Moz alternative: Serpier and Moz compared
Serpier makes this page. Every fact about Moz comes from Moz's own website, and the facts on this page were last checked on . Sources are listed at the end.
Moz sells Moz Pro, an SEO suite, and Moz AI Explorer, which tracks how a brand appears in AI answers. Serpier tracks AI visibility and also sells placements on other companies' websites, so you can track AI visibility and order media publications in one account.
Pick Serpier if you want AI visibility tracking and placements on other websites in one account. Stay with Moz if you want a long-standing SEO suite with keyword research and site audits.
As of 28 October 2026, Moz AI Explorer starts at $45 a month billed monthly. Moz Pro Standard costs $99 a month billed monthly or $79 billed yearly. Serpier Starter costs €199 a month billed monthly.
Where Serpier is better
SEO data shows what is happening. Serpier also turns it into suggested next steps, and does them once you approve.
- Navi, Serpier's AI agent, reads your website, SEO performance, AI visibility and link monitoring, and suggests what to do next, each with why it is there: for example ordering a placement from a shortlist of publishers to work on a keyword sitting just off page one, or fixing robots.txt, llms.txt, the sitemap or meta tags.
- You click Hand over to Navi or I'll do it myself.
- Navi does the work, and you approve before anything is bought or changed. As your rankings, AI visibility and links change, new suggestions keep coming.
Moz does not state whether it has a task board with an AI agent that can take tasks.
- Serpier sells placements on other companies' websites. Serpier's Marketplace offers 200,000 media agreements, and you can order on every Serpier plan, including free Serpier Light. Moz does not state whether you can order publications in the product.
- Serpier states MCP as "Yes, on every plan" and API access as "Enterprise only". Moz does not state whether there is an MCP server. Moz does not state whether there is an API.
- Serpier states where its data is kept: hosted in the eu. Moz does not state data hosting and DPA.
Where Moz is better
- Moz is an SEO suite. Moz Pro has Keyword Explorer for keyword research (Yes; Keyword Explorer in Moz Pro) and site audits (Yes; Site Crawl site audits). Serpier's keyword tracking comes with Serpier Starter, Serpier Growth and Serpier Enterprise.
- Moz AI Explorer starts at $45 a month (€40.22) billed monthly, for AI visibility tracking alone. Serpier Starter costs €199 a month and also covers SEO monitoring and placements, so the two plans are not a like-for-like comparison.
- Moz Pro Standard costs $99 a month and includes 150 tracked prompts, while Serpier Starter includes up to 100 prompts.
- Moz states its assistants on Moz Pro: GPT, Gemini, Google AI Mode (3 models) on Standard, Medium, Large. Serpier Starter tracks up to 100 prompts in ChatGPT plus 2 of your choice.
- Moz was founded in 2004, and Serpier in 2024.
What else you get with Serpier
Serpier is one platform for AI visibility, SEO and link building. Besides what this page compares with Moz, it includes:
Placements on real media
Order articles and links on other companies' websites in the Serpier Marketplace, including AI Publications: articles for brand mentions that AI assistants pick up.[27][8]
Link monitoring
The Publication Tracker checks that every link you bought or added stays live, indexed and as ordered, and spots edits to the article before they cost you the link.[16]
AI visibility tracking
See how often AI assistants such as ChatGPT, Gemini and Perplexity mention your brand, with share of voice, rank, sentiment and the sources they cite, next to the competitors you name.[5][3][6]
Suggestions and tasks with Navi
Navi, Serpier's AI agent, suggests next steps for your site, links, rankings and AI visibility. Hand a task to Navi and it quotes the order, drafts the change to your site or drafts an email to the publisher, and waits for your approval.[28][18]
Automations
Have Navi run a prompt on a schedule, such as a weekly summary of your SEO performance and AI visibility.[20]
Publishing to your own site
Connect WordPress, Shopify, Magento or Umbraco, and Navi publishes fixes and new pages after you approve them.[9]
Connections and MCP
Connect Search Console, Analytics, Shopify and other tools, and use Serpier from your own AI tools through MCP.[10][12]
SEO performance
Track where your site ranks in search, find keywords close to page one, and see referring domains and page speed. With Search Console connected, Serpier also flags keywords losing clicks and pages competing for the same query.[29]
See Serpier with your own brand
Moz pricing and Serpier pricing
As of 28 October 2026, Moz Pro Standard costs $99 a month billed monthly, Moz Pro Medium $179 and Moz Pro Large $299. Billed yearly, Moz Pro Standard, Moz Pro Medium and Moz Pro Large cost $79, $143 and $239 a month. Moz does not publish a price for Moz Pro Enterprise. Serpier Starter costs €199 a month billed monthly.
Serpier
- Chat with Navi
- Order media publications
- Tool integrations + MCP
- Monitor up to 10 publications
- Chat with Navi
- Everything from Light
- SEO + AI monitoring across 2 projects
- Track up to 100 prompts
- Monitor weekly
- Monitor up to 500 publications
- Chat with Navi
- Everything from Starter
- SEO + AI monitoring across 5 projects
- Track up to 500 prompts
- Monitor in a custom interval
- Monitor up to 2000 publications
- Chat with Navi
- Custom limits
- Unlimited tracked prompts
- API access
- Tailored onboarding and support
Moz
| Plan | A month, billed monthly | A month, billed yearly | Currency | Includes |
|---|---|---|---|---|
| Moz Pro Standard[4] | $99€88.49 | $79€70.61 | USD | 1 user, 3 tracked sites, 300 tracked keywords, 150 tracked prompts, 3 AI Visibility dashboards |
| Moz Pro Medium[4] | $179€159.99 | $143€127.82 | USD | 2 users, 10 tracked sites, 1,500 tracked keywords, 300 tracked prompts, 6 AI Visibility dashboards |
| Moz Pro Large[4] | $299€267.25 | $239€213.62 | USD | 3 users, 25 tracked sites, 3,000 tracked keywords, 600 tracked prompts, 12 AI Visibility dashboards |
| Moz Pro Enterprise[4] | Not public | Not public | USD | Enterprise-level businesses and agencies; contact via 'Ask about Moz Enterprise' |
| Moz AI Explorer (starting plan)[2] | $45€40.22 | $38€33.96 | USD | AI visibility tracking (ChatGPT, Gemini, Google AI Mode); plan limits not read |
Price per prompt and per 1,000 AI answers
Plans count prompts, AI assistants and runs in different ways. These two units put the entry paid plans on the same scale, in euros.
Serpier
Starter, billed monthly
- Per tracked prompt a month
- €1.99
- Per 1,000 AI answers a month
- €153.19
Moz
Not enough public data
Moz does not give a number of prompts for Moz AI Explorer (starting plan).
Every fact, row by row
Every feature, limit and term we compared, with the source for each value. Serpier on the left, Moz on the right.
| What we compare | Serpier'%3e%3cpath%20d='M117.754%2063C105.603%2063%2097.3548%2057.4694%2097%2047.7252H106.401C106.756%2052.2901%20110.925%2055.6259%20117.754%2055.6259C123.874%2055.6259%20127.599%2053.4313%20127.599%2049.5687C127.599%2045.4427%20123.519%2044.6526%20116.956%2043.8625C106.313%2042.7214%2097.8869%2040.6145%2097.8869%2031.0458C97.8869%2022.5306%20105.603%2017%20116.512%2017C127.687%2017%20135.581%2022.0917%20136.202%2031.0458H126.8C126.268%2027.1832%20122.632%2024.4619%20116.601%2024.4619C110.747%2024.4619%20107.288%2026.3931%20107.288%2030.0802C107.288%2034.2939%20111.368%2035.084%20117.931%2035.8741C128.574%2037.1031%20137%2039.1221%20137%2048.9542C137%2057.5573%20128.752%2063%20117.754%2063Z'%20fill='%231E1E1E'/%3e%3cpath%20d='M162.588%2062.9826C148.465%2062.9826%20139.605%2053.8597%20139.605%2040.0878C139.605%2026.2282%20148.465%2017.0176%20161.711%2017.0176C174.605%2017.0176%20183.465%2025.351%20183.465%2038.8597V42.1054H149.518V42.6317C149.518%2050.1755%20154.605%2055.2633%20162.062%2055.2633C167.939%2055.2633%20172.237%2052.3685%20173.553%2047.4562H183.026C181.448%2056.2282%20173.728%2062.9826%20162.588%2062.9826ZM149.781%2035.0878H173.816C173.026%2028.4212%20168.465%2024.6492%20161.798%2024.6492C155.833%2024.6492%20150.57%2028.5089%20149.781%2035.0878Z'%20fill='%231E1E1E'/%3e%3cpath%20d='M188.76%2062.4561V17.5439H197.094L198.058%2024.2982C200.339%2020.614%20203.848%2017.5439%20211.392%2017.5439H213.585V26.4035H209.462C200.953%2026.4035%20198.322%2032.9825%20198.322%2039.9123V62.4561H188.76Z'%20fill='%231E1E1E'/%3e%3cpath%20d='M217.139%2080.0001V17.544H225.472L226.437%2024.2983C229.419%2020.351%20234.069%2017.0176%20241.174%2017.0176C253.455%2017.0176%20262.49%2025.6141%20262.49%2040.0001C262.49%2053.8597%20253.455%2062.9826%20241.262%2062.9826C234.244%2062.9826%20229.419%2060.1755%20226.7%2056.0527V80.0001H217.139ZM239.595%2054.9124C247.49%2054.9124%20252.753%2048.9475%20252.753%2040.0001C252.753%2031.1405%20247.49%2025.0878%20239.595%2025.0878C231.788%2025.0878%20226.525%2031.1405%20226.525%2039.9124C226.525%2048.8597%20231.788%2054.9124%20239.595%2054.9124Z'%20fill='%231E1E1E'/%3e%3cpath%20d='M267.788%2062.4561V17.5439H277.349V62.4561H267.788ZM272.525%2010.9649C269.454%2010.9649%20266.998%208.59649%20266.998%205.43859C266.998%202.2807%20269.454%200%20272.525%200C275.683%200%20278.051%202.2807%20278.051%205.43859C278.051%208.59649%20275.683%2010.9649%20272.525%2010.9649Z'%20fill='%231E1E1E'/%3e%3cpath%20d='M305.571%2062.9826C291.448%2062.9826%20282.588%2053.8597%20282.588%2040.0878C282.588%2026.2282%20291.448%2017.0176%20304.694%2017.0176C317.588%2017.0176%20326.448%2025.351%20326.448%2038.8597V42.1054H292.501V42.6317C292.501%2050.1755%20297.588%2055.2633%20305.044%2055.2633C310.922%2055.2633%20315.22%2052.3685%20316.536%2047.4562H326.009C324.43%2056.2282%20316.711%2062.9826%20305.571%2062.9826ZM292.764%2035.0878H316.799C316.009%2028.4212%20311.448%2024.6492%20304.781%2024.6492C298.816%2024.6492%20293.553%2028.5089%20292.764%2035.0878Z'%20fill='%231E1E1E'/%3e%3cpath%20d='M331.742%2062.4561V17.5439H340.075L341.04%2024.2982C343.321%2020.614%20346.829%2017.5439%20354.373%2017.5439H356.566V26.4035H352.443C343.935%2026.4035%20341.303%2032.9825%20341.303%2039.9123V62.4561H331.742Z'%20fill='%231E1E1E'/%3e%3c/g%3e%3cpath%20d='M16.5758%2032.3333V47.6666H31.8584V62.9999H22.8377C10.2276%2062.9999%200%2052.7463%200%2040.0864V39.9134C0%2027.2615%2010.2198%2017.0078%2022.8377%2017.0078H31.8584V32.3411H16.5758V32.3333Z'%20fill='%231E1E1E'/%3e%3cpath%20d='M78.999%2039.9135V40.0865C78.999%2052.7385%2068.7793%2063%2056.1613%2063H47.1406V47.6667H62.4233V32.3333H47.1406V17H56.1613C68.7714%2017%2078.999%2027.2537%2078.999%2039.9056V39.9135Z'%20fill='%231E1E1E'/%3e%3cpath%20d='M47.14%2032.333H31.8574V47.6663H47.14V32.333Z'%20fill='%231E1E1E'/%3e%3cdefs%3e%3cclipPath%20id='clip0_326_1272'%3e%3crect%20width='260'%20height='80'%20fill='white'%20transform='translate(97)'/%3e%3c/clipPath%3e%3c/defs%3e%3c/svg%3e){kind=small} | Moz |
|---|---|---|
| What it does | Serpier is an AI-powered SEO and AI visibility platform. It combines SEO intelligence, prompt strategy, performance monitoring, and automated execution in one system, so you can rank on Google and get cited by AI.[1] | Moz Pro is an all-in-one SEO suite; Moz AI Explorer is a separate AI visibility tracker that shows how a brand appears in LLM responses.[2] |
| AI visibility | ||
| Prompts tracked | Additional prompts $50 per 100 prompts[4] | |
| AI assistants tracked | GPT, Gemini, Google AI Mode (3 models) on Standard, Medium, Large[4] | |
| Brands or projects | Additional AI Visibility dashboards $20 each[4] | |
| Users | Unlimited[3]On every plan. | Extra seats $49/mo per seat on any plan[4] |
| What it measures | Visibility score, share of voice, rank, sentiment and cited sources[5]A higher place in an answer raises the visibility score. Sentiment is grouped by theme, and cited sources show how often AI cites your own domain. On Starter, Growth and Enterprise. | Not stated[2] |
| Competitor benchmarks | Yes[6]Compare your trend with the brands you add, and pin one to the charts. On Starter, Growth and Enterprise. | Yes[7] |
| What it does beyond measuring | Navi, an AI agent, suggests what to fix, drafts pages and articles, runs scheduled automations, orders placements and drafts emails to publishers[6]Navi acts only after you approve. Serpier's team sends the emails to publishers. Navi's work uses credits. | Not stated[4] |
| Order publications in the product | Yes[8]Choose sites in the Marketplace, add them to the cart and pay by card or invoice. Types: SEO Publication (dofollow link), AI Publication (no links or nofollow links) and Homepage. On every plan, including the free Light plan. | Not stated[4] |
| Publishes to your own website | Yes, to a connected WordPress, Shopify, Magento or Umbraco site[9]Navi publishes fixes and pages after you approve them. | Not stated[4] |
| Integrations | Google Search Console, Google Analytics, Shopify, WordPress, WooCommerce, Magento, Umbraco, DynamicWeb, HubSpot, Piwik PRO, Mixpanel, Slack, Google Ads and LinkedIn Ads, plus more than 1,500 other apps[10] | Not stated[4] |
| API | Enterprise only[11]The documented endpoints cover Marketplace search and publisher deals. | Not stated[4] |
| MCP server | Yes, on every plan[12]Claude and ChatGPT connect on any plan. Other clients, such as Cursor, VS Code and Claude Code, need an access token, which requires Enterprise. | Not stated[4] |
| Free plan or trial | Free trial offered ('Start my free trial'); length and card requirement not stated on pages read. No free AI visibility plan stated.[7] | |
| SEO tools | ||
| AI visibility module | AI Visibility, included in Starter, Growth and Enterprise[5]Not sold as an add-on and not on Light. Runs use Navi credits, and scheduled runs pause when credits run out. | Not stated[7] |
| Keyword research | Yes, on Starter, Growth and Enterprise[14]Part of SEO Performance: topic ideas, close variants, autocomplete suggestions and questions. Each plan caps the keywords you track, and Serpier does not publish the caps. | Yes; Keyword Explorer in Moz Pro[15] |
| Backlink index | Partly[14]SEO Performance shows the referring domains of your own projects, new against lost. Serpier does not describe a backlink index of its own. | Not stated[4] |
| Site audit | Partly[14]Audits the pages you add, on Starter, Growth and Enterprise. Serpier does not describe a full-site crawl. | Yes; Site Crawl site audits[15] |
| Rank tracking | Yes, on Starter, Growth and Enterprise[14]Google, Yahoo or Baidu, on desktop and mobile, checked daily, weekly or monthly. Shows SERP features and AI Overviews. Checks use Navi credits. | Not stated[15] |
| Other features | ||
| Checks links after they go live | Yes[16]The Publication Tracker also covers links you placed elsewhere. Up to 10 publications on Light, 500 on Starter, 2,000 on Growth and a custom number on Enterprise. | Partly[17]Lists track links as found in Moz's own link index; the page does not say Moz checks that placed links stay online, indexed or unchanged. |
| Task board and AI agent | Yes[18]Navi can quote an order, draft a change to your site, draft an email to a publisher about a link fix, or research. Nothing is bought or changed on your site until you approve. | Not stated[19] |
| Scheduled automations | Yes[20]Schedules: every hour, day, week or month, or a custom cron. | Yes[21] |
| Data, contracts and switching | ||
| How answers are collected | Not stated[5] | Not stated[4] |
| Countries and languages | Unlimited countries, all languages[3]Countries are not included on Light. Location and language are set per project. | Not stated[4] |
| Data export | Partly[22]Growth and Enterprise can download the Publication Tracker (link monitoring) table as CSV. Serpier does not describe an export of AI visibility or SEO data. | Not stated[4] |
| Export formats | CSV[22]Only the Publication Tracker table, on Growth and Enterprise. | Not stated[4] |
| Data hosting and DPA | Hosted in the EU[23]Serpier says all data is processed and stored on European infrastructure. It does not state whether customers can sign a data processing agreement. | Not stated[4] |
| EU invoicing and VAT | EUR, prices exclude VAT[24]Your account currency can be DKK, EUR, USD or GBP. | Not stated[4] |
| Company | ||
| Headquarters | Denmark[25]Headquarters in Aarhus. The company is Serpier ApS. | Not stated[26] |
| Founded | 2024[25] | 2004[26] |
How to switch from Moz to Serpier
- Note your tracked keywords and prompts in Moz first. Moz does not state data export, so ask Moz what you can export.
- Start Serpier with the free trial. Serpier Starter has a 7-day free trial, card required. Add the same prompts to a Serpier project.
- Run both for a few weeks before you cancel. Moz does not state cancellation terms, so read the Moz terms for your plan.
Questions and answers
Does Moz have a free plan or a free trial?
Moz states: Free trial offered ('Start my free trial'); length and card requirement not stated on pages read. No free AI visibility plan stated. Serpier Light is a free plan without AI visibility tracking. Serpier Starter has a 7-day free trial, card required.
Which AI assistants does Moz track?
Moz states: GPT, Gemini, Google AI Mode (3 models) on Standard, Medium, Large. Serpier Starter tracks ChatGPT plus 2 of your choice.
What do extra prompts and seats cost at Moz?
Moz states: additional prompts $50 per 100 prompts, additional ai visibility dashboards $20 each and extra seats $49/mo per seat on any plan.
Where do the facts on this page come from?
Every fact about Moz comes from Moz's own website. Every fact about Serpier comes from Serpier's own website. Review sites and articles about either company are not used. The facts on this page were last checked on 28 October 2026, and each one links to its source at the end of the page.
What else does Serpier do?
Serpier is one platform for AI visibility, SEO and link building. Besides what this page compares, it includes placements on real media, link monitoring, AI visibility tracking, suggestions and tasks with Navi, automations, publishing to your own site, connections and MCP and SEO performance. Order articles and links on other companies' websites in the Serpier Marketplace, including AI Publications: articles for brand mentions that AI assistants pick up. The Publication Tracker checks that every link you bought or added stays live, indexed and as ordered, and spots edits to the article before they cost you the link. See how often AI assistants such as ChatGPT, Gemini and Perplexity mention your brand, with share of voice, rank, sentiment and the sources they cite, next to the competitors you name. Navi, Serpier's AI agent, suggests next steps for your site, links, rankings and AI visibility. Hand a task to Navi and it quotes the order, drafts the change to your site or drafts an email to the publisher, and waits for your approval. Have Navi run a prompt on a schedule, such as a weekly summary of your SEO performance and AI visibility. Connect WordPress, Shopify, Magento or Umbraco, and Navi publishes fixes and new pages after you approve them. Connect Search Console, Analytics, Shopify and other tools, and use Serpier from your own AI tools through MCP. Track where your site ranks in search, find keywords close to page one, and see referring domains and page speed. With Search Console connected, Serpier also flags keywords losing clicks and pages competing for the same query.
Sources and method
Sources (29)
- 1.
- 2.
Moz: moz.com/products/ai-explorer
Shows: what it does; the price of Moz AI Explorer (starting plan).
Does not state: what it measures.
Checked on 27 October 2026.
- 3.
Serpier: serpier.com/pricing
Shows: prompts tracked (Light, Starter, Growth and Enterprise); AI assistants tracked (Light, Starter, Growth and Enterprise); brands or projects (Light, Starter, Growth and Enterprise); users; free plan or trial (Light); countries and languages; the prices of Light, Starter and Growth; how often prompts run (Starter).
Does not publish: the price of Enterprise.
Checked on 27 October 2026. Archived copy
- 4.
Moz: moz.com/pricing
Shows: prompts tracked; AI assistants tracked; brands or projects; users; the prices of Moz Pro Standard, Moz Pro Medium and Moz Pro Large.
Does not state: what it does beyond measuring; order publications in the product; publishes to your own website; integrations; API; MCP server; backlink index; how answers are collected; countries and languages; data export; export formats; data hosting and DPA; EU invoicing and VAT.
Does not publish: the price of Moz Pro Enterprise.
Checked on 27 October 2026.
- 5.
Serpier: docs.serpier.com/ai-visibility
Shows: what it measures; AI visibility module.
Does not state: how answers are collected.
Checked on 27 October 2026. Archived copy
- 6.
Serpier: serpier.com/ai-visibility
Shows: competitor benchmarks; what it does beyond measuring.
Checked on 27 October 2026. Archived copy
- 7.
Moz: moz.com/products/pro/ai-visibility
Shows: competitor benchmarks; free plan or trial.
Does not state: AI visibility module.
Checked on 27 October 2026.
- 8.
Serpier: docs.serpier.com/marketplace
Shows: order publications in the product; placements sold for AI visibility.
Checked on 27 October 2026. Archived copy
- 9.
Serpier: docs.serpier.com/suggestions
Shows: publishes to your own website.
Checked on 27 October 2026.
- 10.
- 11.
- 12.
- 13.
Serpier: serpier.com/lp/ai-visibility-check
Shows: free plan or trial (Starter).
Checked on 27 October 2026. Archived copy
- 14.
Serpier: docs.serpier.com/seo-performance
Shows: keyword research; backlink index; site audit; rank tracking.
Checked on 27 October 2026. Archived copy
- 15.
Moz: moz.com/products/pro
Shows: keyword research; site audit.
Does not state: rank tracking.
Checked on 27 October 2026.
- 16.
Serpier: docs.serpier.com/publication-tracker
Shows: checks links after they go live.
Checked on 28 October 2026. Archived copy
- 17.
Moz: moz.com/help/link-explorer/link-building/link-tracking-lists
Shows: checks links after they go live.
Checked on 28 October 2026.
- 18.
- 19.
- 20.
- 21.
Moz: moz.com/help/moz-pro/reporting/custom-reports
Shows: scheduled automations.
Checked on 28 October 2026.
- 22.
Serpier: docs.serpier.com/publication-tracker
Shows: data export; export formats.
Checked on 27 October 2026. Archived copy
- 23.
- 24.
Serpier: serpier.com/terms-conditions
Shows: EU invoicing and VAT.
Checked on 27 October 2026. Archived copy
- 25.
Serpier: serpier.com/ai-instructions
Shows: headquarters; founded.
Checked on 27 October 2026. Archived copy
- 26.
- 27.
Serpier: docs.serpier.com/marketplace
Shows: order placements on other websites.
Checked on 28 October 2026. Archived copy
- 28.
- 29.
Serpier: docs.serpier.com/seo-performance
Shows: SEO performance tracking.
Checked on 28 October 2026. Archived copy
Method and what each row means
We read each company's own website: its pricing page, docs, help center, terms and announcements. Review sites, directories and articles about a company are never a source. Every value links to its source, with the date we checked it. Serpier's facts follow the same rule and come from Serpier's own website.
Prices are per month and exclude VAT, in the currency the company publishes. A price in another currency is also shown in EUR, at the ECB reference rate of 26 October 2026. Some companies show other prices or currencies depending on where the visitor is, so the page says which visitor the prices were shown to.
The shared units use one plan for each company: the entry plan we name for it, shown in its box above. If we name none, we use the cheapest plan with a published price above zero that tracks prompts. Only plans sold by the month count, at the monthly billing price when there is one. When the entry plan is an add-on, its price includes the plan it needs, because an add-on cannot be bought alone. Price per tracked prompt a month is the price ÷ prompts. Price per 1,000 AI answers a month is the price ÷ (prompts × assistants × runs a month) × 1,000, where a daily run counts as 30 runs a month and a weekly run as 4.33. When an input is not published, the page says Not enough public data instead of guessing.
Each value in the table is one of these, or the number or words the company uses:
- Yes:
- the company's own pages say the product has it.
- No:
- the company's own pages say it is not offered, or a complete plan table leaves it out.
- Partly:
- offered with a limit, written next to the value.
- Not stated:
- we could not find it on the company's own pages. It does not mean No.
- Not public:
- the company does not publish it, for example a price behind Contact sales.
What each row means
- What it does:
- What the product does in one sentence, based on the company's own website.
- Prompts tracked:
- How many prompts (the questions asked in AI assistants) a plan tracks, counted the way the vendor counts them.
- AI assistants tracked:
- Which AI assistants a plan asks, named one by one, such as ChatGPT, Google AI Overviews, Gemini or Perplexity, with the price of any assistant sold as an add-on.
- Brands or projects:
- How many brands or projects a plan covers.
- Users:
- How many people can log in on a plan.
- What it measures:
- Which of these the product reports: mention rate, share of voice, position in the answer, sentiment and the sources AI cites.
- Competitor benchmarks:
- Whether you can compare your brand with competitors you name.
- What it does beyond measuring:
- What the product does after it measures, as the vendor describes it, such as recommendations, content, outreach or agents.
- Order publications in the product:
- Whether you can order an article, mention or link on another company's website from inside the product.
- Publishes to your own website:
- Whether the product can publish content it writes straight to your own website or CMS. This is not the same as a placement on another company's website.
- Integrations:
- The integrations the vendor names, such as Google Search Console, GA4, Looker Studio or Slack.
- API:
- Whether there is a public API, and on which plan.
- MCP server:
- Whether there is an MCP server, which lets AI assistants such as Claude or ChatGPT read from or act in the product, and on which plan.
- Free plan or trial:
- Whether there is a free plan or a trial, what it covers, how long it lasts and whether it needs a card.
- AI visibility module:
- The name of the AI visibility module, whether plans include it or it is sold as an add-on, and its price.
- Keyword research:
- Whether the product has keyword research, and on which plan.
- Backlink index:
- Whether the product has its own index of backlinks, and on which plan.
- Site audit:
- Whether the product crawls your site for technical SEO issues, and on which plan.
- Rank tracking:
- Whether the product tracks your rankings in Google, and on which plan.
- Checks links after they go live:
- Whether the product checks links or articles you placed on other websites after they go live: still online, indexed and unchanged.
- Task board and AI agent:
- Whether you can track the work in the product and hand tasks to an AI agent that does them, with your approval.
- Scheduled automations:
- Whether the product can run a task or report on a schedule you set, such as a weekly summary.
- How answers are collected:
- Whether answers come from the assistant's own app as a user sees it with live search, from the model's API, or from both.
- Countries and languages:
- Whether you can choose the country and the language a prompt is asked from, and how many you can choose.
- Data export:
- Whether you can export your data, for example as a CSV file, and on which plan.
- Export formats:
- The formats you can take your data out in, such as CSV, Excel or an API, for example when you switch tools.
- Data hosting and DPA:
- Where the data is hosted, such as the EU or the US, and whether a data processing agreement is offered.
- EU invoicing and VAT:
- How the company invoices a business in the EU: the currency, and whether VAT is charged or handled by reverse charge with a valid VAT number.
- Headquarters:
- The country of the company's headquarters, as its own website states it.
- Founded:
- The year the company was founded, as its own website states it.
Report an error
If a fact is wrong or out of date, write to hello@serpier.com with the page and the source. We check every report against the company's own website.
Try Serpier yourself
