OtterlyAI alternative: Serpier and OtterlyAI compared

Serpier makes this page. Every fact about OtterlyAI comes from OtterlyAI's own website, and the facts on this page were last checked on 28 October 2026. Sources are listed at the end.

Serpier and OtterlyAI both track how AI assistants such as ChatGPT mention your brand. OtterlyAI is built around monitoring and audits. Serpier also has an AI agent, Navi, and lists placements on other companies' websites, so you can track AI visibility and order media publications in one account.

Pick Serpier if you want tracking and placements in one account, or if you want to choose which AI models you track. Stay with OtterlyAI if you want prompts run daily, an API on OtterlyAI Standard or a small plan to start with.

As of 28 October 2026, OtterlyAI Lite costs $29 (€25.92) a month billed monthly, and OtterlyAI Standard costs $189 (€168.93). Serpier Starter costs €199 a month billed monthly.

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Where Serpier is better

Tracking shows where you stand. Serpier also suggests what to do next, and does it once you approve.

Navi, Serpier's AI agent, reads your website, SEO performance, AI visibility and link monitoring, and suggests what to do next, each with why it is there: for example ordering a placement from a shortlist of publishers to work on a keyword sitting just off page one, or fixing robots.txt, llms.txt, the sitemap or meta tags.
You click Hand over to Navi or I'll do it myself.
Navi does the work, and you approve before anything is bought or changed. As your rankings, AI visibility and links change, new suggestions keep coming.

OtterlyAI's own pages describe part of this; see Task board and AI agent in the table, with its source.

Serpier combines AI visibility tracking with its own placements. OtterlyAI states placements as "Partly", via a partner. Serpier describes its Marketplace as a "Mix: a self-serve marketplace and link plans quoted by sales", with 200,000 media agreements. Serpier's AI agent Navi Navi, an AI agent, suggests what to fix, drafts pages and articles, runs scheduled automations, orders placements and drafts emails to publishers. OtterlyAI lists these actions: Recommendations, GEO audits, prompt research, ChatGPT ads and shopping tracking, and AI crawler analytics.
Serpier Starter tracks ChatGPT plus 2 of your choice. OtterlyAI tracks ChatGPT, Google AI Overviews, Perplexity and Microsoft Copilot on every plan, which is one more than Serpier Starter, and sells Claude and Gemini as add-ons: on OtterlyAI Standard, the Claude add-on costs $109 a month and the Gemini add-on $59 a month.
Serpier Light is a free plan: Free plan, without AI visibility tracking. Serpier states MCP as "Yes, on every plan", so the free plan includes it.
Serpier also tracks your site's SEO performance and checks that the links you placed stay live, indexed and unchanged. OtterlyAI does not state whether it tracks SEO performance or whether it checks links after they go live.

Where OtterlyAI is better

OtterlyAI runs prompts daily. Serpier Starter runs prompts weekly.
OtterlyAI Lite tracks 15 prompts for $29 a month, a smaller entry plan than Serpier Starter at €199 a month. OtterlyAI Standard tracks 100 prompts, and OtterlyAI Premium tracks 400.
OtterlyAI states API access as "Yes" on OtterlyAI Standard, and MCP as "Yes". Serpier states API access as "Enterprise only".
OtterlyAI states its export as "Yes, on every plan", in CSV, JSON and PDF. Serpier states "Partly", in CSV.
OtterlyAI offers a 7-day free trial, no card needed. Serpier Starter has a 7-day free trial, card required.

What else you get with Serpier

Serpier is one platform for AI visibility, SEO and link building. Besides what this page compares with OtterlyAI, it includes:

SEO performance
Track where your site ranks in search, find keywords close to page one, and see referring domains and page speed. With Search Console connected, Serpier also flags keywords losing clicks and pages competing for the same query.^[18]
Link monitoring
The Publication Tracker checks that every link you bought or added stays live, indexed and as ordered, and spots edits to the article before they cost you the link.^[20]
Placements on real media
Order articles and links on other companies' websites in the Serpier Marketplace, including AI Publications: articles for brand mentions that AI assistants pick up.^[36]^[10]
Suggestions and tasks with Navi
Navi, Serpier's AI agent, suggests next steps for your site, links, rankings and AI visibility. Hand a task to Navi and it quotes the order, drafts the change to your site or drafts an email to the publisher, and waits for your approval.^[37]^[21]
Automations
Have Navi run a prompt on a schedule, such as a weekly summary of your SEO performance and AI visibility.^[23]
Publishing to your own site
Connect WordPress, Shopify, Magento or Umbraco, and Navi publishes fixes and new pages after you approve them.^[38]
Connections and MCP
Connect Search Console, Analytics, Shopify and other tools, and use Serpier from your own AI tools through MCP.^[12]^[15]
AI visibility tracking
See how often AI assistants such as ChatGPT, Gemini and Perplexity mention your brand, with share of voice, rank, sentiment and the sources they cite, next to the competitors you name.^[5]^[3]^[7]

See Serpier with your own brand

Serpier Light is free. AI visibility tracking starts on Serpier Starter.

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OtterlyAI pricing and Serpier pricing

As of 28 October 2026, OtterlyAI Lite costs $29 a month billed monthly, OtterlyAI Standard $189 and OtterlyAI Premium $489. OtterlyAI bills in prices in usd or eur, depending on location. Serpier Starter costs €199 a month billed monthly and Serpier Growth €599.

Serpier

Light

/ month

Start for free

Chat with Navi
Order media publications
Tool integrations + MCP
Monitor up to 10 publications

25 credits per month

Starter

/ month

Billed monthly

Choose Starter

Chat with Navi
Everything from Light
SEO + AI monitoring across 2 projects
Track up to 100 prompts
Monitor weekly
Monitor up to 500 publications

500 credits per month

Growth

Enterprise

Custom pricing

Talk to Sales

Chat with Navi
Custom limits
Unlimited tracked prompts
API access
Tailored onboarding and support

Custom credit limit

Serpier prices as shown to a visitor in Denmark on 27 October 2026.^[3]

For AI visibility tracking, the plans to compare are Serpier Starter and OtterlyAI Lite, the entry paid plans. Price per prompt, below, puts them on the same scale.

OtterlyAI

OtterlyAI plans and prices
Plan	A month, billed monthly	A month, billed yearly	Currency	Includes
Lite^[4]	$29€25.92	$25€22.35	USD	15 prompts in ChatGPT, Google AI Overviews, Perplexity and Microsoft Copilot, run daily. Unlimited users, 1 workspace, 3 recommendations a week and 1,000 GEO URL audits a month.
Standard^[4]	$189€168.93	$160€143.01	USD	100 prompts in ChatGPT, Google AI Overviews, Perplexity and Microsoft Copilot, run daily. Unlimited users, workspaces and recommendations, API and MCP with 2,000 requests a month each, AI crawler analytics and a Looker Studio connector.
Premium^[4]	$489€437.08	$422€377.19	USD	400 prompts in ChatGPT, Google AI Overviews, Perplexity and Microsoft Copilot, run daily. Unlimited users, workspaces and recommendations, API and MCP with 5,000 requests a month each, AI crawler analytics, a Looker Studio connector and a personal onboarding session.
Enterprise^[4]	Not public	Not public	USD	Everything in Premium with a custom prompt volume from 1,000 prompts, single sign-on, enterprise-grade compliance, custom terms and a dedicated customer success manager.
100 extra prompts (Standard)^[4]	$99€88.49	$85€75.97	USD	Adds 100 prompts to Standard. Billed yearly, it costs $1,020 a year. Standard can add up to 300 extra prompts.
100 extra prompts (Premium)^[4]	$99€88.49	$85€75.97	USD	Adds 100 prompts to Premium. Billed yearly, it costs $1,020 a year.
Google AI Mode add-on (Lite)^[4]	$9€8.04	$7.75€6.93	USD	Adds Google AI Mode to Lite. Billed yearly, it costs $93 a year.
Google AI Mode add-on (Standard)^[4]	$59€52.74	$50.83€45.43	USD	Adds Google AI Mode to Standard. Billed yearly, it costs $610 a year.
Google AI Mode add-on (Premium)^[4]	$149€133.18	$128.33€114.70	USD	Adds Google AI Mode to Premium, for up to 1,000 prompts. Billed yearly, it costs $1,540 a year.
Gemini add-on (Lite)^[4]	$9€8.04	$7.75€6.93	USD	Adds Gemini to Lite. Billed yearly, it costs $93 a year.
Gemini add-on (Standard)^[4]	$59€52.74	$50.83€45.43	USD	Adds Gemini to Standard. Billed yearly, it costs $610 a year.
Gemini add-on (Premium)^[4]	$149€133.18	$128.33€114.70	USD	Adds Gemini to Premium, for up to 1,000 prompts. Billed yearly, it costs $1,540 a year.
Claude add-on (Lite)^[4]	$29€25.92	$25€22.35	USD	Adds Claude to Lite. Billed yearly, it costs $300 a year.
Claude add-on (Standard)^[4]	$109€97.43	$91.67€81.94	USD	Adds Claude to Standard. Billed yearly, it costs $1,100 a year.
Claude add-on (Premium)^[4]	$439€392.38	$366.67€327.74	USD	Adds Claude to Premium, for up to 1,000 prompts. Billed yearly, it costs $4,400 a year.

OtterlyAI prices as shown to a visitor in Denmark on 27 October 2026.

Prices in EUR use the ECB reference rate of 26 October 2026: 1 EUR = 1.1188 USD.

Price per prompt and per 1,000 AI answers

Plans count prompts, AI assistants and runs in different ways. These two units put the entry paid plans on the same scale, in euros.

Serpier

Starter, billed monthly

Per tracked prompt a month: €1.99; Serpier Starter: €199 ÷ 100 prompts = €1.99 per tracked prompt a month.
Per 1,000 AI answers a month: €153.19; Serpier Starter: €199 ÷ (100 prompts × 3 assistants × 4.33 runs a month) × 1,000 = €153.19 per 1,000 AI answers a month.

Source 3

OtterlyAI

Lite, billed monthly

Per tracked prompt a month: €1.73; OtterlyAI Lite: €25.92 ÷ 15 prompts = €1.73 per tracked prompt a month.
Per 1,000 AI answers a month: €14.40; OtterlyAI Lite: €25.92 ÷ (15 prompts × 4 assistants × 30 runs a month) × 1,000 = €14.40 per 1,000 AI answers a month.

OtterlyAI Lite costs $29 a month, which is €25.92 at the ECB reference rate of 26 October 2026 (1 EUR = 1.1188 USD).

Source 4

Every fact, row by row

Every feature, limit and term we compared, with the source for each value. Serpier on the left, OtterlyAI on the right.

Show differences only (hides 2 rows where both say the same)

Serpier compared with OtterlyAI
What we compare	Serpier	OtterlyAI
What it does	Serpier is an AI-powered SEO and AI visibility platform. It combines SEO intelligence, prompt strategy, performance monitoring, and automated execution in one system, so you can rank on Google and get cited by AI.^[1]	AI search monitoring and optimization platform that shows how a brand appears, or does not appear, in answers from AI search engines such as ChatGPT, Google AI Overviews, Perplexity and Microsoft Copilot.^[2]
AI visibility
Prompts tracked	Light: Not included^[3]Light has no AI visibility tracking. Starter: 100^[3] Growth: 500^[3] Enterprise: Unlimited^[3]	Lite: 15^[4]OtterlyAI Lite cannot add extra prompts. Standard: 100^[4]OtterlyAI sells packs of 100 extra prompts for $99 a month. Standard can add up to 300 extra prompts before moving to Premium. Approved agency partners get 150 prompts. Premium: 400^[4]OtterlyAI sells packs of 100 extra prompts for $99 a month. Approved agency partners get 500 prompts. Enterprise: Custom, from 1,000^[4]
AI assistants tracked	Light: Not included^[3] Starter: ChatGPT plus 2 of your choice^[3] Growth: Up to 6 at once: ChatGPT, Claude, Gemini, Perplexity, Grok, AI Overviews and more^[3] Enterprise: Unlimited^[3]ChatGPT, Claude, Gemini, Perplexity, Grok, AI Overviews and more.	Lite: ChatGPT, Google AI Overviews, Perplexity and Microsoft Copilot^[4]OtterlyAI sells Google AI Mode and Gemini as add-ons for $9 a month each, and Claude for $29 a month. Standard: ChatGPT, Google AI Overviews, Perplexity and Microsoft Copilot^[4]OtterlyAI sells Google AI Mode and Gemini as add-ons for $59 a month each, and Claude for $109 a month. Premium: ChatGPT, Google AI Overviews, Perplexity and Microsoft Copilot^[4]OtterlyAI sells Google AI Mode and Gemini as add-ons for $149 a month each, and Claude for $439 a month. Enterprise: Not public^[4]Includes everything in Premium. OtterlyAI does not publish Enterprise prices for the Google AI Mode, Gemini and Claude add-ons.
How often prompts run	Light: Not included^[3] Starter: Weekly^[3] Growth: Custom frequency^[3]Daily, weekly, every two weeks, monthly or on the weekdays you pick. Enterprise: Custom frequency^[3]Daily, weekly, every two weeks, monthly or on the weekdays you pick.	Daily^[4]On every plan, each prompt runs once a day and the schedule cannot be changed.
Brands or projects	Light: Not included^[3] Starter: 2 projects^[3] Growth: 5 projects^[3] Enterprise: Custom^[3]	Lite: Unlimited brand reports, 1 workspace^[4] Standard: Unlimited brand reports and workspaces^[4] Premium: Unlimited brand reports and workspaces^[4] Enterprise: Unlimited brand reports and workspaces^[4]
Users	Unlimited^[3]On every plan.	Unlimited^[4]
What it measures	Visibility score, share of voice, rank, sentiment and cited sources^[5]A higher place in an answer raises the visibility score. Sentiment is grouped by theme, and cited sources show how often AI cites your own domain. On Starter, Growth and Enterprise.	Mention rate, share of voice, position, sentiment and cited sources^[6]OtterlyAI calls mention rate Brand Coverage and scores sentiment from -100 to +100.
Competitor benchmarks	Yes^[7]Compare your trend with the brands you add, and pin one to the charts. On Starter, Growth and Enterprise.	Yes^[8]No limit on the number of competitors.
What it does beyond measuring	Navi, an AI agent, suggests what to fix, drafts pages and articles, runs scheduled automations, orders placements and drafts emails to publishers^[7]Navi acts only after you approve. Serpier's team sends the emails to publishers. Navi's work uses credits.	Recommendations, GEO audits, prompt research, ChatGPT ads and shopping tracking, and AI crawler analytics^[9]Recommendations are on-page and off-page actions ranked by impact; Lite gets 3 a week, other plans unlimited. AI crawler analytics (Agent Analytics) is on Standard, Premium and Enterprise only. OtterlyAI's ChatGPT ads reporting has been paused since 16 September 2026.
Order publications in the product	Yes^[10]Choose sites in the Marketplace, add them to the cart and pay by card or invoice. Types: SEO Publication (dofollow link), AI Publication (no links or nofollow links) and Homepage. On every plan, including the free Light plan.	Partly^[11]OtterlyAI says you can book placements from its Marketplace without leaving the platform. The placement offer in its public Marketplace comes from the partner Getfluence and links to Getfluence's own site.
Integrations	Google Search Console, Google Analytics, Shopify, WordPress, WooCommerce, Magento, Umbraco, DynamicWeb, HubSpot, Piwik PRO, Mixpanel, Slack, Google Ads and LinkedIn Ads, plus more than 1,500 other apps^[12]	Looker Studio, Semrush App Center, AI crawler logs from Cloudflare or WordPress, MCP clients such as Claude and ChatGPT, and Zapier, Make or Slack through the API^[13]Looker Studio, AI crawler logs and the API need Standard, Premium or Enterprise. The OtterlyAI app in Semrush has fewer features than the full product.
API	Enterprise only^[14]The documented endpoints cover Marketplace search and publisher deals.	Lite: No^[13] Standard: Yes^[4]2,000 requests a month Premium: Yes^[4]5,000 requests a month Enterprise: Yes^[4]Custom number of requests
MCP server	Yes, on every plan^[15]Claude and ChatGPT connect on any plan. Other clients, such as Cursor, VS Code and Claude Code, need an access token, which requires Enterprise.	Lite: Not stated^[4] Standard: Yes^[4]2,000 requests a month Premium: Yes^[4]5,000 requests a month Enterprise: Yes^[4]Custom number of requests
Free plan or trial	Light: Free plan, without AI visibility tracking^[3]Includes chat with Navi, ordering media publications, tool integrations and MCP, monitoring of up to 10 publications and 25 Navi credits a month. Starter: 7-day free trial, card required^[16]After the trial, the price is from €199 a month.	7-day free trial, no card needed^[17]The trial includes 50 prompts, 1,000 API calls and 1,000 MCP calls. No free plan is listed: after the trial, OtterlyAI needs a paid plan to keep monitoring.
Other features
SEO performance tracking	Yes^[18]Included on Starter, Growth and Enterprise. SEO Performance tracks rankings in Google, Yahoo or Baidu, on desktop and mobile, daily, weekly or monthly. With Search Console connected it also flags keywords losing clicks, low click-through rates and pages competing for the same query.	Not stated^[19]
Checks links after they go live	Yes^[20]The Publication Tracker also covers links you placed elsewhere. Up to 10 publications on Light, 500 on Starter, 2,000 on Growth and a custom number on Enterprise.	Not stated^[19]
Task board and AI agent	Yes^[21]Navi can quote an order, draft a change to your site, draft an email to a publisher about a link fix, or research. Nothing is bought or changed on your site until you approve.	Partly^[22]A To-Do tab for recommendations; no AI agent that takes the tasks was found.
Scheduled automations	Yes^[23]Schedules: every hour, day, week or month, or a custom cron.	Partly^[24]Scheduled report delivery only through a Looker Studio connection; data refreshes daily on its own.
Data, contracts and switching
How answers are collected	Not stated^[5]	Both^[25]OtterlyAI asks each assistant through its public website, except Claude, which it asks through the API with the Haiku model and web search.
Countries and languages	Unlimited countries, all languages^[3]Countries are not included on Light. Location and language are set per project.	Yes: 70+ countries, any language^[26]Each prompt is set to one country, so tracking the same question in two countries uses two prompts. A few assistants are not available in some countries.
Data export	Partly^[27]Growth and Enterprise can download the Publication Tracker (link monitoring) table as CSV. Serpier does not describe an export of AI visibility or SEO data.	Yes, on every plan^[28]OtterlyAI exports prompts, citations, raw AI answers, recommendations and reports.
Export formats	CSV^[27]Only the Publication Tracker table, on Growth and Enterprise.	CSV, JSON and PDF^[28]Raw AI answers come as CSV or JSON and reports as PDF. Standard, Premium and Enterprise also get a Looker Studio connector.
Data hosting and DPA	Hosted in the EU^[29]Serpier says all data is processed and stored on European infrastructure. It does not state whether customers can sign a data processing agreement.	EU (Frankfurt) and US (North Virginia); DPA on request^[30]OtterlyAI hosts the platform on AWS in Frankfurt and stores public monitoring data in a US data center in North Virginia.
EU invoicing and VAT	EUR, prices exclude VAT^[31]Your account currency can be DKK, EUR, USD or GBP.	Prices in USD or EUR, depending on location^[32]
Company
Headquarters	Denmark^[33]Headquarters in Aarhus. The company is Serpier ApS.	Austria^[34]
Founded	2024^[33]	Not stated^[35]OtterlyAI says its first product launched in October 2024.

How to switch from OtterlyAI to Serpier

Export your prompts and reports from OtterlyAI. OtterlyAI exports prompts, citations, raw AI answers and reports on every plan, so you can keep what it exports.
Open a free Serpier Light account to see Marketplace prices for your project. Start Serpier Starter when you want AI visibility tracking.
Add your prompts to Serpier and pick the AI models to track. Compare the first results with OtterlyAI for the same prompts.
End your OtterlyAI plan once Serpier covers what you track. If you pay for add-ons such as Claude, remember them when you compare totals.

Questions and answers

Does OtterlyAI have a free plan or a trial?

OtterlyAI offers a 7-day free trial, no card needed. Serpier Light is a free plan without AI visibility tracking, and Serpier Starter has a 7-day free trial, card required.

Which AI assistants does OtterlyAI track?

OtterlyAI tracks ChatGPT, Google AI Overviews, Perplexity and Microsoft Copilot. Google AI Mode, Gemini and Claude are paid add-ons: OtterlyAI Lite adds Claude for $29 a month. Serpier Starter tracks ChatGPT plus 2 of your choice.

Can I export my data from OtterlyAI?

OtterlyAI states "Yes, on every plan" and lists CSV, JSON and PDF. OtterlyAI hosts data in EU (Frankfurt) and US (North Virginia); DPA on request. Serpier hosts data in the EU: "Hosted in the EU".

Where do the facts on this page come from?

Every fact about OtterlyAI comes from OtterlyAI's own website. Every fact about Serpier comes from Serpier's own website. Review sites are not used. The facts were last checked on 28 October 2026, and each one links to its source at the end of the page.

What else does Serpier do?

Serpier is one platform for AI visibility, SEO and link building. Besides what this page compares, it includes SEO performance, link monitoring, placements on real media, suggestions and tasks with Navi, automations, publishing to your own site, connections and MCP and AI visibility tracking. Track where your site ranks in search, find keywords close to page one, and see referring domains and page speed. With Search Console connected, Serpier also flags keywords losing clicks and pages competing for the same query. The Publication Tracker checks that every link you bought or added stays live, indexed and as ordered, and spots edits to the article before they cost you the link. Order articles and links on other companies' websites in the Serpier Marketplace, including AI Publications: articles for brand mentions that AI assistants pick up. Navi, Serpier's AI agent, suggests next steps for your site, links, rankings and AI visibility. Hand a task to Navi and it quotes the order, drafts the change to your site or drafts an email to the publisher, and waits for your approval. Have Navi run a prompt on a schedule, such as a weekly summary of your SEO performance and AI visibility. Connect WordPress, Shopify, Magento or Umbraco, and Navi publishes fixes and new pages after you approve them. Connect Search Console, Analytics, Shopify and other tools, and use Serpier from your own AI tools through MCP. See how often AI assistants such as ChatGPT, Gemini and Perplexity mention your brand, with share of voice, rank, sentiment and the sources they cite, next to the competitors you name.

Sources and method

Sources (38)

1.
Serpier: serpier.com/faqs
Shows: what it does.
Checked on 27 October 2026. Archived copy
2.
OtterlyAI: help.otterly.ai/what-is-otterly.ai
Shows: what it does.
Checked on 27 October 2026. Archived copy
3.
Serpier: serpier.com/pricing
Shows: prompts tracked (Light, Starter, Growth and Enterprise); AI assistants tracked (Light, Starter, Growth and Enterprise); how often prompts run (Light, Starter, Growth and Enterprise); brands or projects (Light, Starter, Growth and Enterprise); users; free plan or trial (Light); countries and languages; the prices of Light, Starter and Growth.
Does not publish: the price of Enterprise.
Checked on 27 October 2026. Archived copy
4.
OtterlyAI: otterly.ai/pricing
Shows: prompts tracked (Lite, Standard, Premium and Enterprise); AI assistants tracked (Lite, Standard and Premium); how often prompts run; brands or projects (Lite, Standard, Premium and Enterprise); users; API (Standard, Premium and Enterprise); MCP server (Standard, Premium and Enterprise); the prices of Lite, Standard, Premium, 100 extra prompts (Standard), 100 extra prompts (Premium), Google AI Mode add-on (Lite), Google AI Mode add-on (Standard), Google AI Mode add-on (Premium), Gemini add-on (Lite), Gemini add-on (Standard), Gemini add-on (Premium), Claude add-on (Lite), Claude add-on (Standard) and Claude add-on (Premium).
Does not state: MCP server (Lite).
Does not publish: AI assistants tracked (Enterprise); the price of Enterprise.
Checked on 27 October 2026.
5.
Serpier: docs.serpier.com/ai-visibility
Shows: what it measures.
Does not state: how answers are collected.
Checked on 27 October 2026. Archived copy
6.
OtterlyAI: help.otterly.ai/brand-report-kpi-definition
Shows: what it measures.
Checked on 27 October 2026. Archived copy
7.
Serpier: serpier.com/ai-visibility
Shows: competitor benchmarks; what it does beyond measuring.
Checked on 27 October 2026. Archived copy
8.
OtterlyAI: help.otterly.ai/track-competitors
Shows: competitor benchmarks.
Checked on 27 October 2026. Archived copy
9.
OtterlyAI: help.otterly.ai/changelog
Shows: what it does beyond measuring.
Checked on 27 October 2026. Archived copy
10.
Serpier: docs.serpier.com/marketplace
Shows: order publications in the product; placements sold for AI visibility.
Checked on 27 October 2026. Archived copy
11.
OtterlyAI: otterly.ai/features/ai-search-optimization
Shows: order publications in the product.
Checked on 27 October 2026.
12.
Serpier: docs.serpier.com/connectors
Shows: integrations.
Checked on 27 October 2026. Archived copy
13.
OtterlyAI: help.otterly.ai/do-you-provide-an-api-for-otterlyai
Shows: integrations; API (Lite).
Checked on 27 October 2026. Archived copy
14.
Serpier: docs.serpier.com/rest-api
Shows: API.
Checked on 27 October 2026. Archived copy
15.
Serpier: serpier.com/mcp
Shows: MCP server.
Checked on 27 October 2026. Archived copy
16.
Serpier: serpier.com/lp/ai-visibility-check
Shows: free plan or trial (Starter).
Checked on 27 October 2026. Archived copy
17.
OtterlyAI: help.otterly.ai/free-trial
Shows: free plan or trial.
Checked on 27 October 2026. Archived copy
18.
Serpier: docs.serpier.com/seo-performance
Shows: SEO performance tracking.
Checked on 28 October 2026. Archived copy
19.
OtterlyAI: otterly.ai
Does not state: SEO performance tracking; checks links after they go live.
Checked on 28 October 2026.
20.
Serpier: docs.serpier.com/publication-tracker
Shows: checks links after they go live.
Checked on 28 October 2026. Archived copy
21.
Serpier: docs.serpier.com/tasks
Shows: task board and AI agent.
Checked on 28 October 2026.
22.
OtterlyAI: help.otterly.ai/ai-recommendations
Shows: task board and AI agent.
Checked on 28 October 2026.
23.
Serpier: docs.serpier.com/automations
Shows: scheduled automations.
Checked on 28 October 2026.
24.
OtterlyAI: help.otterly.ai/generate-reports
Shows: scheduled automations.
Checked on 28 October 2026.
25.
OtterlyAI: help.otterly.ai/how-otterlyai-collects-data
Shows: how answers are collected.
Checked on 27 October 2026. Archived copy
26.
OtterlyAI: help.otterly.ai/countries-otterlyai
Shows: countries and languages.
Checked on 27 October 2026. Archived copy
27.
Serpier: docs.serpier.com/publication-tracker
Shows: data export; export formats.
Checked on 27 October 2026. Archived copy
28.
OtterlyAI: help.otterly.ai/can-i-export-my-data-and-reports
Shows: data export; export formats.
Checked on 27 October 2026. Archived copy
29.
Serpier: serpier.com
Shows: data hosting and DPA.
Checked on 27 October 2026. Archived copy
30.
OtterlyAI: otterly.ai/security
Shows: data hosting and DPA.
Checked on 27 October 2026.
31.
Serpier: serpier.com/terms-conditions
Shows: EU invoicing and VAT.
Checked on 27 October 2026. Archived copy
32.
OtterlyAI: help.otterly.ai/pricing-of-otterlyai
Shows: EU invoicing and VAT.
Checked on 27 October 2026. Archived copy
33.
Serpier: serpier.com/ai-instructions
Shows: headquarters; founded.
Checked on 27 October 2026. Archived copy
34.
OtterlyAI: otterly.ai/llms.txt
Shows: headquarters.
Checked on 27 October 2026.
35.
OtterlyAI: otterly.ai/about
Does not state: founded.
Checked on 27 October 2026.
36.
Serpier: docs.serpier.com/marketplace
Shows: order placements on other websites.
Checked on 28 October 2026. Archived copy
37.
Serpier: docs.serpier.com/suggestions
Shows: suggested next steps.
Checked on 28 October 2026.
38.
Serpier: docs.serpier.com/suggestions
Shows: publishes to your own website.
Checked on 27 October 2026.

Method and what each row means

We read each company's own website: its pricing page, docs, help center, terms and announcements. Review sites, directories and articles about a company are never a source. Every value links to its source, with the date we checked it. Serpier's facts follow the same rule and come from Serpier's own website.

Prices are per month and exclude VAT, in the currency the company publishes. A price in another currency is also shown in EUR, at the ECB reference rate of 26 October 2026. Some companies show other prices or currencies depending on where the visitor is, so the page says which visitor the prices were shown to.

The shared units use one plan for each company: the entry plan we name for it, shown in its box above. If we name none, we use the cheapest plan with a published price above zero that tracks prompts. Only plans sold by the month count, at the monthly billing price when there is one. When the entry plan is an add-on, its price includes the plan it needs, because an add-on cannot be bought alone. Price per tracked prompt a month is the price ÷ prompts. Price per 1,000 AI answers a month is the price ÷ (prompts × assistants × runs a month) × 1,000, where a daily run counts as 30 runs a month and a weekly run as 4.33. When an input is not published, the page says Not enough public data instead of guessing.

Each value in the table is one of these, or the number or words the company uses:

Yes:: the company's own pages say the product has it.
No:: the company's own pages say it is not offered, or a complete plan table leaves it out.
Partly:: offered with a limit, written next to the value.
Not stated:: we could not find it on the company's own pages. It does not mean No.
Not public:: the company does not publish it, for example a price behind Contact sales.

What each row means

What it does:: What the product does in one sentence, based on the company's own website.
Prompts tracked:: How many prompts (the questions asked in AI assistants) a plan tracks, counted the way the vendor counts them.
AI assistants tracked:: Which AI assistants a plan asks, named one by one, such as ChatGPT, Google AI Overviews, Gemini or Perplexity, with the price of any assistant sold as an add-on.
How often prompts run:: How often a plan asks each prompt again: daily, weekly, monthly or on a schedule you set.
Brands or projects:: How many brands or projects a plan covers.
Users:: How many people can log in on a plan.
What it measures:: Which of these the product reports: mention rate, share of voice, position in the answer, sentiment and the sources AI cites.
Competitor benchmarks:: Whether you can compare your brand with competitors you name.
What it does beyond measuring:: What the product does after it measures, as the vendor describes it, such as recommendations, content, outreach or agents.
Order publications in the product:: Whether you can order an article, mention or link on another company's website from inside the product.
Integrations:: The integrations the vendor names, such as Google Search Console, GA4, Looker Studio or Slack.
API:: Whether there is a public API, and on which plan.
MCP server:: Whether there is an MCP server, which lets AI assistants such as Claude or ChatGPT read from or act in the product, and on which plan.
Free plan or trial:: Whether there is a free plan or a trial, what it covers, how long it lasts and whether it needs a card.
SEO performance tracking:: Whether the product tracks your own website in search: rankings, clicks, or keywords close to page one.
Checks links after they go live:: Whether the product checks links or articles you placed on other websites after they go live: still online, indexed and unchanged.
Task board and AI agent:: Whether you can track the work in the product and hand tasks to an AI agent that does them, with your approval.
Scheduled automations:: Whether the product can run a task or report on a schedule you set, such as a weekly summary.
How answers are collected:: Whether answers come from the assistant's own app as a user sees it with live search, from the model's API, or from both.
Countries and languages:: Whether you can choose the country and the language a prompt is asked from, and how many you can choose.
Data export:: Whether you can export your data, for example as a CSV file, and on which plan.
Export formats:: The formats you can take your data out in, such as CSV, Excel or an API, for example when you switch tools.
Data hosting and DPA:: Where the data is hosted, such as the EU or the US, and whether a data processing agreement is offered.
EU invoicing and VAT:: How the company invoices a business in the EU: the currency, and whether VAT is charged or handled by reverse charge with a valid VAT number.
Headquarters:: The country of the company's headquarters, as its own website states it.
Founded:: The year the company was founded, as its own website states it.

Report an error

If a fact is wrong or out of date, write to hello@serpier.com with the page and the source. We check every report against the company's own website.

OtterlyAI and the OtterlyAI logo are trademarks of their owner, used on this page only to identify the company. Serpier has no affiliation with OtterlyAI.

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BrandWe market our own businessAgencyWe buy for clientsAffiliateAffiliate, comparison and review sitesMedia or publisherI want to sell placements

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Links and media placementsAI visibilityBothNot sure yet

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What each row means

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