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Serpier

Morningscore alternative: Serpier and Morningscore compared

Serpier makes this page. Every fact about Morningscore comes from Morningscore's own website, and the facts on this page were last checked on . Sources are listed at the end.

Morningscore is an SEO tool that also tracks ChatGPT prompts and Google AI Overviews. Serpier tracks how AI assistants mention your brand and also sells placements on other companies' websites, so you can track AI visibility and order media publications in one account.

Pick Serpier if you want AI visibility tracking and placements on other websites in one account. Stay with Morningscore if you want keyword research, rank tracking and site audits in one SEO tool, or a lower monthly price for a small number of prompts.

As of 29 October 2026, Morningscore Lite costs $69 a month and Morningscore Business costs $99 a month. Serpier Starter costs €199 a month billed monthly or €169 a month billed yearly.

Get startedBook a demo

Where Serpier is better

SEO data shows what is happening. Serpier also turns it into suggested next steps, and does them once you approve.

  1. Navi, Serpier's AI agent, reads your website, SEO performance, AI visibility and link monitoring, and suggests what to do next, each with why it is there: for example ordering a placement from a shortlist of publishers to work on a keyword sitting just off page one, or fixing robots.txt, llms.txt, the sitemap or meta tags.
  2. You click Hand over to Navi or I'll do it myself.
  3. Navi does the work, and you approve before anything is bought or changed. As your rankings, AI visibility and links change, new suggestions keep coming.

Morningscore's own pages describe part of this; see Task board and AI agent in the table, with its source.

  • Serpier sells placements on other companies' websites. Serpier's Marketplace offers 200,000 media agreements, and you can order on every Serpier plan, including free Serpier Light. Morningscore does not state whether you can order publications in the product.
  • Serpier states what its AI reports show: Visibility score, share of voice, rank, sentiment and cited sources. Morningscore does not state what it measures.
  • Serpier states where its data is kept: hosted in the eu. Morningscore does not state data hosting and DPA. Serpier tracks unlimited countries, all languages. Morningscore does not state countries and languages.

Where Morningscore is better

  • Morningscore is a full SEO tool. Morningscore states rank tracking as: yes, daily tracked keywords: lite 100, business 500, pro 2,000, premium 5,000. Morningscore offers keyword research and site health scans on every plan. Serpier's keyword and rank tracking comes with Serpier Starter, Serpier Growth and Serpier Enterprise.
  • Morningscore Lite costs $69 a month (€61.67) and tracks 10 ChatGPT prompts. Morningscore Business costs $99 a month (€88.49) for 100 prompts. Serpier Starter tracks up to 100 prompts and costs €199 a month. Morningscore and Serpier count prompts and assistants differently, so compare what each plan tracks.
  • Morningscore states: "No free plan stated; 14-day free trial, no credit card required". Serpier Light is free but has no AI visibility tracking, and Serpier Starter has a 7-day free trial, card required.
  • Morningscore states its export as: CSV export; AI Overviews data exportable to CSV from the rank tracker. Serpier states data export as partly, in the format CSV.

What else you get with Serpier

Serpier is one platform for AI visibility, SEO and link building. Besides what this page compares with Morningscore, it includes:

  • Placements on real media

    Order articles and links on other companies' websites in the Serpier Marketplace, including AI Publications: articles for brand mentions that AI assistants pick up.[28][10]

  • Link monitoring

    The Publication Tracker checks that every link you bought or added stays live, indexed and as ordered, and spots edits to the article before they cost you the link.[17]

  • AI visibility tracking

    See how often AI assistants such as ChatGPT, Gemini and Perplexity mention your brand, with share of voice, rank, sentiment and the sources they cite, next to the competitors you name.[8][3][9]

  • Suggestions and tasks with Navi

    Navi, Serpier's AI agent, suggests next steps for your site, links, rankings and AI visibility. Hand a task to Navi and it quotes the order, drafts the change to your site or drafts an email to the publisher, and waits for your approval.[29][19]

  • Automations

    Have Navi run a prompt on a schedule, such as a weekly summary of your SEO performance and AI visibility.[21]

  • Publishing to your own site

    Connect WordPress, Shopify, Magento or Umbraco, and Navi publishes fixes and new pages after you approve them.[11]

  • Connections and MCP

    Connect Search Console, Analytics, Shopify and other tools, and use Serpier from your own AI tools through MCP.[12][14]

  • SEO performance

    Track where your site ranks in search, find keywords close to page one, and see referring domains and page speed. With Search Console connected, Serpier also flags keywords losing clicks and pages competing for the same query.[30]

See Serpier with your own brand

Serpier Light is free. AI visibility tracking starts on Serpier Starter.

Get startedBook a demo

Morningscore pricing and Serpier pricing

As of 29 October 2026, Morningscore Lite costs $69 a month, Morningscore Business $99, Morningscore Pro $159 and Morningscore Premium $299. Morningscore does not state a yearly price per month. Serpier Starter costs €199 a month billed monthly, and Serpier Growth costs €599 a month.

Serpier

Light

€0/ month
Start for free
  • Chat with Navi
  • Order media publications
  • Tool integrations + MCP
  • Monitor up to 10 publications
25 credits per month

Starter

€199/ month

Billed monthly

Choose Starter
  • Chat with Navi
  • Everything from Light
  • SEO + AI monitoring across 2 projects
  • Track up to 100 prompts
  • Monitor weekly
  • Monitor up to 500 publications
500 credits per month

Growth

Most popular
€599/ month

Billed monthly

Choose Growth
  • Chat with Navi
  • Everything from Starter
  • SEO + AI monitoring across 5 projects
  • Track up to 500 prompts
  • Monitor in a custom interval
  • Monitor up to 2000 publications
2500 credits per month

Enterprise

Custom pricing
Talk to Sales
  • Chat with Navi
  • Custom limits
  • Unlimited tracked prompts
  • API access
  • Tailored onboarding and support
Custom credit limit

Serpier prices as shown to a visitor in Denmark on 27 October 2026.[3]

For AI visibility tracking, the plans to compare are Serpier Starter and Morningscore Lite, the entry paid plans. Price per prompt, below, puts them on the same scale.

Morningscore

Morningscore plans and prices
PlanA month, billed monthlyA month, billed yearlyCurrencyIncludes
Lite[4]$69€61.67Not statedUSD2 users, 3 websites, 100 keywords, 100 AI credits, 10 ChatGPT prompts
Business[4]$99€88.49Not statedUSD4 users, 10 websites, 500 keywords, 1,000 AI credits, 100 ChatGPT prompts
Pro[4]$159€142.12Not statedUSD10 users, 30 websites, 2,000 keywords, 5,000 AI credits, 500 ChatGPT prompts
Premium[4]$299€267.25Not statedUSD20 users, 100 websites, 5,000 keywords, 20,000 AI credits, 2000 ChatGPT prompts

Morningscore prices as shown to a visitor in Denmark on 27 October 2026.

Prices in EUR use the ECB reference rate of 26 October 2026: 1 EUR = 1.1188 USD.

Price per prompt and per 1,000 AI answers

Plans count prompts, AI assistants and runs in different ways. These two units put the entry paid plans on the same scale, in euros.

Serpier

Starter, billed monthly

Per tracked prompt a month
€1.99
Serpier Starter: €199 ÷ 100 prompts = €1.99 per tracked prompt a month.
Per 1,000 AI answers a month
€153.19
Serpier Starter: €199 ÷ (100 prompts × 3 assistants × 4.33 runs a month) × 1,000 = €153.19 per 1,000 AI answers a month.

Source 3

Morningscore

Lite, billed monthly

Per tracked prompt a month
€6.17
Morningscore Lite: €61.67 ÷ 10 prompts = €6.17 per tracked prompt a month.
Per 1,000 AI answers a month
€284.85
Morningscore Lite: €61.67 ÷ (10 prompts × 5 assistants × 4.33 runs a month) × 1,000 = €284.85 per 1,000 AI answers a month.

Morningscore Lite costs $69 a month, which is €61.67 at the ECB reference rate of 26 October 2026 (1 EUR = 1.1188 USD).

Sources 4, 5 and 6

Every fact, row by row

Every feature, limit and term we compared, with the source for each value. Serpier on the left, Morningscore on the right.

Serpier compared with Morningscore
What we compareSerpierMorningscore
What it doesSerpier is an AI-powered SEO and AI visibility platform. It combines SEO intelligence, prompt strategy, performance monitoring, and automated execution in one system, so you can rank on Google and get cited by AI.[1]An all-in-one SEO and GEO tool covering keyword rank tracking, backlinks, site health, ChatGPT prompt tracking and Google AI Overviews tracking.[2]
AI visibility
Prompts tracked
  • Light: Not included[3]Light has no AI visibility tracking.
  • Starter: 100[3]
  • Growth: 500[3]
  • Enterprise: Unlimited[3]
AI assistants tracked
  • Light: Not included[3]
  • Starter: ChatGPT plus 2 of your choice[3]
  • Growth: Up to 6 at once: ChatGPT, Claude, Gemini, Perplexity, Grok, AI Overviews and more[3]
  • Enterprise: Unlimited[3]ChatGPT, Claude, Gemini, Perplexity, Grok, AI Overviews and more.
Sub-processor list names ChatGPT, Perplexity, Gemini, Copilot and Grok as the LLM services prompts are routed to (not advertised as plan features)[5]
How often prompts run
  • Light: Not included[3]
  • Starter: Weekly[3]
  • Growth: Custom frequency[3]Daily, weekly, every two weeks, monthly or on the weekdays you pick.
  • Enterprise: Custom frequency[3]Daily, weekly, every two weeks, monthly or on the weekdays you pick.
Weekly[6]ChatGPT prompt lookups. The page checked no longer states daily updates for Google AI Overviews.
Brands or projects
  • Light: Not included[3]
  • Starter: 2 projects[3]
  • Growth: 5 projects[3]
  • Enterprise: Custom[3]
  • Lite: 3 websites[7]
  • Business: 10 websites[7]
  • Pro: 30 websites[7]
  • Premium: 100 websites[7]
UsersUnlimited[3]On every plan.Users: Lite 2, Business 4, Pro 10, Premium 20[7]
What it measuresVisibility score, share of voice, rank, sentiment and cited sources[8]A higher place in an answer raises the visibility score. Sentiment is grouped by theme, and cited sources show how often AI cites your own domain. On Starter, Growth and Enterprise.Not stated[4]
Competitor benchmarksYes[9]Compare your trend with the brands you add, and pin one to the charts. On Starter, Growth and Enterprise.Yes, competitors can be added and compared on tracked prompts[4]
What it does beyond measuringNavi, an AI agent, suggests what to fix, drafts pages and articles, runs scheduled automations, orders placements and drafts emails to publishers[9]Navi acts only after you approve. Serpier's team sends the emails to publishers. Navi's work uses credits.Not stated[2]
Order publications in the productYes[10]Choose sites in the Marketplace, add them to the cart and pay by card or invoice. Types: SEO Publication (dofollow link), AI Publication (no links or nofollow links) and Homepage. On every plan, including the free Light plan.Not stated[2]
Publishes to your own websiteYes, to a connected WordPress, Shopify, Magento or Umbraco site[11]Navi publishes fixes and pages after you approve them.Yes, publishes articles to WordPress and Shopify via RANK AI plugins[2]
IntegrationsGoogle Search Console, Google Analytics, Shopify, WordPress, WooCommerce, Magento, Umbraco, DynamicWeb, HubSpot, Piwik PRO, Mixpanel, Slack, Google Ads and LinkedIn Ads, plus more than 1,500 other apps[12]Google Search Console; WordPress plugin RANK AI (Shopify app also on homepage)[7]
APIEnterprise only[13]The documented endpoints cover Marketplace search and publisher deals.Not stated[2]
MCP serverYes, on every plan[14]Claude and ChatGPT connect on any plan. Other clients, such as Cursor, VS Code and Claude Code, need an access token, which requires Enterprise.Yes, MCP in all plans[2]
Free plan or trial
  • Light: Free plan, without AI visibility tracking[3]Includes chat with Navi, ordering media publications, tool integrations and MCP, monitoring of up to 10 publications and 25 Navi credits a month.
  • Starter: 7-day free trial, card required[15]After the trial, the price is from €199 a month.
No free plan stated; 14-day free trial, no credit card required[4]
SEO tools
AI visibility moduleAI Visibility, included in Starter, Growth and Enterprise[8]Not sold as an add-on and not on Light. Runs use Navi credits, and scheduled runs pause when credits run out.Not stated[4]
Keyword researchYes, on Starter, Growth and Enterprise[16]Part of SEO Performance: topic ideas, close variants, autocomplete suggestions and questions. Each plan caps the keywords you track, and Serpier does not publish the caps.Yes, keyword research in all plans: Lite 25/mo, Business 200, Pro 500, Premium 2,500[7]
Backlink indexPartly[16]SEO Performance shows the referring domains of your own projects, new against lost. Serpier does not describe a backlink index of its own.Not stated[7]
Site auditPartly[16]Audits the pages you add, on Starter, Growth and Enterprise. Serpier does not describe a full-site crawl.Yes, site health scans in all plans: full page scans per month Lite 5, Business 15, Pro 50, Premium 50[7]
Rank trackingYes, on Starter, Growth and Enterprise[16]Google, Yahoo or Baidu, on desktop and mobile, checked daily, weekly or monthly. Shows SERP features and AI Overviews. Checks use Navi credits.Yes, daily tracked keywords: Lite 100, Business 500, Pro 2,000, Premium 5,000[7]
Other features
Checks links after they go liveYes[17]The Publication Tracker also covers links you placed elsewhere. Up to 10 publications on Light, 500 on Starter, 2,000 on Growth and a custom number on Enterprise.Partly[18]Scans pasted link pages on demand and monitors the backlink profile daily for new and lost links; page does not say it checks anchor text or indexing of the buyer's placements.
Task board and AI agentYes[19]Navi can quote an order, draft a change to your site, draft an email to a publisher about a link fix, or research. Nothing is bought or changed on your site until you approve.Partly[20]Missions is a prioritised SEO task list; no AI agent that takes the tasks from the list was found (the RANK AI CMS plugin applies fixes separately).
Scheduled automationsYes[21]Schedules: every hour, day, week or month, or a custom cron.Yes[22]
Data, contracts and switching
How answers are collectedNot stated[8]Not stated[4]
Countries and languagesUnlimited countries, all languages[3]Countries are not included on Light. Location and language are set per project.Not stated[4]
Data exportPartly[23]Growth and Enterprise can download the Publication Tracker (link monitoring) table as CSV. Serpier does not describe an export of AI visibility or SEO data.CSV export; AI Overviews data exportable to CSV from the rank tracker[24]
Export formatsCSV[23]Only the Publication Tracker table, on Growth and Enterprise.Not stated[24]
Data hosting and DPAHosted in the EU[25]Serpier says all data is processed and stored on European infrastructure. It does not state whether customers can sign a data processing agreement.Not stated[5]
EU invoicing and VATEUR, prices exclude VAT[26]Your account currency can be DKK, EUR, USD or GBP.Not stated[7]
Company
HeadquartersDenmark[27]Headquarters in Aarhus. The company is Serpier ApS.Denmark (Odense)[7]
Founded2024[27]2018[4]

How to switch from Morningscore to Serpier

  1. Export your data from Morningscore first. Morningscore states: CSV export; AI Overviews data exportable to CSV from the rank tracker.
  2. Start Serpier with the free trial. Serpier Starter has a 7-day free trial, card required. Add the same prompts to a Serpier project and pick your AI assistants and countries.
  3. Run both for a few weeks before you cancel. Morningscore states: cancel any time; monthly plans have no binding period beyond the current month; yearly plans have a 12-month binding period.

Questions and answers

Does Morningscore have a free trial?

Morningscore states: "No free plan stated; 14-day free trial, no credit card required". Serpier Light is a free plan without AI visibility tracking. Serpier Starter has a 7-day free trial, card required.

What does Morningscore track?

Morningscore Lite tracks 10 prompts and Morningscore Premium tracks 2,000. Morningscore's sub-processor list names ChatGPT, Perplexity, Gemini, Copilot and Grok as the services prompts are routed to, and Morningscore does not advertise them as plan features. Serpier Starter tracks ChatGPT plus 2 of your choice.

Can I export my data from Morningscore or cancel any time?

Morningscore states: CSV export; AI Overviews data exportable to CSV from the rank tracker. Morningscore also states: cancel any time; monthly plans have no binding period beyond the current month; yearly plans have a 12-month binding period.

Where do the facts on this page come from?

Every fact about Morningscore comes from Morningscore's own website. Every fact about Serpier comes from Serpier's own website. Review sites and articles about either company are not used. The facts on this page were last checked on 29 October 2026, and each one links to its source at the end of the page.

What else does Serpier do?

Serpier is one platform for AI visibility, SEO and link building. Besides what this page compares, it includes placements on real media, link monitoring, AI visibility tracking, suggestions and tasks with Navi, automations, publishing to your own site, connections and MCP and SEO performance. Order articles and links on other companies' websites in the Serpier Marketplace, including AI Publications: articles for brand mentions that AI assistants pick up. The Publication Tracker checks that every link you bought or added stays live, indexed and as ordered, and spots edits to the article before they cost you the link. See how often AI assistants such as ChatGPT, Gemini and Perplexity mention your brand, with share of voice, rank, sentiment and the sources they cite, next to the competitors you name. Navi, Serpier's AI agent, suggests next steps for your site, links, rankings and AI visibility. Hand a task to Navi and it quotes the order, drafts the change to your site or drafts an email to the publisher, and waits for your approval. Have Navi run a prompt on a schedule, such as a weekly summary of your SEO performance and AI visibility. Connect WordPress, Shopify, Magento or Umbraco, and Navi publishes fixes and new pages after you approve them. Connect Search Console, Analytics, Shopify and other tools, and use Serpier from your own AI tools through MCP. Track where your site ranks in search, find keywords close to page one, and see referring domains and page speed. With Search Console connected, Serpier also flags keywords losing clicks and pages competing for the same query.

Sources and method

Sources (30)
  1. 1.

    Serpier: serpier.com/faqs

    Shows: what it does.

    Checked on 27 October 2026. Archived copy

  2. 2.

    Morningscore: morningscore.io

    Shows: what it does; publishes to your own website; MCP server.

    Does not state: what it does beyond measuring; order publications in the product; API.

    Checked on 27 October 2026.

  3. 3.

    Serpier: serpier.com/pricing

    Shows: prompts tracked (Light, Starter, Growth and Enterprise); AI assistants tracked (Light, Starter, Growth and Enterprise); how often prompts run (Light, Starter, Growth and Enterprise); brands or projects (Light, Starter, Growth and Enterprise); users; free plan or trial (Light); countries and languages; the prices of Light, Starter and Growth.

    Does not publish: the price of Enterprise.

    Checked on 27 October 2026. Archived copy

  4. 4.

    Morningscore: morningscore.io/chatgpt-rank-tracker

    Shows: prompts tracked (Lite, Business, Pro and Premium); competitor benchmarks; free plan or trial; founded; the prices of Lite, Business, Pro and Premium.

    Does not state: what it measures; AI visibility module; how answers are collected; countries and languages.

    Checked on 27 October 2026.

  5. 5.

    Morningscore: morningscore.io/dpa

    Shows: AI assistants tracked.

    Does not state: data hosting and DPA.

    Checked on 27 October 2026.

  6. 6.

    Morningscore: morningscore.io/chatgpt-rank-tracker

    Shows: how often prompts run.

    Checked on 29 October 2026.

  7. 7.

    Morningscore: morningscore.io/pricing

    Shows: brands or projects (Lite, Business, Pro and Premium); users; integrations; keyword research; site audit; rank tracking; headquarters.

    Does not state: backlink index; EU invoicing and VAT.

    Checked on 27 October 2026.

  8. 8.

    Serpier: docs.serpier.com/ai-visibility

    Shows: what it measures; AI visibility module.

    Does not state: how answers are collected.

    Checked on 27 October 2026. Archived copy

  9. 9.

    Serpier: serpier.com/ai-visibility

    Shows: competitor benchmarks; what it does beyond measuring.

    Checked on 27 October 2026. Archived copy

  10. 10.

    Serpier: docs.serpier.com/marketplace

    Shows: order publications in the product; placements sold for AI visibility.

    Checked on 27 October 2026. Archived copy

  11. 11.

    Serpier: docs.serpier.com/suggestions

    Shows: publishes to your own website.

    Checked on 27 October 2026.

  12. 12.

    Serpier: docs.serpier.com/connectors

    Shows: integrations.

    Checked on 27 October 2026. Archived copy

  13. 13.

    Serpier: docs.serpier.com/rest-api

    Shows: API.

    Checked on 27 October 2026. Archived copy

  14. 14.

    Serpier: serpier.com/mcp

    Shows: MCP server.

    Checked on 27 October 2026. Archived copy

  15. 15.

    Serpier: serpier.com/lp/ai-visibility-check

    Shows: free plan or trial (Starter).

    Checked on 27 October 2026. Archived copy

  16. 16.

    Serpier: docs.serpier.com/seo-performance

    Shows: keyword research; backlink index; site audit; rank tracking.

    Checked on 27 October 2026. Archived copy

  17. 17.

    Serpier: docs.serpier.com/publication-tracker

    Shows: checks links after they go live.

    Checked on 28 October 2026. Archived copy

  18. 18.

    Morningscore: morningscore.io/backlink-checker

    Shows: checks links after they go live.

    Checked on 28 October 2026.

  19. 19.

    Serpier: docs.serpier.com/tasks

    Shows: task board and AI agent.

    Checked on 28 October 2026.

  20. 20.

    Morningscore: morningscore.io

    Shows: task board and AI agent.

    Checked on 28 October 2026.

  21. 21.

    Serpier: docs.serpier.com/automations

    Shows: scheduled automations.

    Checked on 28 October 2026.

  22. 22.

    Morningscore: morningscore.io/rank-tracker

    Shows: scheduled automations.

    Checked on 28 October 2026.

  23. 23.

    Serpier: docs.serpier.com/publication-tracker

    Shows: data export; export formats.

    Checked on 27 October 2026. Archived copy

  24. 24.

    Morningscore: morningscore.io/ai-overviews-tracker

    Shows: data export.

    Does not state: export formats.

    Checked on 27 October 2026.

  25. 25.

    Serpier: serpier.com

    Shows: data hosting and DPA.

    Checked on 27 October 2026. Archived copy

  26. 26.

    Serpier: serpier.com/terms-conditions

    Shows: EU invoicing and VAT.

    Checked on 27 October 2026. Archived copy

  27. 27.

    Serpier: serpier.com/ai-instructions

    Shows: headquarters; founded.

    Checked on 27 October 2026. Archived copy

  28. 28.

    Serpier: docs.serpier.com/marketplace

    Shows: order placements on other websites.

    Checked on 28 October 2026. Archived copy

  29. 29.

    Serpier: docs.serpier.com/suggestions

    Shows: suggested next steps.

    Checked on 28 October 2026.

  30. 30.

    Serpier: docs.serpier.com/seo-performance

    Shows: SEO performance tracking.

    Checked on 28 October 2026. Archived copy

Method and what each row means

We read each company's own website: its pricing page, docs, help center, terms and announcements. Review sites, directories and articles about a company are never a source. Every value links to its source, with the date we checked it. Serpier's facts follow the same rule and come from Serpier's own website.

Prices are per month and exclude VAT, in the currency the company publishes. A price in another currency is also shown in EUR, at the ECB reference rate of 26 October 2026. Some companies show other prices or currencies depending on where the visitor is, so the page says which visitor the prices were shown to.

The shared units use one plan for each company: the entry plan we name for it, shown in its box above. If we name none, we use the cheapest plan with a published price above zero that tracks prompts. Only plans sold by the month count, at the monthly billing price when there is one. When the entry plan is an add-on, its price includes the plan it needs, because an add-on cannot be bought alone. Price per tracked prompt a month is the price ÷ prompts. Price per 1,000 AI answers a month is the price ÷ (prompts × assistants × runs a month) × 1,000, where a daily run counts as 30 runs a month and a weekly run as 4.33. When an input is not published, the page says Not enough public data instead of guessing.

Each value in the table is one of these, or the number or words the company uses:

Yes:
the company's own pages say the product has it.
No:
the company's own pages say it is not offered, or a complete plan table leaves it out.
Partly:
offered with a limit, written next to the value.
Not stated:
we could not find it on the company's own pages. It does not mean No.
Not public:
the company does not publish it, for example a price behind Contact sales.

What each row means

What it does:
What the product does in one sentence, based on the company's own website.
Prompts tracked:
How many prompts (the questions asked in AI assistants) a plan tracks, counted the way the vendor counts them.
AI assistants tracked:
Which AI assistants a plan asks, named one by one, such as ChatGPT, Google AI Overviews, Gemini or Perplexity, with the price of any assistant sold as an add-on.
How often prompts run:
How often a plan asks each prompt again: daily, weekly, monthly or on a schedule you set.
Brands or projects:
How many brands or projects a plan covers.
Users:
How many people can log in on a plan.
What it measures:
Which of these the product reports: mention rate, share of voice, position in the answer, sentiment and the sources AI cites.
Competitor benchmarks:
Whether you can compare your brand with competitors you name.
What it does beyond measuring:
What the product does after it measures, as the vendor describes it, such as recommendations, content, outreach or agents.
Order publications in the product:
Whether you can order an article, mention or link on another company's website from inside the product.
Publishes to your own website:
Whether the product can publish content it writes straight to your own website or CMS. This is not the same as a placement on another company's website.
Integrations:
The integrations the vendor names, such as Google Search Console, GA4, Looker Studio or Slack.
API:
Whether there is a public API, and on which plan.
MCP server:
Whether there is an MCP server, which lets AI assistants such as Claude or ChatGPT read from or act in the product, and on which plan.
Free plan or trial:
Whether there is a free plan or a trial, what it covers, how long it lasts and whether it needs a card.
AI visibility module:
The name of the AI visibility module, whether plans include it or it is sold as an add-on, and its price.
Keyword research:
Whether the product has keyword research, and on which plan.
Backlink index:
Whether the product has its own index of backlinks, and on which plan.
Site audit:
Whether the product crawls your site for technical SEO issues, and on which plan.
Rank tracking:
Whether the product tracks your rankings in Google, and on which plan.
Checks links after they go live:
Whether the product checks links or articles you placed on other websites after they go live: still online, indexed and unchanged.
Task board and AI agent:
Whether you can track the work in the product and hand tasks to an AI agent that does them, with your approval.
Scheduled automations:
Whether the product can run a task or report on a schedule you set, such as a weekly summary.
How answers are collected:
Whether answers come from the assistant's own app as a user sees it with live search, from the model's API, or from both.
Countries and languages:
Whether you can choose the country and the language a prompt is asked from, and how many you can choose.
Data export:
Whether you can export your data, for example as a CSV file, and on which plan.
Export formats:
The formats you can take your data out in, such as CSV, Excel or an API, for example when you switch tools.
Data hosting and DPA:
Where the data is hosted, such as the EU or the US, and whether a data processing agreement is offered.
EU invoicing and VAT:
How the company invoices a business in the EU: the currency, and whether VAT is charged or handled by reverse charge with a valid VAT number.
Headquarters:
The country of the company's headquarters, as its own website states it.
Founded:
The year the company was founded, as its own website states it.

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