:
The year the company was founded, as its own website states it.

Report an error

If a fact is wrong or out of date, write to hello@serpier.com with the page and the source. We check every report against the company's own website.

Adsy and the Adsy logo are trademarks of their owner, used on this page only to identify the company. Serpier has no affiliation with Adsy.

Try Serpier yourself

Serpier Light is free, and you can order placements on it. You pay per placement.

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