We just raised a €1,4M Pre-Seed Round
Serpier

Semrush alternative: Serpier and Semrush compared

Serpier makes this page. Every fact about Semrush comes from Semrush's own website, and the facts on this page were last checked on . Sources are listed at the end.

Semrush is an SEO suite with an AI visibility module. Serpier is an AI-powered SEO and AI visibility platform that also sells placements on other companies' websites. Both track how AI assistants such as ChatGPT mention a brand.

Pick Serpier if AI visibility is the job and you want to buy placements in the same account. Stay with Semrush if you also need its keyword research, backlink data and site audit in one suite, or daily prompt runs on more AI assistants from Semrush Starter.

Get startedBook a demoCheck your brand free

Not sure where you stand? In about 2 minutes, the free check shows which brands ChatGPT, Gemini and Claude name in your market.

Where Serpier is better

SEO data shows what is happening. Serpier also turns it into suggested next steps, and does them once you approve.

  1. Navi, Serpier's AI agent, reads your website, SEO performance, AI visibility and link monitoring, and suggests what to do next, each with why it is there: for example ordering a placement from a shortlist of publishers to work on a keyword sitting just off page one, or fixing robots.txt, llms.txt, the sitemap or meta tags.
  2. You click Hand over to Navi or I'll do it myself.
  3. Navi does the work, and you approve before anything is bought or changed. As your rankings, AI visibility and links change, new suggestions keep coming.

Semrush does not state whether it has a task board with an AI agent that can take tasks.

  • Serpier Starter tracks 100 prompts, and Semrush Starter tracks 50 prompts, where each AI platform Semrush tracks counts against the limit separately.
  • Serpier turns tracking into work: Navi, an AI agent, suggests what to fix, drafts pages and articles, runs scheduled automations, orders placements and drafts emails to publishers. Semrush states: Recommendations in the product. Content writing and outreach come from separate Semrush toolkits.
  • Serpier sells placements for AI visibility in the same account as tracking. Serpier states AI Publication: an article with no links or only nofollow links, for brand mentions that AI assistants pick up.
  • Serpier states its seats as unlimited, and Semrush Starter states 1 user included. Serpier states where it stores data: Hosted in the EU. Semrush states: Hosted in the USA and Ireland (AWS), plus Equinix and Google Cloud in the USA. A public data processing agreement is part of the Terms.

Where Semrush is better

  • Semrush Starter runs prompts daily. Serpier Starter runs prompts weekly, and Serpier Growth and Serpier Enterprise can run them daily. Each scheduled run uses Navi credits from the plan.
  • Semrush Starter covers more AI assistants than Serpier Starter: ChatGPT, Google AI Overviews, Google AI Mode, Gemini and Perplexity. Serpier Starter tracks ChatGPT plus 2 of your choice, Serpier Growth up to 6 at once and Serpier Enterprise has no limit. The models Serpier offers include ChatGPT, Claude, Gemini, Perplexity, Grok, Microsoft Copilot, Google AI Overviews and Google AI Mode.
  • Semrush is a full SEO suite. Semrush Starter includes Backlink Analytics with its own link index and an AI-ready Site Audit. Serpier Starter, Serpier Growth and Serpier Enterprise track your rankings on Google, audit the pages you add and show your projects' referring domains, new against lost. Serpier does not describe a full-site crawl or a backlink index of its own.
  • Semrush Advanced includes an API (Semrush lists it as "Yes"). The Serpier REST API comes with Serpier Enterprise, and Serpier's MCP server works on every plan, including the free Serpier Light plan.

What else you get with Serpier

Serpier is one platform for AI visibility, SEO and link building. Besides what this page compares with Semrush, it includes:

  • Placements on real media

    Order articles and links on other companies' websites in the Serpier Marketplace, including AI Publications: articles for brand mentions that AI assistants pick up.[44][20]

  • Link monitoring

    The Publication Tracker checks that every link you bought or added stays live, indexed and as ordered, and spots edits to the article before they cost you the link.[32]

  • AI visibility tracking

    See how often AI assistants such as ChatGPT, Gemini and Perplexity mention your brand, with share of voice, rank, sentiment and the sources they cite, next to the competitors you name.[15][3][17]

  • Suggestions and tasks with Navi

    Navi, Serpier's AI agent, suggests next steps for your site, links, rankings and AI visibility. Hand a task to Navi and it quotes the order, drafts the change to your site or drafts an email to the publisher, and waits for your approval.[45][34]

  • Automations

    Have Navi run a prompt on a schedule, such as a weekly summary of your SEO performance and AI visibility.[36]

  • Publishing to your own site

    Connect WordPress, Shopify, Magento or Umbraco, and Navi publishes fixes and new pages after you approve them.[46]

  • Connections and MCP

    Connect Search Console, Analytics, Shopify and other tools, and use Serpier from your own AI tools through MCP.[22][25]

  • SEO performance

    Track where your site ranks in search, find keywords close to page one, and see referring domains and page speed. With Search Console connected, Serpier also flags keywords losing clicks and pages competing for the same query.[47]

See Serpier with your own brand

Serpier Light is free. AI visibility tracking starts on Serpier Starter.

Get startedBook a demo

Every fact, row by row

Every feature, limit and term we compared, with the source for each value. Serpier on the left, Semrush on the right.

Serpier compared with Semrush
What we compareSerpierSemrush
What it doesSerpier gets brands found on Google and named in AI answers. Navi, its AI agent, turns their data into finished work they approve: it shows where they stand against competitors, suggests what to do next, and does the work.[1]Semrush is a platform for managing brand visibility. Marketers can use Semrush to audit, optimize, and quantify performance across AI search, SEO, content marketing, and paid media.[2]
AI visibility
Prompts tracked
  • Light: Not included[3]Light has no AI visibility tracking.
  • Starter: 100[3]
  • Growth: 500[3]
  • Enterprise: Unlimited[3]
  • Free: None[4]
  • SEO: None[4]Monitoring custom prompts is marked as not included in this plan.
  • Starter: 50[4]Each AI platform you track counts against the limit separately. Brand Performance also tracks 200 prompts Semrush generates for one brand, updated weekly.
  • Pro+: 100[4]Each AI platform you track counts against the limit separately. Brand Performance also tracks 200 prompts Semrush generates for one brand, updated weekly.
  • Advanced: Unlimited on the pricing card. Semrush's help pages and plan table say 200[4]Semrush's own pages disagree on this limit.
  • AI Visibility Toolkit: 25 prompt slots, one per prompt and AI platform, so 8 prompts on all 3 platforms[5]The pricing page lists 25 custom prompts tracked daily.
  • Enterprise AIO: Unlimited[6]Custom large-scale prompt tracking.
AI assistants tracked
  • Light: Not included[3]
  • Starter: ChatGPT plus 2 of your choice[3]
  • Growth: Up to 6 at once: ChatGPT, Claude, Gemini, Perplexity, Grok, AI Overviews and more[3]
  • Enterprise: Unlimited[3]ChatGPT, Claude, Gemini, Perplexity, Grok, AI Overviews and more.
  • Free: None in the plan. A separate free AI Visibility Checker looks once at ChatGPT, Gemini, AI Mode and AI Overviews[7]This is a one-off domain check, not prompt tracking.
  • SEO: None. Google AI Overviews show only as a feature in Position Tracking[8]
  • Starter: ChatGPT, Google AI Overviews, Google AI Mode, Gemini and Perplexity[6]Daily Prompt Tracking covers ChatGPT Search, Google AI Mode and Gemini. Microsoft Copilot, Grok, Claude and DeepSeek are Enterprise only.
  • Pro+: ChatGPT, Google AI Overviews, Google AI Mode, Gemini and Perplexity[6]Daily Prompt Tracking covers ChatGPT Search, Google AI Mode and Gemini. Microsoft Copilot, Grok, Claude and DeepSeek are Enterprise only.
  • Advanced: ChatGPT, Google AI Overviews, Google AI Mode, Gemini and Perplexity[6]Daily Prompt Tracking covers ChatGPT Search, Google AI Mode and Gemini. Microsoft Copilot, Grok, Claude and DeepSeek are Enterprise only.
  • AI Visibility Toolkit: ChatGPT Search, Google AI Mode and Gemini in daily Prompt Tracking; Perplexity only in the weekly Brand Performance reports[9]Semrush's pricing page lists mentions from ChatGPT, Google AI, Gemini and Perplexity; Semrush says Claude and Perplexity are not supported in Prompt Tracking.
  • Enterprise AIO: ChatGPT, Google AI Overviews, Google AI Mode, Perplexity, Microsoft Copilot, Grok, Gemini, Claude and DeepSeek[6]
How often prompts run
  • Light: Not included[3]
  • Starter: Weekly[3]
  • Growth: Daily, weekly, every two weeks, monthly or on weekdays you pick[10]Each scheduled run uses Navi credits from the plan.
  • Enterprise: Daily, weekly, every two weeks, monthly or on weekdays you pick[10]Each scheduled run uses Navi credits from the plan.
  • Starter: Daily[11]Prompt Tracking updates daily. Brand Performance reports update weekly.
  • Pro+: Daily[11]Prompt Tracking updates daily. Brand Performance reports update weekly.
  • Advanced: Daily[11]Prompt Tracking updates daily. Brand Performance reports update weekly.
  • AI Visibility Toolkit: Daily[11]Prompt Tracking updates daily. Brand Performance reports update weekly.
  • Enterprise AIO: Daily or weekly[6]
Brands or projects
  • Light: Not included[3]
  • Starter: 2 projects[3]
  • Growth: 5 projects[3]
  • Enterprise: Custom[3]
  • Free: 1 demo project[4]
  • SEO: 5 websites to monitor in the SEO tools. No AI brand performance domain[4]
  • Starter: 1 domain for AI brand performance, plus 5 websites in the SEO tools[12]
  • Pro+: 1 brand in Brand Performance, plus 15 websites in the SEO tools[13]
  • Advanced: 40+ websites to monitor in the SEO tools[4]The number of Brand Performance brands is not stated.
  • AI Visibility Toolkit: 1 project and 1 domain for Brand Performance[14]
  • Enterprise AIO: Unlimited projects with custom limits[6]
UsersUnlimited[3]On every plan.
  • SEO: 1 user included[12]
  • Starter: 1 user included[12]
  • Pro+: 1 user included[12]
  • Advanced: 1 user included[12]
  • Enterprise AIO: Global user management with free seats for external creators[6]
What it measuresVisibility score, share of voice, rank, sentiment and cited sources[15]A higher place in an answer raises the visibility score. Sentiment is grouped by theme, and cited sources show how often AI cites your own domain. On Starter, Growth and Enterprise.Mention rate, share of voice, position in the answer, sentiment and cited sources[16]Prompt Tracking reports mention rate, average position and cited sources. Share of voice and sentiment are in the weekly Brand Performance reports.
Competitor benchmarksYes[17]Compare your trend with the brands you add, and pin one to the charts. On Starter, Growth and Enterprise.Yes. Up to 4 competitors in Competitor Research, 9 in Brand Performance and 20 in Position Tracking[18]
What it does beyond measuringNavi, an AI agent, suggests what to fix, drafts pages and articles, runs scheduled automations, orders placements and drafts emails to publishers[17]Navi acts only after you approve. Serpier's team sends the emails to publishers. Navi's work uses credits.Recommendations in the product. Content writing and outreach come from separate Semrush toolkits[19]Semrush says the optimization work happens manually or with its other toolkits. Enterprise AIO adds AI automations and content workflows.
Order publications in the productYes[20]Choose sites in the Marketplace, add them to the cart and pay by card or invoice. Types: SEO Publication (dofollow link), AI Publication (no links or nofollow links) and Homepage. On every plan, including the free Light plan.Not stated[21]Semrush's AI PR Toolkit helps you pitch journalists. It does not sell placements on other companies' websites.
IntegrationsGoogle Search Console, Google Analytics, Shopify, WordPress, WooCommerce, Magento, Umbraco, DynamicWeb, HubSpot, Piwik PRO, Mixpanel, Slack, Google Ads and LinkedIn Ads, plus more than 1,500 other apps[22]Google Analytics, Google Search Console, Looker Studio (Pro+ and Advanced), Google Sheets, Zapier, Trello, WordPress, HubSpot, Google Ads, Mailchimp and LinkedIn Ads[23]Slack is not listed.
APIEnterprise only[24]The documented endpoints cover Marketplace search and publisher deals.
  • SEO: No[4]
  • Starter: No[4]Starter and Pro+ include MCP API units.
  • Pro+: No[4]Starter and Pro+ include MCP API units.
  • Advanced: Yes[4]Semrush's public API docs list no AI Visibility endpoints. Semrush says AI visibility data over an API is available through sales.
  • AI Visibility Toolkit: No[6]Semrush's public API docs list no AI Visibility endpoints.
  • Enterprise AIO: Yes[6]
MCP serverYes, on every plan[25]Claude and ChatGPT connect on any plan. Other clients, such as Cursor, VS Code and Claude Code, need an access token, which requires Enterprise.
  • Free: No[26]
  • SEO: Yes[26]Semrush MCP exposes SEO, Trends and Projects data. AI Visibility Toolkit data is not listed.
  • Starter: Yes. At least 50,000 MCP API units per month[26]Semrush MCP exposes SEO, Trends and Projects data. AI Visibility Toolkit data is not listed.
  • Pro+: Yes. At least 50,000 MCP API units per month[26]Semrush MCP exposes SEO, Trends and Projects data. AI Visibility Toolkit data is not listed.
  • Advanced: Yes, with an MCP API units package[27]Semrush MCP exposes SEO, Trends and Projects data. AI Visibility Toolkit data is not listed.
  • AI Visibility Toolkit: No[26]The toolkit on its own is not a qualifying subscription for Semrush MCP.
Free plan or trial
  • Light: Free plan, without AI visibility tracking[3]Includes chat with Navi, ordering media publications, tool integrations and MCP, monitoring of up to 10 publications and 25 Navi credits a month.
  • Starter: 7-day free trial, card required[28]
Free plan with no credit card. 7 day free trial on SEO, Starter and Pro+. No free trial on the AI Visibility Toolkit.[12]For the trial, Semrush takes card details, charges a small amount to check the card, refunds it, and charges nothing until the trial ends.
SEO tools
AI visibility moduleAI Visibility, included in Starter, Growth and Enterprise[15]Not sold as an add-on and not on Light. Runs use Navi credits, and scheduled runs pause when credits run out.Included in Starter, Pro+ and Advanced (Semrush One). Not in the SEO plan.[29]Semrush One combines the SEO and AI Visibility toolkits in one subscription. The AI Visibility Toolkit was launched in March 2025 as the AI Toolkit.
Keyword researchYes, on Starter, Growth and Enterprise[30]Part of SEO Performance: topic ideas, close variants, autocomplete suggestions and questions. Each plan caps the keywords you track, and Serpier does not publish the caps.
  • SEO: Yes. Basic keyword research and competitor analysis[4]
  • Starter: Yes. Keyword research and optimization tools[4]
  • Pro+: Yes. Everything in Starter, with higher limits[4]
  • Advanced: Yes. Everything in Pro+, with higher limits[4]
  • AI Visibility Toolkit: Not stated[31]
Backlink indexPartly[30]SEO Performance shows the referring domains of your own projects, new against lost. Serpier does not describe a backlink index of its own.
  • SEO: Yes. Backlink Analytics with its own link index[4]Semrush says its index holds over 43T backlinks across 800M+ domains.
  • Starter: Yes. Backlink Analytics with its own link index[4]Semrush says its index holds over 43T backlinks across 800M+ domains.
  • Pro+: Yes. Backlink Analytics with its own link index[4]Semrush says its index holds over 43T backlinks across 800M+ domains.
  • Advanced: Yes. Backlink Analytics with its own link index[4]Semrush says its index holds over 43T backlinks across 800M+ domains.
  • AI Visibility Toolkit: Not stated[31]
Site auditPartly[30]Audits the pages you add, on Starter, Growth and Enterprise. Serpier does not describe a full-site crawl.
  • Free: Partly. AI-readiness audit of 100 pages[8]Site Audit is also available on every free or paid plan.
  • SEO: Yes. Site Audit, 100,000 pages crawled per month[2]
  • Starter: Yes. AI-ready Site Audit[4]
  • Pro+: Yes. Site Audit, 300,000 pages crawled per month[2]
  • Advanced: Yes. Site Audit, 1,000,000 pages crawled per month[2]
  • AI Visibility Toolkit: Partly. AI Search checks in Site Audit for up to 100 pages[11]The plan page calls it a site audit for AI readiness.
Rank trackingYes, on Starter, Growth and Enterprise[30]Google, Yahoo or Baidu, on desktop and mobile, checked daily, weekly or monthly. Shows SERP features and AI Overviews. Checks use Navi credits.
  • Free: Partly. Limited to 1 website and 10 keywords in Position Tracking[4]
  • SEO: Yes. Position Tracking, 500 keywords tracked daily[4]
  • Starter: Yes. Position Tracking, 500 keywords tracked daily (AI prompts are tracked in the same tool)[4]AI prompts are tracked in the same Position Tracking tool.
  • Pro+: Yes. Position Tracking, 1,500 keywords tracked daily, multi-location/device tracking[4]
  • Advanced: Yes. Position Tracking, 5,000+ keywords tracked daily[4]
  • AI Visibility Toolkit: Partly. Daily AI Prompt Tracking only (25 prompts); classic keyword rank tracking is not listed on this plan[31]Classic keyword rank tracking is not listed on this plan.
Other features
Checks links after they go liveYes[32]The Publication Tracker also covers links you placed elsewhere. Up to 10 publications on Light, 500 on Starter, 2,000 on Growth and a custom number on Enterprise.Partly[33]Index-based backlink list with link status; no check of the buyer's own placed links is stated.
Task board and AI agentYes[34]Navi can quote an order, draft a change to your site, draft an email to a publisher about a link fix, or research. Nothing is bought or changed on your site until you approve.Not stated[35]
Scheduled automationsYes[36]Schedules: every hour, day, week or month, or a custom cron.Yes[37]My Reports: scheduled report delivery; no scheduled agent runs stated.
Data, contracts and switching
How answers are collectedNot stated[15]Both. Semrush says it collects from the API layer and from the UI layer[2]Semrush's help center says the prompt database behind Visibility Overview, Competitor Research and Prompt Research is captured from real requests and not through LLM APIs. Prompt Tracking shows the actual result page of ChatGPT Search, Google AI Mode or Gemini.
Countries and languagesUnlimited countries, all languages[3]Countries are not included on Light. Location and language are set per project.
  • Starter: Yes. Choose the location and, where a location has 2 or more languages, the language[16]Semrush says Prompt Tracking covers 220+ countries and territories. Only desktop searches are supported.
  • Pro+: Yes. Choose the location and, where a location has 2 or more languages, the language[16]Semrush says Prompt Tracking covers 220+ countries and territories. Only desktop searches are supported.
  • Advanced: Yes. Choose the location and, where a location has 2 or more languages, the language[16]Semrush says Prompt Tracking covers 220+ countries and territories. Only desktop searches are supported.
  • AI Visibility Toolkit: Yes. Choose the location and, where a location has 2 or more languages, the language[16]Semrush says Prompt Tracking covers 220+ countries and territories. Only desktop searches are supported.
  • Enterprise AIO: Yes. All available locales and languages[6]The AI Visibility Toolkit column in the same table says Limited.
Data exportPartly[38]Growth and Enterprise can download the Publication Tracker (link monitoring) table as CSV. Reports with AI visibility and SEO results, as a PDF or a share link, are coming soon.
  • Starter: Yes. Excel, CSV and Google Sheets from Prompt Tracking[16]Exports are turned off during free trials.
  • Pro+: Yes. Excel, CSV and Google Sheets from Prompt Tracking[16]Exports are turned off during free trials.
  • Advanced: Yes. Excel, CSV and Google Sheets from Prompt Tracking[16]Exports are turned off during free trials.
  • AI Visibility Toolkit: Yes. CSV, up to 1,000 rows per export and 10 exports a day per user[11]
Data hosting and DPAHosted in the EU[39]Serpier says all data is processed and stored on European infrastructure. It does not state whether customers can sign a data processing agreement.Hosted in the USA and Ireland (AWS), plus Equinix and Google Cloud in the USA. A public data processing agreement is part of the Terms[40]EU-only hosting is not stated.
Company
HeadquartersDenmark[41]Headquarters in Aarhus. The company is Serpier ApS.United States[42]Boston, Massachusetts. Semrush is now owned by Adobe, which completed its acquisition on 2026-04-28.
Founded2024[41]2008[43]

How to switch from Semrush to Serpier

  1. Export your prompts from Semrush. Semrush Starter states: Yes. Excel, CSV and Google Sheets from Prompt Tracking.
  2. Add the same prompts to a Serpier project and pick the same countries and AI assistants. Keep Semrush for keyword research and backlink data if you still need them.
  3. Start Serpier Starter. Serpier Starter has a 7-day free trial, card required.
  4. Run both for two weeks and compare the numbers before you cancel the Semrush plan.

Questions and answers

Does Semrush have a free plan or a trial?

Semrush states: Free plan with no credit card. 7 day free trial on SEO, Starter and Pro+. No free trial on the AI Visibility Toolkit. Semrush Free has no AI visibility features. Serpier Light is a free plan, without AI visibility tracking, and Serpier Starter has a 7-day free trial, card required.

Which AI assistants does Semrush track?

Semrush Starter and Semrush Pro+ track ChatGPT, Google AI Overviews, Google AI Mode, Gemini and Perplexity. Semrush AI Visibility Toolkit tracks ChatGPT Search, Google AI Mode and Gemini in daily Prompt Tracking; Perplexity only in the weekly Brand Performance reports. Semrush Enterprise AIO tracks ChatGPT, Google AI Overviews, Google AI Mode, Perplexity, Microsoft Copilot, Grok, Gemini, Claude and DeepSeek. Serpier Starter tracks ChatGPT plus 2 of your choice.

Can I export my data from Semrush?

Semrush states for Starter: Yes. Excel, CSV and Google Sheets from Prompt Tracking. For the AI Visibility Toolkit, Semrush states: Yes. CSV, up to 1,000 rows per export and 10 exports a day per user.

Where do the facts on this page come from?

Every fact about Semrush comes from Semrush's own website, including its pricing pages and help pages. Every fact about Serpier comes from Serpier's own website. The facts on this page were last checked on 6 November 2026, and each one links to its source at the end of the page.

What else does Serpier do?

Serpier is one platform for AI visibility, SEO and link building. Besides what this page compares, it includes placements on real media, link monitoring, AI visibility tracking, suggestions and tasks with Navi, automations, publishing to your own site, connections and MCP and SEO performance. Order articles and links on other companies' websites in the Serpier Marketplace, including AI Publications: articles for brand mentions that AI assistants pick up. The Publication Tracker checks that every link you bought or added stays live, indexed and as ordered, and spots edits to the article before they cost you the link. See how often AI assistants such as ChatGPT, Gemini and Perplexity mention your brand, with share of voice, rank, sentiment and the sources they cite, next to the competitors you name. Navi, Serpier's AI agent, suggests next steps for your site, links, rankings and AI visibility. Hand a task to Navi and it quotes the order, drafts the change to your site or drafts an email to the publisher, and waits for your approval. Have Navi run a prompt on a schedule, such as a weekly summary of your SEO performance and AI visibility. Connect WordPress, Shopify, Magento or Umbraco, and Navi publishes fixes and new pages after you approve them. Connect Search Console, Analytics, Shopify and other tools, and use Serpier from your own AI tools through MCP. Track where your site ranks in search, find keywords close to page one, and see referring domains and page speed. With Search Console connected, Serpier also flags keywords losing clicks and pages competing for the same query.

Sources and method

Sources (47)
  1. 1.

    Serpier: serpier.com/faqs

    Shows: what it does.

    Checked on 30 October 2026.

  2. 2.

    Semrush: semrush.com/semrush-questions

    Shows: what it does; site audit (SEO, Pro+ and Advanced); how answers are collected.

    Checked on 27 October 2026.

  3. 3.

    Serpier: serpier.com/pricing

    Shows: prompts tracked (Light, Starter, Growth and Enterprise); AI assistants tracked (Light, Starter, Growth and Enterprise); how often prompts run (Light and Starter); brands or projects (Light, Starter, Growth and Enterprise); users; free plan or trial (Light); countries and languages.

    Checked on 27 October 2026. Archived copy

  4. 4.

    Semrush: semrush.com/pricing/seo-ai-search

    Shows: prompts tracked (Free, SEO, Starter, Pro+ and Advanced); brands or projects (Free, SEO and Advanced); API (SEO, Starter, Pro+ and Advanced); keyword research (SEO, Starter, Pro+ and Advanced); backlink index (SEO, Starter, Pro+ and Advanced); site audit (Starter); rank tracking (Free, SEO, Starter, Pro+ and Advanced).

    Checked on 27 October 2026.

  5. 5.

    Semrush: semrush.com/blog/how-to-build-an-ai-visibility-dashboard-semrush

    Shows: prompts tracked (AI Visibility Toolkit).

    Checked on 3 November 2026.

  6. 6.

    Semrush: semrush.com/pricing/enterprise

    Shows: prompts tracked (Enterprise AIO); AI assistants tracked (Starter, Pro+, Advanced and Enterprise AIO); how often prompts run (Enterprise AIO); brands or projects (Enterprise AIO); users (Enterprise AIO); API (AI Visibility Toolkit and Enterprise AIO); countries and languages (Enterprise AIO).

    Checked on 27 October 2026.

  7. 7.

    Semrush: semrush.com/free-tools/ai-search-visibility-checker

    Shows: AI assistants tracked (Free).

    Checked on 27 October 2026. Archived copy

  8. 8.

    Semrush: semrush.com/kb/1626-ai-visibility-features

    Shows: AI assistants tracked (SEO); site audit (Free).

    Checked on 27 October 2026.

  9. 9.

    Semrush: semrush.com/kb/1503-prompt-tracking

    Shows: AI assistants tracked (AI Visibility Toolkit).

    Checked on 3 November 2026.

  10. 10.

    Serpier: docs.serpier.com/ai-visibility

    Shows: how often prompts run (Growth and Enterprise).

    Checked on 6 November 2026.

  11. 11.

    Semrush: semrush.com/kb/1493-ai-visibility-toolkit

    Shows: how often prompts run (Starter, Pro+, Advanced and AI Visibility Toolkit); site audit (AI Visibility Toolkit); data export (AI Visibility Toolkit).

    Checked on 27 October 2026. Archived copy

  12. 12.

    Semrush: semrush.com/pricing/seo-ai-search

    Shows: brands or projects (Starter); users (SEO, Starter, Pro+ and Advanced); free plan or trial.

    Checked on 3 November 2026.

  13. 13.

    Semrush: semrush.com/blog/starter-vs-pro-plus-plan-comparison

    Shows: brands or projects (Pro+).

    Checked on 3 November 2026. Archived copy

  14. 14.

    Semrush: semrush.com/kb/1493-ai-visibility-toolkit

    Shows: brands or projects (AI Visibility Toolkit).

    Checked on 3 November 2026. Archived copy

  15. 15.

    Serpier: docs.serpier.com/ai-visibility

    Shows: what it measures; AI visibility module.

    Does not state: how answers are collected.

    Checked on 27 October 2026. Archived copy

  16. 16.

    Semrush: semrush.com/kb/1503-prompt-tracking

    Shows: what it measures; countries and languages (Starter, Pro+, Advanced and AI Visibility Toolkit); data export (Starter, Pro+ and Advanced).

    Checked on 27 October 2026. Archived copy

  17. 17.

    Serpier: serpier.com/ai-visibility

    Shows: competitor benchmarks; what it does beyond measuring.

    Checked on 27 October 2026. Archived copy

  18. 18.

    Semrush: semrush.com/kb/1598-competitor-research-report

    Shows: competitor benchmarks.

    Checked on 27 October 2026. Archived copy

  19. 19.

    Semrush: semrush.com/kb/1496-getting-started-with-ai-visibility-toolkit

    Shows: what it does beyond measuring.

    Checked on 3 November 2026. Archived copy

  20. 20.

    Serpier: docs.serpier.com/marketplace

    Shows: order publications in the product; placements sold for AI visibility.

    Checked on 27 October 2026. Archived copy

  21. 21.

    Semrush: semrush.com/features/digital-pr

    Does not state: order publications in the product.

    Checked on 27 October 2026. Archived copy

  22. 22.

    Serpier: docs.serpier.com/connectors

    Shows: integrations.

    Checked on 27 October 2026. Archived copy

  23. 23.

    Semrush: semrush.com/kb/931-integrations

    Shows: integrations.

    Checked on 27 October 2026.

  24. 24.

    Serpier: docs.serpier.com/rest-api

    Shows: API.

    Checked on 27 October 2026. Archived copy

  25. 25.

    Serpier: docs.serpier.com/mcp

    Shows: MCP server.

    Checked on 6 November 2026.

  26. 26.

    Semrush: semrush.com/mcp

    Shows: MCP server (Free, SEO, Starter, Pro+ and AI Visibility Toolkit).

    Checked on 27 October 2026.

  27. 27.

    Semrush: semrush.com/kb/1618-mcp

    Shows: MCP server (Advanced).

    Checked on 27 October 2026. Archived copy

  28. 28.

    Serpier: serpier.com/lp/ai-visibility-check

    Shows: free plan or trial (Starter).

    Checked on 27 October 2026. Archived copy

  29. 29.

    Semrush: semrush.com/kb/1608-semrush-one

    Shows: AI visibility module.

    Checked on 3 November 2026. Archived copy

  30. 30.

    Serpier: docs.serpier.com/seo-performance

    Shows: keyword research; backlink index; site audit; rank tracking.

    Checked on 27 October 2026. Archived copy

  31. 31.

    Semrush: semrush.com/pricing/ai

    Shows: rank tracking (AI Visibility Toolkit).

    Does not state: keyword research (AI Visibility Toolkit); backlink index (AI Visibility Toolkit).

    Checked on 27 October 2026.

  32. 32.

    Serpier: docs.serpier.com/publication-tracker

    Shows: checks links after they go live.

    Checked on 28 October 2026. Archived copy

  33. 33.

    Semrush: semrush.com/features/backlink-analysis

    Shows: checks links after they go live.

    Checked on 28 October 2026. Archived copy

  34. 34.

    Serpier: docs.serpier.com/tasks

    Shows: task board and AI agent.

    Checked on 28 October 2026.

  35. 35.

    Semrush: semrush.com

    Does not state: task board and AI agent.

    Checked on 28 October 2026.

  36. 36.

    Serpier: docs.serpier.com/automations

    Shows: scheduled automations.

    Checked on 28 October 2026.

  37. 37.

    Semrush: semrush.com/features/reports

    Shows: scheduled automations.

    Checked on 28 October 2026.

  38. 38.

    Serpier: docs.serpier.com/publication-tracker

    Shows: data export.

    Checked on 27 October 2026. Archived copy

  39. 39.

    Serpier: serpier.com

    Shows: data hosting and DPA.

    Checked on 27 October 2026. Archived copy

  40. 40.

    Semrush: semrush.com/company/legal/sub-processors

    Shows: data hosting and DPA.

    Checked on 27 October 2026. Archived copy

  41. 41.

    Serpier: serpier.com/ai-instructions

    Shows: headquarters; founded.

    Checked on 27 October 2026. Archived copy

  42. 42.

    Semrush: semrush.com/company/legal/terms-of-service

    Shows: headquarters.

    Checked on 27 October 2026. Archived copy

  43. 43.

    Semrush: semrush.com/news/372886-semrush-2024-a-year-in-review

    Shows: founded.

    Checked on 27 October 2026.

  44. 44.

    Serpier: docs.serpier.com/marketplace

    Shows: order placements on other websites.

    Checked on 28 October 2026. Archived copy

  45. 45.

    Serpier: docs.serpier.com/suggestions

    Shows: suggested next steps.

    Checked on 28 October 2026.

  46. 46.

    Serpier: docs.serpier.com/suggestions

    Shows: publishes to your own website.

    Checked on 27 October 2026.

  47. 47.

    Serpier: docs.serpier.com/seo-performance

    Shows: SEO performance tracking.

    Checked on 28 October 2026. Archived copy

Method and what each row means

We read each company's own website: its pricing page, docs, help center, terms and announcements. Review sites, directories and articles about a company are never a source. Every value links to its source, with the date we checked it. Serpier's facts follow the same rule and come from Serpier's own website.

Each value in the table is one of these, or the number or words the company uses:

Yes:
the company's own pages say the product has it.
No:
the company's own pages say it is not offered, or a complete plan table leaves it out.
Partly:
offered with a limit, written next to the value.
Not stated:
we could not find it on the company's own pages. It does not mean No.
Not public:
the company does not publish it.

What each row means

What it does:
What the product does in one sentence, based on the company's own website.
Prompts tracked:
How many prompts (the questions asked in AI assistants) a plan tracks, counted the way the vendor counts them.
AI assistants tracked:
Which AI assistants a plan asks, named one by one, such as ChatGPT, Google AI Overviews, Gemini or Perplexity, with the price of any assistant sold as an add-on.
How often prompts run:
How often a plan asks each prompt again: daily, weekly, monthly or on a schedule you set.
Brands or projects:
How many brands or projects a plan covers.
Users:
How many people can log in on a plan.
What it measures:
Which of these the product reports: mention rate, share of voice, position in the answer, sentiment and the sources AI cites.
Competitor benchmarks:
Whether you can compare your brand with competitors you name.
What it does beyond measuring:
What the product does after it measures, as the vendor describes it, such as recommendations, content, outreach or agents.
Order publications in the product:
Whether you can order an article, mention or link on another company's website from inside the product.
Integrations:
The integrations the vendor names, such as Google Search Console, GA4, Looker Studio or Slack.
API:
Whether there is a public API, and on which plan.
MCP server:
Whether there is an MCP server, which lets AI assistants such as Claude or ChatGPT read from or act in the product, and on which plan.
Free plan or trial:
Whether there is a free plan or a trial, what it covers, how long it lasts and whether it needs a card.
AI visibility module:
The name of the AI visibility module, and whether plans include it or it is sold as an add-on.
Keyword research:
Whether the product has keyword research, and on which plan.
Backlink index:
Whether the product has its own index of backlinks, and on which plan.
Site audit:
Whether the product crawls your site for technical SEO issues, and on which plan.
Rank tracking:
Whether the product tracks your rankings in Google, and on which plan.
Checks links after they go live:
Whether the product checks links or articles you placed on other websites after they go live: still online, indexed and unchanged.
Task board and AI agent:
Whether you can track the work in the product and hand tasks to an AI agent that does them, with your approval.
Scheduled automations:
Whether the product can run a task or report on a schedule you set, such as a weekly summary.
How answers are collected:
Whether answers come from the assistant's own app as a user sees it with live search, from the model's API, or from both.
Countries and languages:
Whether you can choose the country and the language a prompt is asked from, and how many you can choose.
Data export:
Whether you can export your data, for example as a CSV file, and on which plan.
Data hosting and DPA:
Where the data is hosted, such as the EU or the US, and whether a data processing agreement is offered.
Headquarters:
The country of the company's headquarters, as its own website states it.
Founded:
The year the company was founded, as its own website states it.

Report an error

If a fact is wrong or out of date, write to hello@serpier.com with the page and the source. We check every report against the company's own website.

Semrush and the Semrush logo are trademarks of their owner, used on this page only to identify the company. Serpier has no affiliation with Semrush.

Try Serpier yourself

Serpier Light is free. AI visibility tracking starts on Serpier Starter.

Get startedBook a demo

Book a 30-minute demo.

Tell us who you are and what you want to see, then pick a time with our team.

Step 1 of 3
What best describes you?
What do you want to see?

Other comparisons

See all

Or see all AI SEO tools side by side.

Serpier and SE Ranking

SEO suite

Serpier and SE Ranking side by side: prompt frequency, SEO data, exports and placements.

Serpier and Similarweb

SEO suite

Serpier and Similarweb side by side: prompts, update frequency, SEO suite data and placements.

Serpier and Morningscore

SEO suite

Serpier and Morningscore side by side: AI visibility tracking, SEO tools, trials, exports and placements.

Serpier and Nightwatch

SEO suite

Serpier and Nightwatch side by side: prompts, run frequency and exports.

Serpier and SISTRIX

SEO suite

Serpier and SISTRIX side by side: AI assistants, prompt limits, trials and data export.

Serpier and Conductor

SEO suite

Serpier and Conductor side by side: AI assistants, credits, keyword tracking and exports.