Keyword.com alternative: Serpier and Keyword.com compared
Serpier makes this page. Every fact about Keyword.com comes from Keyword.com's own website, and the facts on this page were last checked on . Sources are listed at the end.
Keyword.com is a rank tracking platform with an AI Visibility add-on or plan. Serpier tracks AI visibility and Google rankings too, and sells placements on other companies' websites.
Pick Serpier if you want tracking, an AI agent and placements on third-party media in one account. Stay with Keyword.com if you mainly need Google rank tracking, want to pay by keywords and credits, or want a trial without a card.
As of 28 October 2026, Keyword.com Search Visibility costs $4 a month billed monthly, and Keyword.com AI Visibility costs $9.80 a month billed monthly, both at the smallest tier. Serpier Starter costs €199 a month billed monthly.
Where Serpier is better
SEO data shows what is happening. Serpier also turns it into suggested next steps, and does them once you approve.
- Navi, Serpier's AI agent, reads your website, SEO performance, AI visibility and link monitoring, and suggests what to do next, each with why it is there: for example ordering a placement from a shortlist of publishers to work on a keyword sitting just off page one, or fixing robots.txt, llms.txt, the sitemap or meta tags.
- You click Hand over to Navi or I'll do it myself.
- Navi does the work, and you approve before anything is bought or changed. As your rankings, AI visibility and links change, new suggestions keep coming.
Keyword.com does not state whether it has a task board with an AI agent that can take tasks.
- Serpier sells placements on other companies' websites, and Keyword.com describes no marketplace. Serpier's Marketplace offers 200,000 media agreements, and ordering is open on every Serpier plan, including the free Serpier Light plan. Keyword.com does not state whether you can order publications in the product.
- Serpier states its data location: Hosted in the EU. Keyword.com does not state data hosting and DPA.
- Serpier tracks visibility score, share of voice, rank, sentiment and cited sources on Serpier Starter and up. Keyword.com AI Visibility includes competitor tracking, citation analysis and brand sentiment. Serpier's integrations include Google Search Console, Google Analytics, Shopify, WordPress, WooCommerce, Magento, Umbraco, DynamicWeb, HubSpot, Piwik PRO, Mixpanel, Slack, Google Ads and LinkedIn Ads, plus more than 1,500 other apps. Keyword.com lists Google Search Console, Google Analytics, Google Looker Studio, DashThis, Oviond.
- Serpier also checks that the links you placed stay live, indexed and unchanged. Keyword.com does not state whether it checks links after they go live.
Where Keyword.com is better
- Keyword.com publishes lower entry prices. Keyword.com Search Visibility starts at $4 (€3.58) a month, and Keyword.com AI Visibility starts at $9.80 (€8.76) a month. These are the smallest tiers: they count keywords or credits, not the 100 prompts of Serpier Starter that run weekly.
- Keyword.com has a trial that needs no card. Keyword.com states: Trial: 14 days, no credit card required, includes 100 keywords and 20 credits. No permanent free plan found. Serpier Starter has a 7-day free trial, card required.
- Keyword.com states how it collects AI answers: Both: 'Chat apps' (0.25 credit/run) and 'API models' (1 credit/run). Serpier does not state how answers are collected.
- Keyword.com sets no limit on projects or users: unlimited projects and domains and unlimited users. Serpier Starter covers 2 projects, and Serpier Growth covers 5 projects.
- Keyword.com is built around Google rank tracking, and Keyword.com says its rank tracking lets you "Track your website's performance in Google search results". Keyword.com offers a rank tracker API, and its MCP server is yes, mcp server free with every plan.
What else you get with Serpier
Serpier is one platform for AI visibility, SEO and link building. Besides what this page compares with Keyword.com, it includes:
Placements on real media
Order articles and links on other companies' websites in the Serpier Marketplace, including AI Publications: articles for brand mentions that AI assistants pick up.[25][5]
Link monitoring
The Publication Tracker checks that every link you bought or added stays live, indexed and as ordered, and spots edits to the article before they cost you the link.[13]
AI visibility tracking
See how often AI assistants such as ChatGPT, Gemini and Perplexity mention your brand, with share of voice, rank, sentiment and the sources they cite, next to the competitors you name.[18][3][26]
Suggestions and tasks with Navi
Navi, Serpier's AI agent, suggests next steps for your site, links, rankings and AI visibility. Hand a task to Navi and it quotes the order, drafts the change to your site or drafts an email to the publisher, and waits for your approval.[27][15]
Automations
Have Navi run a prompt on a schedule, such as a weekly summary of your SEO performance and AI visibility.[16]
Publishing to your own site
Connect WordPress, Shopify, Magento or Umbraco, and Navi publishes fixes and new pages after you approve them.[6]
Connections and MCP
Connect Search Console, Analytics, Shopify and other tools, and use Serpier from your own AI tools through MCP.[7][9]
SEO performance
Track where your site ranks in search, find keywords close to page one, and see referring domains and page speed. With Search Console connected, Serpier also flags keywords losing clicks and pages competing for the same query.[28]
See Serpier with your own brand
Keyword.com pricing and Serpier pricing
As of 28 October 2026, Keyword.com Search Visibility costs $4 a month billed monthly or $3 a month billed yearly at its smallest tier. Keyword.com AI Visibility costs $9.80 a month billed monthly. Keyword.com 360° Visibility, which covers Google and AI search, costs $33 a month billed monthly. Keyword.com Custom Plan starts at $490 a month. Keyword.com states: all prices and charges are exclusive of taxes; taxes are added to the invoice per applicable laws and regulations. Serpier Starter costs €199 a month billed monthly or €169 a month billed yearly, excluding VAT.
Serpier
Keyword.com
| Plan | A month, billed monthly | A month, billed yearly | Currency | Includes |
|---|---|---|---|---|
| Search Visibility (from 50 keywords)[4] | $4€3.58 | $3€2.68 | USD | Google SERP tracking only; tiers 50, 100, 200, 500 keywords; weekly or daily updates; unlimited domains/projects; rank tracker API; MCP server; Looker Studio. AI Visibility is a paid add-on. |
| 360° Visibility (from 1000 keywords & 15 credits)[4] | $33€29.50 | $26€23.24 | USD | Google and AI search; tiers 1000 keywords & 15 credits up to 10000 keywords & 250 credits; everything in Search Visibility and AI Visibility; free AIV credits included. |
| AI Visibility (from 20 credits)[4] | $9.80€8.76 | $7.83€7.00 | USD | AI visibility tracking only; credit tiers 20 to 2000; competitor tracking, citation analysis, brand sentiment, prompt research, share live reports, AI Visibility API. |
| Custom Plan[4] | $490€437.97 | Not stated | USD | Unlimited keywords and credits, tailored features and support. |
Price per prompt and per 1,000 AI answers
Plans count prompts, AI assistants and runs in different ways. These two units put the entry paid plans on the same scale, in euros.
Serpier
Starter, billed monthly
- Per tracked prompt a month
- €1.99
- Per 1,000 AI answers a month
- €153.19
Keyword.com
Not enough public data
Keyword.com does not give a number of prompts for Search Visibility (from 50 keywords).
Every fact, row by row
Every feature, limit and term we compared, with the source for each value. Serpier on the left, Keyword.com on the right.
| What we compare | Serpier | Keyword.com |
|---|---|---|
| What it does | Serpier is an AI-powered SEO and AI visibility platform. It combines SEO intelligence, prompt strategy, performance monitoring, and automated execution in one system, so you can rank on Google and get cited by AI.[1] | Rank tracking platform for SEO agencies and teams (Google SERP tracking) with an AI Visibility add-on/plan that tracks brand mentions, citations and sentiment across AI engines.[2] |
| AI visibility | ||
| Brands or projects | Unlimited projects and domains[4] | |
| Users | Unlimited[3]On every plan. | Unlimited users[4] |
| Order publications in the product | Yes[5]Choose sites in the Marketplace, add them to the cart and pay by card or invoice. Types: SEO Publication (dofollow link), AI Publication (no links or nofollow links) and Homepage. On every plan, including the free Light plan. | Not stated[4] |
| Publishes to your own website | Yes, to a connected WordPress, Shopify, Magento or Umbraco site[6]Navi publishes fixes and pages after you approve them. | Not stated[4] |
| Integrations | Google Search Console, Google Analytics, Shopify, WordPress, WooCommerce, Magento, Umbraco, DynamicWeb, HubSpot, Piwik PRO, Mixpanel, Slack, Google Ads and LinkedIn Ads, plus more than 1,500 other apps[7] | Google Search Console, Google Analytics, Google Looker Studio, DashThis, Oviond[8] |
| MCP server | Yes, on every plan[9]Claude and ChatGPT connect on any plan. Other clients, such as Cursor, VS Code and Claude Code, need an access token, which requires Enterprise. | Yes, MCP server free with every plan[10] |
| Free plan or trial | Trial: 14 days, no credit card required, includes 100 keywords and 20 credits. No permanent free plan found.[2] | |
| SEO tools | ||
| Backlink index | Partly[12]SEO Performance shows the referring domains of your own projects, new against lost. Serpier does not describe a backlink index of its own. | Not stated[4] |
| Site audit | Partly[12]Audits the pages you add, on Starter, Growth and Enterprise. Serpier does not describe a full-site crawl. | Not stated[4] |
| Rank tracking | Yes, on Starter, Growth and Enterprise[12]Google, Yahoo or Baidu, on desktop and mobile, checked daily, weekly or monthly. Shows SERP features and AI Overviews. Checks use Navi credits. | Track your website's performance in Google search results[4] |
| Other features | ||
| Checks links after they go live | Yes[13]The Publication Tracker also covers links you placed elsewhere. Up to 10 publications on Light, 500 on Starter, 2,000 on Growth and a custom number on Enterprise. | Not stated[14] |
| Task board and AI agent | Yes[15]Navi can quote an order, draft a change to your site, draft an email to a publisher about a link fix, or research. Nothing is bought or changed on your site until you approve. | Not stated[14] |
| Scheduled automations | Yes[16]Schedules: every hour, day, week or month, or a custom cron. | Yes[17]Scheduled email reports of rankings; no scheduled agent runs stated. |
| Data, contracts and switching | ||
| How answers are collected | Not stated[18] | Both: 'Chat apps' (0.25 credit/run) and 'API models' (1 credit/run)[4] |
| Countries and languages | Unlimited countries, all languages[3]Countries are not included on Light. Location and language are set per project. | Not stated[2] |
| Data hosting and DPA | Hosted in the EU[19]Serpier says all data is processed and stored on European infrastructure. It does not state whether customers can sign a data processing agreement. | Not stated[20] |
| EU invoicing and VAT | EUR, prices exclude VAT[21]Your account currency can be DKK, EUR, USD or GBP. | All prices and charges are exclusive of taxes; taxes are added to the invoice per applicable laws and regulations[22] |
| Company | ||
| Headquarters | Denmark[23]Headquarters in Aarhus. The company is Serpier ApS. | Canada (Toronto)[24] |
| Founded | 2024[23] | 2011[24] |
How to switch from Keyword.com to Serpier
- Save your keyword list and rank history from Keyword.com before you cancel.
- Start Serpier with the free trial. Serpier Starter has a 7-day free trial, card required. Add your prompts to a Serpier project, and connect Google Search Console and Google Analytics, which both companies list.
- Run both for a few weeks before you cancel. Keyword.com can update weekly or daily, and Serpier Starter runs AI prompts weekly, so compare trends.
- Cancel Keyword.com before the renewal date. Keyword.com's terms say: Cancel before the renewal date; access continues until the end of the current subscription period.
Questions and answers
Does Keyword.com have a free plan or a free trial?
Keyword.com states: Trial: 14 days, no credit card required, includes 100 keywords and 20 credits. No permanent free plan found. Serpier Light is a free plan without AI visibility tracking, and Serpier Starter has a 7-day free trial, card required.
What does Keyword.com track?
Keyword.com tracks Google search results and, with its AI Visibility add-on or plan, brand mentions in AI answers. Keyword.com collects AI answers like this: Both: 'Chat apps' (0.25 credit/run) and 'API models' (1 credit/run). Keyword.com lists these integrations: Google Search Console, Google Analytics, Google Looker Studio, DashThis, Oviond. Serpier Starter tracks up to 100 prompts in ChatGPT plus 2 of your choice.
Can I export my data from Keyword.com or cancel at any time?
Keyword.com's terms say: Cancel before the renewal date; access continues until the end of the current subscription period. Keyword.com lists a rank tracker API and an AI Visibility API in its plans. Serpier Growth and Serpier Enterprise can download the Publication Tracker as CSV, and Serpier does not describe an export of AI visibility or SEO data.
Where do the facts on this page come from?
Every fact about Keyword.com comes from Keyword.com's own website, including its pricing page. Every fact about Serpier comes from Serpier's own website. Review sites and articles about either company are not used. The facts on this page were last checked on 28 October 2026, and each one links to its source at the end of the page.
What else does Serpier do?
Serpier is one platform for AI visibility, SEO and link building. Besides what this page compares, it includes placements on real media, link monitoring, AI visibility tracking, suggestions and tasks with Navi, automations, publishing to your own site, connections and MCP and SEO performance. Order articles and links on other companies' websites in the Serpier Marketplace, including AI Publications: articles for brand mentions that AI assistants pick up. The Publication Tracker checks that every link you bought or added stays live, indexed and as ordered, and spots edits to the article before they cost you the link. See how often AI assistants such as ChatGPT, Gemini and Perplexity mention your brand, with share of voice, rank, sentiment and the sources they cite, next to the competitors you name. Navi, Serpier's AI agent, suggests next steps for your site, links, rankings and AI visibility. Hand a task to Navi and it quotes the order, drafts the change to your site or drafts an email to the publisher, and waits for your approval. Have Navi run a prompt on a schedule, such as a weekly summary of your SEO performance and AI visibility. Connect WordPress, Shopify, Magento or Umbraco, and Navi publishes fixes and new pages after you approve them. Connect Search Console, Analytics, Shopify and other tools, and use Serpier from your own AI tools through MCP. Track where your site ranks in search, find keywords close to page one, and see referring domains and page speed. With Search Console connected, Serpier also flags keywords losing clicks and pages competing for the same query.
Sources and method
Sources (28)
- 1.
- 2.
Keyword.com: keyword.com/ai-search-visibility
Shows: what it does; free plan or trial.
Does not state: countries and languages.
Checked on 27 October 2026.
- 3.
Serpier: serpier.com/pricing
Shows: brands or projects (Light, Starter, Growth and Enterprise); users; free plan or trial (Light); countries and languages; the prices of Light, Starter and Growth; prompts tracked (Starter); AI assistants tracked (Starter, Light, Growth and Enterprise); how often prompts run (Starter).
Does not publish: the price of Enterprise.
Checked on 27 October 2026. Archived copy
- 4.
Keyword.com: keyword.com/pricing
Shows: brands or projects; users; rank tracking; how answers are collected; the prices of Search Visibility (from 50 keywords), 360° Visibility (from 1000 keywords & 15 credits), AI Visibility (from 20 credits) and Custom Plan.
Does not state: order publications in the product; publishes to your own website; backlink index; site audit.
Checked on 27 October 2026.
- 5.
Serpier: docs.serpier.com/marketplace
Shows: order publications in the product; placements sold for AI visibility.
Checked on 27 October 2026. Archived copy
- 6.
Serpier: docs.serpier.com/suggestions
Shows: publishes to your own website.
Checked on 27 October 2026.
- 7.
- 8.
- 9.
- 10.
- 11.
Serpier: serpier.com/lp/ai-visibility-check
Shows: free plan or trial (Starter).
Checked on 27 October 2026. Archived copy
- 12.
Serpier: docs.serpier.com/seo-performance
Shows: backlink index; site audit; rank tracking.
Checked on 27 October 2026. Archived copy
- 13.
Serpier: docs.serpier.com/publication-tracker
Shows: checks links after they go live.
Checked on 28 October 2026. Archived copy
- 14.
Keyword.com: keyword.com
Does not state: checks links after they go live; task board and AI agent.
Checked on 28 October 2026.
- 15.
- 16.
- 17.
- 18.
Serpier: docs.serpier.com/ai-visibility
Shows: what it measures.
Does not state: how answers are collected.
Checked on 27 October 2026. Archived copy
- 19.
- 20.
Keyword.com: keyword.com/privacy-policy
Does not state: data hosting and DPA.
Checked on 27 October 2026.
- 21.
Serpier: serpier.com/terms-conditions
Shows: EU invoicing and VAT.
Checked on 27 October 2026. Archived copy
- 22.
- 23.
Serpier: serpier.com/ai-instructions
Shows: headquarters; founded.
Checked on 27 October 2026. Archived copy
- 24.
- 25.
Serpier: docs.serpier.com/marketplace
Shows: order placements on other websites.
Checked on 28 October 2026. Archived copy
- 26.
Serpier: serpier.com/ai-visibility
Shows: competitor benchmarks.
Checked on 27 October 2026. Archived copy
- 27.
- 28.
Serpier: docs.serpier.com/seo-performance
Shows: SEO performance tracking.
Checked on 28 October 2026. Archived copy
Method and what each row means
We read each company's own website: its pricing page, docs, help center, terms and announcements. Review sites, directories and articles about a company are never a source. Every value links to its source, with the date we checked it. Serpier's facts follow the same rule and come from Serpier's own website.
Prices are per month and exclude VAT, in the currency the company publishes. A price in another currency is also shown in EUR, at the ECB reference rate of 26 October 2026. Some companies show other prices or currencies depending on where the visitor is, so the page says which visitor the prices were shown to.
The shared units use one plan for each company: the entry plan we name for it, shown in its box above. If we name none, we use the cheapest plan with a published price above zero that tracks prompts. Only plans sold by the month count, at the monthly billing price when there is one. When the entry plan is an add-on, its price includes the plan it needs, because an add-on cannot be bought alone. Price per tracked prompt a month is the price ÷ prompts. Price per 1,000 AI answers a month is the price ÷ (prompts × assistants × runs a month) × 1,000, where a daily run counts as 30 runs a month and a weekly run as 4.33. When an input is not published, the page says Not enough public data instead of guessing.
Each value in the table is one of these, or the number or words the company uses:
- Yes:
- the company's own pages say the product has it.
- No:
- the company's own pages say it is not offered, or a complete plan table leaves it out.
- Partly:
- offered with a limit, written next to the value.
- Not stated:
- we could not find it on the company's own pages. It does not mean No.
- Not public:
- the company does not publish it, for example a price behind Contact sales.
What each row means
- What it does:
- What the product does in one sentence, based on the company's own website.
- Brands or projects:
- How many brands or projects a plan covers.
- Users:
- How many people can log in on a plan.
- Order publications in the product:
- Whether you can order an article, mention or link on another company's website from inside the product.
- Publishes to your own website:
- Whether the product can publish content it writes straight to your own website or CMS. This is not the same as a placement on another company's website.
- Integrations:
- The integrations the vendor names, such as Google Search Console, GA4, Looker Studio or Slack.
- MCP server:
- Whether there is an MCP server, which lets AI assistants such as Claude or ChatGPT read from or act in the product, and on which plan.
- Free plan or trial:
- Whether there is a free plan or a trial, what it covers, how long it lasts and whether it needs a card.
- Backlink index:
- Whether the product has its own index of backlinks, and on which plan.
- Site audit:
- Whether the product crawls your site for technical SEO issues, and on which plan.
- Rank tracking:
- Whether the product tracks your rankings in Google, and on which plan.
- Checks links after they go live:
- Whether the product checks links or articles you placed on other websites after they go live: still online, indexed and unchanged.
- Task board and AI agent:
- Whether you can track the work in the product and hand tasks to an AI agent that does them, with your approval.
- Scheduled automations:
- Whether the product can run a task or report on a schedule you set, such as a weekly summary.
- How answers are collected:
- Whether answers come from the assistant's own app as a user sees it with live search, from the model's API, or from both.
- Countries and languages:
- Whether you can choose the country and the language a prompt is asked from, and how many you can choose.
- Data hosting and DPA:
- Where the data is hosted, such as the EU or the US, and whether a data processing agreement is offered.
- EU invoicing and VAT:
- How the company invoices a business in the EU: the currency, and whether VAT is charged or handled by reverse charge with a valid VAT number.
- Headquarters:
- The country of the company's headquarters, as its own website states it.
- Founded:
- The year the company was founded, as its own website states it.
Report an error
If a fact is wrong or out of date, write to hello@serpier.com with the page and the source. We check every report against the company's own website.
Try Serpier yourself










