Profound alternative: Serpier and Profound compared
Serpier makes this page. Every fact about Profound comes from Profound's own website, and the facts on this page were last checked on . Sources are listed at the end.
Serpier and Profound both track how AI assistants such as ChatGPT mention and describe a brand. Serpier's AI agent Navi and Profound's AI Marketer each find what to improve, and your team approves the work before it ships. Serpier also sells placements on other companies' websites, so you can track AI visibility and order media publications in one account.
Pick Serpier if you want AI visibility tracking and placements on other companies' websites in one account. Pick Serpier too if you want data hosted in the EU: Serpier says it processes and stores all data on European infrastructure. Stay with Profound if you want CSV and JSON exports of your AI visibility data.
Not sure where you stand? In about 2 minutes, the free check shows which brands ChatGPT, Gemini and Claude name in your market.
Where Serpier is better
Tracking shows where you stand. Serpier also suggests what to do next, and does it once you approve.
- Navi, Serpier's AI agent, reads your website, SEO performance, AI visibility and link monitoring, and suggests what to do next, each with why it is there: for example ordering a placement from a shortlist of publishers to work on a keyword sitting just off page one, or fixing robots.txt, llms.txt, the sitemap or meta tags.
- You click Hand over to Navi or I'll do it myself.
- Navi does the work, and you approve before anything is bought or changed. As your rankings, AI visibility and links change, new suggestions keep coming.
Profound also describes a task board with an AI agent on its own pages. Serpier's agent can also order placements on media, with your approval, and Serpier's Publication Tracker checks the links afterwards.
- Serpier tracks AI visibility and sells placements on other companies' websites in one account. You pick sites in the Serpier Marketplace, add them to a cart and pay by card or invoice. Ordering is open on every Serpier plan, including the free Serpier Light plan, and AI visibility tracking starts at Serpier Starter. Serpier's Marketplace offers 200,000 media agreements. Profound's agents can send cited sites to Noble or PartnerStack, separate services that handle outreach, negotiation and payment.
- Serpier has an MCP server on every plan. Claude and ChatGPT connect on any Serpier plan. Other clients such as Cursor, VS Code and Claude Code need an access token, which requires Serpier Enterprise. Profound lists its MCP server for Profound Enterprise, and Profound Trial does not include it.
- Serpier says it processes and stores all data on European infrastructure.
Where Profound is better
- Profound states that it collects answers from the assistants' own websites as users see them, with live web search for ChatGPT, Perplexity, Microsoft Copilot and Google AI Overviews, and not from the API. Serpier does not state how answers are collected.
- Profound Enterprise exports data as CSV and JSON and has an API. Serpier's MCP server works on every plan, including the free Serpier Light plan, and lets Claude and ChatGPT read the AI visibility, SEO and Publication Tracker data your plan collects. The Serpier REST API comes with Serpier Enterprise, and Serpier Growth and Serpier Enterprise can download the Publication Tracker as CSV. Reports that put your AI visibility, SEO and placement results in a PDF or a share link are coming to Serpier soon.
- Profound states that a data processing agreement is offered, and Profound's public agreement includes the EU Standard Contractual Clauses. Serpier does not state on its website whether customers can sign a data processing agreement.
What else you get with Serpier
Serpier is one platform for AI visibility, SEO and link building. Besides what this page compares with Profound, it includes:
SEO performance
Track where your site ranks in search, find keywords close to page one, and see referring domains and page speed. With Search Console connected, Serpier also flags keywords losing clicks and pages competing for the same query.[25]
Link monitoring
The Publication Tracker checks that every link you bought or added stays live, indexed and as ordered, and spots edits to the article before they cost you the link.[27]
Placements on real media
Order articles and links on other companies' websites in the Serpier Marketplace, including AI Publications: articles for brand mentions that AI assistants pick up.[43][15]
Suggestions and tasks with Navi
Navi, Serpier's AI agent, suggests next steps for your site, links, rankings and AI visibility. Hand a task to Navi and it quotes the order, drafts the change to your site or drafts an email to the publisher, and waits for your approval.[44][29]
Automations
Have Navi run a prompt on a schedule, such as a weekly summary of your SEO performance and AI visibility.[31]
Publishing to your own site
Connect WordPress, Shopify, Magento or Umbraco, and Navi publishes fixes and new pages after you approve them.[17]
Connections and MCP
Connect Search Console, Analytics, Shopify and other tools, and use Serpier from your own AI tools through MCP.[19][22]
AI visibility tracking
See how often AI assistants such as ChatGPT, Gemini and Perplexity mention your brand, with share of voice, rank, sentiment and the sources they cite, next to the competitors you name.[11][3][12]
See Serpier with your own brand
Every fact, row by row
Every feature, limit and term we compared, with the source for each value. Serpier on the left, Profound on the right.
| What we compare | Serpier | Profound |
|---|---|---|
| What it does | Serpier gets brands found on Google and named in AI answers. Navi, its AI agent, turns their data into finished work they approve: it shows where they stand against competitors, suggests what to do next, and does the work.[1] | AI marketing platform for answer engine optimization: it tracks brand visibility in ChatGPT, Perplexity, Claude, Gemini, Google AI Overviews and AI Mode, and deploys agents to act on it.[2] |
| AI visibility | ||
| Prompts tracked |
| |
| AI assistants tracked |
| |
| How often prompts run | ||
| Brands or projects | ||
| Users | Unlimited[3]On every plan. | |
| What it measures | Visibility score, share of voice, rank, sentiment and cited sources[11]A higher place in an answer raises the visibility score. Sentiment is grouped by theme, and cited sources show how often AI cites your own domain. On Starter, Growth and Enterprise. | Mention rate, share of voice, position in the answer, sentiment and cited sources[9]Mention rate is Profound's Visibility Score, counted over the answers that name at least one brand. |
| Competitor benchmarks | Yes[12]Compare your trend with the brands you add, and pin one to the charts. On Starter, Growth and Enterprise. | Yes[13]Up to five competitors per category by default. |
| What it does beyond measuring | Navi, an AI agent, suggests what to fix, drafts pages and articles, runs scheduled automations, orders placements and drafts emails to publishers[12]Navi acts only after you approve. Serpier's team sends the emails to publishers. Navi's work uses credits. | Weekly opportunities from an AI Marketer, carried out by AI agents your team reviews[14]Agents write and refresh content, draft ads for sponsored answers and draft corrections to publishers that repeat wrong claims. |
| Order publications in the product | Yes[15]Choose sites in the Marketplace, add them to the cart and pay by card or invoice. Types: SEO Publication (dofollow link), AI Publication (no links or nofollow links) and Homepage. On every plan, including the free Light plan. | |
| Publishes to your own website | Yes, to a connected WordPress, Shopify, Magento or Umbraco site[17]Navi publishes fixes and pages after you approve them. | Yes[18]Agents publish after your approval. CMS connectors include WordPress, Webflow, Contentful, Sanity, Drupal and Framer. |
| Integrations | Google Search Console, Google Analytics, Shopify, WordPress, WooCommerce, Magento, Umbraco, DynamicWeb, HubSpot, Piwik PRO, Mixpanel, Slack, Google Ads and LinkedIn Ads, plus more than 1,500 other apps[19] | Google Search Console, Google Analytics 4, Adobe Analytics, Looker, Slack, Microsoft Teams, Google Ads, OpenAI Ads, G2, Notion, Google Drive, Gmail, Klaviyo and LinkedIn[20]Also CMS connectors such as WordPress and Webflow, and CDN connectors such as Cloudflare and Vercel for Agent Analytics. Looker Studio is not listed. |
| API | Enterprise only[21]The documented endpoints cover Marketplace search and publisher deals. | |
| MCP server | Yes, on every plan[22]Claude and ChatGPT connect on any plan. Other clients, such as Cursor, VS Code and Claude Code, need an access token, which requires Enterprise. | |
| Free plan or trial | Free 7-day trial[4]50 prompts picked for your industry, run daily on ChatGPT, Gemini and Google AI Overviews. Profound does not say whether a card is needed. | |
| Other features | ||
| SEO performance tracking | Yes[25]Included on Starter, Growth and Enterprise. SEO Performance tracks rankings in Google, Yahoo or Baidu, on desktop and mobile, daily, weekly or monthly. With Search Console connected it also flags keywords losing clicks, low click-through rates and pages competing for the same query. | Yes[26]Via a Google Search Console integration. |
| Checks links after they go live | Yes[27]The Publication Tracker also covers links you placed elsewhere. Up to 10 publications on Light, 500 on Starter, 2,000 on Growth and a custom number on Enterprise. | Partly[28]Backlink data only through an optional DataForSEO connection; no check of the buyer's own placements is stated. |
| Task board and AI agent | Yes[29]Navi can quote an order, draft a change to your site, draft an email to a publisher about a link fix, or research. Nothing is bought or changed on your site until you approve. | Yes[30] |
| Scheduled automations | Yes[31]Schedules: every hour, day, week or month, or a custom cron. | Yes[32] |
| Data, contracts and switching | ||
| How answers are collected | Not stated[11] | From the assistants' own websites as users see them, not from the API[33]With live web search for ChatGPT, Perplexity, Microsoft Copilot and Google AI Overviews. |
| Countries and languages | Unlimited countries, all languages[3]Countries are not included on Light. Location and language are set per project. |
|
| Data export | Partly[36]Growth and Enterprise can download the Publication Tracker (link monitoring) table as CSV. Reports with AI visibility and SEO results, as a PDF or a share link, are coming soon. | |
| Export formats | CSV[36]Only the Publication Tracker table, on Growth and Enterprise. | CSV and JSON[4]Enterprise plans also have an API. The trial has no exports. |
| Data hosting and DPA | Hosted in the EU[37]Serpier says all data is processed and stored on European infrastructure. It does not state whether customers can sign a data processing agreement. | Hosted in the US, DPA offered[38]Profound's public DPA includes the EU Standard Contractual Clauses. No EU hosting option is mentioned. |
| EU invoicing and VAT | EUR, prices exclude VAT[39]Your account currency can be DKK, EUR, USD or GBP. | Fees in US dollars[40]An order can set a different currency. |
| Company | ||
| Headquarters | Denmark[41]Headquarters in Aarhus. The company is Serpier ApS. | United States[42]New York City. |
| Founded | 2024[41] | 2024[42]August 2024. |
How to switch from Profound to Serpier
- Export what you need from Profound before you end your plan. Profound Enterprise exports data as CSV and JSON, and Profound Trial has no exports.
- Start Serpier with the free trial. Serpier Starter has a 7-day free trial, card required. Add the same prompts to a Serpier project and pick the same countries and AI assistants. Serpier Starter tracks up to 100 prompts in ChatGPT plus 2 of your choice, and Serpier Growth tracks up to 500 prompts.
- Run both for a few weeks and compare the numbers before you cancel Profound. Profound runs prompts daily. Serpier Starter runs prompts weekly, and Serpier Growth and Serpier Enterprise can run them daily. Each scheduled run uses Navi credits from the plan. On Serpier Starter, compare weekly figures.
- Read the cancellation terms in your Profound order before you end it. This page does not cover Profound's cancellation terms.
Questions and answers
Does Profound have a free plan or a free trial?
Profound has a free 7-day trial and lists no free plan. The Profound trial runs 50 prompts daily in ChatGPT, Gemini and Google AI Overviews. Profound picks the prompts for your industry, and you cannot change them. Profound Trial has no exports and no API, and Profound does not say whether the trial needs a card. Serpier Light is a free plan without AI visibility tracking. Serpier Starter has a 7-day free trial, card required.
Which AI assistants does Profound track?
Profound Trial tracks ChatGPT, Gemini and Google AI Overviews. Profound Agency Growth and the Profound client workspace track ChatGPT, Perplexity and Google AI Overviews. Profound Enterprise tracks ChatGPT, Perplexity, Google AI Mode, Gemini, Microsoft Copilot, DeepSeek, Claude, Google AI Overviews and Exa Search, and the Profound contract sets which of them you get. Serpier Starter tracks ChatGPT plus 2 of your choice. Serpier Growth asks AI assistants up to 6 at once: ChatGPT, Claude, Gemini, Perplexity, Grok, AI Overviews and more. Serpier Enterprise lists unlimited AI models.
Can I export my data from Profound?
Profound Enterprise exports data as CSV and JSON and has an API and an MCP server. Profound Trial has no exports. Profound Agency Growth exports CSV and JSON for client workspaces. Serpier's MCP server works on every plan, including the free Serpier Light plan, and lets Claude and ChatGPT read the AI visibility, SEO and Publication Tracker data your plan collects. The Serpier REST API comes with Serpier Enterprise, and Serpier Growth and Serpier Enterprise can download the Publication Tracker as CSV. Reports that put your AI visibility, SEO and placement results in a PDF or a share link are coming to Serpier soon. This page does not cover Profound's cancellation terms, so check your Profound order.
How does Profound collect answers, and how often does it run prompts?
Profound states that it collects answers from the assistants' own websites as users see them, not from the API, with live web search for ChatGPT, Perplexity, Microsoft Copilot and Google AI Overviews. Profound runs prompts daily on Profound Trial, Profound Enterprise and its agency plans. Serpier does not state how answers are collected. Serpier Starter runs prompts weekly, and Serpier Growth and Serpier Enterprise can run them daily. Each scheduled run uses Navi credits from the plan.
Where do the facts on this page come from?
Every fact about Profound comes from Profound's own website, including its pricing page, documentation, privacy policy and agreements. Every fact about Serpier comes from Serpier's own website. Review sites and articles about either company are not used. The facts on this page were last checked on 6 November 2026, and each one links to its source at the end of the page.
What else does Serpier do?
Serpier is one platform for AI visibility, SEO and link building. Besides what this page compares, it includes SEO performance, link monitoring, placements on real media, suggestions and tasks with Navi, automations, publishing to your own site, connections and MCP and AI visibility tracking. Track where your site ranks in search, find keywords close to page one, and see referring domains and page speed. With Search Console connected, Serpier also flags keywords losing clicks and pages competing for the same query. The Publication Tracker checks that every link you bought or added stays live, indexed and as ordered, and spots edits to the article before they cost you the link. Order articles and links on other companies' websites in the Serpier Marketplace, including AI Publications: articles for brand mentions that AI assistants pick up. Navi, Serpier's AI agent, suggests next steps for your site, links, rankings and AI visibility. Hand a task to Navi and it quotes the order, drafts the change to your site or drafts an email to the publisher, and waits for your approval. Have Navi run a prompt on a schedule, such as a weekly summary of your SEO performance and AI visibility. Connect WordPress, Shopify, Magento or Umbraco, and Navi publishes fixes and new pages after you approve them. Connect Search Console, Analytics, Shopify and other tools, and use Serpier from your own AI tools through MCP. See how often AI assistants such as ChatGPT, Gemini and Perplexity mention your brand, with share of voice, rank, sentiment and the sources they cite, next to the competitors you name.
Sources and method
Sources (44)
- 1.
- 2.
- 3.
Serpier: serpier.com/pricing
Shows: prompts tracked (Light, Starter, Growth and Enterprise); AI assistants tracked (Light, Starter, Growth and Enterprise); how often prompts run (Light and Starter); brands or projects (Light, Starter, Growth and Enterprise); users; free plan or trial (Light); countries and languages.
Checked on 27 October 2026. Archived copy
- 4.
Profound: tryprofound.com/pricing
Shows: prompts tracked (Trial); AI assistants tracked (Trial and Enterprise); how often prompts run (Trial); users (Trial and Enterprise); API (Trial and Enterprise); free plan or trial; countries and languages (Trial); data export (Trial and Enterprise); export formats.
Does not state: brands or projects (Trial).
Does not publish: prompts tracked (Enterprise).
Checked on 27 October 2026. Archived copy
- 5.
Profound: tryprofound.com/blog/agencies-launch-your-aeo-practice-with-profound
Shows: prompts tracked (Agency Growth and Client workspace); AI assistants tracked (Agency Growth and Client workspace); brands or projects (Agency Growth); users (Agency Growth).
Checked on 27 October 2026.
- 6.
Profound: tryprofound.com/pricing?tier=agencies
Shows: AI assistants tracked (Agency Enterprise); how often prompts run (Agency Growth and Client workspace); users (Agency Enterprise); API (Agency Growth and Agency Enterprise); data export (Agency Growth and Agency Enterprise).
Does not state: order publications in the product (Agency Growth).
Does not publish: prompts tracked (Agency Enterprise).
Checked on 27 October 2026.
- 7.
Serpier: docs.serpier.com/ai-visibility
Shows: how often prompts run (Growth and Enterprise).
Checked on 6 November 2026.
- 8.
Profound: tryprofound.com/features/answer-engine-insights/prompt-tracking
Shows: how often prompts run (Enterprise).
Checked on 27 October 2026.
- 9.
Profound: docs.tryprofound.com/getting-started/glossary
Shows: how often prompts run (Agency Enterprise); what it measures.
Checked on 27 October 2026. Archived copy
- 10.
Profound: docs.tryprofound.com/getting-started/categories
Does not publish: brands or projects (Enterprise).
Checked on 27 October 2026. Archived copy
- 11.
Serpier: docs.serpier.com/ai-visibility
Shows: what it measures.
Does not state: how answers are collected.
Checked on 27 October 2026. Archived copy
- 12.
Serpier: serpier.com/ai-visibility
Shows: competitor benchmarks; what it does beyond measuring.
Checked on 27 October 2026. Archived copy
- 13.
Profound: tryprofound.com/features/answer-engine-insights/competitors
Shows: competitor benchmarks.
Checked on 27 October 2026.
- 14.
Profound: tryprofound.com/features/aim
Shows: what it does beyond measuring.
Checked on 27 October 2026.
- 15.
Serpier: docs.serpier.com/marketplace
Shows: order publications in the product; placements sold for AI visibility.
Checked on 27 October 2026. Archived copy
- 16.
Profound: tryprofound.com/blog/introducing-noble-nodes-for-profound-agents
Shows: order publications in the product.
Checked on 27 October 2026.
- 17.
Serpier: docs.serpier.com/suggestions
Shows: publishes to your own website.
Checked on 27 October 2026.
- 18.
Profound: tryprofound.com/features/agents
Shows: publishes to your own website.
Checked on 27 October 2026.
- 19.
- 20.
- 21.
- 22.
- 23.
Profound: docs.tryprofound.com/mcp/overview
Shows: MCP server (Trial and Enterprise).
Does not state: MCP server (Agency Growth and Agency Enterprise).
Checked on 27 October 2026. Archived copy
- 24.
Serpier: serpier.com/lp/ai-visibility-check
Shows: free plan or trial (Starter).
Checked on 27 October 2026. Archived copy
- 25.
Serpier: docs.serpier.com/seo-performance
Shows: SEO performance tracking.
Checked on 28 October 2026. Archived copy
- 26.
Profound: tryprofound.com/integrations/google-search-console
Shows: SEO performance tracking.
Checked on 28 October 2026.
- 27.
Serpier: docs.serpier.com/publication-tracker
Shows: checks links after they go live.
Checked on 28 October 2026. Archived copy
- 28.
Profound: tryprofound.com/integrations/dataforseo
Shows: checks links after they go live.
Checked on 28 October 2026.
- 29.
- 30.
Profound: tryprofound.com/features/aim/projects
Shows: task board and AI agent.
Checked on 28 October 2026.
- 31.
- 32.
- 33.
Profound: tryprofound.com/features/answer-engine-insights
Shows: how answers are collected.
Checked on 27 October 2026.
- 34.
Profound: docs.tryprofound.com/platform-config/analytics-setup
Shows: countries and languages (Enterprise).
Checked on 27 October 2026. Archived copy
- 35.
Profound: docs.tryprofound.com/agencies/manage-brands
Shows: countries and languages (Agency Growth).
Checked on 27 October 2026. Archived copy
- 36.
Serpier: docs.serpier.com/publication-tracker
Shows: data export; export formats.
Checked on 27 October 2026. Archived copy
- 37.
- 38.
Profound: tryprofound.com/legal/privacy-policy
Shows: data hosting and DPA.
Checked on 27 October 2026.
- 39.
Serpier: serpier.com/terms-conditions
Shows: EU invoicing and VAT.
Checked on 27 October 2026. Archived copy
- 40.
Profound: tryprofound.com/legal/master-subscription-agreement
Shows: EU invoicing and VAT.
Checked on 27 October 2026.
- 41.
Serpier: serpier.com/ai-instructions
Shows: headquarters; founded.
Checked on 27 October 2026. Archived copy
- 42.
- 43.
Serpier: docs.serpier.com/marketplace
Shows: order placements on other websites.
Checked on 28 October 2026. Archived copy
- 44.
Method and what each row means
We read each company's own website: its pricing page, docs, help center, terms and announcements. Review sites, directories and articles about a company are never a source. Every value links to its source, with the date we checked it. Serpier's facts follow the same rule and come from Serpier's own website.
Each value in the table is one of these, or the number or words the company uses:
- Yes:
- the company's own pages say the product has it.
- No:
- the company's own pages say it is not offered, or a complete plan table leaves it out.
- Partly:
- offered with a limit, written next to the value.
- Not stated:
- we could not find it on the company's own pages. It does not mean No.
- Not public:
- the company does not publish it.
What each row means
- What it does:
- What the product does in one sentence, based on the company's own website.
- Prompts tracked:
- How many prompts (the questions asked in AI assistants) a plan tracks, counted the way the vendor counts them.
- AI assistants tracked:
- Which AI assistants a plan asks, named one by one, such as ChatGPT, Google AI Overviews, Gemini or Perplexity, with the price of any assistant sold as an add-on.
- How often prompts run:
- How often a plan asks each prompt again: daily, weekly, monthly or on a schedule you set.
- Brands or projects:
- How many brands or projects a plan covers.
- Users:
- How many people can log in on a plan.
- What it measures:
- Which of these the product reports: mention rate, share of voice, position in the answer, sentiment and the sources AI cites.
- Competitor benchmarks:
- Whether you can compare your brand with competitors you name.
- What it does beyond measuring:
- What the product does after it measures, as the vendor describes it, such as recommendations, content, outreach or agents.
- Order publications in the product:
- Whether you can order an article, mention or link on another company's website from inside the product.
- Publishes to your own website:
- Whether the product can publish content it writes straight to your own website or CMS. This is not the same as a placement on another company's website.
- Integrations:
- The integrations the vendor names, such as Google Search Console, GA4, Looker Studio or Slack.
- API:
- Whether there is a public API, and on which plan.
- MCP server:
- Whether there is an MCP server, which lets AI assistants such as Claude or ChatGPT read from or act in the product, and on which plan.
- Free plan or trial:
- Whether there is a free plan or a trial, what it covers, how long it lasts and whether it needs a card.
- SEO performance tracking:
- Whether the product tracks your own website in search: rankings, clicks, or keywords close to page one.
- Checks links after they go live:
- Whether the product checks links or articles you placed on other websites after they go live: still online, indexed and unchanged.
- Task board and AI agent:
- Whether you can track the work in the product and hand tasks to an AI agent that does them, with your approval.
- Scheduled automations:
- Whether the product can run a task or report on a schedule you set, such as a weekly summary.
- How answers are collected:
- Whether answers come from the assistant's own app as a user sees it with live search, from the model's API, or from both.
- Countries and languages:
- Whether you can choose the country and the language a prompt is asked from, and how many you can choose.
- Data export:
- Whether you can export your data, for example as a CSV file, and on which plan.
- Export formats:
- The formats you can take your data out in, such as CSV, Excel or an API, for example when you switch tools.
- Data hosting and DPA:
- Where the data is hosted, such as the EU or the US, and whether a data processing agreement is offered.
- EU invoicing and VAT:
- How the company invoices a business in the EU: the currency, and whether VAT is charged or handled by reverse charge with a valid VAT number.
- Headquarters:
- The country of the company's headquarters, as its own website states it.
- Founded:
- The year the company was founded, as its own website states it.
Report an error
If a fact is wrong or out of date, write to hello@serpier.com with the page and the source. We check every report against the company's own website.
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