HubSpot AEO alternative: Serpier and HubSpot AEO compared
Serpier makes this page. Every fact about HubSpot AEO comes from HubSpot AEO's own website, and the facts on this page were last checked on . Sources are listed at the end.
Serpier and HubSpot AEO both track how AI assistants such as ChatGPT mention and describe a brand. HubSpot AEO is sold on its own or included in HubSpot Marketing Hub Pro and Enterprise. Serpier also sells placements on other companies' websites, so you can track AI visibility and order media publications in one account.
Pick Serpier if you want AI visibility tracking and placements in one account. Stay with HubSpot AEO if you want daily runs, a lower entry price, or tracking inside HubSpot.
As of 28 October 2026, HubSpot AEO costs $50 a month (€44.69) billed monthly or $45 a month billed yearly. Serpier Starter costs €199 a month billed monthly.
Where Serpier is better
Tracking shows where you stand. Serpier also suggests what to do next, and does it once you approve.
- Navi, Serpier's AI agent, reads your website, SEO performance, AI visibility and link monitoring, and suggests what to do next, each with why it is there: for example ordering a placement from a shortlist of publishers to work on a keyword sitting just off page one, or fixing robots.txt, llms.txt, the sitemap or meta tags.
- You click Hand over to Navi or I'll do it myself.
- Navi does the work, and you approve before anything is bought or changed. As your rankings, AI visibility and links change, new suggestions keep coming.
HubSpot AEO does not state whether it has a task board with an AI agent that can take tasks.
- Serpier tracks AI visibility and sells placements on other companies' websites in one account. Ordering is open on every Serpier plan, including the free Serpier Light plan. HubSpot AEO gives these recommendations: prioritized recommendations: create a new page, fix a technical gap, publish a video, or reach out to third-party sites.
- Serpier Growth asks up to six AI assistants: Up to 6 at once: ChatGPT, Claude, Gemini, Perplexity, Grok, AI Overviews and more. HubSpot AEO tracks ChatGPT, Gemini, Perplexity.
- Serpier states hosted in the eu and bills in euros: EUR, prices exclude VAT. HubSpot AEO states: Prices shown in USD, subject to applicable tax (VAT handling and invoice currency for EU buyers not stated).
- Serpier also checks that the links you placed stay live, indexed and unchanged and runs scheduled automations, such as a weekly summary. HubSpot AEO does not state whether it checks links after they go live or whether it runs scheduled automations.
Where HubSpot AEO is better
- HubSpot AEO refreshes daily across chatgpt, perplexity and gemini. Serpier Starter runs prompts weekly, and Serpier Growth has a custom frequency.
- HubSpot AEO costs $50 a month and Serpier Starter costs €199 a month, both billed monthly. HubSpot AEO has a free trial: Free trial: 25 prompts on ChatGPT, Perplexity and Gemini, no credit card required; Free trial lasts 28 days. Serpier Starter has a 7-day free trial, card required.
- HubSpot AEO is included with Marketing Hub Pro and Enterprise: AEO is included with Marketing Hub Pro and Enterprise; also sold standalone as HubSpot AEO at $50/month. HubSpot AEO in Marketing Hub also generates a research-backed blog draft in brand voice in one click.
- HubSpot AEO buys extra prompts when you need them: 25 prompts included; more can be bought, no limit. Serpier Starter tracks up to 100 prompts, and the next Serpier plan is Serpier Growth at €599 a month.
What else you get with Serpier
Serpier is one platform for AI visibility, SEO and link building. Besides what this page compares with HubSpot AEO, it includes:
SEO performance
Track where your site ranks in search, find keywords close to page one, and see referring domains and page speed. With Search Console connected, Serpier also flags keywords losing clicks and pages competing for the same query.[25]
Link monitoring
The Publication Tracker checks that every link you bought or added stays live, indexed and as ordered, and spots edits to the article before they cost you the link.[15]
Placements on real media
Order articles and links on other companies' websites in the Serpier Marketplace, including AI Publications: articles for brand mentions that AI assistants pick up.[26][8]
Suggestions and tasks with Navi
Navi, Serpier's AI agent, suggests next steps for your site, links, rankings and AI visibility. Hand a task to Navi and it quotes the order, drafts the change to your site or drafts an email to the publisher, and waits for your approval.[27][17]
Automations
Have Navi run a prompt on a schedule, such as a weekly summary of your SEO performance and AI visibility.[18]
Publishing to your own site
Connect WordPress, Shopify, Magento or Umbraco, and Navi publishes fixes and new pages after you approve them.[9]
Connections and MCP
Connect Search Console, Analytics, Shopify and other tools, and use Serpier from your own AI tools through MCP.[10][12]
AI visibility tracking
See how often AI assistants such as ChatGPT, Gemini and Perplexity mention your brand, with share of voice, rank, sentiment and the sources they cite, next to the competitors you name.[6][3][7]
See Serpier with your own brand
HubSpot AEO pricing and Serpier pricing
HubSpot AEO costs $50 a month (€44.69) billed monthly or $45 a month billed yearly, as of 28 October 2026. It is also included with Marketing Hub Pro and Enterprise. Serpier Starter costs €199 a month billed monthly or €169 a month billed yearly.
Serpier
- Chat with Navi
- Order media publications
- Tool integrations + MCP
- Monitor up to 10 publications
- Chat with Navi
- Everything from Light
- SEO + AI monitoring across 2 projects
- Track up to 100 prompts
- Monitor weekly
- Monitor up to 500 publications
- Chat with Navi
- Everything from Starter
- SEO + AI monitoring across 5 projects
- Track up to 500 prompts
- Monitor in a custom interval
- Monitor up to 2000 publications
- Chat with Navi
- Custom limits
- Unlimited tracked prompts
- API access
- Tailored onboarding and support
HubSpot AEO
| Plan | A month, billed monthly | A month, billed yearly | Currency | Includes |
|---|---|---|---|---|
| HubSpot AEO[2] | $50€44.69 | $45€40.22 | USD | 25 prompts (buy more anytime); ChatGPT, Gemini, Perplexity; brand visibility and sentiment analysis; competitor share of voice and citation analysis; prompt tracking and suggestions; prioritized AEO recommendations |
| Free trial[2] | $0 | Not stated | USD | 25 prompts on ChatGPT, Perplexity, Gemini; no credit card; 28 days per the best-AEO-software page |
| AEO in Marketing Hub Pro/Enterprise[2] | Not public | Not public | USD | Same core tracking, expanded prompts, CRM-powered recommendations, act on recommendations inside HubSpot content and social tools |
Price per prompt and per 1,000 AI answers
Plans count prompts, AI assistants and runs in different ways. These two units put the entry paid plans on the same scale, in euros.
Serpier
Starter, billed monthly
- Per tracked prompt a month
- €1.99
- Per 1,000 AI answers a month
- €153.19
HubSpot AEO
Not enough public data
HubSpot AEO does not give a number of prompts for HubSpot AEO.
Every fact, row by row
Every feature, limit and term we compared, with the source for each value. Serpier on the left, HubSpot AEO on the right.
| What we compare | Serpier'%3e%3cpath%20d='M117.754%2063C105.603%2063%2097.3548%2057.4694%2097%2047.7252H106.401C106.756%2052.2901%20110.925%2055.6259%20117.754%2055.6259C123.874%2055.6259%20127.599%2053.4313%20127.599%2049.5687C127.599%2045.4427%20123.519%2044.6526%20116.956%2043.8625C106.313%2042.7214%2097.8869%2040.6145%2097.8869%2031.0458C97.8869%2022.5306%20105.603%2017%20116.512%2017C127.687%2017%20135.581%2022.0917%20136.202%2031.0458H126.8C126.268%2027.1832%20122.632%2024.4619%20116.601%2024.4619C110.747%2024.4619%20107.288%2026.3931%20107.288%2030.0802C107.288%2034.2939%20111.368%2035.084%20117.931%2035.8741C128.574%2037.1031%20137%2039.1221%20137%2048.9542C137%2057.5573%20128.752%2063%20117.754%2063Z'%20fill='%231E1E1E'/%3e%3cpath%20d='M162.588%2062.9826C148.465%2062.9826%20139.605%2053.8597%20139.605%2040.0878C139.605%2026.2282%20148.465%2017.0176%20161.711%2017.0176C174.605%2017.0176%20183.465%2025.351%20183.465%2038.8597V42.1054H149.518V42.6317C149.518%2050.1755%20154.605%2055.2633%20162.062%2055.2633C167.939%2055.2633%20172.237%2052.3685%20173.553%2047.4562H183.026C181.448%2056.2282%20173.728%2062.9826%20162.588%2062.9826ZM149.781%2035.0878H173.816C173.026%2028.4212%20168.465%2024.6492%20161.798%2024.6492C155.833%2024.6492%20150.57%2028.5089%20149.781%2035.0878Z'%20fill='%231E1E1E'/%3e%3cpath%20d='M188.76%2062.4561V17.5439H197.094L198.058%2024.2982C200.339%2020.614%20203.848%2017.5439%20211.392%2017.5439H213.585V26.4035H209.462C200.953%2026.4035%20198.322%2032.9825%20198.322%2039.9123V62.4561H188.76Z'%20fill='%231E1E1E'/%3e%3cpath%20d='M217.139%2080.0001V17.544H225.472L226.437%2024.2983C229.419%2020.351%20234.069%2017.0176%20241.174%2017.0176C253.455%2017.0176%20262.49%2025.6141%20262.49%2040.0001C262.49%2053.8597%20253.455%2062.9826%20241.262%2062.9826C234.244%2062.9826%20229.419%2060.1755%20226.7%2056.0527V80.0001H217.139ZM239.595%2054.9124C247.49%2054.9124%20252.753%2048.9475%20252.753%2040.0001C252.753%2031.1405%20247.49%2025.0878%20239.595%2025.0878C231.788%2025.0878%20226.525%2031.1405%20226.525%2039.9124C226.525%2048.8597%20231.788%2054.9124%20239.595%2054.9124Z'%20fill='%231E1E1E'/%3e%3cpath%20d='M267.788%2062.4561V17.5439H277.349V62.4561H267.788ZM272.525%2010.9649C269.454%2010.9649%20266.998%208.59649%20266.998%205.43859C266.998%202.2807%20269.454%200%20272.525%200C275.683%200%20278.051%202.2807%20278.051%205.43859C278.051%208.59649%20275.683%2010.9649%20272.525%2010.9649Z'%20fill='%231E1E1E'/%3e%3cpath%20d='M305.571%2062.9826C291.448%2062.9826%20282.588%2053.8597%20282.588%2040.0878C282.588%2026.2282%20291.448%2017.0176%20304.694%2017.0176C317.588%2017.0176%20326.448%2025.351%20326.448%2038.8597V42.1054H292.501V42.6317C292.501%2050.1755%20297.588%2055.2633%20305.044%2055.2633C310.922%2055.2633%20315.22%2052.3685%20316.536%2047.4562H326.009C324.43%2056.2282%20316.711%2062.9826%20305.571%2062.9826ZM292.764%2035.0878H316.799C316.009%2028.4212%20311.448%2024.6492%20304.781%2024.6492C298.816%2024.6492%20293.553%2028.5089%20292.764%2035.0878Z'%20fill='%231E1E1E'/%3e%3cpath%20d='M331.742%2062.4561V17.5439H340.075L341.04%2024.2982C343.321%2020.614%20346.829%2017.5439%20354.373%2017.5439H356.566V26.4035H352.443C343.935%2026.4035%20341.303%2032.9825%20341.303%2039.9123V62.4561H331.742Z'%20fill='%231E1E1E'/%3e%3c/g%3e%3cpath%20d='M16.5758%2032.3333V47.6666H31.8584V62.9999H22.8377C10.2276%2062.9999%200%2052.7463%200%2040.0864V39.9134C0%2027.2615%2010.2198%2017.0078%2022.8377%2017.0078H31.8584V32.3411H16.5758V32.3333Z'%20fill='%231E1E1E'/%3e%3cpath%20d='M78.999%2039.9135V40.0865C78.999%2052.7385%2068.7793%2063%2056.1613%2063H47.1406V47.6667H62.4233V32.3333H47.1406V17H56.1613C68.7714%2017%2078.999%2027.2537%2078.999%2039.9056V39.9135Z'%20fill='%231E1E1E'/%3e%3cpath%20d='M47.14%2032.333H31.8574V47.6663H47.14V32.333Z'%20fill='%231E1E1E'/%3e%3cdefs%3e%3cclipPath%20id='clip0_326_1272'%3e%3crect%20width='260'%20height='80'%20fill='white'%20transform='translate(97)'/%3e%3c/clipPath%3e%3c/defs%3e%3c/svg%3e){kind=small} | HubSpot AEO |
|---|---|---|
| What it does | Serpier is an AI-powered SEO and AI visibility platform. It combines SEO intelligence, prompt strategy, performance monitoring, and automated execution in one system, so you can rank on Google and get cited by AI.[1] | HubSpot's AEO software tracks your brand across ChatGPT, Gemini, and Perplexity — and tells you exactly what to fix.[2] |
| AI visibility | ||
| Prompts tracked | ||
| AI assistants tracked | ChatGPT, Gemini, Perplexity[2] | |
| How often prompts run | Refreshes daily across ChatGPT, Perplexity and Gemini[5] | |
| Brands or projects |
| |
| Users | Unlimited[3]On every plan. | Not stated[2] |
| What it measures | Visibility score, share of voice, rank, sentiment and cited sources[6]A higher place in an answer raises the visibility score. Sentiment is grouped by theme, and cited sources show how often AI cites your own domain. On Starter, Growth and Enterprise. | Brand visibility score (mention rate); Share of voice versus competitors; Sentiment (scale -100 to +100); Cited sources (domains, pages, content types)[2] |
| Competitor benchmarks | Yes[7]Compare your trend with the brands you add, and pin one to the charts. On Starter, Growth and Enterprise. | Yes, competitors can be added and compared on visibility, share of voice and citations[5] |
| What it does beyond measuring | Navi, an AI agent, suggests what to fix, drafts pages and articles, runs scheduled automations, orders placements and drafts emails to publishers[7]Navi acts only after you approve. Serpier's team sends the emails to publishers. Navi's work uses credits. | |
| Order publications in the product | Yes[8]Choose sites in the Marketplace, add them to the cart and pay by card or invoice. Types: SEO Publication (dofollow link), AI Publication (no links or nofollow links) and Homepage. On every plan, including the free Light plan. | Not stated[2] |
| Publishes to your own website | Yes, to a connected WordPress, Shopify, Magento or Umbraco site[9]Navi publishes fixes and pages after you approve them. | |
| Integrations | Google Search Console, Google Analytics, Shopify, WordPress, WooCommerce, Magento, Umbraco, DynamicWeb, HubSpot, Piwik PRO, Mixpanel, Slack, Google Ads and LinkedIn Ads, plus more than 1,500 other apps[10] | Not stated[2] |
| API | Enterprise only[11]The documented endpoints cover Marketplace search and publisher deals. | Not stated[2] |
| MCP server | Yes, on every plan[12]Claude and ChatGPT connect on any plan. Other clients, such as Cursor, VS Code and Claude Code, need an access token, which requires Enterprise. | Not stated[2] |
| Free plan or trial | Free trial: 25 prompts on ChatGPT, Perplexity and Gemini, no credit card required; Free trial lasts 28 days[2] | |
| SEO tools | ||
| AI visibility module | AI Visibility, included in Starter, Growth and Enterprise[6]Not sold as an add-on and not on Light. Runs use Navi credits, and scheduled runs pause when credits run out. |
|
| Keyword research | Yes, on Starter, Growth and Enterprise[14]Part of SEO Performance: topic ideas, close variants, autocomplete suggestions and questions. Each plan caps the keywords you track, and Serpier does not publish the caps. | Not stated[2] |
| Backlink index | Partly[14]SEO Performance shows the referring domains of your own projects, new against lost. Serpier does not describe a backlink index of its own. | Not stated[2] |
| Site audit | Partly[14]Audits the pages you add, on Starter, Growth and Enterprise. Serpier does not describe a full-site crawl. | Not stated[2] |
| Rank tracking | Yes, on Starter, Growth and Enterprise[14]Google, Yahoo or Baidu, on desktop and mobile, checked daily, weekly or monthly. Shows SERP features and AI Overviews. Checks use Navi credits. | Not stated[2] |
| Other features | ||
| Checks links after they go live | Yes[15]The Publication Tracker also covers links you placed elsewhere. Up to 10 publications on Light, 500 on Starter, 2,000 on Growth and a custom number on Enterprise. | Not stated[16] |
| Task board and AI agent | Yes[17]Navi can quote an order, draft a change to your site, draft an email to a publisher about a link fix, or research. Nothing is bought or changed on your site until you approve. | Not stated[16] |
| Scheduled automations | Yes[18]Schedules: every hour, day, week or month, or a custom cron. | Not stated[16] |
| Data, contracts and switching | ||
| How answers are collected | Not stated[6] | Not stated[2] |
| Countries and languages | Unlimited countries, all languages[3]Countries are not included on Light. Location and language are set per project. | Not stated[19] |
| Data export | Partly[20]Growth and Enterprise can download the Publication Tracker (link monitoring) table as CSV. Serpier does not describe an export of AI visibility or SEO data. | Not stated[2] |
| Export formats | CSV[20]Only the Publication Tracker table, on Growth and Enterprise. | Not stated[2] |
| Data hosting and DPA | Hosted in the EU[21]Serpier says all data is processed and stored on European infrastructure. It does not state whether customers can sign a data processing agreement. | Not stated[2] |
| EU invoicing and VAT | EUR, prices exclude VAT[22]Your account currency can be DKK, EUR, USD or GBP. | Prices shown in USD, subject to applicable tax (VAT handling and invoice currency for EU buyers not stated)[2] |
| Company | ||
| Headquarters | Denmark[23]Headquarters in Aarhus. The company is Serpier ApS. | USA (Boston, MA)[24] |
| Founded | 2024[23] | 2006[24] |
How to switch from HubSpot AEO to Serpier
- HubSpot AEO does not state data export, so write down your tracked prompts and current scores before you leave.
- Start Serpier with the free trial. Serpier Starter has a 7-day free trial, card required. Add your prompts to a Serpier project and pick the AI assistants.
- Run both for a few weeks. HubSpot AEO refreshes daily across chatgpt, perplexity and gemini and Serpier Starter runs prompts weekly, so compare weekly figures.
Questions and answers
Does HubSpot AEO have a free trial?
HubSpot AEO has a free trial: Free trial: 25 prompts on ChatGPT, Perplexity and Gemini, no credit card required; Free trial lasts 28 days. Serpier Light is a free plan without AI visibility tracking, and Serpier Starter has a 7-day free trial, card required.
Which AI assistants does HubSpot AEO track?
HubSpot AEO tracks ChatGPT, Gemini, Perplexity. Serpier Starter tracks ChatGPT plus 2 of your choice. Serpier Growth asks up to 6 at once: chatgpt, claude, gemini, perplexity, grok, ai overviews and more.
What does HubSpot AEO measure?
HubSpot AEO measures: Brand visibility score (mention rate); Share of voice versus competitors; Sentiment (scale -100 to +100); Cited sources (domains, pages, content types). Serpier measures: Visibility score, share of voice, rank, sentiment and cited sources.
Where do the facts on this page come from?
Every fact about HubSpot AEO comes from HubSpot's own website. Every fact about Serpier comes from Serpier's own website. Review sites and articles about either company are not used. The facts were last checked on 28 October 2026, and each one links to its source at the end of the page.
What else does Serpier do?
Serpier is one platform for AI visibility, SEO and link building. Besides what this page compares, it includes SEO performance, link monitoring, placements on real media, suggestions and tasks with Navi, automations, publishing to your own site, connections and MCP and AI visibility tracking. Track where your site ranks in search, find keywords close to page one, and see referring domains and page speed. With Search Console connected, Serpier also flags keywords losing clicks and pages competing for the same query. The Publication Tracker checks that every link you bought or added stays live, indexed and as ordered, and spots edits to the article before they cost you the link. Order articles and links on other companies' websites in the Serpier Marketplace, including AI Publications: articles for brand mentions that AI assistants pick up. Navi, Serpier's AI agent, suggests next steps for your site, links, rankings and AI visibility. Hand a task to Navi and it quotes the order, drafts the change to your site or drafts an email to the publisher, and waits for your approval. Have Navi run a prompt on a schedule, such as a weekly summary of your SEO performance and AI visibility. Connect WordPress, Shopify, Magento or Umbraco, and Navi publishes fixes and new pages after you approve them. Connect Search Console, Analytics, Shopify and other tools, and use Serpier from your own AI tools through MCP. See how often AI assistants such as ChatGPT, Gemini and Perplexity mention your brand, with share of voice, rank, sentiment and the sources they cite, next to the competitors you name.
Sources and method
Sources (27)
- 1.
- 2.
HubSpot AEO: hubspot.com/products/aeo
Shows: what it does; prompts tracked (HubSpot AEO); AI assistants tracked; brands or projects (HubSpot AEO); what it measures; what it does beyond measuring; publishes to your own website (HubSpot AEO); free plan or trial; AI visibility module (AEO in Marketing Hub Pro/Enterprise); EU invoicing and VAT; the prices of HubSpot AEO and Free trial.
Does not state: users; order publications in the product; integrations; API; MCP server; keyword research; backlink index; site audit; rank tracking; how answers are collected; data export; export formats; data hosting and DPA.
Does not publish: the price of AEO in Marketing Hub Pro/Enterprise.
Checked on 27 October 2026. Archived copy
- 3.
Serpier: serpier.com/pricing
Shows: prompts tracked (Light, Starter, Growth and Enterprise); AI assistants tracked (Light, Starter, Growth and Enterprise); how often prompts run (Light, Starter, Growth and Enterprise); brands or projects (Light, Starter, Growth and Enterprise); users; free plan or trial (Light); countries and languages; the prices of Light, Starter and Growth.
Does not publish: the price of Enterprise.
Checked on 27 October 2026. Archived copy
- 4.
HubSpot AEO: hubspot.com/products/marketing/aeo
Shows: prompts tracked (AEO in Marketing Hub Pro/Enterprise); what it does beyond measuring (AEO in Marketing Hub Pro/Enterprise); publishes to your own website (AEO in Marketing Hub Pro/Enterprise).
Checked on 27 October 2026. Archived copy
- 5.
HubSpot AEO: hubspot.com/products/aeo/ai-visibility
Shows: how often prompts run; competitor benchmarks.
Checked on 27 October 2026. Archived copy
- 6.
Serpier: docs.serpier.com/ai-visibility
Shows: what it measures; AI visibility module.
Does not state: how answers are collected.
Checked on 27 October 2026. Archived copy
- 7.
Serpier: serpier.com/ai-visibility
Shows: competitor benchmarks; what it does beyond measuring.
Checked on 27 October 2026. Archived copy
- 8.
Serpier: docs.serpier.com/marketplace
Shows: order publications in the product; placements sold for AI visibility.
Checked on 27 October 2026. Archived copy
- 9.
Serpier: docs.serpier.com/suggestions
Shows: publishes to your own website.
Checked on 27 October 2026.
- 10.
- 11.
- 12.
- 13.
Serpier: serpier.com/lp/ai-visibility-check
Shows: free plan or trial (Starter).
Checked on 27 October 2026. Archived copy
- 14.
Serpier: docs.serpier.com/seo-performance
Shows: keyword research; backlink index; site audit; rank tracking.
Checked on 27 October 2026. Archived copy
- 15.
Serpier: docs.serpier.com/publication-tracker
Shows: checks links after they go live.
Checked on 28 October 2026. Archived copy
- 16.
HubSpot AEO: hubspot.com/products/aeo
Does not state: checks links after they go live; task board and AI agent; scheduled automations.
Checked on 28 October 2026. Archived copy
- 17.
- 18.
- 19.
HubSpot AEO: hubspot.com/products/aeo/share-of-voice
Does not state: countries and languages.
Checked on 27 October 2026.
- 20.
Serpier: docs.serpier.com/publication-tracker
Shows: data export; export formats.
Checked on 27 October 2026. Archived copy
- 21.
- 22.
Serpier: serpier.com/terms-conditions
Shows: EU invoicing and VAT.
Checked on 27 October 2026. Archived copy
- 23.
Serpier: serpier.com/ai-instructions
Shows: headquarters; founded.
Checked on 27 October 2026. Archived copy
- 24.
HubSpot AEO: hubspot.com/about-us
Shows: headquarters; founded.
Checked on 27 October 2026. Archived copy
- 25.
Serpier: docs.serpier.com/seo-performance
Shows: SEO performance tracking.
Checked on 28 October 2026. Archived copy
- 26.
Serpier: docs.serpier.com/marketplace
Shows: order placements on other websites.
Checked on 28 October 2026. Archived copy
- 27.
Method and what each row means
We read each company's own website: its pricing page, docs, help center, terms and announcements. Review sites, directories and articles about a company are never a source. Every value links to its source, with the date we checked it. Serpier's facts follow the same rule and come from Serpier's own website.
Prices are per month and exclude VAT, in the currency the company publishes. A price in another currency is also shown in EUR, at the ECB reference rate of 26 October 2026. Some companies show other prices or currencies depending on where the visitor is, so the page says which visitor the prices were shown to.
The shared units use one plan for each company: the entry plan we name for it, shown in its box above. If we name none, we use the cheapest plan with a published price above zero that tracks prompts. Only plans sold by the month count, at the monthly billing price when there is one. When the entry plan is an add-on, its price includes the plan it needs, because an add-on cannot be bought alone. Price per tracked prompt a month is the price ÷ prompts. Price per 1,000 AI answers a month is the price ÷ (prompts × assistants × runs a month) × 1,000, where a daily run counts as 30 runs a month and a weekly run as 4.33. When an input is not published, the page says Not enough public data instead of guessing.
Each value in the table is one of these, or the number or words the company uses:
- Yes:
- the company's own pages say the product has it.
- No:
- the company's own pages say it is not offered, or a complete plan table leaves it out.
- Partly:
- offered with a limit, written next to the value.
- Not stated:
- we could not find it on the company's own pages. It does not mean No.
- Not public:
- the company does not publish it, for example a price behind Contact sales.
What each row means
- What it does:
- What the product does in one sentence, based on the company's own website.
- Prompts tracked:
- How many prompts (the questions asked in AI assistants) a plan tracks, counted the way the vendor counts them.
- AI assistants tracked:
- Which AI assistants a plan asks, named one by one, such as ChatGPT, Google AI Overviews, Gemini or Perplexity, with the price of any assistant sold as an add-on.
- How often prompts run:
- How often a plan asks each prompt again: daily, weekly, monthly or on a schedule you set.
- Brands or projects:
- How many brands or projects a plan covers.
- Users:
- How many people can log in on a plan.
- What it measures:
- Which of these the product reports: mention rate, share of voice, position in the answer, sentiment and the sources AI cites.
- Competitor benchmarks:
- Whether you can compare your brand with competitors you name.
- What it does beyond measuring:
- What the product does after it measures, as the vendor describes it, such as recommendations, content, outreach or agents.
- Order publications in the product:
- Whether you can order an article, mention or link on another company's website from inside the product.
- Publishes to your own website:
- Whether the product can publish content it writes straight to your own website or CMS. This is not the same as a placement on another company's website.
- Integrations:
- The integrations the vendor names, such as Google Search Console, GA4, Looker Studio or Slack.
- API:
- Whether there is a public API, and on which plan.
- MCP server:
- Whether there is an MCP server, which lets AI assistants such as Claude or ChatGPT read from or act in the product, and on which plan.
- Free plan or trial:
- Whether there is a free plan or a trial, what it covers, how long it lasts and whether it needs a card.
- AI visibility module:
- The name of the AI visibility module, whether plans include it or it is sold as an add-on, and its price.
- Keyword research:
- Whether the product has keyword research, and on which plan.
- Backlink index:
- Whether the product has its own index of backlinks, and on which plan.
- Site audit:
- Whether the product crawls your site for technical SEO issues, and on which plan.
- Rank tracking:
- Whether the product tracks your rankings in Google, and on which plan.
- Checks links after they go live:
- Whether the product checks links or articles you placed on other websites after they go live: still online, indexed and unchanged.
- Task board and AI agent:
- Whether you can track the work in the product and hand tasks to an AI agent that does them, with your approval.
- Scheduled automations:
- Whether the product can run a task or report on a schedule you set, such as a weekly summary.
- How answers are collected:
- Whether answers come from the assistant's own app as a user sees it with live search, from the model's API, or from both.
- Countries and languages:
- Whether you can choose the country and the language a prompt is asked from, and how many you can choose.
- Data export:
- Whether you can export your data, for example as a CSV file, and on which plan.
- Export formats:
- The formats you can take your data out in, such as CSV, Excel or an API, for example when you switch tools.
- Data hosting and DPA:
- Where the data is hosted, such as the EU or the US, and whether a data processing agreement is offered.
- EU invoicing and VAT:
- How the company invoices a business in the EU: the currency, and whether VAT is charged or handled by reverse charge with a valid VAT number.
- Headquarters:
- The country of the company's headquarters, as its own website states it.
- Founded:
- The year the company was founded, as its own website states it.
Report an error
If a fact is wrong or out of date, write to hello@serpier.com with the page and the source. We check every report against the company's own website.
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