Brandlight alternative: Serpier and Brandlight compared
Serpier makes this page. Every fact about Brandlight comes from Brandlight's own website, and the facts on this page were last checked on . Sources are listed at the end.
Brandlight and Serpier both track how AI assistants mention and describe a brand. Brandlight runs thousands of buyer questions across many engines and markets. Serpier also sells placements on other companies' websites, so you can track and order in one account.
Pick Serpier if you want a published price, a free trial and placements on third-party media in one account. Stay with Brandlight if you need many engines and no limit on questions or brands.
As of 28 October 2026, Serpier Starter costs €199 a month billed monthly or €169 a month billed yearly. Brandlight publishes no price. Its entry point is a paid 3-month pilot.
Where Serpier is better
Tracking shows where you stand. Serpier also suggests what to do next, and does it once you approve.
- Navi, Serpier's AI agent, reads your website, SEO performance, AI visibility and link monitoring, and suggests what to do next, each with why it is there: for example ordering a placement from a shortlist of publishers to work on a keyword sitting just off page one, or fixing robots.txt, llms.txt, the sitemap or meta tags.
- You click Hand over to Navi or I'll do it myself.
- Navi does the work, and you approve before anything is bought or changed. As your rankings, AI visibility and links change, new suggestions keep coming.
Brandlight also describes a task board with an AI agent on its own pages. Serpier's agent can also order placements on media, with your approval, and Serpier's Publication Tracker checks the links afterwards.
- Serpier publishes a price for each plan up to Serpier Growth: €199 for Serpier Starter (€199) and €599 for Serpier Growth, both a month billed monthly. Brandlight publishes no price and has no pricing page.
- Serpier Starter has a 7-day free trial, card required, and Serpier Light is a free plan without AI visibility tracking. Brandlight states: no free plan and no free trial; entry is a paid 3-month pilot.
- Serpier tracks AI visibility and sells placements on third-party media in one account. Serpier offers 200,000 media agreements, and you can order on every Serpier plan. On publishing, Brandlight states: no: not today; drafts are exported and the customer publishes.
- Serpier has an MCP server on every plan. Brandlight does not state whether there is an MCP server. Serpier says its data is hosted in the EU. Brandlight does not state data hosting and DPA.
- Serpier also tracks your site's SEO performance, checks that the links you placed stay live, indexed and unchanged and runs scheduled automations, such as a weekly summary. Brandlight does not state whether it tracks SEO performance, whether it checks links after they go live or whether it runs scheduled automations.
Where Brandlight is better
- Brandlight tracks 12 engines: ChatGPT, Google AI Overviews, Google AI Mode, Gemini, Perplexity, Claude, Copilot, Grok, DeepSeek, Qwen, Mistral, Naver. Serpier Starter tracks ChatGPT plus 2 of your choice, Serpier Growth tracks up to 6 at once: ChatGPT, Claude, Gemini, Perplexity, Grok, AI Overviews and more, and Serpier Enterprise tracks unlimited assistants.
- Brandlight sets no limit on questions and no limit on brands. Serpier Starter tracks up to 100 prompts across 2 projects, Serpier Growth tracks up to 500 prompts across 5 projects, and Serpier Enterprise tracks unlimited prompts.
- Brandlight states its data export: Yes: CSV or JSON export at contract end. Serpier does not describe an export of AI visibility data. Serpier Growth and Serpier Enterprise can download the Publication Tracker as CSV.
What else you get with Serpier
Serpier is one platform for AI visibility, SEO and link building. Besides what this page compares with Brandlight, it includes:
SEO performance
Track where your site ranks in search, find keywords close to page one, and see referring domains and page speed. With Search Console connected, Serpier also flags keywords losing clicks and pages competing for the same query.[14]
Link monitoring
The Publication Tracker checks that every link you bought or added stays live, indexed and as ordered, and spots edits to the article before they cost you the link.[16]
Placements on real media
Order articles and links on other companies' websites in the Serpier Marketplace, including AI Publications: articles for brand mentions that AI assistants pick up.[26][6]
Suggestions and tasks with Navi
Navi, Serpier's AI agent, suggests next steps for your site, links, rankings and AI visibility. Hand a task to Navi and it quotes the order, drafts the change to your site or drafts an email to the publisher, and waits for your approval.[27][17]
Automations
Have Navi run a prompt on a schedule, such as a weekly summary of your SEO performance and AI visibility.[19]
Publishing to your own site
Connect WordPress, Shopify, Magento or Umbraco, and Navi publishes fixes and new pages after you approve them.[7]
Connections and MCP
Connect Search Console, Analytics, Shopify and other tools, and use Serpier from your own AI tools through MCP.[9][11]
AI visibility tracking
See how often AI assistants such as ChatGPT, Gemini and Perplexity mention your brand, with share of voice, rank, sentiment and the sources they cite, next to the competitors you name.[4][3][5]
See Serpier with your own brand
Brandlight pricing and Serpier pricing
Brandlight publishes no price. Its entry point is a paid 3-month pilot, and the site offers a demo request. Brandlight states that fees exclude VAT and other taxes. As of 28 October 2026, Serpier Starter costs €199 a month billed monthly or €169 a month billed yearly. Serpier Growth costs €599 a month billed monthly.
Serpier
Brandlight
| Plan | A month, billed monthly | A month, billed yearly | Currency | Includes |
|---|---|---|---|---|
| Enterprise pilot (only entry point; no public price list)[13] | Not public | Not public | USD | Paid 3-month pilot; no free trial and no self-serve tier. No pricing page exists (brandlight.ai/pricing returns 404); the site only offers 'Get a demo'. |
Price per prompt and per 1,000 AI answers
Plans count prompts, AI assistants and runs in different ways. These two units put the entry paid plans on the same scale, in euros.
Serpier
Starter, billed monthly
- Per tracked prompt a month
- €1.99
- Per 1,000 AI answers a month
- €153.19
Brandlight
Not enough public data
Brandlight does not publish a monthly price for a paid plan.
Every fact, row by row
Every feature, limit and term we compared, with the source for each value. Serpier on the left, Brandlight on the right.
| What we compare | Serpier | Brandlight |
|---|---|---|
| What it does | Serpier is an AI-powered SEO and AI visibility platform. It combines SEO intelligence, prompt strategy, performance monitoring, and automated execution in one system, so you can rank on Google and get cited by AI.[1] | Enterprise AI visibility platform: thousands of buyer questions run in every AI engine, country and market, turned into insights, plus content optimization, content creation, AI ads and AI commerce modules.[2] |
| AI visibility | ||
| Prompts tracked | No limit on questions[2] | |
| AI assistants tracked | 12 engines: ChatGPT, Google AI Overviews, Google AI Mode, Gemini, Perplexity, Claude, Copilot, Grok, DeepSeek, Qwen, Mistral, Naver[2] | |
| How often prompts run | Weekly; every question runs against every engine each week[2] | |
| Brands or projects | No limit on brands[2] | |
| Users | Unlimited[3]On every plan. | Not stated[2] |
| What it measures | Visibility score, share of voice, rank, sentiment and cited sources[4]A higher place in an answer raises the visibility score. Sentiment is grouped by theme, and cited sources show how often AI cites your own domain. On Starter, Growth and Enterprise. | Visibility score per engine and category; Sentiment per topic, engine and market; Cited sources captured down to the page; Buried mention (appears late or in passing)[2] |
| Competitor benchmarks | Yes[5]Compare your trend with the brands you add, and pin one to the charts. On Starter, Growth and Enterprise. | Yes[2] |
| What it does beyond measuring | Navi, an AI agent, suggests what to fix, drafts pages and articles, runs scheduled automations, orders placements and drafts emails to publishers[5]Navi acts only after you approve. Serpier's team sends the emails to publishers. Navi's work uses credits. | Content optimization, content creation (agentic drafts), AI ads, AI commerce[2] |
| Order publications in the product | Yes[6]Choose sites in the Marketplace, add them to the cart and pay by card or invoice. Types: SEO Publication (dofollow link), AI Publication (no links or nofollow links) and Homepage. On every plan, including the free Light plan. | Not stated[2] |
| Publishes to your own website | Yes, to a connected WordPress, Shopify, Magento or Umbraco site[7]Navi publishes fixes and pages after you approve them. | No: not today; drafts are exported and the customer publishes[8] |
| Integrations | Google Search Console, Google Analytics, Shopify, WordPress, WooCommerce, Magento, Umbraco, DynamicWeb, HubSpot, Piwik PRO, Mixpanel, Slack, Google Ads and LinkedIn Ads, plus more than 1,500 other apps[9] | Search Console data used at onboarding (export); no other named integrations[2] |
| API | Enterprise only[10]The documented endpoints cover Marketplace search and publisher deals. | Not stated[2] |
| MCP server | Yes, on every plan[11]Claude and ChatGPT connect on any plan. Other clients, such as Cursor, VS Code and Claude Code, need an access token, which requires Enterprise. | Not stated[2] |
| Free plan or trial | No free plan and no free trial; entry is a paid 3-month pilot[13] | |
| Other features | ||
| SEO performance tracking | Yes[14]Included on Starter, Growth and Enterprise. SEO Performance tracks rankings in Google, Yahoo or Baidu, on desktop and mobile, daily, weekly or monthly. With Search Console connected it also flags keywords losing clicks, low click-through rates and pages competing for the same query. | Not stated[15] |
| Checks links after they go live | Yes[16]The Publication Tracker also covers links you placed elsewhere. Up to 10 publications on Light, 500 on Starter, 2,000 on Growth and a custom number on Enterprise. | Not stated[15] |
| Task board and AI agent | Yes[17]Navi can quote an order, draft a change to your site, draft an email to a publisher about a link fix, or research. Nothing is bought or changed on your site until you approve. | Yes[18]Ranked page fixes can be sent to a writing agent that drafts the edits (nothing publishes on its own); no task board is described on this page. |
| Scheduled automations | Yes[19]Schedules: every hour, day, week or month, or a custom cron. | Not stated[15] |
| Data, contracts and switching | ||
| How answers are collected | Not stated[4] | Not stated[2] |
| Countries and languages | Unlimited countries, all languages[3]Countries are not included on Light. Location and language are set per project. | Yes: 10 markets, each in its own language[2] |
| Data export | Partly[20]Growth and Enterprise can download the Publication Tracker (link monitoring) table as CSV. Serpier does not describe an export of AI visibility or SEO data. | Yes: CSV or JSON export at contract end[2] |
| Export formats | CSV[20]Only the Publication Tracker table, on Growth and Enterprise. | CSV, JSON[2] |
| Data hosting and DPA | Hosted in the EU[21]Serpier says all data is processed and stored on European infrastructure. It does not state whether customers can sign a data processing agreement. | Not stated[22] |
| EU invoicing and VAT | EUR, prices exclude VAT[23]Your account currency can be DKK, EUR, USD or GBP. | Fees exclusive of VAT and other taxes; invoicing per Order; invoice currency not stated[22] |
| Company | ||
| Headquarters | Denmark[24]Headquarters in Aarhus. The company is Serpier ApS. | Not stated[25] |
| Founded | 2024[24] | Not stated[25] |
How to switch from Brandlight to Serpier
- Export your data from Brandlight before the contract ends. Brandlight states: Yes: CSV or JSON export at contract end. Brandlight also states: contract term is set per order; no cancel-any-month term stated.
- Start Serpier with the free trial. Serpier Starter has a 7-day free trial, card required. Add your priority prompts, pick the countries and choose your AI assistants.
- Serpier Starter tracks up to 100 prompts, so start with the questions that matter most and add more on Serpier Growth.
- Run both for a few weeks. Brandlight runs weekly; every question runs against every engine each week and Serpier Starter runs prompts weekly, so you can compare weekly figures.
Questions and answers
Does Brandlight have a free plan or a free trial?
Brandlight states: no free plan and no free trial; entry is a paid 3-month pilot. Serpier Starter has a 7-day free trial, card required. Serpier Light is a free plan without AI visibility tracking.
Which AI engines does Brandlight track?
Brandlight tracks 12 engines: ChatGPT, Google AI Overviews, Google AI Mode, Gemini, Perplexity, Claude, Copilot, Grok, DeepSeek, Qwen, Mistral, Naver. Serpier Starter tracks ChatGPT plus 2 of your choice. Serpier Growth tracks up to 6 at once: ChatGPT, Claude, Gemini, Perplexity, Grok, AI Overviews and more.
What does Brandlight measure?
Brandlight measures: Visibility score per engine and category; Sentiment per topic, engine and market; Cited sources captured down to the page; Buried mention (appears late or in passing). Serpier measures visibility score, share of voice, rank, sentiment and cited sources.
Can I export my data from Brandlight?
Brandlight states: Yes: CSV or JSON export at contract end. Brandlight exports CSV, JSON. Brandlight also states: contract term is set per order; no cancel-any-month term stated. Serpier Growth and Serpier Enterprise can download the Publication Tracker as CSV.
Where do the facts on this page come from?
Every fact about Brandlight comes from Brandlight's own website. Every fact about Serpier comes from Serpier's own website. Review sites and articles about either company are not used. The facts were last checked on 28 October 2026, and each one links to its source at the end of the page.
What else does Serpier do?
Serpier is one platform for AI visibility, SEO and link building. Besides what this page compares, it includes SEO performance, link monitoring, placements on real media, suggestions and tasks with Navi, automations, publishing to your own site, connections and MCP and AI visibility tracking. Track where your site ranks in search, find keywords close to page one, and see referring domains and page speed. With Search Console connected, Serpier also flags keywords losing clicks and pages competing for the same query. The Publication Tracker checks that every link you bought or added stays live, indexed and as ordered, and spots edits to the article before they cost you the link. Order articles and links on other companies' websites in the Serpier Marketplace, including AI Publications: articles for brand mentions that AI assistants pick up. Navi, Serpier's AI agent, suggests next steps for your site, links, rankings and AI visibility. Hand a task to Navi and it quotes the order, drafts the change to your site or drafts an email to the publisher, and waits for your approval. Have Navi run a prompt on a schedule, such as a weekly summary of your SEO performance and AI visibility. Connect WordPress, Shopify, Magento or Umbraco, and Navi publishes fixes and new pages after you approve them. Connect Search Console, Analytics, Shopify and other tools, and use Serpier from your own AI tools through MCP. See how often AI assistants such as ChatGPT, Gemini and Perplexity mention your brand, with share of voice, rank, sentiment and the sources they cite, next to the competitors you name.
Sources and method
Sources (27)
- 1.
- 2.
Brandlight: brandlight.ai/platform/ai-visibility
Shows: what it does; prompts tracked; AI assistants tracked; how often prompts run; brands or projects; what it measures; competitor benchmarks; what it does beyond measuring; integrations; countries and languages; data export; export formats.
Does not state: users; order publications in the product; API; MCP server; how answers are collected.
Checked on 27 October 2026.
- 3.
Serpier: serpier.com/pricing
Shows: prompts tracked (Light, Starter, Growth and Enterprise); AI assistants tracked (Light, Starter, Growth and Enterprise); how often prompts run (Light, Starter, Growth and Enterprise); brands or projects (Light, Starter, Growth and Enterprise); users; free plan or trial (Light); countries and languages; the prices of Light, Starter and Growth.
Does not publish: the price of Enterprise.
Checked on 27 October 2026. Archived copy
- 4.
Serpier: docs.serpier.com/ai-visibility
Shows: what it measures.
Does not state: how answers are collected.
Checked on 27 October 2026. Archived copy
- 5.
Serpier: serpier.com/ai-visibility
Shows: competitor benchmarks; what it does beyond measuring.
Checked on 27 October 2026. Archived copy
- 6.
Serpier: docs.serpier.com/marketplace
Shows: order publications in the product; placements sold for AI visibility.
Checked on 27 October 2026. Archived copy
- 7.
Serpier: docs.serpier.com/suggestions
Shows: publishes to your own website.
Checked on 27 October 2026.
- 8.
Brandlight: brandlight.ai/platform/content-creation
Shows: publishes to your own website.
Checked on 27 October 2026.
- 9.
- 10.
- 11.
- 12.
Serpier: serpier.com/lp/ai-visibility-check
Shows: free plan or trial (Starter).
Checked on 27 October 2026. Archived copy
- 13.
Brandlight: brandlight.ai/blog/brandlight-vs-profound
Shows: free plan or trial.
Does not publish: the price of Enterprise pilot (only entry point; no public price list).
Checked on 27 October 2026.
- 14.
Serpier: docs.serpier.com/seo-performance
Shows: SEO performance tracking.
Checked on 28 October 2026. Archived copy
- 15.
Brandlight: brandlight.ai
Does not state: SEO performance tracking; checks links after they go live; scheduled automations.
Checked on 28 October 2026.
- 16.
Serpier: docs.serpier.com/publication-tracker
Shows: checks links after they go live.
Checked on 28 October 2026. Archived copy
- 17.
- 18.
Brandlight: brandlight.ai/platform/content-optimization
Shows: task board and AI agent.
Checked on 28 October 2026.
- 19.
- 20.
Serpier: docs.serpier.com/publication-tracker
Shows: data export; export formats.
Checked on 27 October 2026. Archived copy
- 21.
- 22.
Brandlight: brandlight.ai/terms-of-use
Shows: EU invoicing and VAT.
Does not state: data hosting and DPA.
Checked on 27 October 2026.
- 23.
Serpier: serpier.com/terms-conditions
Shows: EU invoicing and VAT.
Checked on 27 October 2026. Archived copy
- 24.
Serpier: serpier.com/ai-instructions
Shows: headquarters; founded.
Checked on 27 October 2026. Archived copy
- 25.
- 26.
Serpier: docs.serpier.com/marketplace
Shows: order placements on other websites.
Checked on 28 October 2026. Archived copy
- 27.
Method and what each row means
We read each company's own website: its pricing page, docs, help center, terms and announcements. Review sites, directories and articles about a company are never a source. Every value links to its source, with the date we checked it. Serpier's facts follow the same rule and come from Serpier's own website.
Prices are per month and exclude VAT, in the currency the company publishes. A price in another currency is also shown in EUR, at the ECB reference rate of 26 October 2026. Some companies show other prices or currencies depending on where the visitor is, so the page says which visitor the prices were shown to.
The shared units use one plan for each company: the entry plan we name for it, shown in its box above. If we name none, we use the cheapest plan with a published price above zero that tracks prompts. Only plans sold by the month count, at the monthly billing price when there is one. When the entry plan is an add-on, its price includes the plan it needs, because an add-on cannot be bought alone. Price per tracked prompt a month is the price ÷ prompts. Price per 1,000 AI answers a month is the price ÷ (prompts × assistants × runs a month) × 1,000, where a daily run counts as 30 runs a month and a weekly run as 4.33. When an input is not published, the page says Not enough public data instead of guessing.
Each value in the table is one of these, or the number or words the company uses:
- Yes:
- the company's own pages say the product has it.
- No:
- the company's own pages say it is not offered, or a complete plan table leaves it out.
- Partly:
- offered with a limit, written next to the value.
- Not stated:
- we could not find it on the company's own pages. It does not mean No.
- Not public:
- the company does not publish it, for example a price behind Contact sales.
What each row means
- What it does:
- What the product does in one sentence, based on the company's own website.
- Prompts tracked:
- How many prompts (the questions asked in AI assistants) a plan tracks, counted the way the vendor counts them.
- AI assistants tracked:
- Which AI assistants a plan asks, named one by one, such as ChatGPT, Google AI Overviews, Gemini or Perplexity, with the price of any assistant sold as an add-on.
- How often prompts run:
- How often a plan asks each prompt again: daily, weekly, monthly or on a schedule you set.
- Brands or projects:
- How many brands or projects a plan covers.
- Users:
- How many people can log in on a plan.
- What it measures:
- Which of these the product reports: mention rate, share of voice, position in the answer, sentiment and the sources AI cites.
- Competitor benchmarks:
- Whether you can compare your brand with competitors you name.
- What it does beyond measuring:
- What the product does after it measures, as the vendor describes it, such as recommendations, content, outreach or agents.
- Order publications in the product:
- Whether you can order an article, mention or link on another company's website from inside the product.
- Publishes to your own website:
- Whether the product can publish content it writes straight to your own website or CMS. This is not the same as a placement on another company's website.
- Integrations:
- The integrations the vendor names, such as Google Search Console, GA4, Looker Studio or Slack.
- API:
- Whether there is a public API, and on which plan.
- MCP server:
- Whether there is an MCP server, which lets AI assistants such as Claude or ChatGPT read from or act in the product, and on which plan.
- Free plan or trial:
- Whether there is a free plan or a trial, what it covers, how long it lasts and whether it needs a card.
- SEO performance tracking:
- Whether the product tracks your own website in search: rankings, clicks, or keywords close to page one.
- Checks links after they go live:
- Whether the product checks links or articles you placed on other websites after they go live: still online, indexed and unchanged.
- Task board and AI agent:
- Whether you can track the work in the product and hand tasks to an AI agent that does them, with your approval.
- Scheduled automations:
- Whether the product can run a task or report on a schedule you set, such as a weekly summary.
- How answers are collected:
- Whether answers come from the assistant's own app as a user sees it with live search, from the model's API, or from both.
- Countries and languages:
- Whether you can choose the country and the language a prompt is asked from, and how many you can choose.
- Data export:
- Whether you can export your data, for example as a CSV file, and on which plan.
- Export formats:
- The formats you can take your data out in, such as CSV, Excel or an API, for example when you switch tools.
- Data hosting and DPA:
- Where the data is hosted, such as the EU or the US, and whether a data processing agreement is offered.
- EU invoicing and VAT:
- How the company invoices a business in the EU: the currency, and whether VAT is charged or handled by reverse charge with a valid VAT number.
- Headquarters:
- The country of the company's headquarters, as its own website states it.
- Founded:
- The year the company was founded, as its own website states it.
Report an error
If a fact is wrong or out of date, write to hello@serpier.com with the page and the source. We check every report against the company's own website.
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