Gumloop alternative: Serpier and Gumloop compared
Serpier makes this page. Every fact about Gumloop comes from Gumloop's own website, and the facts on this page were last checked on . Sources are listed at the end.
Gumloop is an AI agent builder that lets anyone at a company build agents with any AI model and any integration, while IT controls access and spend. Serpier gets your brand found on Google and named in AI answers. Navi, its AI agent, turns your SEO and AI visibility data into finished work you approve.
Pick Serpier if you want an agent that starts from your search data without building it first, and works on Google rankings, AI answers and placements on other websites. Stay with Gumloop if you want to build your own agents and workflows for many jobs across the company.
As of 29 October 2026, Gumloop Pro starts at $37 a month (€33.07) billed monthly and includes 20,000 credits a month. Serpier Starter costs €199 a month billed monthly.
Where Serpier is better
Serpier's agent is built for search: Navi starts from your SEO and AI visibility data, suggests the next step, and does it once you approve.
- Navi, Serpier's AI agent, reads your website, SEO performance, AI visibility and link monitoring, and suggests what to do next, each with why it is there: for example ordering a placement from a shortlist of publishers to work on a keyword sitting just off page one, or fixing robots.txt, llms.txt, the sitemap or meta tags.
- You click Hand over to Navi or I'll do it myself.
- Navi does the work, and you approve before anything is bought or changed. As your rankings, AI visibility and links change, new suggestions keep coming.
Gumloop does not state whether it suggests next steps or whether it has a task board with an AI agent that can take tasks.
- Serpier is built for search and works on SEO, AI visibility, placements on other websites, and fixes and pages on your own website. Gumloop does not state whether it tracks SEO performance. Gumloop does not state whether you can order placements on other websites.
- Serpier waits for you by default. Serpier states: anything that spends money or changes something waits for your approval. You can approve one action, approve for the session, or always approve. Gumloop states: Approval is configurable per connector; the default is that the agent can use all tools without asking.
- Serpier connects to more than 1,500 apps, such as Google Analytics, Search Console, Shopify, WordPress, HubSpot and Google Ads. Gumloop lists 400+ connectors.
- On data, Serpier states: Hosted in the EU. Gumloop does not state where its data is hosted or whether it offers a data processing agreement.
- Serpier also tracks your site's SEO performance, checks that the links you placed stay live, indexed and unchanged and lets you order placements on other companies' websites. Gumloop does not state whether it tracks SEO performance, whether it checks links after they go live or whether you can order placements on other websites.
Where Gumloop is better
- Gumloop costs less to start. Gumloop Pro starts at $37 a month and Serpier Starter costs €199 a month, both billed monthly. Gumloop Pro includes 20,000 credits a month and unlimited seats.
- Gumloop has a longer free trial. Gumloop states: 14-day free trial of Pro; card required; one-time per customer; rolls into paid Pro unless cancelled. Serpier Starter has a 7-day free trial, card required.
- Gumloop agents can be set up for jobs outside search, such as ads and lead generation, as well as for SEO. The Gumloop pricing page lists use cases: Ad Campaign Management, Content Creation, SEO Automation, Lead Generation Agent.
- Gumloop works with MCP in both directions. Gumloop exposes a remote MCP server that lets any compatible AI client manage agents, sessions and skills; agents can use custom MCP servers.
- Gumloop agents can start when something happens in another app, not only on a schedule. Gumloop states: Scheduled triggers run on a recurring or one-time basis; app triggers fire when something happens in an external service.
What else you get with Serpier
Serpier is one platform for AI visibility, SEO and link building. Besides what this page compares with Gumloop, it includes:
AI visibility tracking
See how often AI assistants such as ChatGPT, Gemini and Perplexity mention your brand, with share of voice, rank, sentiment and the sources they cite, next to the competitors you name.[29][15][30]
SEO performance
Track where your site ranks in search, find keywords close to page one, and see referring domains and page speed. With Search Console connected, Serpier also flags keywords losing clicks and pages competing for the same query.[17]
Connections and MCP
Connect Search Console, Analytics, Shopify and other tools, and use Serpier from your own AI tools through MCP.[31][10]
Automations
Have Navi run a prompt on a schedule, such as a weekly summary of your SEO performance and AI visibility.[22]
Placements on real media
Order articles and links on other companies' websites in the Serpier Marketplace, including AI Publications: articles for brand mentions that AI assistants pick up.[19][32]
Link monitoring
The Publication Tracker checks that every link you bought or added stays live, indexed and as ordered, and spots edits to the article before they cost you the link.[18]
Publishing to your own site
Connect WordPress, Shopify, Magento or Umbraco, and Navi publishes fixes and new pages after you approve them.[33]
Suggestions and tasks with Navi
Navi, Serpier's AI agent, suggests next steps for your site, links, rankings and AI visibility. Hand a task to Navi and it quotes the order, drafts the change to your site or drafts an email to the publisher, and waits for your approval.[20][21]
See Serpier with your own brand
Gumloop pricing and Serpier pricing
As of 29 October 2026, Gumloop Pro starts at $37 a month (€33.07) billed monthly. Gumloop Pro includes 20,000 credits a month and unlimited seats. Gumloop does not publish a price for Gumloop Enterprise. Gumloop Enterprise has custom credits; unused credits roll over. Serpier Light costs €0, and Serpier Starter costs €199 a month billed monthly or €169 a month billed yearly.
Serpier
Gumloop
| Plan | A month, billed monthly | A month, billed yearly | Currency | Includes |
|---|---|---|---|---|
| Pro[6] | $37€33.07 | Not stated | USD | 20,000 credits a month (7,400 at list price plus 12,600 bonus), unlimited agents, unlimited seats and teams, 14-day free trial. Annual price not stated. |
| Enterprise[6] | Not public | Not public | USD | Custom pricing and credits, contact sales; adds RBAC, SAML/SCIM, audit logs. |
Every fact, row by row
Every feature, limit and term we compared, with the source for each value. Serpier on the left, Gumloop on the right.
| What we compare | Serpier | Gumloop |
|---|---|---|
| What it does | Serpier is an AI-powered SEO and AI visibility platform. It combines SEO intelligence, prompt strategy, performance monitoring, and automated execution in one system, so you can rank on Google and get cited by AI.[1] | The multiplayer AI agent builder: lets anyone at a company build agents with any AI model and any integration, while IT controls access and spend.[2] |
| AI agents | ||
| Does the work or advises | Does the work: orders placements and writes changes and new pages to your site, once you approve[3]Publishing to your own site needs a connected WordPress, Shopify, Magento or Umbraco site. A fix on a published link is an email Navi drafts and Serpier's team sends. | Does the work: agents use connected tools to take actions, for example sending emails, with optional approval[4] |
| Marketing channels covered | SEO, AI visibility, placements on other websites, and fixes and pages on your own website[5]Suggestions come from your website, SEO Performance, AI Visibility and the Publication Tracker. | Pricing page lists use cases: Ad Campaign Management, Content Creation, SEO Automation, Lead Generation Agent[6] |
| Approval before it spends or publishes | Yes: anything that spends money or changes something waits for your approval. You can approve one action, approve for the session, or always approve[7] | Approval is configurable per connector; the default is that the agent can use all tools without asking[4] |
| Integrations | More than 1,500 apps, such as Google Analytics, Search Console, Shopify, WordPress, HubSpot and Google Ads[8] | 400+ connectors[9] |
| MCP server | Yes, on every plan[10]Claude and ChatGPT connect on any plan. Other clients, such as Cursor, VS Code and Claude Code, need an access token, which requires Enterprise. | Gumloop exposes a remote MCP server that lets any compatible AI client manage agents, sessions and skills; agents can use custom MCP servers[11] |
| How it charges | Monthly plans with Navi credits included; extra credits can be bought[12] | Plans with monthly credits; a run uses credits for model tokens, compute and tool calls, plus an 8% orchestration fee on those[13] |
| Credits or tasks included | ||
| Users | Unlimited[15]On every plan. | |
| Free plan or trial |
| |
| Other features | ||
| SEO performance tracking | Yes[17]Included on Starter, Growth and Enterprise. SEO Performance tracks rankings in Google, Yahoo or Baidu, on desktop and mobile, daily, weekly or monthly. With Search Console connected it also flags keywords losing clicks, low click-through rates and pages competing for the same query. | Not stated[6] |
| Checks links after they go live | Yes[18]The Publication Tracker also covers links you placed elsewhere. Up to 10 publications on Light, 500 on Starter, 2,000 on Growth and a custom number on Enterprise. | Not stated[9] |
| Order placements on other websites | Yes[19]Choose sites in the Serpier Marketplace and pay by card or invoice, on every plan including the free Light plan. | Not stated[9] |
| Suggested next steps | Yes[20]Examples: order a placement for a keyword just off page one, fix robots.txt, llms.txt, the sitemap or meta tags, repair a dropped link, or write a page where competitors outrank you. | Not stated[9] |
| Task board and AI agent | Yes[21]Navi can quote an order, draft a change to your site, draft an email to a publisher about a link fix, or research. Nothing is bought or changed on your site until you approve. | Not stated[9] |
| Scheduled automations | Yes[22]Schedules: every hour, day, week or month, or a custom cron. | Scheduled triggers run on a recurring or one-time basis; app triggers fire when something happens in an external service[23] |
| Data, contracts and switching | ||
| Data hosting and DPA | Hosted in the EU[24]Serpier says all data is processed and stored on European infrastructure. It does not state whether customers can sign a data processing agreement. | Not stated[9] |
| Cancellation terms | Cancel any time; the plan stays active until the end of the current period[12] | Cancelling is never immediate: access continues until the end of the current billing period or trial[25] |
| EU invoicing and VAT | EUR, prices exclude VAT[26]Your account currency can be DKK, EUR, USD or GBP. | Download a PDF invoice for each past payment, including billing period and tax details[27] |
| Company | ||
| Headquarters | Denmark[28]Headquarters in Aarhus. The company is Serpier ApS. | Not stated[9] |
| Founded | 2024[28] | Not stated[9] |
How to switch from Gumloop to Serpier
- Plan the switch around your Gumloop billing date. Gumloop states: Cancelling is never immediate: access continues until the end of the current billing period or trial.
- Write down the Gumloop agents and workflows you built for SEO or content, so you can hand the same jobs to Navi.
- Start on Serpier Light, a free plan, without AI visibility tracking, or try Serpier Starter with a 7-day free trial, card required. Connect your website and tools: Serpier connects to more than 1,500 apps, such as Google Analytics, Search Console, Shopify, WordPress, HubSpot and Google Ads.
- Run both for a few weeks. Keep Gumloop for agents outside search if you need them, and compare what each does for your rankings and AI visibility.
Questions and answers
Does Gumloop have a free trial?
Gumloop states: 14-day free trial of Pro; card required; one-time per customer; rolls into paid Pro unless cancelled. Serpier Light is a free plan, without AI visibility tracking, and Serpier Starter has a 7-day free trial, card required.
Do Gumloop agents ask before they act?
Gumloop states: Approval is configurable per connector; the default is that the agent can use all tools without asking. Serpier states: anything that spends money or changes something waits for your approval. You can approve one action, approve for the session, or always approve.
Does Gumloop have an MCP server?
Yes. Gumloop exposes a remote MCP server that lets any compatible AI client manage agents, sessions and skills; agents can use custom MCP servers. Serpier states: Yes, on every plan.
Where do the facts on this page come from?
Every fact about Gumloop comes from Gumloop's own website. Every fact about Serpier comes from Serpier's own website. Review sites and articles about either company are not used. The facts were last checked on 29 October 2026, and each one links to its source at the end of the page.
What else does Serpier do?
Serpier is one platform for AI visibility, SEO and link building. Besides what this page compares, it includes AI visibility tracking, SEO performance, connections and MCP, automations, placements on real media, link monitoring, publishing to your own site and suggestions and tasks with Navi. See how often AI assistants such as ChatGPT, Gemini and Perplexity mention your brand, with share of voice, rank, sentiment and the sources they cite, next to the competitors you name. Track where your site ranks in search, find keywords close to page one, and see referring domains and page speed. With Search Console connected, Serpier also flags keywords losing clicks and pages competing for the same query. Connect Search Console, Analytics, Shopify and other tools, and use Serpier from your own AI tools through MCP. Have Navi run a prompt on a schedule, such as a weekly summary of your SEO performance and AI visibility. Order articles and links on other companies' websites in the Serpier Marketplace, including AI Publications: articles for brand mentions that AI assistants pick up. The Publication Tracker checks that every link you bought or added stays live, indexed and as ordered, and spots edits to the article before they cost you the link. Connect WordPress, Shopify, Magento or Umbraco, and Navi publishes fixes and new pages after you approve them. Navi, Serpier's AI agent, suggests next steps for your site, links, rankings and AI visibility. Hand a task to Navi and it quotes the order, drafts the change to your site or drafts an email to the publisher, and waits for your approval.
Sources and method
Sources (33)
- 1.
- 2.
- 3.
- 4.
Gumloop: docs.gumloop.com/core-concepts/human_in_the_loop.md
Shows: does the work or advises; approval before it spends or publishes.
Checked on 29 October 2026.
- 5.
- 6.
Gumloop: gumloop.com/pricing
Shows: marketing channels covered; credits or tasks included (Pro); users (Pro and Enterprise); the price of Pro.
Does not state: SEO performance tracking.
Does not publish: the price of Enterprise.
Checked on 29 October 2026.
- 7.
Serpier: docs.serpier.com/navi
Shows: approval before it spends or publishes.
Checked on 29 October 2026.
- 8.
- 9.
Gumloop: gumloop.com
Shows: integrations.
Does not state: checks links after they go live; order placements on other websites; suggested next steps; task board and AI agent; data hosting and DPA; headquarters; founded.
Checked on 29 October 2026.
- 10.
- 11.
- 12.
Serpier: docs.serpier.com/billing
Shows: how it charges; cancellation terms.
Checked on 29 October 2026.
- 13.
Gumloop: docs.gumloop.com/core-concepts/credits.md
Shows: how it charges; credits or tasks included (Enterprise); free plan or trial (Pro).
Checked on 29 October 2026.
- 14.
Serpier: serpier.com/pricing
Shows: credits or tasks included (Light, Starter, Growth and Enterprise).
Checked on 29 October 2026.
- 15.
Serpier: serpier.com/pricing
Shows: users; free plan or trial (Light); the prices of Light, Starter and Growth; AI assistants tracked (Light, Starter, Growth and Enterprise).
Does not publish: the price of Enterprise.
Checked on 27 October 2026. Archived copy
- 16.
Serpier: serpier.com/lp/ai-visibility-check
Shows: free plan or trial (Starter).
Checked on 27 October 2026. Archived copy
- 17.
Serpier: docs.serpier.com/seo-performance
Shows: SEO performance tracking.
Checked on 28 October 2026. Archived copy
- 18.
Serpier: docs.serpier.com/publication-tracker
Shows: checks links after they go live.
Checked on 28 October 2026. Archived copy
- 19.
Serpier: docs.serpier.com/marketplace
Shows: order placements on other websites.
Checked on 28 October 2026. Archived copy
- 20.
- 21.
- 22.
- 23.
Gumloop: docs.gumloop.com/core-concepts/agent_triggers.md
Shows: scheduled automations.
Checked on 29 October 2026.
- 24.
- 25.
Gumloop: docs.gumloop.com/help/account-billing/cancel-plan-or-trial.md
Shows: cancellation terms.
Checked on 29 October 2026.
- 26.
Serpier: serpier.com/terms-conditions
Shows: EU invoicing and VAT.
Checked on 27 October 2026. Archived copy
- 27.
Gumloop: docs.gumloop.com/core-concepts/subscription_management.md
Shows: EU invoicing and VAT.
Checked on 29 October 2026.
- 28.
Serpier: serpier.com/ai-instructions
Shows: headquarters; founded.
Checked on 27 October 2026. Archived copy
- 29.
Serpier: docs.serpier.com/ai-visibility
Shows: what it measures.
Checked on 27 October 2026. Archived copy
- 30.
Serpier: serpier.com/ai-visibility
Shows: competitor benchmarks.
Checked on 27 October 2026. Archived copy
- 31.
- 32.
Serpier: docs.serpier.com/marketplace
Shows: placements sold for AI visibility.
Checked on 27 October 2026. Archived copy
- 33.
Serpier: docs.serpier.com/suggestions
Shows: publishes to your own website.
Checked on 27 October 2026.
Method and what each row means
We read each company's own website: its pricing page, docs, help center, terms and announcements. Review sites, directories and articles about a company are never a source. Every value links to its source, with the date we checked it. Serpier's facts follow the same rule and come from Serpier's own website.
Prices are per month and exclude VAT, in the currency the company publishes. A price in another currency is also shown in EUR, at the ECB reference rate of 26 October 2026. Some companies show other prices or currencies depending on where the visitor is, so the page says which visitor the prices were shown to.
Each value in the table is one of these, or the number or words the company uses:
- Yes:
- the company's own pages say the product has it.
- No:
- the company's own pages say it is not offered, or a complete plan table leaves it out.
- Partly:
- offered with a limit, written next to the value.
- Not stated:
- we could not find it on the company's own pages. It does not mean No.
- Not public:
- the company does not publish it, for example a price behind Contact sales.
What each row means
- What it does:
- What the product does in one sentence, based on the company's own website.
- Does the work or advises:
- Whether the AI carries out the work itself, such as publishing, sending, ordering or changing settings, or only drafts, analyses and advises for a person to act on.
- Marketing channels covered:
- The marketing channels the vendor says its AI works on, such as SEO, AI visibility, content for your website, social media, email, paid ads or placements on other websites.
- Approval before it spends or publishes:
- Whether the AI waits for a person to approve before it spends money, publishes, sends or changes something, as the vendor describes it.
- Integrations:
- The tools the AI can read from or act in, as the vendor names them, such as Google Analytics, a CRM, an ad account, a CMS or Slack.
- MCP server:
- Whether there is an MCP server, which lets AI assistants such as Claude or ChatGPT read from or act in the product, and on which plan.
- How it charges:
- What the price is based on: users (seats), credits, tasks or runs, a flat subscription, or a mix.
- Credits or tasks included:
- How much AI work a plan includes, counted the way the vendor counts it, such as credits, tasks or runs a month.
- Users:
- How many people can log in on a plan.
- Free plan or trial:
- Whether there is a free plan or a trial, what it covers, how long it lasts and whether it needs a card.
- SEO performance tracking:
- Whether the product tracks your own website in search: rankings, clicks, or keywords close to page one.
- Checks links after they go live:
- Whether the product checks links or articles you placed on other websites after they go live: still online, indexed and unchanged.
- Order placements on other websites:
- Whether you can order an article, mention or link on another company's website from inside the product.
- Suggested next steps:
- Whether the product suggests what to do next for your site, rankings, links or AI visibility.
- Task board and AI agent:
- Whether you can track the work in the product and hand tasks to an AI agent that does them, with your approval.
- Scheduled automations:
- Whether the product can run a task or report on a schedule you set, such as a weekly summary.
- Data hosting and DPA:
- Where the data is hosted, such as the EU or the US, and whether a data processing agreement is offered.
- Cancellation terms:
- How and when you can cancel, how much notice you must give, and whether a yearly plan can end early.
- EU invoicing and VAT:
- How the company invoices a business in the EU: the currency, and whether VAT is charged or handled by reverse charge with a valid VAT number.
- Headquarters:
- The country of the company's headquarters, as its own website states it.
- Founded:
- The year the company was founded, as its own website states it.
Report an error
If a fact is wrong or out of date, write to hello@serpier.com with the page and the source. We check every report against the company's own website.
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