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Serpier

Ahrefs alternative: Serpier and Ahrefs compared

Serpier makes this page. Every fact about Ahrefs comes from Ahrefs' own website, and the facts on this page were last checked on . Sources are listed at the end.

Ahrefs is an SEO suite with backlink analysis, keyword research, site audits and rank tracking. Ahrefs also tracks brands in AI assistants through Brand Radar and its custom prompt plans. Serpier tracks AI visibility and sells placements on other companies' websites in one account.

Pick Serpier if you want AI visibility tracking and media placements in one account. Stay with Ahrefs if you want a full SEO data suite, or a longer list of AI assistants from Ahrefs Lite up.

Get startedBook a demoCheck your brand free

Not sure where you stand? In about 2 minutes, the free check shows which brands ChatGPT, Gemini and Claude name in your market.

Where Serpier is better

SEO data shows what is happening. Serpier also turns it into suggested next steps, and does them once you approve.

  1. Navi, Serpier's AI agent, reads your website, SEO performance, AI visibility and link monitoring, and suggests what to do next, each with why it is there: for example ordering a placement from a shortlist of publishers to work on a keyword sitting just off page one, or fixing robots.txt, llms.txt, the sitemap or meta tags.
  2. You click Hand over to Navi or I'll do it myself.
  3. Navi does the work, and you approve before anything is bought or changed. As your rankings, AI visibility and links change, new suggestions keep coming.
  • Serpier tracks AI visibility and sells placements in one account. Serpier's Marketplace lists 200,000 media agreements, and Serpier's AI agent Navi suggests what to fix, drafts pages and articles, and orders placements. Ahrefs does not state whether you can order publications in the product.
  • Serpier publishes approved changes to a connected WordPress, Shopify, Magento or Umbraco site. Ahrefs describes its actions as: surfaces AI citations and mentions to win, suggests prompts and shows content gaps.
  • Serpier lists an MCP server on every plan, including free Serpier Light. Claude and ChatGPT connect to Serpier on any plan, and other clients need Serpier Enterprise. Ahrefs lists MCP access on Ahrefs Lite and above, and not on Ahrefs Starter or Ahrefs Free.
  • Serpier says its data is hosted in the EU. Serpier does not state whether customers can sign a data processing agreement. Ahrefs states: a data processing addendum is published, with EU standard contractual clauses pre-signed.

Where Ahrefs is better

  • Ahrefs sells SEO data that Serpier does not list in full. Every paid Ahrefs plan includes keyword research and backlink analysis, and the Ahrefs Site Audit states 170+ issues checked. Serpier Starter, Serpier Growth and Serpier Enterprise track your rankings on Google, audit the pages you add and show your projects' referring domains, new against lost. Serpier does not describe a full-site crawl or a backlink index of its own.
  • Ahrefs tracks ChatGPT, Google AI Overviews, Google AI Mode, Gemini, Perplexity and Copilot, plus Claude on Ahrefs Lite and above, and on its custom prompt plans, and lets you choose daily, weekly or monthly runs there. Serpier Starter tracks ChatGPT plus 2 of your choice, Serpier Growth up to 6 at once and Serpier Enterprise has no limit. The models Serpier offers include ChatGPT, Claude, Gemini, Perplexity, Grok, Microsoft Copilot, Google AI Overviews and Google AI Mode. Serpier Starter runs prompts weekly. Serpier Growth and Serpier Enterprise run them daily, weekly, every two weeks, monthly or on weekdays you pick, and each scheduled run uses Navi credits from the plan.

What else you get with Serpier

Serpier is one platform for AI visibility, SEO and link building. Besides what this page compares with Ahrefs, it includes:

  • Placements on real media

    Order articles and links on other companies' websites in the Serpier Marketplace, including AI Publications: articles for brand mentions that AI assistants pick up.[43][19]

  • Link monitoring

    The Publication Tracker checks that every link you bought or added stays live, indexed and as ordered, and spots edits to the article before they cost you the link.[33]

  • AI visibility tracking

    See how often AI assistants such as ChatGPT, Gemini and Perplexity mention your brand, with share of voice, rank, sentiment and the sources they cite, next to the competitors you name.[17][3][18]

  • Suggestions and tasks with Navi

    Navi, Serpier's AI agent, suggests next steps for your site, links, rankings and AI visibility. Hand a task to Navi and it quotes the order, drafts the change to your site or drafts an email to the publisher, and waits for your approval.[44][45]

  • Automations

    Have Navi run a prompt on a schedule, such as a weekly summary of your SEO performance and AI visibility.[35]

  • Publishing to your own site

    Connect WordPress, Shopify, Magento or Umbraco, and Navi publishes fixes and new pages after you approve them.[46]

  • Connections and MCP

    Connect Search Console, Analytics, Shopify and other tools, and use Serpier from your own AI tools through MCP.[20][24]

  • SEO performance

    Track where your site ranks in search, find keywords close to page one, and see referring domains and page speed. With Search Console connected, Serpier also flags keywords losing clicks and pages competing for the same query.[47]

See Serpier with your own brand

Serpier Light is free. AI visibility tracking starts on Serpier Starter.

Get startedBook a demo

Every fact, row by row

Every feature, limit and term we compared, with the source for each value. Serpier on the left, Ahrefs on the right.

Serpier compared with Ahrefs
What we compareSerpierAhrefs
What it doesSerpier gets brands found on Google and named in AI answers. Navi, its AI agent, turns their data into finished work they approve: it shows where they stand against competitors, suggests what to do next, and does the work.[1]Marketing platform for SEO and AI search: backlink analysis, keyword research, site audits and rank tracking, plus Brand Radar for tracking brand visibility in AI assistants.[2]
AI visibility
Prompts tracked
  • Light: Not included[3]Light has no AI visibility tracking.
  • Starter: 100[3]
  • Growth: 500[3]
  • Enterprise: Unlimited[3]
  • Starter: 0[4]Starter has no AI prompt checks.
  • Lite: 5 daily prompts on 1 platform[5]150 checks a month. More prompts if checked weekly or monthly. A check is 1 prompt on 1 platform in 1 location.
  • Standard: 10 daily prompts on 1 platform[5]300 checks a month.
  • Advanced: 20 daily prompts on 1 platform[5]600 checks a month.
  • Enterprise: From 83 daily prompts on 1 platform[5]From 2,500 checks a month. More can be bought.
  • Brand Radar, one AI platform: 514 million Ahrefs prompts, searchable with no setup[6]These are Ahrefs' own prompts, not yours. Ahrefs pages give different totals, from 376 million to 514 million.
  • Brand Radar, all platforms: 2,500 custom prompt checks a month[7]
  • Custom prompts Basic: 2,500 checks a month[8]Ahrefs sets no fixed prompt count. One check is 1 prompt on 1 platform in 1 location. For example 80 prompts daily on 1 platform.
  • Custom prompts Growth: 7,000 checks a month[8]Ahrefs sets no fixed prompt count. One check is 1 prompt on 1 platform in 1 location. For example 100 prompts daily on 2 platforms.
  • Custom prompts Scale: 25,000 checks a month[8]Ahrefs sets no fixed prompt count. One check is 1 prompt on 1 platform in 1 location.
AI assistants tracked
  • Light: Not included[3]
  • Starter: ChatGPT plus 2 of your choice[3]
  • Growth: Up to 6 at once: ChatGPT, Claude, Gemini, Perplexity, Grok, AI Overviews and more[3]
  • Enterprise: Unlimited[3]ChatGPT, Claude, Gemini, Perplexity, Grok, AI Overviews and more.
  • Lite: ChatGPT, Google AI Overviews, Google AI Mode, Gemini, Perplexity and Copilot, plus Claude[5]Claude runs through Anthropic's API with web search, and each Claude check counts as 8 checks. No add-on is needed.
  • Standard: ChatGPT, Google AI Overviews, Google AI Mode, Gemini, Perplexity and Copilot, plus Claude[5]Claude runs through Anthropic's API with web search, and each Claude check counts as 8 checks. No add-on is needed.
  • Advanced: ChatGPT, Google AI Overviews, Google AI Mode, Gemini, Perplexity and Copilot, plus Claude[5]Claude runs through Anthropic's API with web search, and each Claude check counts as 8 checks. No add-on is needed.
  • Enterprise: ChatGPT, Google AI Overviews, Google AI Mode, Gemini, Perplexity and Copilot, plus Claude[5]Claude runs through Anthropic's API with web search, and each Claude check counts as 8 checks. No add-on is needed.
  • Brand Radar, one AI platform: ChatGPT, Google AI Overviews, Google AI Mode, Gemini, Perplexity and Copilot[9]Claude is not in the index. Grok is listed on one Ahrefs page, but Ahrefs cannot collect new Grok data for now.
  • Brand Radar, all platforms: ChatGPT, Google AI Overviews, Google AI Mode, Gemini, Perplexity and Copilot[9]Claude is not in the index. Grok is listed on one Ahrefs page, but Ahrefs cannot collect new Grok data for now.
  • Custom prompts Basic: ChatGPT, Google AI Overviews, Google AI Mode, Gemini, Perplexity and Copilot, plus Claude[5]Claude runs through Anthropic's API with web search, and each Claude check counts as 8 checks. No add-on is needed.
  • Custom prompts Growth: ChatGPT, Google AI Overviews, Google AI Mode, Gemini, Perplexity and Copilot, plus Claude[5]Claude runs through Anthropic's API with web search, and each Claude check counts as 8 checks. No add-on is needed.
  • Custom prompts Scale: ChatGPT, Google AI Overviews, Google AI Mode, Gemini, Perplexity and Copilot, plus Claude[5]Claude runs through Anthropic's API with web search, and each Claude check counts as 8 checks. No add-on is needed.
How often prompts run
  • Light: Not included[3]
  • Starter: Weekly[3]
  • Growth: Daily, weekly, every two weeks, monthly or on weekdays you pick[10]Each scheduled run uses Navi credits from the plan.
  • Enterprise: Daily, weekly, every two weeks, monthly or on weekdays you pick[10]Each scheduled run uses Navi credits from the plan.
  • Lite: Daily, weekly or monthly[4]You choose per AI platform. New prompts can take up to 24 hours to show data.
  • Standard: Daily, weekly or monthly[4]You choose per AI platform. New prompts can take up to 24 hours to show data.
  • Advanced: Daily, weekly or monthly[4]You choose per AI platform. New prompts can take up to 24 hours to show data.
  • Enterprise: Daily, weekly or monthly[4]You choose per AI platform. New prompts can take up to 24 hours to show data.
  • Brand Radar, one AI platform: Monthly for ChatGPT, Perplexity, Gemini and Copilot[11]Google AI Overviews and AI Mode update continuously, in step with Ahrefs' keyword data.
  • Brand Radar, all platforms: Monthly for ChatGPT, Perplexity, Gemini and Copilot[11]Google AI Overviews and AI Mode update continuously, in step with Ahrefs' keyword data.
Brands or projects
  • Light: Not included[3]
  • Starter: 2 projects[3]
  • Growth: 5 projects[3]
  • Enterprise: Custom[3]
  • Starter: Unlimited verified plus 1 unverified[12]Counted as projects.
  • Lite: Unlimited verified plus 5 unverified[8]Counted as projects.
  • Standard: Unlimited verified plus 20 unverified[8]Counted as projects.
  • Advanced: Unlimited verified plus 50 unverified[8]Counted as projects.
  • Enterprise: Unlimited verified plus 100 unverified[12]Counted as projects.
  • Brand Radar, one AI platform: Unlimited[13]No cap on brands or domains you can analyze.
  • Brand Radar, all platforms: Unlimited[13]No cap on brands or domains you can analyze.
UsersUnlimited[3]On every plan.
  • Starter: 1[14]Extra users cannot be added.
  • Lite: 1 included, up to 2 more[15]
  • Standard: 1 included, up to 5 more[15]
  • Advanced: 1 included, up to 10 more[15]
  • Enterprise: 3 included, unlimited more[16]
What it measuresVisibility score, share of voice, rank, sentiment and cited sources[17]A higher place in an answer raises the visibility score. Sentiment is grouped by theme, and cited sources show how often AI cites your own domain. On Starter, Growth and Enterprise.Mentions, share of voice, sentiment, cited sources and citation position[5]Mentions count how often your brand name appears in AI answers, and Estimated Impressions weight them by search demand. AI Share of Voice is a modeled visibility signal, not measured audience reach. Position is only for cited pages (average citation position over time), not for where a brand sits inside the answer text.
Competitor benchmarksYes[18]Compare your trend with the brands you add, and pin one to the charts. On Starter, Growth and Enterprise.Yes[5]Benchmark share of voice, mentions, citations and impressions against competitors you add.
What it does beyond measuringNavi, an AI agent, suggests what to fix, drafts pages and articles, runs scheduled automations, orders placements and drafts emails to publishers[18]Navi acts only after you approve. Serpier's team sends the emails to publishers. Navi's work uses credits.Surfaces AI citations and mentions to win, suggests prompts and shows content gaps[9]Ahrefs also offers Ask Ahrefs, an in-app AI assistant (free in beta on Lite and above), and AI Content Helper for writing.
Order publications in the productYes[19]Choose sites in the Marketplace, add them to the cart and pay by card or invoice. Types: SEO Publication (dofollow link), AI Publication (no links or nofollow links) and Homepage. On every plan, including the free Light plan.Not stated[5]Ahrefs does not describe ordering an article, mention or link on another company's website inside the product.
IntegrationsGoogle Search Console, Google Analytics, Shopify, WordPress, WooCommerce, Magento, Umbraco, DynamicWeb, HubSpot, Piwik PRO, Mixpanel, Slack, Google Ads and LinkedIn Ads, plus more than 1,500 other apps[20]Google Search Console, Looker Studio (Advanced and above), Google Analytics 4 and MCP clients[21]Looker Studio has a Brand Radar connector. Ahrefs lists MCP setup guides for Claude, ChatGPT, Copilot Studio, Lovable and n8n, among others. GA4 data can be imported into Ahrefs Web Analytics.
APIEnterprise only[22]The documented endpoints cover Marketplace search and publisher deals.
  • Ahrefs Free: No[23]
  • Starter: No[23]
  • Lite: Yes[23]API v3 includes Brand Radar endpoints. Pulling custom prompt data uses no API units.
  • Standard: Yes[23]API v3 includes Brand Radar endpoints. Pulling custom prompt data uses no API units.
  • Advanced: Yes[23]API v3 includes Brand Radar endpoints. Pulling custom prompt data uses no API units.
  • Enterprise: Yes[23]API v3 includes Brand Radar endpoints. Pulling custom prompt data uses no API units.
MCP serverYes, on every plan[24]Claude and ChatGPT connect on any plan. Other clients, such as Cursor, VS Code and Claude Code, need an access token, which requires Enterprise.
  • Ahrefs Free: No[25]
  • Starter: No[25]
  • Lite: Yes[25]Hosted MCP server with Brand Radar tools. Max rows per request: 100. It uses the plan's API units.
  • Standard: Yes[25]Hosted MCP server with Brand Radar tools. Max rows per request: 250. It uses the plan's API units.
  • Advanced: Yes[25]Hosted MCP server with Brand Radar tools. Max rows per request: 500. It uses the plan's API units.
  • Enterprise: Yes[25]Hosted MCP server with Brand Radar tools. Max rows per request: unlimited. It uses the plan's API units.
Free plan or trial
  • Light: Free plan, without AI visibility tracking[3]Includes chat with Navi, ordering media publications, tool integrations and MCP, monitoring of up to 10 publications and 25 Navi credits a month.
  • Starter: 7-day free trial, card required[26]
  • No formal trial[4]Ahrefs calls the AI prompt allowance in Lite and above a built-in trial of AI visibility tracking.
  • Ahrefs Free: Yes[27]Permanent, no card and no trial period. It does not include Brand Radar or tracked AI prompts. A separate free AI Visibility Checker gives a limited preview of your brand's mentions in AI assistants.
SEO tools
AI visibility moduleAI Visibility, included in Starter, Growth and Enterprise[17]Not sold as an add-on and not on Light. Runs use Navi credits, and scheduled runs pause when credits run out.Brand Radar, sold separately per AI platform[28]An all-platforms option is also sold. It can be added to any Ahrefs plan or used on its own.
Keyword researchYes, on Starter, Growth and Enterprise[29]Part of SEO Performance: topic ideas, close variants, autocomplete suggestions and questions. Each plan caps the keywords you track, and Serpier does not publish the caps.
  • Ahrefs Free: No[30]
  • Starter: Yes[14]Credit-based on this plan.
  • Lite: Yes[14]Credit-based on this plan.
  • Standard: Yes[14]
  • Advanced: Yes[14]
  • Enterprise: Yes[14]
Backlink indexPartly[29]SEO Performance shows the referring domains of your own projects, new against lost. Serpier does not describe a backlink index of its own.
  • Ahrefs Free: Limited[27]Site Explorer for verified websites only.
  • Starter: Yes[31]Ahrefs says its own index is the world's largest index of live backlinks, updated every 15 to 30 minutes.
  • Lite: Yes[31]Ahrefs says its own index is the world's largest index of live backlinks, updated every 15 to 30 minutes.
  • Standard: Yes[31]Ahrefs says its own index is the world's largest index of live backlinks, updated every 15 to 30 minutes.
  • Advanced: Yes[31]Ahrefs says its own index is the world's largest index of live backlinks, updated every 15 to 30 minutes.
  • Enterprise: Yes[31]Ahrefs says its own index is the world's largest index of live backlinks, updated every 15 to 30 minutes.
Site auditPartly[29]Audits the pages you add, on Starter, Growth and Enterprise. Serpier does not describe a full-site crawl.
  • Ahrefs Free: Yes, 170+ issues checked[32]Ahrefs Free covers verified sites only.
  • Starter: Yes, 170+ issues checked[32]
  • Lite: Yes, 170+ issues checked[32]
  • Standard: Yes, 170+ issues checked[32]
  • Advanced: Yes, 170+ issues checked[32]
  • Enterprise: Yes, 170+ issues checked[32]
Rank trackingYes, on Starter, Growth and Enterprise[29]Google, Yahoo or Baidu, on desktop and mobile, checked daily, weekly or monthly. Shows SERP features and AI Overviews. Checks use Navi credits.
  • Ahrefs Free: No[30]
  • Starter: 50 keywords[12]
  • Lite: 750 keywords[8]
  • Standard: 2,000 keywords[8]
  • Advanced: 5,000 keywords[8]
  • Enterprise: From 10,000 keywords[12]More can be bought.
Other features
Checks links after they go liveYes[33]The Publication Tracker also covers links you placed elsewhere. Up to 10 publications on Light, 500 on Starter, 2,000 on Growth and a custom number on Enterprise.Partly[34]Backlink index with new/lost links and Backlink Alerts; checking of the buyer's own placements is not stated.
Scheduled automationsYes[35]Schedules: every hour, day, week or month, or a custom cron.Yes[36]Hourly, daily, weekly or quarterly schedules.
Data, contracts and switching
How answers are collectedNot stated[17]Mostly from the assistants' public web interfaces, as a typical user sees them[11]Claude is the exception: Ahrefs collects it through Anthropic's API with web search, for custom prompts only.
Countries and languagesUnlimited countries, all languages[3]Countries are not included on Light. Location and language are set per project.
  • Lite: Country chosen per prompt[4]You can set one or more countries for each tracked prompt, and each extra location uses more checks. Ahrefs does not describe a language setting for checks.
  • Standard: Country chosen per prompt[4]You can set one or more countries for each tracked prompt, and each extra location uses more checks. Ahrefs does not describe a language setting for checks.
  • Advanced: Country chosen per prompt[4]You can set one or more countries for each tracked prompt, and each extra location uses more checks. Ahrefs does not describe a language setting for checks.
  • Enterprise: Country chosen per prompt[4]You can set one or more countries for each tracked prompt, and each extra location uses more checks. Ahrefs does not describe a language setting for checks.
  • Brand Radar, one AI platform: Follows the country of the source keyword[13]Coverage is strongest in English.
  • Brand Radar, all platforms: Follows the country of the source keyword[13]Coverage is strongest in English.
  • Custom prompts Basic: Country chosen per prompt[4]You can set one or more countries for each tracked prompt, and each extra location uses more checks. Ahrefs does not describe a language setting for checks.
  • Custom prompts Growth: Country chosen per prompt[4]You can set one or more countries for each tracked prompt, and each extra location uses more checks. Ahrefs does not describe a language setting for checks.
  • Custom prompts Scale: Country chosen per prompt[4]You can set one or more countries for each tracked prompt, and each extra location uses more checks. Ahrefs does not describe a language setting for checks.
Data exportPartly[37]Growth and Enterprise can download the Publication Tracker (link monitoring) table as CSV. Reports with AI visibility and SEO results, as a PDF or a share link, are coming soon.
  • Ahrefs Free: None[38]
  • Starter: None[38]
  • Lite: 500,000 rows a month[38]General data export cap across Ahrefs tools, not Brand Radar alone.
  • Standard: 1.5 million rows a month[38]General data export cap across Ahrefs tools, not Brand Radar alone.
  • Advanced: 4 million rows a month[38]General data export cap across Ahrefs tools, not Brand Radar alone.
  • Enterprise: From 10 million rows a month[38]General data export cap across Ahrefs tools, not Brand Radar alone.
Export formatsCSV[37]Only the Publication Tracker table, on Growth and Enterprise.Not stated[5]Ahrefs does not describe a Brand Radar CSV export. Brand Radar data is available through the API, MCP and the Looker Studio connector.
Data hosting and DPAHosted in the EU[39]Serpier says all data is processed and stored on European infrastructure. It does not state whether customers can sign a data processing agreement.A data processing addendum is published, with EU Standard Contractual Clauses pre-signed[40]Personal data is stored in the United States, and Ahrefs lists cloud providers in the USA, Singapore and the EU. Governing law is Singapore. Ahrefs says SOC 2 certification is in progress. Enterprise includes no training on your data.
Company
HeadquartersDenmark[41]Headquarters in Aarhus. The company is Serpier ApS.Singapore[42]The company is headquartered in Singapore.
Founded2024[41]2010[42]

How to switch from Ahrefs to Serpier

  1. Keep your Ahrefs plan if you still use it for keyword research and backlink analysis. Serpier is a place to track AI visibility and buy placements.
  2. Export your tracked prompts from Ahrefs. Ahrefs Lite exports up to 500,000 rows a month, and Ahrefs Starter and Ahrefs Free have no exports.
  3. Start Serpier with the free trial. Serpier Starter has a 7-day free trial, card required. Add the same prompts to a Serpier project and pick the same countries.
  4. Read the cancellation terms in your Ahrefs subscription. This page does not cover Ahrefs' cancellation terms.

Questions and answers

Does Ahrefs have a free plan or a free trial?

Ahrefs says: no formal trial. Ahrefs Free is a permanent free account with no credit card. Serpier Light is a free plan without AI visibility tracking. Serpier Starter has a 7-day free trial, card required.

Which AI assistants does Ahrefs track, and how often?

Ahrefs Lite and above track ChatGPT, Google AI Overviews, Google AI Mode, Gemini, Perplexity and Copilot, plus Claude. Ahrefs Brand Radar tracks ChatGPT, Google AI Overviews, Google AI Mode, Gemini, Perplexity and Copilot, with monthly for chatgpt, perplexity, gemini and copilot. Serpier Starter tracks ChatGPT plus 2 of your choice, Serpier Growth up to 6 at once and Serpier Enterprise has no limit. The models Serpier offers include ChatGPT, Claude, Gemini, Perplexity, Grok, Microsoft Copilot, Google AI Overviews and Google AI Mode.

Can I export my data from Ahrefs?

Ahrefs Lite exports 500,000 rows a month, and Ahrefs Advanced exports 4 million rows a month. Ahrefs Starter and Ahrefs Free have no exports. Ahrefs does not state export formats. Serpier's MCP server works on every plan, including the free Serpier Light plan, and lets Claude and ChatGPT read the AI visibility, SEO and Publication Tracker data your plan collects. The Serpier REST API comes with Serpier Enterprise, and Serpier Growth and Serpier Enterprise can download the Publication Tracker as CSV. Reports that put your AI visibility, SEO and placement results in a PDF or a share link are coming to Serpier soon.

How does Ahrefs collect AI answers?

Ahrefs states that it collects answers mostly from the assistants' public web interfaces, as a typical user sees them. Serpier does not state how answers are collected.

Where do the facts on this page come from?

Every fact about Ahrefs comes from Ahrefs' own website. Every fact about Serpier comes from Serpier's own website. Review sites and articles about either company are not used. The facts on this page were last checked on 6 November 2026, and each one links to its source at the end of the page.

What else does Serpier do?

Serpier is one platform for AI visibility, SEO and link building. Besides what this page compares, it includes placements on real media, link monitoring, AI visibility tracking, suggestions and tasks with Navi, automations, publishing to your own site, connections and MCP and SEO performance. Order articles and links on other companies' websites in the Serpier Marketplace, including AI Publications: articles for brand mentions that AI assistants pick up. The Publication Tracker checks that every link you bought or added stays live, indexed and as ordered, and spots edits to the article before they cost you the link. See how often AI assistants such as ChatGPT, Gemini and Perplexity mention your brand, with share of voice, rank, sentiment and the sources they cite, next to the competitors you name. Navi, Serpier's AI agent, suggests next steps for your site, links, rankings and AI visibility. Hand a task to Navi and it quotes the order, drafts the change to your site or drafts an email to the publisher, and waits for your approval. Have Navi run a prompt on a schedule, such as a weekly summary of your SEO performance and AI visibility. Connect WordPress, Shopify, Magento or Umbraco, and Navi publishes fixes and new pages after you approve them. Connect Search Console, Analytics, Shopify and other tools, and use Serpier from your own AI tools through MCP. Track where your site ranks in search, find keywords close to page one, and see referring domains and page speed. With Search Console connected, Serpier also flags keywords losing clicks and pages competing for the same query.

Sources and method

Sources (47)
  1. 1.

    Serpier: serpier.com/faqs

    Shows: what it does.

    Checked on 30 October 2026.

  2. 2.

    Ahrefs: ahrefs.com/about

    Shows: what it does.

    Checked on 27 October 2026. Archived copy

  3. 3.

    Serpier: serpier.com/pricing

    Shows: prompts tracked (Light, Starter, Growth and Enterprise); AI assistants tracked (Light, Starter, Growth and Enterprise); how often prompts run (Light and Starter); brands or projects (Light, Starter, Growth and Enterprise); users; free plan or trial (Light); countries and languages.

    Checked on 27 October 2026. Archived copy

  4. 4.

    Ahrefs: help.ahrefs.com/en/articles/13192745-how-to-set-up-custom-prompts-to-track-brand-visibility-in-ai-assistants

    Shows: prompts tracked (Starter); how often prompts run (Lite, Standard, Advanced and Enterprise); free plan or trial; countries and languages (Lite, Standard, Advanced, Enterprise, Custom prompts Basic, Custom prompts Growth and Custom prompts Scale).

    Checked on 27 October 2026. Archived copy

  5. 5.

    Ahrefs: ahrefs.com/brand-radar

    Shows: prompts tracked (Lite, Standard, Advanced and Enterprise); AI assistants tracked (Lite, Standard, Advanced, Enterprise, Custom prompts Basic, Custom prompts Growth and Custom prompts Scale); what it measures; competitor benchmarks.

    Does not state: order publications in the product; export formats.

    Checked on 27 October 2026. Archived copy

  6. 6.

    Ahrefs: ahrefs.com/brand-radar

    Shows: prompts tracked (Brand Radar, one AI platform).

    Checked on 29 October 2026.

  7. 7.

    Ahrefs: help.ahrefs.com/en/articles/13192745-how-to-set-up-custom-prompts-to-track-brand-visibility-in-ai-assistants

    Shows: prompts tracked (Brand Radar, all platforms).

    Checked on 3 November 2026. Archived copy

  8. 8.

    Ahrefs: ahrefs.com/pricing

    Shows: prompts tracked (Custom prompts Basic, Custom prompts Growth and Custom prompts Scale); brands or projects (Lite, Standard and Advanced); rank tracking (Lite, Standard and Advanced).

    Checked on 27 October 2026. Archived copy

  9. 9.

    Ahrefs: ahrefs.com/brand-radar

    Shows: AI assistants tracked (Brand Radar, one AI platform and Brand Radar, all platforms); what it does beyond measuring.

    Checked on 3 November 2026. Archived copy

  10. 10.

    Serpier: docs.serpier.com/ai-visibility

    Shows: how often prompts run (Growth and Enterprise).

    Checked on 6 November 2026.

  11. 11.

    Ahrefs: ahrefs.com/blog/brand-radar-methodology

    Shows: how often prompts run (Brand Radar, one AI platform and Brand Radar, all platforms); how answers are collected.

    Checked on 27 October 2026. Archived copy

  12. 12.

    Ahrefs: ahrefs.com/blog/ahrefs-pricing

    Shows: brands or projects (Starter and Enterprise); rank tracking (Starter and Enterprise).

    Checked on 27 October 2026. Archived copy

  13. 13.

    Ahrefs: help.ahrefs.com/en/articles/11064852-what-is-brand-radar-and-how-to-use-it

    Shows: brands or projects (Brand Radar, one AI platform and Brand Radar, all platforms); countries and languages (Brand Radar, one AI platform and Brand Radar, all platforms).

    Checked on 27 October 2026. Archived copy

  14. 14.

    Ahrefs: help.ahrefs.com/en/articles/9419051-about-ahrefs-starter-plan

    Shows: users (Starter); keyword research (Starter, Lite, Standard, Advanced and Enterprise).

    Checked on 27 October 2026. Archived copy

  15. 15.

    Ahrefs: ahrefs.com/pricing

    Shows: users (Lite, Standard and Advanced).

    Checked on 3 November 2026. Archived copy

  16. 16.

    Ahrefs: help.ahrefs.com/en/articles/6117209-what-s-the-difference-between-all-ahrefs-subscription-plans

    Shows: users (Enterprise).

    Checked on 3 November 2026. Archived copy

  17. 17.

    Serpier: docs.serpier.com/ai-visibility

    Shows: what it measures; AI visibility module.

    Does not state: how answers are collected.

    Checked on 27 October 2026. Archived copy

  18. 18.

    Serpier: serpier.com/ai-visibility

    Shows: competitor benchmarks; what it does beyond measuring.

    Checked on 27 October 2026. Archived copy

  19. 19.

    Serpier: docs.serpier.com/marketplace

    Shows: order publications in the product; placements sold for AI visibility.

    Checked on 27 October 2026. Archived copy

  20. 20.

    Serpier: docs.serpier.com/connectors

    Shows: integrations.

    Checked on 27 October 2026. Archived copy

  21. 21.

    Ahrefs: ahrefs.com/gsc-insights

    Shows: integrations.

    Checked on 27 October 2026. Archived copy

  22. 22.

    Serpier: docs.serpier.com/rest-api

    Shows: API.

    Checked on 27 October 2026. Archived copy

  23. 23.

    Ahrefs: help.ahrefs.com/en/articles/6559232-about-api-v3

    Shows: API (Ahrefs Free, Starter, Lite, Standard, Advanced and Enterprise).

    Checked on 27 October 2026. Archived copy

  24. 24.

    Serpier: docs.serpier.com/mcp

    Shows: MCP server.

    Checked on 6 November 2026.

  25. 25.

    Ahrefs: help.ahrefs.com/en/articles/13913559-getting-started-with-ahrefs-mcp

    Shows: MCP server (Ahrefs Free, Starter, Lite, Standard, Advanced and Enterprise).

    Checked on 27 October 2026. Archived copy

  26. 26.

    Serpier: serpier.com/lp/ai-visibility-check

    Shows: free plan or trial (Starter).

    Checked on 27 October 2026. Archived copy

  27. 27.

    Ahrefs: ahrefs.com/free

    Shows: free plan or trial (Ahrefs Free); backlink index (Ahrefs Free).

    Checked on 27 October 2026. Archived copy

  28. 28.

    Ahrefs: ahrefs.com/use-cases/aeo

    Shows: AI visibility module.

    Checked on 3 November 2026. Archived copy

  29. 29.

    Serpier: docs.serpier.com/seo-performance

    Shows: keyword research; backlink index; site audit; rank tracking.

    Checked on 27 October 2026. Archived copy

  30. 30.

    Ahrefs: ahrefs.com/blog/starter-plan

    Shows: keyword research (Ahrefs Free); rank tracking (Ahrefs Free).

    Checked on 27 October 2026. Archived copy

  31. 31.

    Ahrefs: ahrefs.com/big-data

    Shows: backlink index (Starter, Lite, Standard, Advanced and Enterprise).

    Checked on 27 October 2026. Archived copy

  32. 32.

    Ahrefs: ahrefs.com/site-audit

    Shows: site audit (Ahrefs Free, Starter, Lite, Standard, Advanced and Enterprise).

    Checked on 27 October 2026. Archived copy

  33. 33.

    Serpier: docs.serpier.com/publication-tracker

    Shows: checks links after they go live.

    Checked on 28 October 2026. Archived copy

  34. 34.

    Ahrefs: ahrefs.com/faq

    Shows: checks links after they go live.

    Checked on 28 October 2026. Archived copy

  35. 35.

    Serpier: docs.serpier.com/automations

    Shows: scheduled automations.

    Checked on 28 October 2026.

  36. 36.

    Ahrefs: ahrefs.com/report-builder

    Shows: scheduled automations.

    Checked on 28 October 2026.

  37. 37.

    Serpier: docs.serpier.com/publication-tracker

    Shows: data export; export formats.

    Checked on 27 October 2026. Archived copy

  38. 38.

    Ahrefs: help.ahrefs.com/en/articles/14333008-about-rows-export-rows-and-user-limits

    Shows: data export (Ahrefs Free, Starter, Lite, Standard, Advanced and Enterprise).

    Checked on 27 October 2026. Archived copy

  39. 39.

    Serpier: serpier.com

    Shows: data hosting and DPA.

    Checked on 27 October 2026. Archived copy

  40. 40.

    Ahrefs: ahrefs.com/legal/data-processing-addendum

    Shows: data hosting and DPA.

    Checked on 27 October 2026. Archived copy

  41. 41.

    Serpier: serpier.com/ai-instructions

    Shows: headquarters; founded.

    Checked on 27 October 2026. Archived copy

  42. 42.

    Ahrefs: ahrefs.com/media-kit

    Shows: headquarters; founded.

    Checked on 27 October 2026. Archived copy

  43. 43.

    Serpier: docs.serpier.com/marketplace

    Shows: order placements on other websites.

    Checked on 28 October 2026. Archived copy

  44. 44.

    Serpier: docs.serpier.com/suggestions

    Shows: suggested next steps.

    Checked on 28 October 2026.

  45. 45.

    Serpier: docs.serpier.com/tasks

    Shows: task board and AI agent.

    Checked on 28 October 2026.

  46. 46.

    Serpier: docs.serpier.com/suggestions

    Shows: publishes to your own website.

    Checked on 27 October 2026.

  47. 47.

    Serpier: docs.serpier.com/seo-performance

    Shows: SEO performance tracking.

    Checked on 28 October 2026. Archived copy

Method and what each row means

We read each company's own website: its pricing page, docs, help center, terms and announcements. Review sites, directories and articles about a company are never a source. Every value links to its source, with the date we checked it. Serpier's facts follow the same rule and come from Serpier's own website.

Each value in the table is one of these, or the number or words the company uses:

Yes:
the company's own pages say the product has it.
No:
the company's own pages say it is not offered, or a complete plan table leaves it out.
Partly:
offered with a limit, written next to the value.
Not stated:
we could not find it on the company's own pages. It does not mean No.
Not public:
the company does not publish it.

What each row means

What it does:
What the product does in one sentence, based on the company's own website.
Prompts tracked:
How many prompts (the questions asked in AI assistants) a plan tracks, counted the way the vendor counts them.
AI assistants tracked:
Which AI assistants a plan asks, named one by one, such as ChatGPT, Google AI Overviews, Gemini or Perplexity, with the price of any assistant sold as an add-on.
How often prompts run:
How often a plan asks each prompt again: daily, weekly, monthly or on a schedule you set.
Brands or projects:
How many brands or projects a plan covers.
Users:
How many people can log in on a plan.
What it measures:
Which of these the product reports: mention rate, share of voice, position in the answer, sentiment and the sources AI cites.
Competitor benchmarks:
Whether you can compare your brand with competitors you name.
What it does beyond measuring:
What the product does after it measures, as the vendor describes it, such as recommendations, content, outreach or agents.
Order publications in the product:
Whether you can order an article, mention or link on another company's website from inside the product.
Integrations:
The integrations the vendor names, such as Google Search Console, GA4, Looker Studio or Slack.
API:
Whether there is a public API, and on which plan.
MCP server:
Whether there is an MCP server, which lets AI assistants such as Claude or ChatGPT read from or act in the product, and on which plan.
Free plan or trial:
Whether there is a free plan or a trial, what it covers, how long it lasts and whether it needs a card.
AI visibility module:
The name of the AI visibility module, and whether plans include it or it is sold as an add-on.
Keyword research:
Whether the product has keyword research, and on which plan.
Backlink index:
Whether the product has its own index of backlinks, and on which plan.
Site audit:
Whether the product crawls your site for technical SEO issues, and on which plan.
Rank tracking:
Whether the product tracks your rankings in Google, and on which plan.
Checks links after they go live:
Whether the product checks links or articles you placed on other websites after they go live: still online, indexed and unchanged.
Scheduled automations:
Whether the product can run a task or report on a schedule you set, such as a weekly summary.
How answers are collected:
Whether answers come from the assistant's own app as a user sees it with live search, from the model's API, or from both.
Countries and languages:
Whether you can choose the country and the language a prompt is asked from, and how many you can choose.
Data export:
Whether you can export your data, for example as a CSV file, and on which plan.
Export formats:
The formats you can take your data out in, such as CSV, Excel or an API, for example when you switch tools.
Data hosting and DPA:
Where the data is hosted, such as the EU or the US, and whether a data processing agreement is offered.
Headquarters:
The country of the company's headquarters, as its own website states it.
Founded:
The year the company was founded, as its own website states it.

Report an error

If a fact is wrong or out of date, write to hello@serpier.com with the page and the source. We check every report against the company's own website.

Ahrefs and the Ahrefs logo are trademarks of their owner, used on this page only to identify the company. Serpier has no affiliation with Ahrefs.

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