AI SEO tools use AI to help you rank on Google and get named in AI answers. They come in three kinds: SEO suites with AI built in, AI tools that write and improve content, and AI agents that do the work. Here are 31 of them on the same rows, and every fact comes from the company's own website.
We make Serpier, so it's listed first. The rest are in alphabetical order. We don't score or rank them: the right one depends on what you need done, and whether you want a report or the result, so each card says when that tool is the best pick, in the words of our comparison page with it. Every fact links to its source and shows when we checked it. Facts last checked on 6 November 2026.
Which AI SEO tool is best?
It depends on what you need done. SEO suites such as Ahrefs and Semrush cover keyword research, site audits and rank tracking. AI writers help you produce content. AI agents do the work for you. Serpier tracks your SEO and AI visibility, and Navi, its AI agent, drafts pages and articles, publishes them to your site and orders links on 200,000 media once you approve.
How to choose an AI SEO tool
What you need done. Rankings and audits, content, or links: few tools cover all three.
A report or the result. Check whether the tool only suggests next steps, or also drafts the changes and does the work.
Who approves. If an AI agent acts for you, look for an approval step before anything goes live.
AI answers too. Buyers now search in ChatGPT and Google's AI Overviews; see which tools track AI answers as well as Google.
Whether you can try it first. Look for a free plan or trial.
Let Navi do the SEO work
Navi, Serpier's AI agent, reads your SEO data and AI visibility, suggests the next step and prepares the work. Nothing goes live until you approve it.
How Nordic SaaS teams cut manual reporting from days to minutes
AnchorReady
Target URLMatch
ApprovalWaiting
The AI SEO tools
Serpier
AI visibility, SEO and link building
Best if you want SEO and AI visibility tracked in one place, and an AI agent that drafts pages and articles, publishes them to your site and orders links once you approve.
What it does
Serpier gets brands found on Google and named in AI answers. Navi, its AI agent, turns their data into finished work they approve: it shows where they stand against competitors, suggests what to do next, and does the work.[1]
Does the work: orders placements and writes changes and new pages to your site, once you approve[9]
Approval before it spends or publishes
Yes: anything that spends money or changes something waits for your approval. You can approve one action, approve for the session, or always approve[10]
AI assistants tracked
Starter: ChatGPT plus 2 of your choice[7]Growth: Up to 6 at once: ChatGPT, Claude, Gemini, Perplexity, Grok, AI Overviews and more[7]Enterprise: Unlimited[7]
Best if you want a full SEO data suite, or a longer list of AI assistants from Ahrefs Lite up.
What it does
Marketing platform for SEO and AI search: backlink analysis, keyword research, site audits and rank tracking, plus Brand Radar for tracking brand visibility in AI assistants.[15]
Keyword research
Ahrefs Free: No[19]Starter, Lite, Standard, Advanced and Enterprise: Yes[20]
Rank tracking
Ahrefs Free: No[19]Starter: 50 keywords[16]+ 4 more plans
AI assistants tracked
Lite, Standard, Advanced, Enterprise, Custom prompts Basic, Custom prompts Growth and Custom prompts Scale: ChatGPT, Google AI Overviews, Google AI Mode, Gemini, Perplexity and Copilot, plus Claude[21]Brand Radar, one AI platform and Brand Radar, all platforms: ChatGPT, Google AI Overviews, Google AI Mode, Gemini, Perplexity and Copilot[22]
Best if you want daily runs on every tracked prompt, or an API for your tracking data.
What it does
AirOps works with you to set and execute an AI discovery strategy; its platform combines agents, data, brand governance and expertise to execute AI search strategy (visibility tracking plus content and playbook agents).[24]
Best if you already use it for site monitoring and Google Search Console data and want AI visibility in the same platform.
What it does
Botify says its AI search solutions give brands the power to be found across all platforms, combining data, insights, infrastructure and automation in one platform.[32]
Keyword research
Yes, RealKeywords imports complete Google Search Console data daily[33]
Rank tracking
Cross-reference rankings with page depth, internal linking, device type, and more[33]
AI assistants tracked
ChatGPT, Google AI Mode, Perplexity, Google Gemini, AI Overviews[36]
Essentials: Rank tracking, 500 tracked keywords[43]Growth: Rank tracking, 5,000 tracked keywords[43]+ 1 more plan
AI assistants tracked
ChatGPT (Auto) costs 1.00 AI Response Credits per prompt; ChatGPT (Search) costs 2.00 AI Response Credits per prompt; Claude Sonnet costs 0.50 AI Response Credits per prompt; Gemini costs 2.00 AI Response Credits per prompt; Google AI Mode costs 0.10 AI Response Credits per prompt; Google AIO costs 0.10 AI Response Credits per prompt; Grok (Auto) costs 1.00 AI Response Credits per prompt; Microsoft Copilot costs 0.20 AI Response Credits per prompt; Perplexity costs 0.20 AI Response Credits per prompt; ChatGPT (Auto), ChatGPT (Search), Claude Sonnet, Gemini, Google AI Mode, Google AIO, Grok (Auto), Microsoft Copilot, Perplexity[45]
Best if you want a content tool for writing and optimizing articles, or daily tracking on its entry plan.
What it does
The content operating system for AI search: Frase researches, writes, optimizes, publishes, and monitors content so it ranks on Google and gets cited by AI.[52]
Keyword research
Keyword research is part of the SEO Research feature (keywords, questions, SERP gaps feeding a brief); standalone keyword volume/difficulty database not stated[56]
Tracked engines named on the AI Visibility page: ChatGPT, Google AI, Perplexity, Claude, Gemini, Grok, Copilot and DeepSeek. How many you track depends on the plan.[57]Starter: ChatGPT and Google AI[52]+ 2 more plans
Free plan or trial
No free plan stated; 7-day free trial, no credit card required[52]
Best if your marketing, sales and service already run in HubSpot, or you want a free plan.
What it does
Agent Hub: a team of AI agents for marketing, sales and customer service, built on CRM data.[63]
Does the work or advises
Does part of the work itself: prospecting agent reaches out automatically, customer agent resolves questions 24/7; content agent creates blog posts, social content and landing pages[63]
Approval before it spends or publishes
A person approves automatic CRM updates and follow-up drafts after every meeting[63]
Free plan or trial
Free plan with no credit card required, includes an AI assistant; 14-day free trial[64]
Best if you mainly need Google rank tracking, or want to pay by keywords and credits.
What it does
Rank tracking platform for SEO agencies and teams (Google SERP tracking) with an AI Visibility add-on/plan that tracks brand mentions, citations and sentiment across AI engines.[69]
Rank tracking
Track your website's performance in Google search results[70]
Free plan or trial
Trial: 14 days, no credit card required, includes 100 keywords and 20 credits. No permanent free plan found.[69]
Best if you want agents that also work on X, LinkedIn and Reddit.
What it does
An autonomous AI marketing agent that reads your product and runs specialised agents for Reddit, SEO, GEO, X, LinkedIn, articles and more every day.[100]
Does the work or advises
Mostly drafts, with optional auto-publishing: can schedule and publish to LinkedIn, X and supported CMS integrations once the buyer connects accounts and turns it on; Reddit replies are drafted for the buyer to post[105]
Best if you want more AI assistants on the entry plan or one workspace per client.
What it does
AI SEO software for agencies: research, content creation, auditing, promotion and tracking of client visibility in AI search.[106]
AI assistants tracked
11 platforms on every paid plan: ChatGPT, Google AI Mode, Google AI Overviews, Claude, Perplexity, Gemini, Grok, Microsoft Copilot, Brave AI, DeepSeek, Meta AI[109]
Free plan or trial
No free plan stated on the pricing page; 7-day free trial on every paid plan, card required, limited trial usage[109]
Best if you want daily prompt runs on its entry plan, or keyword, backlink and audit data in the same suite.
What it does
SEO platform for agencies and in-house marketing teams that brings keyword research, rank tracking, site audits, backlink analysis, competitor research, content tools and reporting together, with an AI visibility tracker.[113]
Keyword research
Core and Growth: Yes: keyword, competitor and backlink research without usage caps[114]Enterprise: Not stated[114]
Rank tracking
Core: Yes: rank tracking across major search engines, 2k keywords tracked daily[114]Growth: Yes: rank tracking across major search engines, 5k keywords tracked daily[114]+ 1 more plan
Best if you also need its keyword research, backlink data and site audit in one suite, or daily prompt runs on more AI assistants from Semrush Starter.
What it does
Semrush is a platform for managing brand visibility. Marketers can use Semrush to audit, optimize, and quantify performance across AI search, SEO, content marketing, and paid media.[117]
Keyword research
SEO: Yes. Basic keyword research and competitor analysis[118]Starter: Yes. Keyword research and optimization tools[118]+ 3 more plans
Rank tracking
Free: Partly. Limited to 1 website and 10 keywords in Position Tracking[118]SEO: Yes. Position Tracking, 500 keywords tracked daily[118]+ 4 more plans
AI assistants tracked
Free: None in the plan. A separate free AI Visibility Checker looks once at ChatGPT, Gemini, AI Mode and AI Overviews[122]SEO: None. Google AI Overviews show only as a feature in Position Tracking[119]+ 3 more plans
Free plan or trial
Free plan with no credit card. 7 day free trial on SEO, Starter and Pro+. No free trial on the AI Visibility Toolkit.[123]
Best if you want daily updates on its entry plan, more tracked prompts on its entry plan or an SEO suite with rank tracking and backlink data.
What it does
AI Search Intelligence is Similarweb's product for tracking brand visibility in AI answers (prompts, citations, sentiment) and AI referral traffic.[128]
Keyword research
AEO Intelligence: Not stated[129]AEO & SEO & Competitive Intel: Yes (Keyword Research under SEO Intelligence)[129]
Rank tracking
AEO & SEO & Competitive Intel: Yes (Rank Tracker)[129]
Best if you want helpers for many kinds of business tasks, including email and social media.
What it does
An all-in-one AI platform with a team of specialised AI employees (helpers) that handle business work such as social media, SEO, email and copy.[132]
Does the work or advises
Does the work in connected accounts: sends emails, posts on social media, schedules calendar events, stores files, fetches analytics[136]
Approval before it spends or publishes
Social media posts need approval before they are scheduled; Customer email replies by Cassie need manual approval; auto-reply is not supported; Recurring scheduled tasks run without approval: if set to send an email, it sends[137]
Best if you want a full SEO suite with AI tracking included at no extra cost for now.
What it does
SEO software suite (Google visibility index, keyword research, backlinks, on-page crawler, rank tracking) with an AI Visibility module that measures brand mentions in AI answers; one of its pages says: "Visibility in AI Answers. Analyse and improve your visibility in AI search engines: Mentions, Rankings and Citations."[138]
Keyword research
Yes, Keyword Research is part of the packages (shown in plan comparison)[139]
Best if you already use it for content compliance and technical SEO and want AI search results next to them.
What it does
Siteimprove.ai is an agentic content intelligence platform that helps organizations manage content compliance and content performance in one place.[143]
ChatGPT, Perplexity, Copilot, Gemini (prompt sampling); Google AI Overviews, ChatGPT, Perplexity and Gemini tracked; Google, ChatGPT, Claude and AI Overviews[145]
Free plan or trial
Free AEO check of a site offered (no commitment); no free plan or trial stated[143]
Work arrives as cards in an Agents Feed; each SEO fix card has a Fix button; fixes are not applied automatically and are reviewed before anything changes on the site[103]
A dash means we have no fact on record for that tool and row yet, not that the tool lacks it. Each tool's comparison page has every row we checked.
Questions
Software that uses AI for search engine optimization: finding keywords, checking your site, writing or improving pages, building links, or tracking how AI answers mention you. Some only report what to do; others do the work.
Partly. AI agents can suggest fixes, draft pages and order placements, and the careful ones ask for your approval before anything goes live. The table shows which tools only suggest and which also act.
Some do. Several SEO suites have added AI visibility tracking, and AI visibility tools do it as their main job. “How often prompts run” in the table shows which tools track AI answers at all.
A tool gets a comparison page when buyers ask our team about it, AI answers name it, people search for its name with “alternative” or “pricing”, or independent reviews cover it. Every tool with a public comparison page on serpier.com is on this list, and new ones are added as we check them.
Each fact shows the date we checked it on the company's own website, and every fact links to that page. The list changes whenever a comparison page is checked again.
Sources
Every fact comes from the company's own website, on the date shown. Found something wrong? Email hello@serpier.com and we'll fix it.