We just raised a €1,4M Pre-Seed Round

Insert.Link alternative: Serpier and Insert.Link compared

Serpier makes this page. Every fact about Insert.Link comes from Insert.Link's own website, and the facts on this page were last checked on . Sources are listed at the end.

Serpier and Insert.Link both let you pick a website and buy a placement on it. Insert.Link sells guest posts and link insertions. Serpier sells media publications and also tracks how AI assistants mention your brand.

Pick Serpier if you want placements and AI visibility tracking in one account. Stay with Insert.Link if you want a link guarantee with a stated pro-rated refund, or link insertions in an existing article.

As of 28 October 2026, Insert.Link charges a set cost per guest post and shows no plan price. Serpier charges per placement on any plan, including the free Serpier Light plan. The optional Serpier Starter plan adds AI visibility tracking for €199 a month billed monthly.

Where Serpier is better

Buying a link is one step. Serpier also suggests which step to take next, and does it once you approve.

  1. Navi, Serpier's AI agent, reads your website, SEO performance, AI visibility and link monitoring, and suggests what to do next, each with why it is there: for example ordering a placement from a shortlist of publishers to work on a keyword sitting just off page one, or fixing robots.txt, llms.txt, the sitemap or meta tags.
  2. You click Hand over to Navi or I'll do it myself.
  3. Navi does the work, and you approve before anything is bought or changed. As your rankings, AI visibility and links change, new suggestions keep coming.

Insert.Link does not state whether it suggests next steps or whether it has a task board with an AI agent that can take tasks.

  • Serpier tracks AI visibility and sells placements in one account. Insert.Link does not state whether it measures AI visibility. Insert.Link states: No separate product named; AI visibility is addressed through the same placements (guest posts, listicles, press releases). Home page section titled 'SEO & AI Search Solutions'. Serpier sells AI Publication: an article with no links or only nofollow links, for brand mentions that AI assistants pick up.
  • Serpier publishes example prices on its website: UK media from €13, and half cost under €400. Insert.Link does not state prices visible without an account. Insert.Link states: From $20 sites to TechCrunch-level placements. A free Serpier account shows every price.
  • Serpier states that it checks your placements after they go live: Serpier's answer for placement monitoring is "Yes". Insert.Link does not state checks after publishing.
  • Serpier shows price, domain rating (dr), organic traffic, referring domains, relevance score, country, content language and category for each site. Insert.Link shows DR (Ahrefs): a 0 to 100 score of backlink profile strength.
  • Serpier also tracks your site's SEO performance and runs scheduled automations, such as a weekly summary. Insert.Link does not state whether it tracks SEO performance or whether it runs scheduled automations.

Where Insert.Link is better

  • Insert.Link states a link guarantee: link guaranteed for a period set per placement (example given: six months); if removed early, pro-rated refund. Serpier states that homepage placements last 12 months.
  • Insert.Link sells link insertions as well as guest posts: self-serve marketplace: browse sites, add to cart, order guest posts and link insertions (also listicles, press releases). If you need a link added to an existing article, ask Serpier before you buy.
  • Insert.Link states its refund rule: refunds only if the link is removed within the guarantee period; subscription fees non-refundable. Serpier states: No refunds unless agreed. If a publisher fails to deliver, Serpier may give an account credit.
  • Insert.Link states its catalog as 38,782 websites; Markets: US, UK, Canada, Europe, Latin America, Asia-Pacific and other regions; availability depends on niche, language, budget. Serpier lists 200,000 media agreements, counted as media agreements, so search for the sites you need in both.
  • Insert.Link lets you write your own article or have Insert.Link or the webmaster write it: buyer can write own article, or have insert.link or the webmaster write it (word count set, price recalculated); extra fee amount not stated.

What else you get with Serpier

Serpier is one platform for AI visibility, SEO and link building. Besides what this page compares with Insert.Link, it includes:

  • AI visibility tracking

    See how often AI assistants such as ChatGPT, Gemini and Perplexity mention your brand, with share of voice, rank, sentiment and the sources they cite, next to the competitors you name.[14][9][24]

  • SEO performance

    Track where your site ranks in search, find keywords close to page one, and see referring domains and page speed. With Search Console connected, Serpier also flags keywords losing clicks and pages competing for the same query.[18]

  • Suggestions and tasks with Navi

    Navi, Serpier's AI agent, suggests next steps for your site, links, rankings and AI visibility. Hand a task to Navi and it quotes the order, drafts the change to your site or drafts an email to the publisher, and waits for your approval.[20][21]

  • Automations

    Have Navi run a prompt on a schedule, such as a weekly summary of your SEO performance and AI visibility.[22]

  • Link monitoring

    The Publication Tracker checks that every link you bought or added stays live, indexed and as ordered, and spots edits to the article before they cost you the link.[25]

  • Publishing to your own site

    Connect WordPress, Shopify, Magento or Umbraco, and Navi publishes fixes and new pages after you approve them.[26]

  • Connections and MCP

    Connect Search Console, Analytics, Shopify and other tools, and use Serpier from your own AI tools through MCP.[27][28]

  • Placements on real media

    Order articles and links on other companies' websites in the Serpier Marketplace, including AI Publications: articles for brand mentions that AI assistants pick up.[29][12]

See Serpier with your own brand

Serpier Light is free, and you can order placements on it. You pay per placement.

Insert.Link pricing and Serpier pricing

Insert.Link states each guest post placement has a set cost. Insert.Link states: From $20 sites to TechCrunch-level placements. Insert.Link does not state prices visible without an account. Insert.Link accepts payment in US dollars only. Serpier charges price per placement, plus monthly plans and publishes example prices: UK media from €13, and half cost under €400. As of 28 October 2026, you can order on any plan, including the free Serpier Light plan. The optional Serpier Starter plan, which adds AI visibility tracking, costs €199 a month billed monthly.

Serpier

€0 a month

Order placements on the free Serpier Light plan. You pay for each placement you order, and no subscription is needed.[9]

Pay per link

Each site has its own price, shown before you order in a free account. UK media start at €13, and half cost under €400.[5][5]

Monthly plans are optional and add tracking on top: Serpier Starter (€199 a month) adds SEO and AI visibility monitoring and watches up to 500 publications, and Serpier Growth (€599 a month) covers more projects, prompts and publications.[9][9] See all plans

Insert.Link

We found no published prices on Insert.Link's own website.

Every fact, row by row

Every feature, limit and term we compared, with the source for each value. Serpier on the left, Insert.Link on the right.

Serpier compared with Insert.Link
What we compareSerpierInsert.Link
What it doesSerpier is an AI-powered SEO and AI visibility platform. It combines SEO intelligence, prompt strategy, performance monitoring, and automated execution in one system, so you can rank on Google and get cited by AI.[1]Link building marketplace: "Browse a platform of 38 782 websites for guest posts and link insertions".[2]
Link building
How you buyMix: a self-serve marketplace and link plans quoted by sales[3]Navi, the AI agent, can also search the marketplace and order. Third-party publishers publish the placements.Self-serve marketplace: browse sites, add to cart, order guest posts and link insertions (also listicles, press releases)[2]
Publishers200,000 media agreements[4]Across every category and country, with filters for country, content language and category.38,782 websites; Markets: US, UK, Canada, Europe, Latin America, Asia-Pacific and other regions; availability depends on niche, language, budget[2]
Prices visible without an accountNo, a free account shows every price[5]Prices are shown per project, because some sites charge more for certain industries.Not stated[2]
How the vendor chargesPrice per placement, plus monthly plans[6]Serpier pays each publisher a separately agreed price and does not publish its markup. Ordering is also possible on the free Light plan.Each guest post placement has a set cost[7]
Published pricesUK media from €13, and half cost under €400[5]Prices differ by market and by your project's industry.From $20 sites to TechCrunch-level placements[2]
Minimum orderNot stated[8]Not stated[2]
Article writingIncluded in publications[9]In the cart you choose whether Serpier writes the article or you supply it. Each writing product shows its fee, or Free, before you order.Buyer can write own article, or have Insert.Link or the webmaster write it (word count set, price recalculated); extra fee amount not stated[10]
Link guaranteeHomepage placements last 12 months[6]For article placements, Serpier does not state a guarantee period or a replacement if a link disappears.Link guaranteed for a period set per placement (example given: six months); if removed early, pro-rated refund[7]
Checks after publishingYes[11]The Publication Tracker checks that each link stays live, indexed and as ordered, and that the article is unchanged. Live pages every 30 days, offline pages every 7 days. Up to 10 publications on Light, 500 on Starter, 2,000 on Growth and a custom number on Enterprise.Not stated[2]
Publisher metrics shownPrice, Domain Rating (DR), organic traffic, referring domains, relevance score, country, content language and category[12]DR (Ahrefs): a 0 to 100 score of backlink profile strength[13]
Measures AI visibilityYes, on Starter, Growth and Enterprise[14]Light has no AI visibility tracking.Not stated[2]
Placements sold for AI visibilityAI Publication: an article with no links or only nofollow links, for brand mentions that AI assistants pick up[12]Writing options for it include Brand mention, PR Post and Co-citation.No separate product named; AI visibility is addressed through the same placements (guest posts, listicles, press releases). Home page section titled 'SEO & AI Search Solutions'.[2]
Order by APIPartly[15]On Enterprise you can search the Marketplace through the API. The API reference lists no endpoint for placing orders.Yes, MCP & API access offered; public API docs linked from site (plan/price not stated)[2]
Order from an AI assistant (MCP)Yes[16]The MCP server can search the Marketplace, change the cart, place an order and read the Publication Tracker. Claude connects on any plan. ChatGPT cannot place orders, and other clients need Enterprise.Not stated[17]
RefundsNo refunds unless agreed. If a publisher fails to deliver, Serpier may give an account credit.[3]A placement that a publisher declines is refunded, with suggested replacement sites. Subscription payments are non-refundable.Refunds only if the link is removed within the guarantee period; subscription fees non-refundable[7]
Other features
SEO performance trackingYes[18]Included on Starter, Growth and Enterprise. SEO Performance tracks rankings in Google, Yahoo or Baidu, on desktop and mobile, daily, weekly or monthly. With Search Console connected it also flags keywords losing clicks, low click-through rates and pages competing for the same query.Not stated[19]
Suggested next stepsYes[20]Examples: order a placement for a keyword just off page one, fix robots.txt, llms.txt, the sitemap or meta tags, repair a dropped link, or write a page where competitors outrank you.Not stated[19]
Task board and AI agentYes[21]Navi can quote an order, draft a change to your site, draft an email to a publisher about a link fix, or research. Nothing is bought or changed on your site until you approve.Not stated[19]
Scheduled automationsYes[22]Schedules: every hour, day, week or month, or a custom cron.Not stated[19]
Data, contracts and switching
EU invoicing and VATEUR, prices exclude VAT[3]Your account currency can be DKK, EUR, USD or GBP.Payments accepted and processed solely in U.S. Dollars[7]
Company
HeadquartersDenmark[23]Headquarters in Aarhus. The company is Serpier ApS.Not stated[2]
Founded2024[23]Not stated[2]

How to switch from Insert.Link to Serpier

  1. List the links you bought at Insert.Link and the date each guarantee period ends. Insert.Link sets the period per placement.
  2. Start on the free Serpier Light plan. A free Serpier account shows every price for your project. To track AI visibility as well, start Serpier Starter, which has a 7-day free trial, card required.
  3. Pick the project you are buying for, find sites that fit and add placements to your cart.
  4. Finish open Insert.Link orders before you stop. Insert.Link states that subscription fees are non-refundable, so check the terms of any plan you hold.

Questions and answers

Does Insert.Link have a minimum order?

Insert.Link does not state a minimum order. Insert.Link lets you browse its catalog before you order. Serpier Light is a free plan that lets you order media publications, and Serpier Starter has a 7-day free trial, card required.

Does Insert.Link guarantee that a link stays live?

Insert.Link states: Link guaranteed for a period set per placement (example given: six months); if removed early, pro-rated refund. Insert.Link also states refunds only if the link is removed within the guarantee period; subscription fees non-refundable. Serpier states that homepage placements last 12 months.

Does Insert.Link have an API or an MCP server?

Insert.Link states: Yes, MCP & API access offered; public API docs linked from site (plan/price not stated). Serpier MCP access: Yes. Serpier API access: Enterprise only.

Where do the facts on this page come from?

Every fact about Insert.Link comes from Insert.Link's own website. Every fact about Serpier comes from Serpier's own website. Review sites and articles about either company are not used. The facts on this page were last checked on 28 October 2026, and each one links to its source at the end of the page.

What else does Serpier do?

Serpier is one platform for AI visibility, SEO and link building. Besides what this page compares, it includes AI visibility tracking, SEO performance, suggestions and tasks with Navi, automations, link monitoring, publishing to your own site, connections and MCP and placements on real media. See how often AI assistants such as ChatGPT, Gemini and Perplexity mention your brand, with share of voice, rank, sentiment and the sources they cite, next to the competitors you name. Track where your site ranks in search, find keywords close to page one, and see referring domains and page speed. With Search Console connected, Serpier also flags keywords losing clicks and pages competing for the same query. Navi, Serpier's AI agent, suggests next steps for your site, links, rankings and AI visibility. Hand a task to Navi and it quotes the order, drafts the change to your site or drafts an email to the publisher, and waits for your approval. Have Navi run a prompt on a schedule, such as a weekly summary of your SEO performance and AI visibility. The Publication Tracker checks that every link you bought or added stays live, indexed and as ordered, and spots edits to the article before they cost you the link. Connect WordPress, Shopify, Magento or Umbraco, and Navi publishes fixes and new pages after you approve them. Connect Search Console, Analytics, Shopify and other tools, and use Serpier from your own AI tools through MCP. Order articles and links on other companies' websites in the Serpier Marketplace, including AI Publications: articles for brand mentions that AI assistants pick up.

Sources and method

Sources (29)
  1. 1.

    Serpier: serpier.com/faqs

    Shows: what it does.

    Checked on 27 October 2026. Archived copy

  2. 2.

    Insert.Link: insert.link

    Shows: what it does; how you buy; publishers; published prices; placements sold for AI visibility; order by API.

    Does not state: prices visible without an account; minimum order; checks after publishing; measures AI visibility; headquarters; founded.

    Checked on 27 October 2026.

  3. 3.

    Serpier: serpier.com/terms-conditions

    Shows: how you buy; refunds; EU invoicing and VAT.

    Checked on 27 October 2026. Archived copy

  4. 4.

    Serpier: serpier.com/media-network

    Shows: publishers.

    Checked on 27 October 2026. Archived copy

  5. 5.

    Serpier: serpier.com/lp/link-building

    Shows: prices visible without an account; published prices; placement prices; prices shown.

    Checked on 27 October 2026. Archived copy

  6. 6.

    Serpier: docs.serpier.com/publisher-deals

    Shows: how the vendor charges; link guarantee.

    Checked on 27 October 2026. Archived copy

  7. 7.

    Insert.Link: insert.link/tos

    Shows: how the vendor charges; link guarantee; refunds; EU invoicing and VAT.

    Checked on 27 October 2026.

  8. 8.

    Serpier: docs.serpier.com/cart

    Does not state: minimum order.

    Checked on 27 October 2026. Archived copy

  9. 9.

    Serpier: serpier.com/pricing

    Shows: article writing; the prices of Light, Starter and Growth; AI assistants tracked (Light, Starter, Growth and Enterprise).

    Does not publish: the price of Enterprise.

    Checked on 27 October 2026. Archived copy

  10. 10.

    Insert.Link: docs.insert.link/cart/guest-post

    Shows: article writing.

    Checked on 27 October 2026.

  11. 11.

    Serpier: docs.serpier.com/publication-tracker

    Shows: checks after publishing.

    Checked on 27 October 2026. Archived copy

  12. 12.

    Serpier: docs.serpier.com/marketplace

    Shows: publisher metrics shown; placements sold for AI visibility.

    Checked on 27 October 2026. Archived copy

  13. 13.

    Insert.Link: docs.insert.link/guest-post

    Shows: publisher metrics shown.

    Checked on 27 October 2026.

  14. 14.

    Serpier: docs.serpier.com/ai-visibility

    Shows: measures AI visibility; what it measures.

    Checked on 27 October 2026. Archived copy

  15. 15.

    Serpier: docs.serpier.com/rest-api

    Shows: order by API.

    Checked on 27 October 2026. Archived copy

  16. 16.

    Serpier: docs.serpier.com/mcp

    Shows: order from an AI assistant (MCP).

    Checked on 27 October 2026. Archived copy

  17. 17.

    Insert.Link: docs.insert.link/mcp-server-technical-reference

    Does not state: order from an AI assistant (MCP).

    Checked on 27 October 2026.

  18. 18.

    Serpier: docs.serpier.com/seo-performance

    Shows: SEO performance tracking.

    Checked on 28 October 2026. Archived copy

  19. 19.

    Insert.Link: insert.link

    Does not state: SEO performance tracking; suggested next steps; task board and AI agent; scheduled automations.

    Checked on 28 October 2026.

  20. 20.

    Serpier: docs.serpier.com/suggestions

    Shows: suggested next steps.

    Checked on 28 October 2026.

  21. 21.

    Serpier: docs.serpier.com/tasks

    Shows: task board and AI agent.

    Checked on 28 October 2026.

  22. 22.

    Serpier: docs.serpier.com/automations

    Shows: scheduled automations.

    Checked on 28 October 2026.

  23. 23.

    Serpier: serpier.com/ai-instructions

    Shows: headquarters; founded.

    Checked on 27 October 2026. Archived copy

  24. 24.

    Serpier: serpier.com/ai-visibility

    Shows: competitor benchmarks.

    Checked on 27 October 2026. Archived copy

  25. 25.

    Serpier: docs.serpier.com/publication-tracker

    Shows: checks links after they go live.

    Checked on 28 October 2026. Archived copy

  26. 26.

    Serpier: docs.serpier.com/suggestions

    Shows: publishes to your own website.

    Checked on 27 October 2026.

  27. 27.

    Serpier: docs.serpier.com/connectors

    Shows: integrations.

    Checked on 27 October 2026. Archived copy

  28. 28.

    Serpier: serpier.com/mcp

    Shows: MCP server.

    Checked on 27 October 2026. Archived copy

  29. 29.

    Serpier: docs.serpier.com/marketplace

    Shows: order placements on other websites.

    Checked on 28 October 2026. Archived copy

Method and what each row means

We read each company's own website: its pricing page, docs, help center, terms and announcements. Review sites, directories and articles about a company are never a source. Every value links to its source, with the date we checked it. Serpier's facts follow the same rule and come from Serpier's own website.

Prices are per month and exclude VAT, in the currency the company publishes. A price in another currency is also shown in EUR, at the ECB reference rate of 26 October 2026. Some companies show other prices or currencies depending on where the visitor is, so the page says which visitor the prices were shown to.

Each value in the table is one of these, or the number or words the company uses:

Yes:
the company's own pages say the product has it.
No:
the company's own pages say it is not offered, or a complete plan table leaves it out.
Partly:
offered with a limit, written next to the value.
Not stated:
we could not find it on the company's own pages. It does not mean No.
Not public:
the company does not publish it, for example a price behind Contact sales.

What each row means

What it does:
What the product does in one sentence, based on the company's own website.
How you buy:
Whether it is a self-serve marketplace, a managed service, a digital PR agency or a mix.
Publishers:
How many publishers or sites the vendor says it offers, with its main markets and languages.
Prices visible without an account:
Whether you can see what each publisher costs before you sign up.
How the vendor charges:
How the vendor says it earns money: a markup or commission on the publisher's price, a subscription or a fixed price per link.
Published prices:
Prices the vendor publishes, for example a price per link at a given domain rating, with the plan or tier.
Minimum order:
The smallest deposit or order the vendor accepts.
Article writing:
Whether writing the article is included, costs extra and how much, or is left to you.
Link guarantee:
How long a link is guaranteed and what happens if it disappears, such as a replacement or a refund.
Checks after publishing:
Whether the vendor checks after publishing that a link stays live, indexed and unchanged.
Publisher metrics shown:
Which publisher metrics you see before you buy, such as Domain Rating, Domain Authority or traffic.
Measures AI visibility:
Whether the product measures how often AI answers mention your brand.
Placements sold for AI visibility:
A product the vendor sells for visibility in AI answers, named the way the vendor names it.
Order by API:
Whether you can order through an API.
Order from an AI assistant (MCP):
Whether you can order from an AI assistant such as Claude or ChatGPT through an MCP server.
Refunds:
The vendor's refund policy in one line.
SEO performance tracking:
Whether the product tracks your own website in search: rankings, clicks, or keywords close to page one.
Suggested next steps:
Whether the product suggests what to do next for your site, rankings, links or AI visibility.
Task board and AI agent:
Whether you can track the work in the product and hand tasks to an AI agent that does them, with your approval.
Scheduled automations:
Whether the product can run a task or report on a schedule you set, such as a weekly summary.
EU invoicing and VAT:
How the company invoices a business in the EU: the currency, and whether VAT is charged or handled by reverse charge with a valid VAT number.
Headquarters:
The country of the company's headquarters, as its own website states it.
Founded:
The year the company was founded, as its own website states it.

Report an error

If a fact is wrong or out of date, write to hello@serpier.com with the page and the source. We check every report against the company's own website.

Insert.Link and the Insert.Link logo are trademarks of their owner, used on this page only to identify the company. Serpier has no affiliation with Insert.Link.

Try Serpier yourself

Serpier Light is free, and you can order placements on it. You pay per placement.

Book a 30-minute demo.

Tell us who you are and what you want to see, then pick a time with our team.

Step 1 of 3
What best describes you?
What do you want to see?