The Prompting Company alternative: Serpier and The Prompting Company compared
Serpier makes this page. Every fact about The Prompting Company comes from The Prompting Company's own website, and the facts on this page were last checked on . Sources are listed at the end.
Serpier and The Prompting Company both track how AI assistants talk about your brand. The Prompting Company also writes articles from the prompts it tracks. Serpier also sells placements on third-party media, so you can act on what you see in the same account.
Choose Serpier if you want to order placements and track AI visibility in one account. Stay with The Prompting Company if you want daily runs, more assistants on its top plans or a managed service.
As of 28 October 2026, The Prompting Company Basic costs $99 a month (€88.49) and The Prompting Company Pro costs $299 a month (€267.25). Serpier Starter costs €199 a month billed monthly, and Serpier Growth costs €599 a month.
Where Serpier is better
Tracking shows where you stand. Serpier also suggests what to do next, and does it once you approve.
- Navi, Serpier's AI agent, reads your website, SEO performance, AI visibility and link monitoring, and suggests what to do next, each with why it is there: for example ordering a placement from a shortlist of publishers to work on a keyword sitting just off page one, or fixing robots.txt, llms.txt, the sitemap or meta tags.
- You click Hand over to Navi or I'll do it myself.
- Navi does the work, and you approve before anything is bought or changed. As your rankings, AI visibility and links change, new suggestions keep coming.
The Prompting Company's own pages describe part of this; see Task board and AI agent in the table, with its source.
- Serpier sells placements in the same account. Serpier states for ordering publications in the product: Yes. The Prompting Company does not state whether you can order publications in the product.
- Serpier states its countries and users. Serpier states: Unlimited countries, all languages. The Prompting Company states: 1 language on Basic and Pro, custom on White-glove and Enterprise. Regions can be selected and cost credits per region. Serpier allows Unlimited users, while The Prompting Company Basic allows 1 user and The Prompting Company Pro allows 3. Serpier Starter costs more than The Prompting Company Basic.
- Serpier Starter tracks 100 prompts for €199 a month, and The Prompting Company Pro tracks 100 prompts for $299 a month. Serpier Starter runs them Weekly and The Prompting Company runs them Daily, so compare the run schedule as well as the price.
- Serpier states where it stores data: Hosted in the EU. The Prompting Company states: Hosted in the United States.
- Serpier also tracks your site's SEO performance and checks that the links you placed stay live, indexed and unchanged. The Prompting Company does not state whether it tracks SEO performance or whether it checks links after they go live.
Where The Prompting Company is better
- The Prompting Company runs prompts on a stated schedule: Daily, as a co-founder said in an interview, and the pricing page does not say how often prompts run on each plan. Serpier Starter runs prompts Weekly, and Serpier Growth offers a Custom frequency.
- The Prompting Company tracks more assistants on its top plan. The Prompting Company White-glove tracks ChatGPT, Perplexity, Gemini, Google AI, DeepSeek, Claude, Claude Code, Codex, OpenCode. Serpier Growth tracks up to Up to 6 at once: ChatGPT, Claude, Gemini, Perplexity, Grok, AI Overviews and more.
- The Prompting Company writes content from tracked prompts: Writes AI-optimized articles from tracked prompts; you review and approve drafts before they publish. The Prompting Company also states a Fully managed service with a dedicated success manager, weekly reports and 50 AI-optimized articles. Serpier states that Navi, an AI agent, suggests what to fix, drafts pages and articles, runs scheduled automations, orders placements and drafts emails to publishers.
- The Prompting Company Basic starts at $99 a month. The Prompting Company states: Free trial offered. Serpier Starter has a 7-day free trial, card required.
What else you get with Serpier
Serpier is one platform for AI visibility, SEO and link building. Besides what this page compares with The Prompting Company, it includes:
SEO performance
Track where your site ranks in search, find keywords close to page one, and see referring domains and page speed. With Search Console connected, Serpier also flags keywords losing clicks and pages competing for the same query.[23]
Link monitoring
The Publication Tracker checks that every link you bought or added stays live, indexed and as ordered, and spots edits to the article before they cost you the link.[25]
Placements on real media
Order articles and links on other companies' websites in the Serpier Marketplace, including AI Publications: articles for brand mentions that AI assistants pick up.[35][12]
Suggestions and tasks with Navi
Navi, Serpier's AI agent, suggests next steps for your site, links, rankings and AI visibility. Hand a task to Navi and it quotes the order, drafts the change to your site or drafts an email to the publisher, and waits for your approval.[36][26]
Automations
Have Navi run a prompt on a schedule, such as a weekly summary of your SEO performance and AI visibility.[28]
Publishing to your own site
Connect WordPress, Shopify, Magento or Umbraco, and Navi publishes fixes and new pages after you approve them.[13]
Connections and MCP
Connect Search Console, Analytics, Shopify and other tools, and use Serpier from your own AI tools through MCP.[15][19]
AI visibility tracking
See how often AI assistants such as ChatGPT, Gemini and Perplexity mention your brand, with share of voice, rank, sentiment and the sources they cite, next to the competitors you name.[6][3][8]
See Serpier with your own brand
The Prompting Company pricing and Serpier pricing
The Prompting Company Basic costs $99 a month (€88.49), The Prompting Company Pro costs $299 a month (€267.25) and The Prompting Company White-glove costs $3,000 a month (€2,681.44). Serpier Starter costs €199 a month and Serpier Growth costs €599 a month, both billed monthly.
Serpier
The Prompting Company
| Plan | A month, billed monthly | A month, billed yearly | Currency | Includes |
|---|---|---|---|---|
| Basic[4] | $99€88.49 | Not stated | USD | 1,000 monthly credits, 25 prompts, ChatGPT, Perplexity and Gemini, 1 language, 1 seat, Google Analytics and PostHog integrations, email support |
| Pro[4] | $299€267.25 | Not stated | USD | Everything in Basic, plus 4,000 monthly credits, 100 prompts, Google AI, 8 AI-optimized articles, content optimization, 3 seats, Slack support |
| White-glove[4] | $3,000€2,681.44 | Not stated | USD | Everything in Pro, plus 12,000 monthly credits, 50 AI-optimized articles, weekly reports, a fully managed service, a dedicated success manager, more AI assistants |
| Enterprise[4] | Not public | Not public | USD | Custom credits and limits, agent experience audit, white-glove onboarding, SAML SSO, API access, Radar, custom seats |
Price per prompt and per 1,000 AI answers
Plans count prompts, AI assistants and runs in different ways. These two units put the entry paid plans on the same scale, in euros.
Serpier
Starter, billed monthly
- Per tracked prompt a month
- €1.99
- Per 1,000 AI answers a month
- €153.19
The Prompting Company
Not enough public data
The Prompting Company does not give a number of AI assistants for Basic.
Every fact, row by row
Every feature, limit and term we compared, with the source for each value. Serpier on the left, The Prompting Company on the right.
| What we compare | Serpier | The Prompting Company |
|---|---|---|
| What it does | Serpier is an AI-powered SEO and AI visibility platform. It combines SEO intelligence, prompt strategy, performance monitoring, and automated execution in one system, so you can rank on Google and get cited by AI.[1] | Tracks how AI assistants talk about your product, then helps turn that into a product AI agents can find, choose and use.[2] |
| AI visibility | ||
| Prompts tracked | ||
| AI assistants tracked |
| |
| How often prompts run | Daily[5]Stated by a co-founder in an interview published in August 2026. The pricing page does not say how often prompts run on each plan. | |
| Brands or projects | Not stated[4] | |
| Users | Unlimited[3]On every plan. | |
| What it measures | Visibility score, share of voice, rank, sentiment and cited sources[6]A higher place in an answer raises the visibility score. Sentiment is grouped by theme, and cited sources show how often AI cites your own domain. On Starter, Growth and Enterprise. | Mention rate (as share of voice), industry rankings against competitors, sentiment, cited sources and AI traffic[7]Sentiment is positive, neutral or negative per prompt. Cited sources show the URLs AI cites and which models cite them. AI traffic counts visits from AI agents and crawlers to content on your connected custom domain. Position inside the answer text is not stated. |
| Competitor benchmarks | Yes[8]Compare your trend with the brands you add, and pin one to the charts. On Starter, Growth and Enterprise. | Yes[9]Shown per topic and per prompt. |
| What it does beyond measuring | Navi, an AI agent, suggests what to fix, drafts pages and articles, runs scheduled automations, orders placements and drafts emails to publishers[8]Navi acts only after you approve. Serpier's team sends the emails to publishers. Navi's work uses credits. |
|
| Order publications in the product | Yes[12]Choose sites in the Marketplace, add them to the cart and pay by card or invoice. Types: SEO Publication (dofollow link), AI Publication (no links or nofollow links) and Homepage. On every plan, including the free Light plan. | Not stated[4]The product does not describe ordering articles, mentions or links on other companies' websites. |
| Publishes to your own website | Yes, to a connected WordPress, Shopify, Magento or Umbraco site[13]Navi publishes fixes and pages after you approve them. | Yes, as drafts you approve[14]Connectors for WordPress, Sanity, Webflow, Ghost, Framer, Prismic and a custom endpoint. Content can also be hosted on a custom domain you connect. |
| Integrations | Google Search Console, Google Analytics, Shopify, WordPress, WooCommerce, Magento, Umbraco, DynamicWeb, HubSpot, Piwik PRO, Mixpanel, Slack, Google Ads and LinkedIn Ads, plus more than 1,500 other apps[15] | Google Analytics and PostHog on Basic and Pro; publishing connectors for WordPress, Sanity, Webflow, Ghost, Framer, Prismic and a custom endpoint; a Cloudflare Worker to track AI traffic[4]White-glove and Enterprise list "Custom". Setting up the Cloudflare collector needs an API key, which needs the Enterprise plan. |
| API | Enterprise only[16]The documented endpoints cover Marketplace search and publisher deals. | |
| MCP server | Yes, on every plan[19]Claude and ChatGPT connect on any plan. Other clients, such as Cursor, VS Code and Claude Code, need an access token, which requires Enterprise. | Yes, a remote MCP server[20]Sign in with your account through OAuth. Generating content drafts through it needs a Pro or Enterprise subscription or trial. |
| Free plan or trial | Free trial offered[22]The Pro plan button on the pricing page reads "Try for free". Trial length and whether a card is needed are not stated. No permanent free plan is listed. | |
| Other features | ||
| SEO performance tracking | Yes[23]Included on Starter, Growth and Enterprise. SEO Performance tracks rankings in Google, Yahoo or Baidu, on desktop and mobile, daily, weekly or monthly. With Search Console connected it also flags keywords losing clicks, low click-through rates and pages competing for the same query. | Not stated[24] |
| Checks links after they go live | Yes[25]The Publication Tracker also covers links you placed elsewhere. Up to 10 publications on Light, 500 on Starter, 2,000 on Growth and a custom number on Enterprise. | Not stated[24] |
| Task board and AI agent | Yes[26]Navi can quote an order, draft a change to your site, draft an email to a publisher about a link fix, or research. Nothing is bought or changed on your site until you approve. | Partly[27]An agent that makes approved changes; no task board is stated. |
| Scheduled automations | Yes[28]Schedules: every hour, day, week or month, or a custom cron. | Partly[29]Applies to agent-experience simulation environments (coding agents testing the buyer's product), not general scheduled reports or agents. |
| Data, contracts and switching | ||
| How answers are collected | Not stated[6] | Not stated[4] |
| Countries and languages | Unlimited countries, all languages[3]Countries are not included on Light. Location and language are set per project. | 1 language on Basic and Pro, custom on White-glove and Enterprise. Regions can be selected and cost credits per region[4]The pricing page says "1 response = 1 credit per region". Which countries or regions exist, and how many each plan includes, is not stated. |
| Data export | Partly[30]Growth and Enterprise can download the Publication Tracker (link monitoring) table as CSV. Serpier does not describe an export of AI visibility or SEO data. | JSON output through the command line tool and API; no dashboard export described[7]The command line tool also lists a csv format option, but some commands say CSV is not supported. |
| Data hosting and DPA | Hosted in the EU[31]Serpier says all data is processed and stored on European infrastructure. It does not state whether customers can sign a data processing agreement. | Hosted in the United States[32]A data processing agreement (DPA) is not mentioned on the pages checked. The Enterprise page lists SOC 2 Type II compliance and ISO 27001 as in progress. |
| Company | ||
| Headquarters | Denmark[33]Headquarters in Aarhus. The company is Serpier ApS. | United States[32]San Francisco, California. |
| Founded | 2024[33] | Not stated[34] |
How to switch from The Prompting Company to Serpier
- Export your data from The Prompting Company. The Prompting Company states JSON output through the command line tool and API, and no dashboard export is described.
- Start Serpier Starter and add the prompts you want to track.
- Choose your assistants. Serpier Starter tracks ChatGPT plus 2 of your choice.
- Keep The Prompting Company running for a week or two so you can compare both sets of results before you cancel.
Questions and answers
Does The Prompting Company have a free plan or trial?
The Prompting Company states: Free trial offered. Serpier Light is a free plan, Free plan, without AI visibility tracking. Serpier Starter has a 7-day free trial, card required.
Which AI assistants does The Prompting Company track?
The Prompting Company Basic tracks ChatGPT, Perplexity, Gemini. The Prompting Company Pro tracks ChatGPT, Perplexity, Gemini, Google AI. Serpier Starter tracks ChatGPT plus 2 of your choice, and Serpier Growth tracks up to Up to 6 at once: ChatGPT, Claude, Gemini, Perplexity, Grok, AI Overviews and more.
What does The Prompting Company measure?
The Prompting Company reports Mention rate (as share of voice), industry rankings against competitors, sentiment, cited sources and AI traffic. Serpier reports Visibility score, share of voice, rank, sentiment and cited sources.
Can I export my data from The Prompting Company?
The Prompting Company states: JSON output through the command line tool and API; no dashboard export described. Serpier states for export: Partly, as CSV.
Where do the facts on this page come from?
Every fact about The Prompting Company comes from The Prompting Company's own website. Every fact about Serpier comes from Serpier's own website. Review sites and articles about either company are not used. The facts were last checked on 28 October 2026, and each one links to its source at the end of the page.
What else does Serpier do?
Serpier is one platform for AI visibility, SEO and link building. Besides what this page compares, it includes SEO performance, link monitoring, placements on real media, suggestions and tasks with Navi, automations, publishing to your own site, connections and MCP and AI visibility tracking. Track where your site ranks in search, find keywords close to page one, and see referring domains and page speed. With Search Console connected, Serpier also flags keywords losing clicks and pages competing for the same query. The Publication Tracker checks that every link you bought or added stays live, indexed and as ordered, and spots edits to the article before they cost you the link. Order articles and links on other companies' websites in the Serpier Marketplace, including AI Publications: articles for brand mentions that AI assistants pick up. Navi, Serpier's AI agent, suggests next steps for your site, links, rankings and AI visibility. Hand a task to Navi and it quotes the order, drafts the change to your site or drafts an email to the publisher, and waits for your approval. Have Navi run a prompt on a schedule, such as a weekly summary of your SEO performance and AI visibility. Connect WordPress, Shopify, Magento or Umbraco, and Navi publishes fixes and new pages after you approve them. Connect Search Console, Analytics, Shopify and other tools, and use Serpier from your own AI tools through MCP. See how often AI assistants such as ChatGPT, Gemini and Perplexity mention your brand, with share of voice, rank, sentiment and the sources they cite, next to the competitors you name.
Sources and method
Sources (36)
- 1.
- 2.
- 3.
Serpier: serpier.com/pricing
Shows: prompts tracked (Light, Starter, Growth and Enterprise); AI assistants tracked (Light, Starter, Growth and Enterprise); how often prompts run (Light, Starter, Growth and Enterprise); brands or projects (Light, Starter, Growth and Enterprise); users; free plan or trial (Light); countries and languages; the prices of Light, Starter and Growth.
Does not publish: the price of Enterprise.
Checked on 27 October 2026. Archived copy
- 4.
The Prompting Company: promptingcompany.com/pricing
Shows: prompts tracked (Basic, Pro, White-glove and Enterprise); AI assistants tracked (Basic, Pro, White-glove and Enterprise); users (Basic, Pro, White-glove and Enterprise); what it does beyond measuring (White-glove); integrations; countries and languages; the prices of Basic, Pro and White-glove.
Does not state: brands or projects; order publications in the product; how answers are collected.
Does not publish: the price of Enterprise.
Checked on 27 October 2026.
- 5.
The Prompting Company: promptingcompany.com/blog/how-generative-engine-optimization-works-michelle-marcelline-of-the-prompting-company
Shows: how often prompts run.
Checked on 27 October 2026.
- 6.
Serpier: docs.serpier.com/ai-visibility
Shows: what it measures.
Does not state: how answers are collected.
Checked on 27 October 2026. Archived copy
- 7.
The Prompting Company: docs.promptingcompany.com/cli/commands/analytics
Shows: what it measures; data export.
Checked on 27 October 2026. Archived copy
- 8.
Serpier: serpier.com/ai-visibility
Shows: competitor benchmarks; what it does beyond measuring.
Checked on 27 October 2026. Archived copy
- 9.
The Prompting Company: docs.promptingcompany.com/guides/metrics
Shows: competitor benchmarks.
Checked on 27 October 2026. Archived copy
- 10.
The Prompting Company: docs.promptingcompany.com/guides/create-content
Shows: what it does beyond measuring.
Checked on 27 October 2026. Archived copy
- 11.
The Prompting Company: docs.promptingcompany.com/guides/coding-agent-optimization/overview
Shows: what it does beyond measuring (Enterprise).
Checked on 27 October 2026. Archived copy
- 12.
Serpier: docs.serpier.com/marketplace
Shows: order publications in the product; placements sold for AI visibility.
Checked on 27 October 2026. Archived copy
- 13.
Serpier: docs.serpier.com/suggestions
Shows: publishes to your own website.
Checked on 27 October 2026.
- 14.
The Prompting Company: docs.promptingcompany.com/guides/cms/overview
Shows: publishes to your own website.
Checked on 27 October 2026. Archived copy
- 15.
- 16.
- 17.
The Prompting Company: docs.promptingcompany.com/api/overview
Shows: API.
Checked on 27 October 2026. Archived copy
- 18.
The Prompting Company: docs.promptingcompany.com/guides/analytics/cf-integration
Shows: API (Enterprise).
Checked on 27 October 2026. Archived copy
- 19.
- 20.
The Prompting Company: docs.promptingcompany.com/mcp/connect
Shows: MCP server.
Checked on 27 October 2026. Archived copy
- 21.
Serpier: serpier.com/lp/ai-visibility-check
Shows: free plan or trial (Starter).
Checked on 27 October 2026. Archived copy
- 22.
The Prompting Company: docs.promptingcompany.com/mcp/improve-aeo
Shows: free plan or trial.
Checked on 27 October 2026. Archived copy
- 23.
Serpier: docs.serpier.com/seo-performance
Shows: SEO performance tracking.
Checked on 28 October 2026. Archived copy
- 24.
The Prompting Company: promptingcompany.com
Does not state: SEO performance tracking; checks links after they go live.
Checked on 28 October 2026.
- 25.
Serpier: docs.serpier.com/publication-tracker
Shows: checks links after they go live.
Checked on 28 October 2026. Archived copy
- 26.
- 27.
The Prompting Company: docs.promptingcompany.com/mcp/improve-aeo
Shows: task board and AI agent.
Checked on 28 October 2026. Archived copy
- 28.
- 29.
The Prompting Company: docs.promptingcompany.com/guides/coding-agent-optimization/environments
Shows: scheduled automations.
Checked on 28 October 2026.
- 30.
Serpier: docs.serpier.com/publication-tracker
Shows: data export.
Checked on 27 October 2026. Archived copy
- 31.
- 32.
The Prompting Company: promptingcompany.com/privacy-policy
Shows: data hosting and DPA; headquarters.
Checked on 27 October 2026.
- 33.
Serpier: serpier.com/ai-instructions
Shows: headquarters; founded.
Checked on 27 October 2026. Archived copy
- 34.
- 35.
Serpier: docs.serpier.com/marketplace
Shows: order placements on other websites.
Checked on 28 October 2026. Archived copy
- 36.
Method and what each row means
We read each company's own website: its pricing page, docs, help center, terms and announcements. Review sites, directories and articles about a company are never a source. Every value links to its source, with the date we checked it. Serpier's facts follow the same rule and come from Serpier's own website.
Prices are per month and exclude VAT, in the currency the company publishes. A price in another currency is also shown in EUR, at the ECB reference rate of 26 October 2026. Some companies show other prices or currencies depending on where the visitor is, so the page says which visitor the prices were shown to.
The shared units use one plan for each company: the entry plan we name for it, shown in its box above. If we name none, we use the cheapest plan with a published price above zero that tracks prompts. Only plans sold by the month count, at the monthly billing price when there is one. When the entry plan is an add-on, its price includes the plan it needs, because an add-on cannot be bought alone. Price per tracked prompt a month is the price ÷ prompts. Price per 1,000 AI answers a month is the price ÷ (prompts × assistants × runs a month) × 1,000, where a daily run counts as 30 runs a month and a weekly run as 4.33. When an input is not published, the page says Not enough public data instead of guessing.
Each value in the table is one of these, or the number or words the company uses:
- Yes:
- the company's own pages say the product has it.
- No:
- the company's own pages say it is not offered, or a complete plan table leaves it out.
- Partly:
- offered with a limit, written next to the value.
- Not stated:
- we could not find it on the company's own pages. It does not mean No.
- Not public:
- the company does not publish it, for example a price behind Contact sales.
What each row means
- What it does:
- What the product does in one sentence, based on the company's own website.
- Prompts tracked:
- How many prompts (the questions asked in AI assistants) a plan tracks, counted the way the vendor counts them.
- AI assistants tracked:
- Which AI assistants a plan asks, named one by one, such as ChatGPT, Google AI Overviews, Gemini or Perplexity, with the price of any assistant sold as an add-on.
- How often prompts run:
- How often a plan asks each prompt again: daily, weekly, monthly or on a schedule you set.
- Brands or projects:
- How many brands or projects a plan covers.
- Users:
- How many people can log in on a plan.
- What it measures:
- Which of these the product reports: mention rate, share of voice, position in the answer, sentiment and the sources AI cites.
- Competitor benchmarks:
- Whether you can compare your brand with competitors you name.
- What it does beyond measuring:
- What the product does after it measures, as the vendor describes it, such as recommendations, content, outreach or agents.
- Order publications in the product:
- Whether you can order an article, mention or link on another company's website from inside the product.
- Publishes to your own website:
- Whether the product can publish content it writes straight to your own website or CMS. This is not the same as a placement on another company's website.
- Integrations:
- The integrations the vendor names, such as Google Search Console, GA4, Looker Studio or Slack.
- API:
- Whether there is a public API, and on which plan.
- MCP server:
- Whether there is an MCP server, which lets AI assistants such as Claude or ChatGPT read from or act in the product, and on which plan.
- Free plan or trial:
- Whether there is a free plan or a trial, what it covers, how long it lasts and whether it needs a card.
- SEO performance tracking:
- Whether the product tracks your own website in search: rankings, clicks, or keywords close to page one.
- Checks links after they go live:
- Whether the product checks links or articles you placed on other websites after they go live: still online, indexed and unchanged.
- Task board and AI agent:
- Whether you can track the work in the product and hand tasks to an AI agent that does them, with your approval.
- Scheduled automations:
- Whether the product can run a task or report on a schedule you set, such as a weekly summary.
- How answers are collected:
- Whether answers come from the assistant's own app as a user sees it with live search, from the model's API, or from both.
- Countries and languages:
- Whether you can choose the country and the language a prompt is asked from, and how many you can choose.
- Data export:
- Whether you can export your data, for example as a CSV file, and on which plan.
- Data hosting and DPA:
- Where the data is hosted, such as the EU or the US, and whether a data processing agreement is offered.
- Headquarters:
- The country of the company's headquarters, as its own website states it.
- Founded:
- The year the company was founded, as its own website states it.
Report an error
If a fact is wrong or out of date, write to hello@serpier.com with the page and the source. We check every report against the company's own website.
Try Serpier yourself










