BrightEdge alternative: Serpier and BrightEdge compared
Serpier makes this page. Every fact about BrightEdge comes from BrightEdge's own website, and the facts on this page were last checked on . Sources are listed at the end.
BrightEdge describes itself as an enterprise AEO and SEO platform. Its AI Catalyst module tracks how AI assistants show a brand, and BrightEdge also sells keyword research, site audits and rank tracking. Serpier tracks AI visibility and sells placements on other companies' websites in one account.
Pick Serpier if you want a published price, a trial you can start yourself, and placements on third-party media next to your AI visibility tracking. Stay with BrightEdge if you want keyword research, site audits and rank tracking from the same vendor as your AI tracking.
As of 28 October 2026, Serpier Starter costs €199 a month billed monthly or €169 a month billed yearly. BrightEdge shows no plan prices on its website, and its pricing address leads to a demo request.
Where Serpier is better
SEO data shows what is happening. Serpier also turns it into suggested next steps, and does them once you approve.
- Navi, Serpier's AI agent, reads your website, SEO performance, AI visibility and link monitoring, and suggests what to do next, each with why it is there: for example ordering a placement from a shortlist of publishers to work on a keyword sitting just off page one, or fixing robots.txt, llms.txt, the sitemap or meta tags.
- You click Hand over to Navi or I'll do it myself.
- Navi does the work, and you approve before anything is bought or changed. As your rankings, AI visibility and links change, new suggestions keep coming.
BrightEdge's own pages describe part of this; see Task board and AI agent in the table, with its source.
- Serpier tracks AI visibility and sells placements on other companies' websites in one account. Serpier's Marketplace offers 200,000 media agreements, and Serpier describes AI Publication as ai publication: an article with no links or only nofollow links, for brand mentions that ai assistants pick up. BrightEdge does not state whether you can order publications in the product.
- Serpier publishes a price for Serpier Light, Serpier Starter and Serpier Growth, and Serpier Starter has a 7-day free trial, card required. BrightEdge does not state free plan or trial.
- Serpier Starter tracks up to 100 prompts, and runs them weekly. BrightEdge does not state how many prompts it tracks. BrightEdge does not state how often prompts run.
- Serpier states that its data is hosted in the EU. BrightEdge does not state data hosting and DPA.
Where BrightEdge is better
- BrightEdge tracks ChatGPT, Perplexity, Google AI Overviews, Google AI Mode, Gemini and other AI platforms. Serpier Growth tracks up to 6 at once: ChatGPT, Claude, Gemini, Perplexity, Grok, AI Overviews and more. Serpier does not name Google AI Mode in that list, so ask Serpier before you buy if you need it.
- BrightEdge lists Keyword Research, Site Audit and Keyword Reporting (rank tracking) as products. Serpier Starter, Growth and Enterprise include keyword research and rank tracking. Serpier audits only the pages you add and does not describe a backlink index of its own.
- BrightEdge reports mentions presence and citations presence by engine, and sentiment (positive, neutral, negative). BrightEdge also gives recommendations and ready-made content briefs.
- BrightEdge connects to Google Looker Studio, Majestic, Webtrends, and offers an API to enterprise customers. BrightEdge states its exports: Charts as PNG, tables as CSV. Serpier Growth and Serpier Enterprise can download the Publication Tracker as CSV, and Serpier does not describe an export of AI visibility data.
What else you get with Serpier
Serpier is one platform for AI visibility, SEO and link building. Besides what this page compares with BrightEdge, it includes:
Placements on real media
Order articles and links on other companies' websites in the Serpier Marketplace, including AI Publications: articles for brand mentions that AI assistants pick up.[30][7]
Link monitoring
The Publication Tracker checks that every link you bought or added stays live, indexed and as ordered, and spots edits to the article before they cost you the link.[17]
AI visibility tracking
See how often AI assistants such as ChatGPT, Gemini and Perplexity mention your brand, with share of voice, rank, sentiment and the sources they cite, next to the competitors you name.[5][3][6]
Suggestions and tasks with Navi
Navi, Serpier's AI agent, suggests next steps for your site, links, rankings and AI visibility. Hand a task to Navi and it quotes the order, drafts the change to your site or drafts an email to the publisher, and waits for your approval.[31][19]
Automations
Have Navi run a prompt on a schedule, such as a weekly summary of your SEO performance and AI visibility.[21]
Publishing to your own site
Connect WordPress, Shopify, Magento or Umbraco, and Navi publishes fixes and new pages after you approve them.[8]
Connections and MCP
Connect Search Console, Analytics, Shopify and other tools, and use Serpier from your own AI tools through MCP.[10][12]
SEO performance
Track where your site ranks in search, find keywords close to page one, and see referring domains and page speed. With Search Console connected, Serpier also flags keywords losing clicks and pages competing for the same query.[32]
See Serpier with your own brand
BrightEdge pricing and Serpier pricing
BrightEdge shows no plan prices on its website, and its pricing address leads to a demo request. As of 28 October 2026, Serpier Starter costs €199 a month billed monthly or €169 a month billed yearly. Serpier Growth costs €599 a month billed monthly or €509 a month billed yearly.
Serpier
BrightEdge
| Plan | A month, billed monthly | A month, billed yearly | Currency | Includes |
|---|---|---|---|---|
| No public plans (demo only)[15] | Not public | Not public | USD | No pricing page; the 'pricing' URL redirects to a request-a-demo form. AI Catalyst is presented as a product, plan tiers not shown. |
Price per prompt and per 1,000 AI answers
Plans count prompts, AI assistants and runs in different ways. These two units put the entry paid plans on the same scale, in euros.
Serpier
Starter, billed monthly
- Per tracked prompt a month
- €1.99
- Per 1,000 AI answers a month
- €153.19
BrightEdge
Not enough public data
BrightEdge does not publish a monthly price for a paid plan.
Every fact, row by row
Every feature, limit and term we compared, with the source for each value. Serpier on the left, BrightEdge on the right.
| What we compare | Serpier | BrightEdge |
|---|---|---|
| What it does | Serpier is an AI-powered SEO and AI visibility platform. It combines SEO intelligence, prompt strategy, performance monitoring, and automated execution in one system, so you can rank on Google and get cited by AI.[1] | BrightEdge describes itself as an "Enterprise AEO and SEO Platform for AI Search"; AI Catalyst is its intelligence layer for AI search visibility.[2] |
| AI visibility | ||
| Prompts tracked | Not stated[4] | |
| AI assistants tracked | ChatGPT, Perplexity, Google AI Overviews, Google AI Mode, Gemini and other AI platforms[4] | |
| How often prompts run | Not stated[4] | |
| Brands or projects | Not stated[4] | |
| Users | Unlimited[3]On every plan. | Not stated[4] |
| What it measures | Visibility score, share of voice, rank, sentiment and cited sources[5]A higher place in an answer raises the visibility score. Sentiment is grouped by theme, and cited sources show how often AI cites your own domain. On Starter, Growth and Enterprise. | Mentions presence and citations presence by engine, sentiment (Positive, Neutral, Negative); share of voice and position not stated for the AI module[4] |
| Competitor benchmarks | Yes[6]Compare your trend with the brands you add, and pin one to the charts. On Starter, Growth and Enterprise. | Yes, benchmarks against competitors[4] |
| What it does beyond measuring | Navi, an AI agent, suggests what to fix, drafts pages and articles, runs scheduled automations, orders placements and drafts emails to publishers[6]Navi acts only after you approve. Serpier's team sends the emails to publishers. Navi's work uses credits. | Recommendations and ready-made content briefs[4] |
| Order publications in the product | Yes[7]Choose sites in the Marketplace, add them to the cart and pay by card or invoice. Types: SEO Publication (dofollow link), AI Publication (no links or nofollow links) and Homepage. On every plan, including the free Light plan. | Not stated[4] |
| Publishes to your own website | Yes, to a connected WordPress, Shopify, Magento or Umbraco site[8]Navi publishes fixes and pages after you approve them. | Not stated[9] |
| Integrations | Google Search Console, Google Analytics, Shopify, WordPress, WooCommerce, Magento, Umbraco, DynamicWeb, HubSpot, Piwik PRO, Mixpanel, Slack, Google Ads and LinkedIn Ads, plus more than 1,500 other apps[10] | Google Looker Studio, Majestic, Webtrends[9] |
| API | Enterprise only[11]The documented endpoints cover Marketplace search and publisher deals. | Yes, API offered to enterprise customers[9] |
| MCP server | Yes, on every plan[12]Claude and ChatGPT connect on any plan. Other clients, such as Cursor, VS Code and Claude Code, need an access token, which requires Enterprise. | Available to all BrightEdge customers with BrightEdge login credentials[13] |
| Free plan or trial | Not stated[15] | |
| SEO tools | ||
| AI visibility module | AI Visibility, included in Starter, Growth and Enterprise[5]Not sold as an add-on and not on Light. Runs use Navi credits, and scheduled runs pause when credits run out. | Not public[15] |
| Keyword research | Yes, on Starter, Growth and Enterprise[16]Part of SEO Performance: topic ideas, close variants, autocomplete suggestions and questions. Each plan caps the keywords you track, and Serpier does not publish the caps. | Yes (Keyword Research product); plan not stated[2] |
| Backlink index | Partly[16]SEO Performance shows the referring domains of your own projects, new against lost. Serpier does not describe a backlink index of its own. | Not stated[9] |
| Site audit | Partly[16]Audits the pages you add, on Starter, Growth and Enterprise. Serpier does not describe a full-site crawl. | Yes (Site Audit product); plan not stated[2] |
| Rank tracking | Yes, on Starter, Growth and Enterprise[16]Google, Yahoo or Baidu, on desktop and mobile, checked daily, weekly or monthly. Shows SERP features and AI Overviews. Checks use Navi credits. | Yes (Keyword Reporting: rank tracking); plan not stated[2] |
| Other features | ||
| Checks links after they go live | Yes[17]The Publication Tracker also covers links you placed elsewhere. Up to 10 publications on Light, 500 on Starter, 2,000 on Growth and a custom number on Enterprise. | Partly[18]Backlink tracking and discovery reporting; the page does not say it checks that placements the buyer ordered stay online, indexed or unchanged. |
| Task board and AI agent | Yes[19]Navi can quote an order, draft a change to your site, draft an email to a publisher about a link fix, or research. Nothing is bought or changed on your site until you approve. | Partly[20]Task assignment to team members exists in Recommendations; the page does not say an AI agent takes tasks from that list (the Site Agents Suite is described separately). |
| Scheduled automations | Yes[21]Schedules: every hour, day, week or month, or a custom cron. | Partly[22]Scheduled report distribution in StoryBuilder; no scheduled agent runs are stated. |
| Data, contracts and switching | ||
| How answers are collected | Not stated[5] | Not stated[4] |
| Countries and languages | Unlimited countries, all languages[3]Countries are not included on Light. Location and language are set per project. | Not stated[4] |
| Data export | Partly[23]Growth and Enterprise can download the Publication Tracker (link monitoring) table as CSV. Serpier does not describe an export of AI visibility or SEO data. | Charts as PNG, tables as CSV[4] |
| Export formats | CSV[23]Only the Publication Tracker table, on Growth and Enterprise. | PNG (charts), CSV (tables)[4] |
| Data hosting and DPA | Hosted in the EU[24]Serpier says all data is processed and stored on European infrastructure. It does not state whether customers can sign a data processing agreement. | Not stated[25] |
| EU invoicing and VAT | EUR, prices exclude VAT[26]Your account currency can be DKK, EUR, USD or GBP. | Not stated[15] |
| Company | ||
| Headquarters | Denmark[27]Headquarters in Aarhus. The company is Serpier ApS. | BrightEdge Corporate HQ (location not stated in quote)[28] |
| Founded | 2024[27] | 2007[29] |
How to switch from BrightEdge to Serpier
- Export what you need from BrightEdge before you end your contract: charts as PNG, tables as CSV. Ask BrightEdge for your contract terms. BrightEdge does not state cancellation terms.
- Start Serpier with the free trial. Serpier Starter has a 7-day free trial, card required. Add your prompts to a Serpier project and pick the AI assistants you want to track.
- Keep BrightEdge running for SEO work you have not moved. Serpier tracks AI visibility and covers some SEO tools, so check the SEO rows on this page before you cancel BrightEdge.
Questions and answers
Does BrightEdge have a free plan or a free trial?
BrightEdge does not state free plan or trial. Serpier Light is a free plan without AI visibility tracking, and Serpier Starter has a 7-day free trial, card required.
Which AI assistants does BrightEdge track?
BrightEdge tracks ChatGPT, Perplexity, Google AI Overviews, Google AI Mode, Gemini and other AI platforms. Serpier Starter tracks ChatGPT plus 2 of your choice. Serpier Growth tracks up to 6 at once: ChatGPT, Claude, Gemini, Perplexity, Grok, AI Overviews and more.
Can I export my data from BrightEdge?
BrightEdge states its exports: Charts as PNG, tables as CSV. BrightEdge offers an API to enterprise customers. BrightEdge does not state cancellation terms. Serpier Growth and Serpier Enterprise can download the Publication Tracker as CSV.
Where do the facts on this page come from?
Every fact about BrightEdge comes from BrightEdge's own website. Every fact about Serpier comes from Serpier's own website. Review sites and articles about either company are not used. The facts on this page were last checked on 28 October 2026, and each one links to its source at the end of the page.
What else does Serpier do?
Serpier is one platform for AI visibility, SEO and link building. Besides what this page compares, it includes placements on real media, link monitoring, AI visibility tracking, suggestions and tasks with Navi, automations, publishing to your own site, connections and MCP and SEO performance. Order articles and links on other companies' websites in the Serpier Marketplace, including AI Publications: articles for brand mentions that AI assistants pick up. The Publication Tracker checks that every link you bought or added stays live, indexed and as ordered, and spots edits to the article before they cost you the link. See how often AI assistants such as ChatGPT, Gemini and Perplexity mention your brand, with share of voice, rank, sentiment and the sources they cite, next to the competitors you name. Navi, Serpier's AI agent, suggests next steps for your site, links, rankings and AI visibility. Hand a task to Navi and it quotes the order, drafts the change to your site or drafts an email to the publisher, and waits for your approval. Have Navi run a prompt on a schedule, such as a weekly summary of your SEO performance and AI visibility. Connect WordPress, Shopify, Magento or Umbraco, and Navi publishes fixes and new pages after you approve them. Connect Search Console, Analytics, Shopify and other tools, and use Serpier from your own AI tools through MCP. Track where your site ranks in search, find keywords close to page one, and see referring domains and page speed. With Search Console connected, Serpier also flags keywords losing clicks and pages competing for the same query.
Sources and method
Sources (32)
- 1.
- 2.
BrightEdge: brightedge.com
Shows: what it does; keyword research; site audit; rank tracking.
Checked on 27 October 2026. Archived copy
- 3.
Serpier: serpier.com/pricing
Shows: prompts tracked (Light, Starter, Growth and Enterprise); AI assistants tracked (Light, Starter, Growth and Enterprise); how often prompts run (Light, Starter, Growth and Enterprise); brands or projects (Light, Starter, Growth and Enterprise); users; free plan or trial (Light); countries and languages; the prices of Light, Starter and Growth.
Does not publish: the price of Enterprise.
Checked on 27 October 2026. Archived copy
- 4.
BrightEdge: brightedge.com/ai-catalyst
Shows: AI assistants tracked; what it measures; competitor benchmarks; what it does beyond measuring; data export; export formats.
Does not state: prompts tracked; how often prompts run; brands or projects; users; order publications in the product; how answers are collected; countries and languages.
Checked on 27 October 2026. Archived copy
- 5.
Serpier: docs.serpier.com/ai-visibility
Shows: what it measures; AI visibility module.
Does not state: how answers are collected.
Checked on 27 October 2026. Archived copy
- 6.
Serpier: serpier.com/ai-visibility
Shows: competitor benchmarks; what it does beyond measuring.
Checked on 27 October 2026. Archived copy
- 7.
Serpier: docs.serpier.com/marketplace
Shows: order publications in the product; placements sold for AI visibility.
Checked on 27 October 2026. Archived copy
- 8.
Serpier: docs.serpier.com/suggestions
Shows: publishes to your own website.
Checked on 27 October 2026.
- 9.
BrightEdge: brightedge.com/products/integrations
Shows: integrations; API.
Does not state: publishes to your own website; backlink index.
Checked on 27 October 2026. Archived copy
- 10.
- 11.
- 12.
- 13.
BrightEdge: brightedge.com/brightedge-mcp
Shows: MCP server.
Checked on 27 October 2026. Archived copy
- 14.
Serpier: serpier.com/lp/ai-visibility-check
Shows: free plan or trial (Starter).
Checked on 27 October 2026. Archived copy
- 15.
BrightEdge: brightedge.com/requestademo
Does not state: free plan or trial; EU invoicing and VAT.
Does not publish: AI visibility module; the price of No public plans (demo only).
Checked on 27 October 2026. Archived copy
- 16.
Serpier: docs.serpier.com/seo-performance
Shows: keyword research; backlink index; site audit; rank tracking.
Checked on 27 October 2026. Archived copy
- 17.
Serpier: docs.serpier.com/publication-tracker
Shows: checks links after they go live.
Checked on 28 October 2026. Archived copy
- 18.
BrightEdge: brightedge.com/technology/link-building
Shows: checks links after they go live.
Checked on 28 October 2026.
- 19.
- 20.
BrightEdge: brightedge.com/products/s3/recommendations
Shows: task board and AI agent.
Checked on 28 October 2026.
- 21.
- 22.
BrightEdge: brightedge.com/products/s3/storybuilder
Shows: scheduled automations.
Checked on 28 October 2026.
- 23.
Serpier: docs.serpier.com/publication-tracker
Shows: data export; export formats.
Checked on 27 October 2026. Archived copy
- 24.
- 25.
- 26.
Serpier: serpier.com/terms-conditions
Shows: EU invoicing and VAT.
Checked on 27 October 2026. Archived copy
- 27.
Serpier: serpier.com/ai-instructions
Shows: headquarters; founded.
Checked on 27 October 2026. Archived copy
- 28.
BrightEdge: brightedge.com/about/office-locations
Shows: headquarters.
Checked on 27 October 2026. Archived copy
- 29.
- 30.
Serpier: docs.serpier.com/marketplace
Shows: order placements on other websites.
Checked on 28 October 2026. Archived copy
- 31.
- 32.
Serpier: docs.serpier.com/seo-performance
Shows: SEO performance tracking.
Checked on 28 October 2026. Archived copy
Method and what each row means
We read each company's own website: its pricing page, docs, help center, terms and announcements. Review sites, directories and articles about a company are never a source. Every value links to its source, with the date we checked it. Serpier's facts follow the same rule and come from Serpier's own website.
Prices are per month and exclude VAT, in the currency the company publishes. A price in another currency is also shown in EUR, at the ECB reference rate of 26 October 2026. Some companies show other prices or currencies depending on where the visitor is, so the page says which visitor the prices were shown to.
The shared units use one plan for each company: the entry plan we name for it, shown in its box above. If we name none, we use the cheapest plan with a published price above zero that tracks prompts. Only plans sold by the month count, at the monthly billing price when there is one. When the entry plan is an add-on, its price includes the plan it needs, because an add-on cannot be bought alone. Price per tracked prompt a month is the price ÷ prompts. Price per 1,000 AI answers a month is the price ÷ (prompts × assistants × runs a month) × 1,000, where a daily run counts as 30 runs a month and a weekly run as 4.33. When an input is not published, the page says Not enough public data instead of guessing.
Each value in the table is one of these, or the number or words the company uses:
- Yes:
- the company's own pages say the product has it.
- No:
- the company's own pages say it is not offered, or a complete plan table leaves it out.
- Partly:
- offered with a limit, written next to the value.
- Not stated:
- we could not find it on the company's own pages. It does not mean No.
- Not public:
- the company does not publish it, for example a price behind Contact sales.
What each row means
- What it does:
- What the product does in one sentence, based on the company's own website.
- Prompts tracked:
- How many prompts (the questions asked in AI assistants) a plan tracks, counted the way the vendor counts them.
- AI assistants tracked:
- Which AI assistants a plan asks, named one by one, such as ChatGPT, Google AI Overviews, Gemini or Perplexity, with the price of any assistant sold as an add-on.
- How often prompts run:
- How often a plan asks each prompt again: daily, weekly, monthly or on a schedule you set.
- Brands or projects:
- How many brands or projects a plan covers.
- Users:
- How many people can log in on a plan.
- What it measures:
- Which of these the product reports: mention rate, share of voice, position in the answer, sentiment and the sources AI cites.
- Competitor benchmarks:
- Whether you can compare your brand with competitors you name.
- What it does beyond measuring:
- What the product does after it measures, as the vendor describes it, such as recommendations, content, outreach or agents.
- Order publications in the product:
- Whether you can order an article, mention or link on another company's website from inside the product.
- Publishes to your own website:
- Whether the product can publish content it writes straight to your own website or CMS. This is not the same as a placement on another company's website.
- Integrations:
- The integrations the vendor names, such as Google Search Console, GA4, Looker Studio or Slack.
- API:
- Whether there is a public API, and on which plan.
- MCP server:
- Whether there is an MCP server, which lets AI assistants such as Claude or ChatGPT read from or act in the product, and on which plan.
- Free plan or trial:
- Whether there is a free plan or a trial, what it covers, how long it lasts and whether it needs a card.
- AI visibility module:
- The name of the AI visibility module, whether plans include it or it is sold as an add-on, and its price.
- Keyword research:
- Whether the product has keyword research, and on which plan.
- Backlink index:
- Whether the product has its own index of backlinks, and on which plan.
- Site audit:
- Whether the product crawls your site for technical SEO issues, and on which plan.
- Rank tracking:
- Whether the product tracks your rankings in Google, and on which plan.
- Checks links after they go live:
- Whether the product checks links or articles you placed on other websites after they go live: still online, indexed and unchanged.
- Task board and AI agent:
- Whether you can track the work in the product and hand tasks to an AI agent that does them, with your approval.
- Scheduled automations:
- Whether the product can run a task or report on a schedule you set, such as a weekly summary.
- How answers are collected:
- Whether answers come from the assistant's own app as a user sees it with live search, from the model's API, or from both.
- Countries and languages:
- Whether you can choose the country and the language a prompt is asked from, and how many you can choose.
- Data export:
- Whether you can export your data, for example as a CSV file, and on which plan.
- Export formats:
- The formats you can take your data out in, such as CSV, Excel or an API, for example when you switch tools.
- Data hosting and DPA:
- Where the data is hosted, such as the EU or the US, and whether a data processing agreement is offered.
- EU invoicing and VAT:
- How the company invoices a business in the EU: the currency, and whether VAT is charged or handled by reverse charge with a valid VAT number.
- Headquarters:
- The country of the company's headquarters, as its own website states it.
- Founded:
- The year the company was founded, as its own website states it.
Report an error
If a fact is wrong or out of date, write to hello@serpier.com with the page and the source. We check every report against the company's own website.
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