Linkuma alternative: Serpier and Linkuma compared
Serpier makes this page. Every fact about Linkuma comes from Linkuma's own website, and the facts on this page were last checked on . Sources are listed at the end.
Serpier and Linkuma both sell placements on other companies' websites. Linkuma sells links in fixed tiers, each at one price per link, and a Marketplace formula where the price depends on the site. Serpier sells placements from a marketplace where you pick the site, and adds plans that track how AI assistants mention your brand.
Pick Serpier if you want to track AI visibility in the same account as your placements. Stay with Linkuma if you want fixed prices per link, a stated delivery time and no minimum order.
As of 28 October 2026, Linkuma Starter costs €7 (€7) per link and Linkuma Boost costs €30 per link, excluding VAT. Serpier charges per placement on any plan, including the free Serpier Light plan. Serpier Starter, an optional monthly plan that adds AI visibility tracking, costs €199 a month billed monthly. These prices are for different things, so they are not a like-for-like comparison.
Where Serpier is better
Buying a link is one step. Serpier also suggests which step to take next, and does it once you approve.
- Navi, Serpier's AI agent, reads your website, SEO performance, AI visibility and link monitoring, and suggests what to do next, each with why it is there: for example ordering a placement from a shortlist of publishers to work on a keyword sitting just off page one, or fixing robots.txt, llms.txt, the sitemap or meta tags.
- You click Hand over to Navi or I'll do it myself.
- Navi does the work, and you approve before anything is bought or changed. As your rankings, AI visibility and links change, new suggestions keep coming.
Linkuma does not state whether it suggests next steps or whether it has a task board with an AI agent that can take tasks.
- Serpier tracks AI visibility and sells placements in one account. Serpier states that AI visibility measurement is yes, on starter, growth and enterprise. Linkuma does not state whether it measures AI visibility. Linkuma sells a Citation LLM offer for AI placements, and Serpier sells AI Publication: AI Publication: an article with no links or only nofollow links, for brand mentions that AI assistants pick up.
- Serpier states yes to ordering through its MCP server. Linkuma does not state whether you can order from an AI assistant through MCP. Linkuma does not state whether you can order by API.
- Serpier's marketplace lets you choose the site and shows its metrics: Price, Domain Rating (DR), organic traffic, referring domains, relevance score, country, content language and category. Linkuma's Marketplace formula also lets you choose a specific site, and Linkuma shows Haloscan traffic data in its catalogue. Linkuma does not state prices visible without an account, while a free Serpier account shows every price.
- Serpier states checks after publishing as "Yes" and tracks publications in its Publication Tracker. Linkuma states its checks as: partly: one indexation check (site: command) within 21 days under the index-or-replace offer; ongoing monitoring of live/unchanged links not stated.
- Serpier also tracks your site's SEO performance and runs scheduled automations, such as a weekly summary. Linkuma does not state whether it tracks SEO performance or whether it runs scheduled automations.
Where Linkuma is better
- Linkuma sells links at fixed prices: Linkuma Starter costs €7 per link, Linkuma costs €10 and Linkuma Boost costs €30, all excluding VAT. Serpier lists a different kind of price: UK media from €13, and half cost under €400.
- Linkuma states a delivery time: backlink orders delivered in 2 working days on average. Serpier does not state a time to publish.
- Linkuma states no minimum order. Serpier does not state a minimum order.
- Linkuma states its catalog as more than 17,000 exclusive sites across 12 themes, and Serpier states 200,000 media agreements. These count different things, sites and media agreements, so they do not show which catalog is bigger. Linkuma also offers extra writing at a stated fee: "Improved writing EUR 5 per article with a detailed brief; YourTextGuru option EUR 10 per article". Serpier states that writing is included in publications.
What else you get with Serpier
Serpier is one platform for AI visibility, SEO and link building. Besides what this page compares with Linkuma, it includes:
AI visibility tracking
See how often AI assistants such as ChatGPT, Gemini and Perplexity mention your brand, with share of voice, rank, sentiment and the sources they cite, next to the competitors you name.[15][10][25]
SEO performance
Track where your site ranks in search, find keywords close to page one, and see referring domains and page speed. With Search Console connected, Serpier also flags keywords losing clicks and pages competing for the same query.[19]
Suggestions and tasks with Navi
Navi, Serpier's AI agent, suggests next steps for your site, links, rankings and AI visibility. Hand a task to Navi and it quotes the order, drafts the change to your site or drafts an email to the publisher, and waits for your approval.[21][22]
Automations
Have Navi run a prompt on a schedule, such as a weekly summary of your SEO performance and AI visibility.[23]
Link monitoring
The Publication Tracker checks that every link you bought or added stays live, indexed and as ordered, and spots edits to the article before they cost you the link.[26]
Publishing to your own site
Connect WordPress, Shopify, Magento or Umbraco, and Navi publishes fixes and new pages after you approve them.[27]
Connections and MCP
Connect Search Console, Analytics, Shopify and other tools, and use Serpier from your own AI tools through MCP.[28][29]
Placements on real media
Order articles and links on other companies' websites in the Serpier Marketplace, including AI Publications: articles for brand mentions that AI assistants pick up.[30][14]
See Serpier with your own brand
Linkuma pricing and Serpier pricing
As of 28 October 2026, Linkuma Starter costs €7 per link, Linkuma costs €10 per link and Linkuma Boost costs €30 per link, all excluding VAT. Linkuma states no price for its Marketplace formula. Serpier charges per placement on any plan, including the free Serpier Light plan. The optional Serpier Starter plan, which adds AI visibility tracking, costs €199 a month billed monthly, and Serpier lists UK media from €13, and half cost under €400.
Serpier
€0 a month
Order placements on the free Serpier Light plan. You pay for each placement you order, and no subscription is needed.[10]
Monthly plans are optional and add tracking on top: Serpier Starter (€199 a month) adds SEO and AI visibility monitoring and watches up to 500 publications, and Serpier Growth (€599 a month) covers more projects, prompts and publications.[10][10] See all plans
Linkuma
| Plan | Price | Currency | Includes |
|---|---|---|---|
| Starter[4] | €7 | EUR | One backlink article, 500 words minimum |
| Linkuma[4] | €10 | EUR | One backlink article, 600 words minimum; site metrics visible and writer brief from this tier |
| Boost[4] | €30 | EUR | One backlink article on premium sites, 700 words minimum |
| Marketplace[4] | Not stated | EUR | Choose a specific site; 800 words minimum |
Every fact, row by row
Every feature, limit and term we compared, with the source for each value. Serpier on the left, Linkuma on the right.
| What we compare | Serpier | Linkuma |
|---|---|---|
| What it does | Serpier is an AI-powered SEO and AI visibility platform. It combines SEO intelligence, prompt strategy, performance monitoring, and automated execution in one system, so you can rank on Google and get cited by AI.[1] | Link building (netlinking) platform: buy backlinks pay-per-link on thematic sites, with free SEO support.[2] |
| Link building | ||
| How you buy | Mix: a self-serve marketplace and link plans quoted by sales[3]Navi, the AI agent, can also search the marketplace and order. Third-party publishers publish the placements. | Pay-per-link model from 7 EUR excl. VAT with four formulas[4] |
| Publishers | 200,000 media agreements[5]Across every category and country, with filters for country, content language and category. | More than 17,000 exclusive sites across 12 themes[4] |
| Prices visible without an account | No, a free account shows every price[6]Prices are shown per project, because some sites charge more for certain industries. | Not stated[2] |
| How the vendor charges | Price per placement, plus monthly plans[7]Serpier pays each publisher a separately agreed price and does not publish its markup. Ordering is also possible on the free Light plan. | Fixed price per link by tier; commission or markup on publisher price not stated[8] |
| Published prices | UK media from €13, and half cost under €400[6]Prices differ by market and by your project's industry. | |
| Minimum order | Not stated[9] | No minimum order[2] |
| Article writing | Included in publications[10]In the cart you choose whether Serpier writes the article or you supply it. Each writing product shows its fee, or Free, before you order. | Improved writing EUR 5 per article with a detailed brief; YourTextGuru option EUR 10 per article[11] |
| Time to publish | Not stated[12] | Backlink orders delivered in 2 working days on average[11] |
| Link guarantee | Homepage placements last 12 months[7]For article placements, Serpier does not state a guarantee period or a replacement if a link disappears. | The limit of this offer is one (1) replacement[8] |
| Checks after publishing | Yes[13]The Publication Tracker checks that each link stays live, indexed and as ordered, and that the article is unchanged. Live pages every 30 days, offline pages every 7 days. Up to 10 publications on Light, 500 on Starter, 2,000 on Growth and a custom number on Enterprise. | Partly: one indexation check (site: command) within 21 days under the index-or-replace offer; ongoing monitoring of live/unchanged links not stated[8] |
| Publisher metrics shown | Price, Domain Rating (DR), organic traffic, referring domains, relevance score, country, content language and category[14] | Haloscan traffic data visible directly in the Marketplace catalogue[11] |
| Measures AI visibility | Yes, on Starter, Growth and Enterprise[15]Light has no AI visibility tracking. | Not stated[16] |
| Placements sold for AI visibility | AI Publication: an article with no links or only nofollow links, for brand mentions that AI assistants pick up[14]Writing options for it include Brand mention, PR Post and Co-citation. | Citation LLM offer[11] |
| Order by API | Partly[17]On Enterprise you can search the Marketplace through the API. The API reference lists no endpoint for placing orders. | Not stated[11] |
| Order from an AI assistant (MCP) | Yes[18]The MCP server can search the Marketplace, change the cart, place an order and read the Publication Tracker. Claude connects on any plan. ChatGPT cannot place orders, and other clients need Enterprise. | Not stated[11] |
| Refunds | No refunds unless agreed. If a publisher fails to deliver, Serpier may give an account credit.[3]A placement that a publisher declines is refunded, with suggested replacement sites. Subscription payments are non-refundable. | Not refundable for any reason[8] |
| Other features | ||
| SEO performance tracking | Yes[19]Included on Starter, Growth and Enterprise. SEO Performance tracks rankings in Google, Yahoo or Baidu, on desktop and mobile, daily, weekly or monthly. With Search Console connected it also flags keywords losing clicks, low click-through rates and pages competing for the same query. | Not stated[20] |
| Suggested next steps | Yes[21]Examples: order a placement for a keyword just off page one, fix robots.txt, llms.txt, the sitemap or meta tags, repair a dropped link, or write a page where competitors outrank you. | Not stated[20] |
| Task board and AI agent | Yes[22]Navi can quote an order, draft a change to your site, draft an email to a publisher about a link fix, or research. Nothing is bought or changed on your site until you approve. | Not stated[20] |
| Scheduled automations | Yes[23]Schedules: every hour, day, week or month, or a custom cron. | Not stated[20] |
| Data, contracts and switching | ||
| EU invoicing and VAT | EUR, prices exclude VAT[3]Your account currency can be DKK, EUR, USD or GBP. | Prices are expressed in euros excluding VAT (HT)[8] |
| Company | ||
| Headquarters | Denmark[24]Headquarters in Aarhus. The company is Serpier ApS. | France (Poisy)[2] |
| Founded | 2024[24] | Not stated[16] |
How to switch from Linkuma to Serpier
- List the links you bought at Linkuma, the sites they sit on and the date of each order. Keep the list for your records.
- Open a free Serpier account. Serpier Light is free, and a free account shows every marketplace price. To track AI visibility as well, start Serpier Starter, which has a 7-day free trial, card required.
- Look through the Serpier marketplace, which shows Price, Domain Rating (DR), organic traffic, referring domains, relevance score, country, content language and category for each site, and choose your placements.
- Use up what you ordered at Linkuma before you leave. Linkuma states its orders are not refundable for any reason.
Questions and answers
Does Linkuma have a free plan or a minimum order?
Linkuma states no minimum order. Serpier Light is a free plan that lets you order media publications, and Serpier Starter has a 7-day free trial, card required.
How do Linkuma prices work?
Linkuma states fixed price per link by tier; commission or markup on publisher price not stated. Linkuma states: "Prices are expressed in euros excluding VAT (HT)". Serpier charges price per placement, plus monthly plans, and Serpier states: "EUR, prices exclude VAT".
Does Linkuma guarantee a link or refund an order?
Linkuma states about its guarantee: "The limit of this offer is one (1) replacement". Linkuma states its orders are not refundable for any reason. Serpier states that homepage placements last 12 months. On refunds, Serpier states: "No refunds unless agreed. If a publisher fails to deliver, Serpier may give an account credit."
Where do the facts on this page come from?
Every fact about Linkuma comes from Linkuma's own website and blog. Every fact about Serpier comes from Serpier's own website. Review sites are not used. The facts on this page were last checked on 28 October 2026, and each one links to its source at the end of the page.
What else does Serpier do?
Serpier is one platform for AI visibility, SEO and link building. Besides what this page compares, it includes AI visibility tracking, SEO performance, suggestions and tasks with Navi, automations, link monitoring, publishing to your own site, connections and MCP and placements on real media. See how often AI assistants such as ChatGPT, Gemini and Perplexity mention your brand, with share of voice, rank, sentiment and the sources they cite, next to the competitors you name. Track where your site ranks in search, find keywords close to page one, and see referring domains and page speed. With Search Console connected, Serpier also flags keywords losing clicks and pages competing for the same query. Navi, Serpier's AI agent, suggests next steps for your site, links, rankings and AI visibility. Hand a task to Navi and it quotes the order, drafts the change to your site or drafts an email to the publisher, and waits for your approval. Have Navi run a prompt on a schedule, such as a weekly summary of your SEO performance and AI visibility. The Publication Tracker checks that every link you bought or added stays live, indexed and as ordered, and spots edits to the article before they cost you the link. Connect WordPress, Shopify, Magento or Umbraco, and Navi publishes fixes and new pages after you approve them. Connect Search Console, Analytics, Shopify and other tools, and use Serpier from your own AI tools through MCP. Order articles and links on other companies' websites in the Serpier Marketplace, including AI Publications: articles for brand mentions that AI assistants pick up.
Sources and method
Sources (30)
- 1.
- 2.
Linkuma: linkuma.com/en
Shows: what it does; minimum order; headquarters.
Does not state: prices visible without an account.
Checked on 27 October 2026. Archived copy
- 3.
Serpier: serpier.com/terms-conditions
Shows: how you buy; refunds; EU invoicing and VAT.
Checked on 27 October 2026. Archived copy
- 4.
Linkuma: blog.linkuma.com/meilleures-plateformes-de-netlinking
Shows: how you buy; publishers; published prices (Starter, Linkuma and Boost); the prices of Starter, Linkuma and Boost.
Does not state: the price of Marketplace.
Checked on 27 October 2026.
- 5.
- 6.
Serpier: serpier.com/lp/link-building
Shows: prices visible without an account; published prices; placement prices; prices shown.
Checked on 27 October 2026. Archived copy
- 7.
Serpier: docs.serpier.com/publisher-deals
Shows: how the vendor charges; link guarantee.
Checked on 27 October 2026. Archived copy
- 8.
Linkuma: linkuma.com/cgv
Shows: how the vendor charges; link guarantee; checks after publishing; refunds; EU invoicing and VAT.
Checked on 27 October 2026. Archived copy
- 9.
Serpier: docs.serpier.com/cart
Does not state: minimum order.
Checked on 27 October 2026. Archived copy
- 10.
Serpier: serpier.com/pricing
Shows: article writing; the prices of Light, Starter and Growth; AI assistants tracked (Light, Starter, Growth and Enterprise).
Does not publish: the price of Enterprise.
Checked on 27 October 2026. Archived copy
- 11.
Linkuma: changelog.linkuma.com
Shows: article writing; time to publish; publisher metrics shown; placements sold for AI visibility.
Does not state: order by API; order from an AI assistant (MCP).
Checked on 27 October 2026.
- 12.
Serpier: docs.serpier.com/orders
Does not state: time to publish.
Checked on 27 October 2026. Archived copy
- 13.
Serpier: docs.serpier.com/publication-tracker
Shows: checks after publishing.
Checked on 27 October 2026. Archived copy
- 14.
Serpier: docs.serpier.com/marketplace
Shows: publisher metrics shown; placements sold for AI visibility.
Checked on 27 October 2026. Archived copy
- 15.
Serpier: docs.serpier.com/ai-visibility
Shows: measures AI visibility; what it measures.
Checked on 27 October 2026. Archived copy
- 16.
- 17.
- 18.
Serpier: docs.serpier.com/mcp
Shows: order from an AI assistant (MCP).
Checked on 27 October 2026. Archived copy
- 19.
Serpier: docs.serpier.com/seo-performance
Shows: SEO performance tracking.
Checked on 28 October 2026. Archived copy
- 20.
Linkuma: linkuma.com
Does not state: SEO performance tracking; suggested next steps; task board and AI agent; scheduled automations.
Checked on 28 October 2026.
- 21.
- 22.
- 23.
- 24.
Serpier: serpier.com/ai-instructions
Shows: headquarters; founded.
Checked on 27 October 2026. Archived copy
- 25.
Serpier: serpier.com/ai-visibility
Shows: competitor benchmarks.
Checked on 27 October 2026. Archived copy
- 26.
Serpier: docs.serpier.com/publication-tracker
Shows: checks links after they go live.
Checked on 28 October 2026. Archived copy
- 27.
Serpier: docs.serpier.com/suggestions
Shows: publishes to your own website.
Checked on 27 October 2026.
- 28.
- 29.
- 30.
Serpier: docs.serpier.com/marketplace
Shows: order placements on other websites.
Checked on 28 October 2026. Archived copy
Method and what each row means
We read each company's own website: its pricing page, docs, help center, terms and announcements. Review sites, directories and articles about a company are never a source. Every value links to its source, with the date we checked it. Serpier's facts follow the same rule and come from Serpier's own website.
Plans sold by the month show a price a month. A price for something bought by the item or once shows its unit, for example per article or one-off, and is never turned into a monthly price. A price with no unit is one where the company's own pages do not say what it is for. Prices exclude VAT, in the currency the company publishes. A price in another currency is also shown in EUR, at the ECB reference rate of 26 October 2026. Some companies show other prices or currencies depending on where the visitor is, so the page says which visitor the prices were shown to.
Each value in the table is one of these, or the number or words the company uses:
- Yes:
- the company's own pages say the product has it.
- No:
- the company's own pages say it is not offered, or a complete plan table leaves it out.
- Partly:
- offered with a limit, written next to the value.
- Not stated:
- we could not find it on the company's own pages. It does not mean No.
- Not public:
- the company does not publish it, for example a price behind Contact sales.
What each row means
- What it does:
- What the product does in one sentence, based on the company's own website.
- How you buy:
- Whether it is a self-serve marketplace, a managed service, a digital PR agency or a mix.
- Publishers:
- How many publishers or sites the vendor says it offers, with its main markets and languages.
- Prices visible without an account:
- Whether you can see what each publisher costs before you sign up.
- How the vendor charges:
- How the vendor says it earns money: a markup or commission on the publisher's price, a subscription or a fixed price per link.
- Published prices:
- Prices the vendor publishes, for example a price per link at a given domain rating, with the plan or tier.
- Minimum order:
- The smallest deposit or order the vendor accepts.
- Article writing:
- Whether writing the article is included, costs extra and how much, or is left to you.
- Time to publish:
- How long the vendor says it takes to publish.
- Link guarantee:
- How long a link is guaranteed and what happens if it disappears, such as a replacement or a refund.
- Checks after publishing:
- Whether the vendor checks after publishing that a link stays live, indexed and unchanged.
- Publisher metrics shown:
- Which publisher metrics you see before you buy, such as Domain Rating, Domain Authority or traffic.
- Measures AI visibility:
- Whether the product measures how often AI answers mention your brand.
- Placements sold for AI visibility:
- A product the vendor sells for visibility in AI answers, named the way the vendor names it.
- Order by API:
- Whether you can order through an API.
- Order from an AI assistant (MCP):
- Whether you can order from an AI assistant such as Claude or ChatGPT through an MCP server.
- Refunds:
- The vendor's refund policy in one line.
- SEO performance tracking:
- Whether the product tracks your own website in search: rankings, clicks, or keywords close to page one.
- Suggested next steps:
- Whether the product suggests what to do next for your site, rankings, links or AI visibility.
- Task board and AI agent:
- Whether you can track the work in the product and hand tasks to an AI agent that does them, with your approval.
- Scheduled automations:
- Whether the product can run a task or report on a schedule you set, such as a weekly summary.
- EU invoicing and VAT:
- How the company invoices a business in the EU: the currency, and whether VAT is charged or handled by reverse charge with a valid VAT number.
- Headquarters:
- The country of the company's headquarters, as its own website states it.
- Founded:
- The year the company was founded, as its own website states it.
Report an error
If a fact is wrong or out of date, write to hello@serpier.com with the page and the source. We check every report against the company's own website.
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