PR Yard alternative: Serpier and PR Yard compared
Serpier makes this page. Every fact about PR Yard comes from PR Yard's own website, and the facts on this page were last checked on . Sources are listed at the end.
Serpier and PR Yard both let you buy sponsored articles with links on other companies' websites. PR Yard is a marketplace for placements. Serpier is a marketplace too, and it also tracks how AI assistants mention your brand.
Choose Serpier if you want to track AI visibility and order placements in one account. Stay with PR Yard if you only need placements and want to see prices before you register.
As of 28 October 2026, PR Yard has no minimum spend and no subscription. PR Yard Consultant, where a consultant picks websites for you, costs €80 a month (€80) plus publication prices. Serpier charges per placement on any plan, including the free Serpier Light plan. Serpier Starter, an optional plan that adds AI visibility tracking, costs €199 a month billed monthly.
Where Serpier is better
Buying a link is one step. Serpier also suggests which step to take next, and does it once you approve.
- Navi, Serpier's AI agent, reads your website, SEO performance, AI visibility and link monitoring, and suggests what to do next, each with why it is there: for example ordering a placement from a shortlist of publishers to work on a keyword sitting just off page one, or fixing robots.txt, llms.txt, the sitemap or meta tags.
- You click Hand over to Navi or I'll do it myself.
- Navi does the work, and you approve before anything is bought or changed. As your rankings, AI visibility and links change, new suggestions keep coming.
PR Yard does not state whether it suggests next steps or whether it has a task board with an AI agent that can take tasks.
- Serpier tracks AI visibility, and PR Yard does not describe that. Serpier states: Yes, on Starter, Growth and Enterprise. PR Yard does not state whether it measures AI visibility. Both companies sell articles for AI visibility: Serpier sells AI Publication, and PR Yard sells sponsored articles positioned for Positioned as 'Visibility in search engines and AI' (sponsored articles); no mention guarantee.
- Serpier lets you order from an AI assistant. Serpier states for MCP: Yes, and Serpier has an API that is Partly available. PR Yard does not state whether you can order from an AI assistant through MCP. PR Yard does not state whether you can order by API.
- Serpier checks placements after you buy. Serpier states for monitoring: Yes. PR Yard Consultant also checks publication, and pr yard does not state checks after publishing.
- Serpier states for writing: Included in publications. PR Yard states: Text supplied by buyer, written by publisher, or by a platform copywriter (extra cost not stated on pages read).
- Serpier also tracks your site's SEO performance and runs scheduled automations, such as a weekly summary. PR Yard does not state whether it tracks SEO performance or whether it runs scheduled automations.
Where PR Yard is better
- PR Yard shows prices before you register. PR Yard states: Yes: prices visible in the public catalog without registration (full site names need free registration). Serpier states: No, a free account shows every price.
- PR Yard states that Wallet balance refundable at any time on request. Serpier states: No refunds unless agreed. If a publisher fails to deliver, Serpier may give an account credit..
- PR Yard states how long articles stay online: Article stays online permanently; published articles can be exported as CSV. Serpier states: Homepage placements last 12 months. Serpier does not state a time to publish, and PR Yard states: Most publishers publish within a few days of text approval.
- PR Yard states: No minimum spend, no subscription. Serpier does not state a minimum order, although Serpier Light is a free plan.
What else you get with Serpier
Serpier is one platform for AI visibility, SEO and link building. Besides what this page compares with PR Yard, it includes:
AI visibility tracking
See how often AI assistants such as ChatGPT, Gemini and Perplexity mention your brand, with share of voice, rank, sentiment and the sources they cite, next to the competitors you name.[13][9][23]
SEO performance
Track where your site ranks in search, find keywords close to page one, and see referring domains and page speed. With Search Console connected, Serpier also flags keywords losing clicks and pages competing for the same query.[17]
Suggestions and tasks with Navi
Navi, Serpier's AI agent, suggests next steps for your site, links, rankings and AI visibility. Hand a task to Navi and it quotes the order, drafts the change to your site or drafts an email to the publisher, and waits for your approval.[19][20]
Automations
Have Navi run a prompt on a schedule, such as a weekly summary of your SEO performance and AI visibility.[21]
Link monitoring
The Publication Tracker checks that every link you bought or added stays live, indexed and as ordered, and spots edits to the article before they cost you the link.[24]
Publishing to your own site
Connect WordPress, Shopify, Magento or Umbraco, and Navi publishes fixes and new pages after you approve them.[25]
Connections and MCP
Connect Search Console, Analytics, Shopify and other tools, and use Serpier from your own AI tools through MCP.[26][27]
Placements on real media
Order articles and links on other companies' websites in the Serpier Marketplace, including AI Publications: articles for brand mentions that AI assistants pick up.[28][12]
See Serpier with your own brand
PR Yard pricing and Serpier pricing
PR Yard states: Prices set by publishers, shown including platform commission and excluding VAT. PR Yard Consultant costs €80 a month (€80) plus publication prices from the catalog. Serpier states: Price per placement, plus monthly plans. Serpier charges per placement on any plan, including the free Serpier Light plan. The optional Serpier Starter plan, which adds AI visibility tracking, costs €199 a month billed monthly.
Serpier
€0 a month
Order placements on the free Serpier Light plan. You pay for each placement you order, and no subscription is needed.[9]
Monthly plans are optional and add tracking on top: Serpier Starter (€199 a month) adds SEO and AI visibility monitoring and watches up to 500 publications, and Serpier Growth (€599 a month) covers more projects, prompts and publications.[9][9] See all plans
PR Yard
| Plan | A month, billed monthly | A month, billed yearly | Currency | Includes |
|---|---|---|---|---|
| Consultant[4] | €80 | Not stated | EUR | Consultant picks websites, arranges articles, checks publication, sends a report |
Every fact, row by row
Every feature, limit and term we compared, with the source for each value. Serpier on the left, PR Yard on the right.
| What we compare | Serpier | PR Yard |
|---|---|---|
| What it does | Serpier is an AI-powered SEO and AI visibility platform. It combines SEO intelligence, prompt strategy, performance monitoring, and automated execution in one system, so you can rank on Google and get cited by AI.[1] | Marketplace for sponsored articles with links on third-party websites; sold for visibility in search engines and AI.[2] |
| Link building | ||
| How you buy | Mix: a self-serve marketplace and link plans quoted by sales[3]Navi, the AI agent, can also search the marketplace and order. Third-party publishers publish the placements. | Two routes to the same result; choose by how much time you have[4] |
| Publishers | 200,000 media agreements[5]Across every category and country, with filters for country, content language and category. | 1000+ English-language websites and 3,100+ websites in 11 languages[4] |
| Prices visible without an account | No, a free account shows every price[6]Prices are shown per project, because some sites charge more for certain industries. | Yes: prices visible in the public catalog without registration (full site names need free registration)[4] |
| How the vendor charges | Price per placement, plus monthly plans[7]Serpier pays each publisher a separately agreed price and does not publish its markup. Ordering is also possible on the free Light plan. | Prices set by publishers, shown including platform commission and excluding VAT[2] |
| Minimum order | Not stated[8] | No minimum spend, no subscription[2] |
| Article writing | Included in publications[9]In the cart you choose whether Serpier writes the article or you supply it. Each writing product shows its fee, or Free, before you order. | Text supplied by buyer, written by publisher, or by a platform copywriter (extra cost not stated on pages read)[2] |
| Time to publish | Not stated[10] | Most publishers publish within a few days of text approval[4] |
| Link guarantee | Homepage placements last 12 months[7]For article placements, Serpier does not state a guarantee period or a replacement if a link disappears. | Article stays online permanently; published articles can be exported as CSV[2] |
| Checks after publishing | Yes[11]The Publication Tracker checks that each link stays live, indexed and as ordered, and that the article is unchanged. Live pages every 30 days, offline pages every 7 days. Up to 10 publications on Light, 500 on Starter, 2,000 on Growth and a custom number on Enterprise. | Not stated[2] |
| Publisher metrics shown | Price, Domain Rating (DR), organic traffic, referring domains, relevance score, country, content language and category[12] | Topic, traffic, domain strength and price including platform commission[2] |
| Measures AI visibility | Yes, on Starter, Growth and Enterprise[13]Light has no AI visibility tracking. | Not stated[4] |
| Placements sold for AI visibility | AI Publication: an article with no links or only nofollow links, for brand mentions that AI assistants pick up[12]Writing options for it include Brand mention, PR Post and Co-citation. | Positioned as 'Visibility in search engines and AI' (sponsored articles); no mention guarantee[4] |
| Order by API | Partly[14]On Enterprise you can search the Marketplace through the API. The API reference lists no endpoint for placing orders. | Not stated[4] |
| Order from an AI assistant (MCP) | Yes[15]The MCP server can search the Marketplace, change the cart, place an order and read the Publication Tracker. Claude connects on any plan. ChatGPT cannot place orders, and other clients need Enterprise. | Not stated[4] |
| Refunds | No refunds unless agreed. If a publisher fails to deliver, Serpier may give an account credit.[3]A placement that a publisher declines is refunded, with suggested replacement sites. Subscription payments are non-refundable. | Wallet balance refundable at any time on request[16] |
| Other features | ||
| SEO performance tracking | Yes[17]Included on Starter, Growth and Enterprise. SEO Performance tracks rankings in Google, Yahoo or Baidu, on desktop and mobile, daily, weekly or monthly. With Search Console connected it also flags keywords losing clicks, low click-through rates and pages competing for the same query. | Not stated[18] |
| Suggested next steps | Yes[19]Examples: order a placement for a keyword just off page one, fix robots.txt, llms.txt, the sitemap or meta tags, repair a dropped link, or write a page where competitors outrank you. | Not stated[18] |
| Task board and AI agent | Yes[20]Navi can quote an order, draft a change to your site, draft an email to a publisher about a link fix, or research. Nothing is bought or changed on your site until you approve. | Not stated[18] |
| Scheduled automations | Yes[21]Schedules: every hour, day, week or month, or a custom cron. | Not stated[18] |
| Data, contracts and switching | ||
| EU invoicing and VAT | EUR, prices exclude VAT[3]Your account currency can be DKK, EUR, USD or GBP. | Amounts shown on the platform are exclusive of VAT[16] |
| Company | ||
| Headquarters | Denmark[22]Headquarters in Aarhus. The company is Serpier ApS. | Czech Republic[4] |
| Founded | 2024[22] | 2019 (platform run since 2019)[4] |
How to switch from PR Yard to Serpier
- List the articles you bought on PR Yard and where each link sits. PR Yard lets you export published articles as CSV, so keep that file.
- Ask PR Yard for the wallet refund before you stop ordering. PR Yard states that Wallet balance refundable at any time on request.
- Start on the free Serpier Light plan to see every marketplace price for your project. To track AI visibility as well, start Serpier Starter, which has a 7-day free trial, card required.
- Pick the project you are buying for, find sites that fit it and add placements to your cart.
Questions and answers
Does PR Yard have a free plan or a minimum order?
PR Yard states: No minimum spend, no subscription. Serpier Light is a free plan, Free plan, without AI visibility tracking. Serpier Starter has a 7-day free trial, card required.
How big is the PR Yard catalog?
PR Yard lists 1000+ English-language websites and 3,100+ websites in 11 languages. Serpier lists 200,000 media agreements. PR Yard counts websites and Serpier counts media agreements, so search for the sites you need in both.
Can I get my money back on PR Yard?
PR Yard states that Wallet balance refundable at any time on request. Serpier states: No refunds unless agreed. If a publisher fails to deliver, Serpier may give an account credit..
Does PR Yard track AI visibility?
PR Yard does not state whether it measures AI visibility. PR Yard sells sponsored articles positioned for Positioned as 'Visibility in search engines and AI' (sponsored articles); no mention guarantee. Serpier tracks AI visibility on Serpier Starter, Serpier Growth and Serpier Enterprise.
Where do the facts on this page come from?
Every fact about PR Yard comes from PR Yard's own website. Every fact about Serpier comes from Serpier's own website. Review sites and articles about either company are not used. The facts were last checked on 28 October 2026, and each one links to its source at the end of the page.
What else does Serpier do?
Serpier is one platform for AI visibility, SEO and link building. Besides what this page compares, it includes AI visibility tracking, SEO performance, suggestions and tasks with Navi, automations, link monitoring, publishing to your own site, connections and MCP and placements on real media. See how often AI assistants such as ChatGPT, Gemini and Perplexity mention your brand, with share of voice, rank, sentiment and the sources they cite, next to the competitors you name. Track where your site ranks in search, find keywords close to page one, and see referring domains and page speed. With Search Console connected, Serpier also flags keywords losing clicks and pages competing for the same query. Navi, Serpier's AI agent, suggests next steps for your site, links, rankings and AI visibility. Hand a task to Navi and it quotes the order, drafts the change to your site or drafts an email to the publisher, and waits for your approval. Have Navi run a prompt on a schedule, such as a weekly summary of your SEO performance and AI visibility. The Publication Tracker checks that every link you bought or added stays live, indexed and as ordered, and spots edits to the article before they cost you the link. Connect WordPress, Shopify, Magento or Umbraco, and Navi publishes fixes and new pages after you approve them. Connect Search Console, Analytics, Shopify and other tools, and use Serpier from your own AI tools through MCP. Order articles and links on other companies' websites in the Serpier Marketplace, including AI Publications: articles for brand mentions that AI assistants pick up.
Sources and method
Sources (28)
- 1.
- 2.
PR Yard: pryard.com/for-ai-assistants
Shows: what it does; how the vendor charges; minimum order; article writing; link guarantee; publisher metrics shown.
Does not state: checks after publishing.
Checked on 27 October 2026.
- 3.
Serpier: serpier.com/terms-conditions
Shows: how you buy; refunds; EU invoicing and VAT.
Checked on 27 October 2026. Archived copy
- 4.
PR Yard: pryard.com
Shows: how you buy; publishers; prices visible without an account; time to publish; placements sold for AI visibility; headquarters; founded; the price of Consultant.
Does not state: measures AI visibility; order by API; order from an AI assistant (MCP).
Checked on 27 October 2026.
- 5.
- 6.
Serpier: serpier.com/lp/link-building
Shows: prices visible without an account; placement prices; prices shown.
Checked on 27 October 2026. Archived copy
- 7.
Serpier: docs.serpier.com/publisher-deals
Shows: how the vendor charges; link guarantee.
Checked on 27 October 2026. Archived copy
- 8.
Serpier: docs.serpier.com/cart
Does not state: minimum order.
Checked on 27 October 2026. Archived copy
- 9.
Serpier: serpier.com/pricing
Shows: article writing; the prices of Light, Starter and Growth; AI assistants tracked (Light, Starter, Growth and Enterprise).
Does not publish: the price of Enterprise.
Checked on 27 October 2026. Archived copy
- 10.
Serpier: docs.serpier.com/orders
Does not state: time to publish.
Checked on 27 October 2026. Archived copy
- 11.
Serpier: docs.serpier.com/publication-tracker
Shows: checks after publishing.
Checked on 27 October 2026. Archived copy
- 12.
Serpier: docs.serpier.com/marketplace
Shows: publisher metrics shown; placements sold for AI visibility.
Checked on 27 October 2026. Archived copy
- 13.
Serpier: docs.serpier.com/ai-visibility
Shows: measures AI visibility; what it measures.
Checked on 27 October 2026. Archived copy
- 14.
- 15.
Serpier: docs.serpier.com/mcp
Shows: order from an AI assistant (MCP).
Checked on 27 October 2026. Archived copy
- 16.
PR Yard: pryard.com/commercial-terms-and-conditions
Shows: refunds; EU invoicing and VAT.
Checked on 27 October 2026.
- 17.
Serpier: docs.serpier.com/seo-performance
Shows: SEO performance tracking.
Checked on 28 October 2026. Archived copy
- 18.
PR Yard: pryard.com
Does not state: SEO performance tracking; suggested next steps; task board and AI agent; scheduled automations.
Checked on 28 October 2026.
- 19.
- 20.
- 21.
- 22.
Serpier: serpier.com/ai-instructions
Shows: headquarters; founded.
Checked on 27 October 2026. Archived copy
- 23.
Serpier: serpier.com/ai-visibility
Shows: competitor benchmarks.
Checked on 27 October 2026. Archived copy
- 24.
Serpier: docs.serpier.com/publication-tracker
Shows: checks links after they go live.
Checked on 28 October 2026. Archived copy
- 25.
Serpier: docs.serpier.com/suggestions
Shows: publishes to your own website.
Checked on 27 October 2026.
- 26.
- 27.
- 28.
Serpier: docs.serpier.com/marketplace
Shows: order placements on other websites.
Checked on 28 October 2026. Archived copy
Method and what each row means
We read each company's own website: its pricing page, docs, help center, terms and announcements. Review sites, directories and articles about a company are never a source. Every value links to its source, with the date we checked it. Serpier's facts follow the same rule and come from Serpier's own website.
Prices are per month and exclude VAT, in the currency the company publishes. A price in another currency is also shown in EUR, at the ECB reference rate of 26 October 2026. Some companies show other prices or currencies depending on where the visitor is, so the page says which visitor the prices were shown to.
Each value in the table is one of these, or the number or words the company uses:
- Yes:
- the company's own pages say the product has it.
- No:
- the company's own pages say it is not offered, or a complete plan table leaves it out.
- Partly:
- offered with a limit, written next to the value.
- Not stated:
- we could not find it on the company's own pages. It does not mean No.
- Not public:
- the company does not publish it, for example a price behind Contact sales.
What each row means
- What it does:
- What the product does in one sentence, based on the company's own website.
- How you buy:
- Whether it is a self-serve marketplace, a managed service, a digital PR agency or a mix.
- Publishers:
- How many publishers or sites the vendor says it offers, with its main markets and languages.
- Prices visible without an account:
- Whether you can see what each publisher costs before you sign up.
- How the vendor charges:
- How the vendor says it earns money: a markup or commission on the publisher's price, a subscription or a fixed price per link.
- Minimum order:
- The smallest deposit or order the vendor accepts.
- Article writing:
- Whether writing the article is included, costs extra and how much, or is left to you.
- Time to publish:
- How long the vendor says it takes to publish.
- Link guarantee:
- How long a link is guaranteed and what happens if it disappears, such as a replacement or a refund.
- Checks after publishing:
- Whether the vendor checks after publishing that a link stays live, indexed and unchanged.
- Publisher metrics shown:
- Which publisher metrics you see before you buy, such as Domain Rating, Domain Authority or traffic.
- Measures AI visibility:
- Whether the product measures how often AI answers mention your brand.
- Placements sold for AI visibility:
- A product the vendor sells for visibility in AI answers, named the way the vendor names it.
- Order by API:
- Whether you can order through an API.
- Order from an AI assistant (MCP):
- Whether you can order from an AI assistant such as Claude or ChatGPT through an MCP server.
- Refunds:
- The vendor's refund policy in one line.
- SEO performance tracking:
- Whether the product tracks your own website in search: rankings, clicks, or keywords close to page one.
- Suggested next steps:
- Whether the product suggests what to do next for your site, rankings, links or AI visibility.
- Task board and AI agent:
- Whether you can track the work in the product and hand tasks to an AI agent that does them, with your approval.
- Scheduled automations:
- Whether the product can run a task or report on a schedule you set, such as a weekly summary.
- EU invoicing and VAT:
- How the company invoices a business in the EU: the currency, and whether VAT is charged or handled by reverse charge with a valid VAT number.
- Headquarters:
- The country of the company's headquarters, as its own website states it.
- Founded:
- The year the company was founded, as its own website states it.
Report an error
If a fact is wrong or out of date, write to hello@serpier.com with the page and the source. We check every report against the company's own website.
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