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Serpier

Nightwatch alternative: Serpier and Nightwatch compared

Serpier makes this page. Every fact about Nightwatch comes from Nightwatch's own website, and the facts on this page were last checked on . Sources are listed at the end.

Nightwatch tracks keyword rankings, runs site audits and tracks how AI assistants mention your brand, all in one tool. Serpier tracks AI visibility and also sells placements on other companies' websites, so you can track and order in one account.

Pick Serpier if you want AI visibility tracking and media placements in the same account. Stay with Nightwatch if you work mainly in classic SEO and want daily rank tracking, keyword research and site audits next to AI tracking.

As of 28 October 2026, Nightwatch Starter costs €79 a month billed yearly. Serpier Starter costs €199 a month billed monthly, or €169 a month billed yearly.

Get startedBook a demo

Where Serpier is better

SEO data shows what is happening. Serpier also turns it into suggested next steps, and does them once you approve.

  1. Navi, Serpier's AI agent, reads your website, SEO performance, AI visibility and link monitoring, and suggests what to do next, each with why it is there: for example ordering a placement from a shortlist of publishers to work on a keyword sitting just off page one, or fixing robots.txt, llms.txt, the sitemap or meta tags.
  2. You click Hand over to Navi or I'll do it myself.
  3. Navi does the work, and you approve before anything is bought or changed. As your rankings, AI visibility and links change, new suggestions keep coming.

Nightwatch also describes a task board with an AI agent on its own pages. Serpier's agent can also order placements on media, with your approval, and Serpier's Publication Tracker checks the links afterwards.

  • Serpier combines AI visibility tracking with placements. Serpier describes its Marketplace as a "Mix: a self-serve marketplace and link plans quoted by sales", with 200,000 media agreements. Serpier's AI agent Navi Navi, an AI agent, suggests what to fix, drafts pages and articles, runs scheduled automations, orders placements and drafts emails to publishers. Nightwatch describes its agent work as: SEO Agent that runs tasks (credits per month) and Content Studio to research, draft and score SEO content.
  • Serpier Light is a free plan: Free plan, without AI visibility tracking. Nightwatch states "14-day free trial on all plans, no credit card required; no free plan stated".
  • Serpier states that its data is hosted in the eu, and exports as CSV. Nightwatch does not state data hosting and DPA. Nightwatch does not state data export.
  • Serpier also checks that the links you placed stay live, indexed and unchanged. Nightwatch does not state whether it checks links after they go live.

Where Nightwatch is better

  • Nightwatch states its rank tracking as "Keywords tracked daily, checked every day in any location or language; counts not stated". Serpier states rank tracking as "Yes, on Starter, Growth and Enterprise".
  • Nightwatch lists site audits like this: "Yes, Site Audit on every plan (1,000 / 10,000 / 100,000 pages / unlimited)". Serpier lists its site audit as "Partly", so a team that needs site audits should look at Nightwatch.
  • Nightwatch states "AI visibility data updated daily". Serpier Starter runs prompts weekly. Nightwatch also lists these AI assistants: ChatGPT, Claude, Gemini, Perplexity, AI Mode, AI Overview (plan coverage not stated).
  • Nightwatch gives API access from Professional: "API access included from Professional". Serpier states API access as "Enterprise only".
  • Nightwatch states "14-day free trial on all plans, no credit card required; no free plan stated". Serpier Starter has a 7-day free trial, card required, so a Nightwatch trial needs no card.
  • Nightwatch Professional tracks 150 AI prompts at €159 a month billed yearly. Serpier Starter tracks 100 prompts at €169 a month billed yearly. Nightwatch does not state which AI assistants each plan covers, and Serpier Starter covers ChatGPT plus 2 of your choice.

What else you get with Serpier

Serpier is one platform for AI visibility, SEO and link building. Besides what this page compares with Nightwatch, it includes:

  • Placements on real media

    Order articles and links on other companies' websites in the Serpier Marketplace, including AI Publications: articles for brand mentions that AI assistants pick up.[25][8]

  • Link monitoring

    The Publication Tracker checks that every link you bought or added stays live, indexed and as ordered, and spots edits to the article before they cost you the link.[15]

  • AI visibility tracking

    See how often AI assistants such as ChatGPT, Gemini and Perplexity mention your brand, with share of voice, rank, sentiment and the sources they cite, next to the competitors you name.[6][3][7]

  • Suggestions and tasks with Navi

    Navi, Serpier's AI agent, suggests next steps for your site, links, rankings and AI visibility. Hand a task to Navi and it quotes the order, drafts the change to your site or drafts an email to the publisher, and waits for your approval.[26][17]

  • Automations

    Have Navi run a prompt on a schedule, such as a weekly summary of your SEO performance and AI visibility.[19]

  • Publishing to your own site

    Connect WordPress, Shopify, Magento or Umbraco, and Navi publishes fixes and new pages after you approve them.[9]

  • Connections and MCP

    Connect Search Console, Analytics, Shopify and other tools, and use Serpier from your own AI tools through MCP.[10][12]

  • SEO performance

    Track where your site ranks in search, find keywords close to page one, and see referring domains and page speed. With Search Console connected, Serpier also flags keywords losing clicks and pages competing for the same query.[27]

See Serpier with your own brand

Serpier Light is free. AI visibility tracking starts on Serpier Starter.

Get startedBook a demo

Nightwatch pricing and Serpier pricing

As of 28 October 2026, Nightwatch Starter costs €79 a month, Nightwatch Professional €159 and Nightwatch Agency €399, all on yearly billing. Serpier Starter costs €199 a month billed monthly and Serpier Growth €599 a month. The plans track different numbers of prompts and AI models, so compare what each plan includes.

Serpier

Light

€0/ month
Start for free
  • Chat with Navi
  • Order media publications
  • Tool integrations + MCP
  • Monitor up to 10 publications
25 credits per month

Starter

€199/ month

Billed monthly

Choose Starter
  • Chat with Navi
  • Everything from Light
  • SEO + AI monitoring across 2 projects
  • Track up to 100 prompts
  • Monitor weekly
  • Monitor up to 500 publications
500 credits per month

Growth

Most popular
€599/ month

Billed monthly

Choose Growth
  • Chat with Navi
  • Everything from Starter
  • SEO + AI monitoring across 5 projects
  • Track up to 500 prompts
  • Monitor in a custom interval
  • Monitor up to 2000 publications
2500 credits per month

Enterprise

Custom pricing
Talk to Sales
  • Chat with Navi
  • Custom limits
  • Unlimited tracked prompts
  • API access
  • Tailored onboarding and support
Custom credit limit

Serpier prices as shown to a visitor in Denmark on 27 October 2026.[3]

Nightwatch

Nightwatch plans and prices
PlanA month, billed monthlyA month, billed yearlyCurrencyIncludes
Starter[4]Not stated€79EUR500 keywords tracked daily, 50 AI prompts, 1,500 AI answers/mo, 5 websites, 5 competitors per site, 100 keyword researches/mo, 100 SEO Agent credits/mo, 1,000 site audit pages
Professional[4]Not stated€159EUR2,500 keywords, 150 AI prompts, 4,500 AI answers/mo, 25 websites, 10 competitors per site, 500 keyword researches/mo, 1,000 SEO Agent credits/mo, 10,000 audit pages, unlimited user seats, API access
Agency[4]Not stated€399EUR7,500 keywords, 500 AI prompts, 15,000 AI answers/mo, 100 websites, 15 competitors per site, 2,500 keyword researches/mo, 5,000 SEO Agent credits/mo, priority support (SLA), custom API rate limits
Enterprise[4]Not publicNot publicUSD20,000+ keywords, unlimited AI prompts and AI answers, SSO & advanced security, custom data retention, dedicated infrastructure, custom integrations

Nightwatch prices as shown to a visitor in Denmark on 27 October 2026.

Price per prompt and per 1,000 AI answers

Plans count prompts, AI assistants and runs in different ways. These two units put the entry paid plans on the same scale, in euros.

Serpier

Starter, billed monthly

Per tracked prompt a month
€1.99
Serpier Starter: €199 ÷ 100 prompts = €1.99 per tracked prompt a month.
Per 1,000 AI answers a month
€153.19
Serpier Starter: €199 ÷ (100 prompts × 3 assistants × 4.33 runs a month) × 1,000 = €153.19 per 1,000 AI answers a month.

Source 3

Nightwatch

Not enough public data

Nightwatch does not give a number of prompts for Starter.

Every fact, row by row

Every feature, limit and term we compared, with the source for each value. Serpier on the left, Nightwatch on the right.

Serpier compared with Nightwatch
What we compareSerpierNightwatch
What it doesSerpier is an AI-powered SEO and AI visibility platform. It combines SEO intelligence, prompt strategy, performance monitoring, and automated execution in one system, so you can rank on Google and get cited by AI.[1]The evolved SEO & AI performance tracker for the fastest-growing teams.[2]
AI visibility
Prompts tracked
  • Light: Not included[3]Light has no AI visibility tracking.
  • Starter: 100[3]
  • Growth: 500[3]
  • Enterprise: Unlimited[3]
  • Starter: 50 AI prompts[4]
  • Professional: 150 AI prompts[4]
  • Agency: 500 AI prompts[4]
  • Enterprise: Unlimited (∞) AI prompts[4]
AI assistants tracked
  • Light: Not included[3]
  • Starter: ChatGPT plus 2 of your choice[3]
  • Growth: Up to 6 at once: ChatGPT, Claude, Gemini, Perplexity, Grok, AI Overviews and more[3]
  • Enterprise: Unlimited[3]ChatGPT, Claude, Gemini, Perplexity, Grok, AI Overviews and more.
ChatGPT, Claude, Gemini, Perplexity, AI Mode, AI Overview (plan coverage not stated)[4]
How often prompts run
  • Light: Not included[3]
  • Starter: Weekly[3]
  • Growth: Custom frequency[3]Daily, weekly, every two weeks, monthly or on the weekdays you pick.
  • Enterprise: Custom frequency[3]Daily, weekly, every two weeks, monthly or on the weekdays you pick.
AI visibility data updated daily[5]
Brands or projects
  • Light: Not included[3]
  • Starter: 2 projects[3]
  • Growth: 5 projects[3]
  • Enterprise: Custom[3]
Brands & URLs tracked: Unlimited[4]
UsersUnlimited[3]On every plan.No per-seat fees[4]
What it measuresVisibility score, share of voice, rank, sentiment and cited sources[6]A higher place in an answer raises the visibility score. Sentiment is grouped by theme, and cited sources show how often AI cites your own domain. On Starter, Growth and Enterprise.Average ranking position in list answers; presence vs competitors; cited URLs[5]
Competitor benchmarksYes[7]Compare your trend with the brands you add, and pin one to the charts. On Starter, Growth and Enterprise.Yes, competitor mentions tracked alongside own[5]
What it does beyond measuringNavi, an AI agent, suggests what to fix, drafts pages and articles, runs scheduled automations, orders placements and drafts emails to publishers[7]Navi acts only after you approve. Serpier's team sends the emails to publishers. Navi's work uses credits.SEO Agent that runs tasks (credits per month) and Content Studio to research, draft and score SEO content[4]
Order publications in the productYes[8]Choose sites in the Marketplace, add them to the cart and pay by card or invoice. Types: SEO Publication (dofollow link), AI Publication (no links or nofollow links) and Homepage. On every plan, including the free Light plan.Not stated[4]
Publishes to your own websiteYes, to a connected WordPress, Shopify, Magento or Umbraco site[9]Navi publishes fixes and pages after you approve them.Not stated[4]
IntegrationsGoogle Search Console, Google Analytics, Shopify, WordPress, WooCommerce, Magento, Umbraco, DynamicWeb, HubSpot, Piwik PRO, Mixpanel, Slack, Google Ads and LinkedIn Ads, plus more than 1,500 other apps[10]Google Analytics, Looker Studio[4]
APIEnterprise only[11]The documented endpoints cover Marketplace search and publisher deals.
  • Professional: API access included from Professional[4]
MCP serverYes, on every plan[12]Claude and ChatGPT connect on any plan. Other clients, such as Cursor, VS Code and Claude Code, need an access token, which requires Enterprise.Yes, SEO MCP server on every plan including Starter[4]
Free plan or trial
  • Light: Free plan, without AI visibility tracking[3]Includes chat with Navi, ordering media publications, tool integrations and MCP, monitoring of up to 10 publications and 25 Navi credits a month.
  • Starter: 7-day free trial, card required[13]After the trial, the price is from €199 a month.
14-day free trial on all plans, no credit card required; no free plan stated[4]
SEO tools
AI visibility moduleAI Visibility, included in Starter, Growth and Enterprise[6]Not sold as an add-on and not on Light. Runs use Navi credits, and scheduled runs pause when credits run out.AI tracking (AI visibility and Citation Intelligence) included in every plan, no add-on price[4]
Keyword researchYes, on Starter, Growth and Enterprise[14]Part of SEO Performance: topic ideas, close variants, autocomplete suggestions and questions. Each plan caps the keywords you track, and Serpier does not publish the caps.Yes, Keyword Research on every plan (100 / 500 / 2,500 runs per month on Starter / Professional / Agency)[4]
Backlink indexPartly[14]SEO Performance shows the referring domains of your own projects, new against lost. Serpier does not describe a backlink index of its own.Not stated[4]
Site auditPartly[14]Audits the pages you add, on Starter, Growth and Enterprise. Serpier does not describe a full-site crawl.Yes, Site Audit on every plan (1,000 / 10,000 / 100,000 pages / unlimited)[4]
Rank trackingYes, on Starter, Growth and Enterprise[14]Google, Yahoo or Baidu, on desktop and mobile, checked daily, weekly or monthly. Shows SERP features and AI Overviews. Checks use Navi credits.Keywords tracked daily, checked every day in any location or language; counts not stated[4]
Other features
Checks links after they go liveYes[15]The Publication Tracker also covers links you placed elsewhere. Up to 10 publications on Light, 500 on Starter, 2,000 on Growth and a custom number on Enterprise.Not stated[16]
Task board and AI agentYes[17]Navi can quote an order, draft a change to your site, draft an email to a publisher about a link fix, or research. Nothing is bought or changed on your site until you approve.Yes[18]NightOwl SEO AI Agent (chat-based) does SEO tasks; no task board or task list found.
Scheduled automationsYes[19]Schedules: every hour, day, week or month, or a custom cron.Yes[20]Scheduled reports; scheduled audits also mentioned on the site audit page.
Data, contracts and switching
How answers are collectedNot stated[6]Simulates real user interactions with each LLM platform and submits prompts; whether web app or API is not specified[5]
Countries and languagesUnlimited countries, all languages[3]Countries are not included on Light. Location and language are set per project.Not stated[5]
Data exportPartly[21]Growth and Enterprise can download the Publication Tracker (link monitoring) table as CSV. Serpier does not describe an export of AI visibility or SEO data.Not stated[4]
Export formatsCSV[21]Only the Publication Tracker table, on Growth and Enterprise.Not stated[4]
Data hosting and DPAHosted in the EU[22]Serpier says all data is processed and stored on European infrastructure. It does not state whether customers can sign a data processing agreement.Not stated[4]
EU invoicing and VATEUR, prices exclude VAT[23]Your account currency can be DKK, EUR, USD or GBP.Not stated[4]
Company
HeadquartersDenmark[24]Headquarters in Aarhus. The company is Serpier ApS.Not stated[2]
Founded2024[24]Not stated[2]

How to switch from Nightwatch to Serpier

  1. Export or copy your tracked keywords and AI prompts from Nightwatch. Keep Nightwatch running while you test Serpier, because Nightwatch states no long-term commitment.
  2. Open a free Serpier Light account to see Marketplace prices for your project. Start Serpier Starter when you want AI visibility tracking.
  3. Add your prompts to Serpier, pick the AI models to track and compare the first results with what Nightwatch shows for the same prompts.
  4. Cancel Nightwatch when you no longer need its keyword research or site audits. Nightwatch states you can cancel at any time.

Questions and answers

Does Nightwatch have a free plan or a trial?

Nightwatch states "14-day free trial on all plans, no credit card required; no free plan stated". Serpier Light is a free plan without AI visibility tracking, and Serpier Starter has a 7-day free trial, card required.

What does Nightwatch track in AI answers?

Nightwatch lists these AI assistants: ChatGPT, Claude, Gemini, Perplexity, AI Mode, AI Overview (plan coverage not stated). Nightwatch tracks average ranking position in list answers; presence vs competitors; cited urls. Serpier tracks visibility score, share of voice, rank, sentiment and cited sources.

Can I export my data from Nightwatch?

Nightwatch does not state data export. Nightwatch states "No long-term commitment; cancel at any time", so you can leave without a contract. Serpier exports as CSV.

Where do the facts on this page come from?

Every fact about Nightwatch comes from Nightwatch's own website. Every fact about Serpier comes from Serpier's own website. Review sites are not used. The facts were last checked on 28 October 2026, and each one links to its source at the end of the page.

What else does Serpier do?

Serpier is one platform for AI visibility, SEO and link building. Besides what this page compares, it includes placements on real media, link monitoring, AI visibility tracking, suggestions and tasks with Navi, automations, publishing to your own site, connections and MCP and SEO performance. Order articles and links on other companies' websites in the Serpier Marketplace, including AI Publications: articles for brand mentions that AI assistants pick up. The Publication Tracker checks that every link you bought or added stays live, indexed and as ordered, and spots edits to the article before they cost you the link. See how often AI assistants such as ChatGPT, Gemini and Perplexity mention your brand, with share of voice, rank, sentiment and the sources they cite, next to the competitors you name. Navi, Serpier's AI agent, suggests next steps for your site, links, rankings and AI visibility. Hand a task to Navi and it quotes the order, drafts the change to your site or drafts an email to the publisher, and waits for your approval. Have Navi run a prompt on a schedule, such as a weekly summary of your SEO performance and AI visibility. Connect WordPress, Shopify, Magento or Umbraco, and Navi publishes fixes and new pages after you approve them. Connect Search Console, Analytics, Shopify and other tools, and use Serpier from your own AI tools through MCP. Track where your site ranks in search, find keywords close to page one, and see referring domains and page speed. With Search Console connected, Serpier also flags keywords losing clicks and pages competing for the same query.

Sources and method

Sources (27)
  1. 1.

    Serpier: serpier.com/faqs

    Shows: what it does.

    Checked on 27 October 2026. Archived copy

  2. 2.

    Nightwatch: nightwatch.io/about

    Shows: what it does.

    Does not state: headquarters; founded.

    Checked on 27 October 2026.

  3. 3.

    Serpier: serpier.com/pricing

    Shows: prompts tracked (Light, Starter, Growth and Enterprise); AI assistants tracked (Light, Starter, Growth and Enterprise); how often prompts run (Light, Starter, Growth and Enterprise); brands or projects (Light, Starter, Growth and Enterprise); users; free plan or trial (Light); countries and languages; the prices of Light, Starter and Growth.

    Does not publish: the price of Enterprise.

    Checked on 27 October 2026. Archived copy

  4. 4.

    Nightwatch: nightwatch.io/pricing

    Shows: prompts tracked (Starter, Professional, Agency and Enterprise); AI assistants tracked; brands or projects; users; what it does beyond measuring; integrations; API (Professional); MCP server; free plan or trial; AI visibility module; keyword research; site audit; rank tracking; the prices of Starter, Professional and Agency.

    Does not state: order publications in the product; publishes to your own website; backlink index; data export; export formats; data hosting and DPA; EU invoicing and VAT.

    Does not publish: the price of Enterprise.

    Checked on 27 October 2026.

  5. 5.

    Nightwatch: nightwatch.io/ai-tracking

    Shows: how often prompts run; what it measures; competitor benchmarks; how answers are collected.

    Does not state: countries and languages.

    Checked on 27 October 2026.

  6. 6.

    Serpier: docs.serpier.com/ai-visibility

    Shows: what it measures; AI visibility module.

    Does not state: how answers are collected.

    Checked on 27 October 2026. Archived copy

  7. 7.

    Serpier: serpier.com/ai-visibility

    Shows: competitor benchmarks; what it does beyond measuring.

    Checked on 27 October 2026. Archived copy

  8. 8.

    Serpier: docs.serpier.com/marketplace

    Shows: order publications in the product; placements sold for AI visibility.

    Checked on 27 October 2026. Archived copy

  9. 9.

    Serpier: docs.serpier.com/suggestions

    Shows: publishes to your own website.

    Checked on 27 October 2026.

  10. 10.

    Serpier: docs.serpier.com/connectors

    Shows: integrations.

    Checked on 27 October 2026. Archived copy

  11. 11.

    Serpier: docs.serpier.com/rest-api

    Shows: API.

    Checked on 27 October 2026. Archived copy

  12. 12.

    Serpier: serpier.com/mcp

    Shows: MCP server.

    Checked on 27 October 2026. Archived copy

  13. 13.

    Serpier: serpier.com/lp/ai-visibility-check

    Shows: free plan or trial (Starter).

    Checked on 27 October 2026. Archived copy

  14. 14.

    Serpier: docs.serpier.com/seo-performance

    Shows: keyword research; backlink index; site audit; rank tracking.

    Checked on 27 October 2026. Archived copy

  15. 15.

    Serpier: docs.serpier.com/publication-tracker

    Shows: checks links after they go live.

    Checked on 28 October 2026. Archived copy

  16. 16.

    Nightwatch: nightwatch.io

    Does not state: checks links after they go live.

    Checked on 28 October 2026.

  17. 17.

    Serpier: docs.serpier.com/tasks

    Shows: task board and AI agent.

    Checked on 28 October 2026.

  18. 18.

    Nightwatch: nightwatch.io/seo-ai-agent

    Shows: task board and AI agent.

    Checked on 28 October 2026.

  19. 19.

    Serpier: docs.serpier.com/automations

    Shows: scheduled automations.

    Checked on 28 October 2026.

  20. 20.

    Nightwatch: docs.nightwatch.io/en/articles/4894941-creating-and-customizing-reports

    Shows: scheduled automations.

    Checked on 28 October 2026.

  21. 21.

    Serpier: docs.serpier.com/publication-tracker

    Shows: data export; export formats.

    Checked on 27 October 2026. Archived copy

  22. 22.

    Serpier: serpier.com

    Shows: data hosting and DPA.

    Checked on 27 October 2026. Archived copy

  23. 23.

    Serpier: serpier.com/terms-conditions

    Shows: EU invoicing and VAT.

    Checked on 27 October 2026. Archived copy

  24. 24.

    Serpier: serpier.com/ai-instructions

    Shows: headquarters; founded.

    Checked on 27 October 2026. Archived copy

  25. 25.

    Serpier: docs.serpier.com/marketplace

    Shows: order placements on other websites.

    Checked on 28 October 2026. Archived copy

  26. 26.

    Serpier: docs.serpier.com/suggestions

    Shows: suggested next steps.

    Checked on 28 October 2026.

  27. 27.

    Serpier: docs.serpier.com/seo-performance

    Shows: SEO performance tracking.

    Checked on 28 October 2026. Archived copy

Method and what each row means

We read each company's own website: its pricing page, docs, help center, terms and announcements. Review sites, directories and articles about a company are never a source. Every value links to its source, with the date we checked it. Serpier's facts follow the same rule and come from Serpier's own website.

Prices are per month and exclude VAT, in the currency the company publishes. A price in another currency is also shown in EUR, at the ECB reference rate of 26 October 2026. Some companies show other prices or currencies depending on where the visitor is, so the page says which visitor the prices were shown to.

The shared units use one plan for each company: the entry plan we name for it, shown in its box above. If we name none, we use the cheapest plan with a published price above zero that tracks prompts. Only plans sold by the month count, at the monthly billing price when there is one. When the entry plan is an add-on, its price includes the plan it needs, because an add-on cannot be bought alone. Price per tracked prompt a month is the price ÷ prompts. Price per 1,000 AI answers a month is the price ÷ (prompts × assistants × runs a month) × 1,000, where a daily run counts as 30 runs a month and a weekly run as 4.33. When an input is not published, the page says Not enough public data instead of guessing.

Each value in the table is one of these, or the number or words the company uses:

Yes:
the company's own pages say the product has it.
No:
the company's own pages say it is not offered, or a complete plan table leaves it out.
Partly:
offered with a limit, written next to the value.
Not stated:
we could not find it on the company's own pages. It does not mean No.
Not public:
the company does not publish it, for example a price behind Contact sales.

What each row means

What it does:
What the product does in one sentence, based on the company's own website.
Prompts tracked:
How many prompts (the questions asked in AI assistants) a plan tracks, counted the way the vendor counts them.
AI assistants tracked:
Which AI assistants a plan asks, named one by one, such as ChatGPT, Google AI Overviews, Gemini or Perplexity, with the price of any assistant sold as an add-on.
How often prompts run:
How often a plan asks each prompt again: daily, weekly, monthly or on a schedule you set.
Brands or projects:
How many brands or projects a plan covers.
Users:
How many people can log in on a plan.
What it measures:
Which of these the product reports: mention rate, share of voice, position in the answer, sentiment and the sources AI cites.
Competitor benchmarks:
Whether you can compare your brand with competitors you name.
What it does beyond measuring:
What the product does after it measures, as the vendor describes it, such as recommendations, content, outreach or agents.
Order publications in the product:
Whether you can order an article, mention or link on another company's website from inside the product.
Publishes to your own website:
Whether the product can publish content it writes straight to your own website or CMS. This is not the same as a placement on another company's website.
Integrations:
The integrations the vendor names, such as Google Search Console, GA4, Looker Studio or Slack.
API:
Whether there is a public API, and on which plan.
MCP server:
Whether there is an MCP server, which lets AI assistants such as Claude or ChatGPT read from or act in the product, and on which plan.
Free plan or trial:
Whether there is a free plan or a trial, what it covers, how long it lasts and whether it needs a card.
AI visibility module:
The name of the AI visibility module, whether plans include it or it is sold as an add-on, and its price.
Keyword research:
Whether the product has keyword research, and on which plan.
Backlink index:
Whether the product has its own index of backlinks, and on which plan.
Site audit:
Whether the product crawls your site for technical SEO issues, and on which plan.
Rank tracking:
Whether the product tracks your rankings in Google, and on which plan.
Checks links after they go live:
Whether the product checks links or articles you placed on other websites after they go live: still online, indexed and unchanged.
Task board and AI agent:
Whether you can track the work in the product and hand tasks to an AI agent that does them, with your approval.
Scheduled automations:
Whether the product can run a task or report on a schedule you set, such as a weekly summary.
How answers are collected:
Whether answers come from the assistant's own app as a user sees it with live search, from the model's API, or from both.
Countries and languages:
Whether you can choose the country and the language a prompt is asked from, and how many you can choose.
Data export:
Whether you can export your data, for example as a CSV file, and on which plan.
Export formats:
The formats you can take your data out in, such as CSV, Excel or an API, for example when you switch tools.
Data hosting and DPA:
Where the data is hosted, such as the EU or the US, and whether a data processing agreement is offered.
EU invoicing and VAT:
How the company invoices a business in the EU: the currency, and whether VAT is charged or handled by reverse charge with a valid VAT number.
Headquarters:
The country of the company's headquarters, as its own website states it.
Founded:
The year the company was founded, as its own website states it.

Report an error

If a fact is wrong or out of date, write to hello@serpier.com with the page and the source. We check every report against the company's own website.

Nightwatch and the Nightwatch logo are trademarks of their owner, used on this page only to identify the company. Serpier has no affiliation with Nightwatch.

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Serpier and Moz

SEO suite. From $45 a month

An established SEO suite next to an AI visibility platform with a placement marketplace: AI assistants, prices and trials.

Serpier and Similarweb

SEO suite. From $129 a month

AI visibility tracking compared: prompts, update frequency, prices, SEO suite data and placements.

Serpier and SE Ranking

SEO suite. From $129 a month

An SEO suite with an AI tracker next to Serpier: prompt frequency, SEO data, prices, exports and placements.

Serpier and Morningscore

SEO suite. From $69 a month

An SEO suite with AI tracking next to an AI visibility platform with a placement marketplace: prompts, prices, exports.

Serpier and SISTRIX

SEO suite. From €119 a month

An SEO suite with AI tracking against an AI visibility platform with placements.